Sat.Jun 08, 2024 - Fri.Jun 14, 2024

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How Much More Should Your Sales Team Do … Than Just Plain Selling?

SaaStr

So in the earlier days especially, you’ll be tempted to lean on the sales team to do more than just … sell. Especially, more after they get an e-signature. Especially because the first 1-2 successful reps you hire will often be a bit of a product expert, and be great at really understanding customer problems. So you’ll be tempted to have your sales team … do more than just sell: Have them do customer success, and manage the account Have them do some support, since the c

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Your 2024 Guide to Payment Integration

USIO

In today’s fast-paced digital world, providing a seamless payment experience is crucial for businesses of all sizes. As we venture into 2024, the landscape of payment integration continues to evolve, presenting both opportunities and challenges for merchants. Whether you’re a small e-commerce store or a large enterprise, understanding the latest trends and technologies in payment integration can help you stay competitive and meet your customers’ expectations.

Payments 130
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10 UX Best Practices to Enhance User Experience

User Pilot

Following UX best practices is essential to make the product experience more intuitive and efficient. But which strategies are worth following to improve product engagement ? For this, we’ll explore the principles of UX design and go through the best practices that align with them. TL;DR UX design —short for User Experience Design—focuses on creating products that offer meaningful and relevant experiences to users.

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Apple's AI Challenger Sale

Tom Tunguz

What stood out to me in yesterday’s Apple announcement wasn’t the headline, but the subtitle. “Setting a new standard in privacy.” For privacy to become one of the leading selling points of software, competitive dynamics & user preferences have evolved. The mantra repeated over the last 20 years on the internet has been privacy is dead.

AI Search 219
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Predicting Revenue in Usage-based Pricing

Andreessen Horowitz

Over the past decade, usage-based pricing has soared in popularity because it better aligns cost with value and allows customers to pay only for what they use. But that flexibility comes with operational pain points, especially when it comes to predicting revenue. With the right processes and infrastructure in place, however, your usage-based revenue can actually become more predictable over time than it might be in traditional seat-based SaaS.

Pricing 105

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How to Build a Strong Brand Moat With SEO

The Moz Blog

When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat with SEO in this blog post.

Branding 128
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Five essential truths for customer success leaders in mid-2024

ChurnZero

Will your customer success team see further cuts this year? How can CS leaders prove the viability of CS as a business function? And just how much more efficient are AI-equipped CSMs expected to be? Take a mid-2024 dive into these hot CS topics with ChurnZero CEO You Mon Tsang , who recently joined ESG’s Michael Harnum , and Melissa Langworthy for an in-depth discussion on how to retain and grow customers this year and beyond.

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What is the Typical Inbound Marketing Funnel for SaaS?

Inturact

What is an Inbound Marketing Funnel? An inbound marketing funnel is a strategic approach that guides potential customers through their journey from initial awareness of a product or service to becoming loyal, paying customers.

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Insights from The Art of Growth in the Year of Efficiency

Chargebee

Chargebee’s Chief Marketing Officer, Guy Marion, recently hosted an insight-packed webinar with fellow industry leader, Sam Jacobs, Founder and CEO of Pavilion, the world’s largest executive community for go-to-market operating professionals at startups and scale-ups worldwide. The webinar shared data and insights from Chargebee’s 2024 State of Subscriptions and Revenue Growth report.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Clouded Judgement 6.14.24 - Is Seat Based Pricing Dead?

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Is Seat Based Pricing Dead? If AI delivers on its promise, it may spell the end of the SaaS business model as we know it. Historically, cloud software businesses charged a recurring fee based on the number of users of their software - the SaaS model.

Pricing 343
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One Way to Succeed in Sales: Be Super Responsive

SaaStr

So there are few things more frustrating than when hit “Contact Me” — which after all, is a high-intent signal — and no one gets back to you that day. Or the next. Or just as bad, a few days later, a BDR or SDR gets back to you — but not to help, but to qualify you. So frustrating. Later, when you have RevOps and SalesOps and a proven VP of Sales, they’ll own this.

Sales 325
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Databricks' Accelerating Growth

Tom Tunguz

Databricks revealed some sensational growth this week, as they did last year. Exiting this quarter to $2.4 billion annual run rate, the company’s revenue growth is accelerated year-over-year by 10 percentage points. Quarter Q2 2023 Q2 2024 Quarterly Revenue, $m 375 600 Revenue Growth 50% 60% Customers 10,000 Gross Margin 85% 80% Net Dollar Retention 140% Data Warehouse Revenue, $m 200 400 Average Annual Customer Value 37,500 Net dollar retention is a major driver of growth at 140%, which i

AI 236
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Introducing FastSpring’s Expanded Apple Pay Features

FastSpring

We are thrilled to announce the expansion of our Apple Pay capabilities, available now to your buyers using FastSpring for purchases on your website or web shop on Safari, Chrome for iOS, and Mac. Tailor-made for businesses selling in-game currencies or in-app items or subscriptions within the Apple ecosystem, this update from FastSpring allows you to offer a seamless, fast, and secure payment option to your customers, enhancing the overall shopping experience and driving more sales through decr

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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4 Surprising SEO Test Results — Whiteboard Friday

The Moz Blog

A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.

