Dear SaaStr: How Do You Sell When They Ask for Critical Features You Don’t Have Yet?
SaaStr
JANUARY 29, 2024
Dear SaaStr: How Do You Sell When They Ask for Critical Features You Don’t Have Yet? This is indeed the art of enterprise sales. ? Marc Benioff and his team were legendary at this. Many seasoned enterprise sales execs are good at it, too. We’ve all been there in the early and even middle days. The key is simply to acknowledge the gap — and if you are willing, commit to building what the customer needs within X months.
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