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The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov

SaaStr

Earlier this month, Gong’s CEO and Co-Founder Amit Bendov sat down with SaaStr Founder and CEO Jason Lemkin at SaaStr Europa 2024 to talk about all things AI and the lessons learned while scaling to billions. Back in 2015, Google AI beat the world chess champion easily. AI was starting to diagnose diseases better than doctors. Amit asked himself, “ How hard would it be to understand customers better than salespeople?

Scale 306
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Live Webinar: Unlock the Secrets: Transforming Payments into Profit with Top Software Leaders

USIO

Mark Your Calendar! July 11, 2024 10-11 AM CST Mastering the art of integrating payments can be the key to unlocking exponential growth and profitability. Join us for an exclusive event: Unlock the Secrets: How These Top SaaS Leaders Are Transforming Payments into Profit. This powerhouse session features industry trailblazers Robin Eissler, CEO from BoosterHub and Cory Benn , from PracticeSuite , who will divulge their revolutionary techniques for harnessing the power of payments within their pl

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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer Resources

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. And don’t even get me started on TikTok (with an estimated 34 million videos posted every. single. day).

Strategy 126
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome

The Moz Blog

Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips.

Business 124
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5 Interesting Learnings from Salesforce at $36 Billion in ARR

SaaStr

So this past quarter was a big one for Salesforce. For the first time ever, it projected next year, growth would fall to the single digits, to as low as 7%. The markets reacted strongly, driving down the stock as much as 20%. Salesforce is a more profitable, leaner entity than it was a few years back. It’s reacted to activist shareholder pressure, and changes in the market.

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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Sales Hacker

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business.

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Advanced Affiliate Marketing for Saas, Software, and Digital Products

FastSpring

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: What proper affiliate marketing looks like.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Why I Started Charging More for After-Hours Work — and How It's Improved My Business

Buffer Resources

Anyone who has worked in client services knows there’s often an expectation to be available for your clients at any hour of the day, no questions asked. Having spent many years in PR and communications, I once internalized this norm. I thought that serving clients effectively required being hyper-responsive and available at all times, even if I was over capacity and not doing my best work.

Business 108
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Want a “Hot” Job in SaaS? Great. Just Understand You’re Signing up For Triple Triple Double Double

SaaStr

So there’s one clear source of unhappiness in SaaS hiring. Folks want to join “hot” startups, at least some do. But do they know what they are signing up for? The 2021 Boom was an odd time. Hot startups were the easier jobs. 1000+ Unicorns were born, flooded with capital, sales efficiency didn’t matter, and buyers were buying SaaS products at a rate we hadn’t seen before.

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20+ User Journey Map Examples and Templates

User Pilot

Looking at user journey map examples can help you come up with a visual representation of your customer’s journey. Customer journey mapping research also allows you to identify areas of opportunity in your processes and plan to reduce those friction points. For instance, you might discover that you need user onboarding software to retain users after the first three months.

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fsBuilds: Increase Conversions in Your Customer Portal with APIs and Embedded Experiences (Video)

FastSpring

About this series: fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.

Payments 113
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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7 Sprout Social Alternatives to Try in 2024 (Free + Paid)

Buffer Resources

Sprout Social is a great social media tool for social media managers or creators lucky enough to have the budget.  But it's on the pricier end, at $249 ($199 if you pay annually) per user per month. It’s no doubt money well spent for large social media marketing teams at enterprise companies, but marketers at smaller companies or creators will have to work hard to justify that spend.

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Should You Round-Robin Leads? Or Make Reps Earn Them?

SaaStr

So I grew up in a sales world where there were basically two ways to distribute leads to the sales team: round-robin, or territories. And even when you went to territories, leads were generally routed round-robin in that territory. Four reps? Each got 1 out of 4 leads. As time went on, I learned to modify this a bit. Some reps could handle more leads than others and maintain efficiency.

SMB 293
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17 Customer Onboarding Strategies to Delight and Build Lasting Relationships

User Pilot

Researching customer onboarding strategies for your SaaS product? Excellent! The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Ready to dive in? TL;DR Customer onboarding is the process of training new users on how to use your product’s features and capabilities actively.