Intercom, Inc.
FEBRUARY 26, 2018
by Rich Archbold, Senior Director of Engineering at Intercom. It’s hard to win a battle you don’t realise you’re in. It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. The same is true in software. We are all in a battle, multiple battles in fact, with a lot at stake: whether it’s the fate of the company we work for or for the product that we build.
Tom Tunguz
FEBRUARY 26, 2018
At Saastr, Jason and I discussed the role of private equity in SaaS on stage as a potential acquisition path for SaaS startups. Private equity hasn’t been a common exit route for venture backed startups in the past. But that’s changing. The chart above depicts the total disclosed value of US venture-backed SaaS startups which have been acquired by PE firms since 2010.
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Practical Advice on SaaS marketing
MARCH 2, 2018
Here’s a sorry fact: most of your prospective customers won’t end up buying your software-as-a- service (SaaS) solution. Lots of folks who should buy it, won’t buy it. They have a problem you can solve. But instead of fixing it, they’ll stick with the poor system they already have. Others won’t buy your solution because they’ve never heard of you. Or they’ve found another option that fits their needs, and they feel there’s no need to look any further.
Sales Hacker
MARCH 1, 2018
This is part one of a five-part series to help you develop the sales coaching approach that’s guaranteed to make you an unstoppable sales leader! In the past, all you had to do was chase down your number. Now you must worry about things like % hitting quota, onboarding, cycle time, and turnover, just to name a few. Add the new administrative duties, board reporting, and forecasting responsibilities and you may find yourself scratching your head wondering why you accepted that promotion.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Intercom, Inc.
MARCH 2, 2018
In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. If you’re lucky, the signups will start pouring in. Time to put your feet up and wait for the dollars to roll in, right? If you don’t show your new signups how to succeed, don’t be surprised when they simply walk away.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
FastSpring
FEBRUARY 26, 2018
You did it! You designed the perfect digital software, built a beautiful website, and have plans for marketing your new business. You even set up your social media profiles to build a loyal following. You’re ready to take the digital world by storm.
Sales Hacker
FEBRUARY 27, 2018
As a VP of Sales, you’re probably not too familiar with SaaS metrics or costs — that’s the CFO’s job, right? Well today, we’ll breakdown how to understand SaaS costs basics, and then explain how to accurately set sales goals and metrics that drive success. We’ll also review how to determine if your team structure is working or not, as this is a crucial factor that impacts revenue goals.
Intercom, Inc.
FEBRUARY 27, 2018
In a relay race, the most exciting moments often come not at the finish line, but when the baton gets passed from one runner to the next. There is an exhilarating tension because, while the best runners can make it look so effortless, barely breaking stride, it is fraught with risk. Those same runners, with all of their training and talent, can sometimes still fumble the pass, drop the baton and lose the race in a moment.
Chart Mogul
FEBRUARY 27, 2018
Welcome back to this new season of SaaS Open Mic! In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing. According to Gia and Claire of Forget The Funnel : “The vast majority of early- and growth-stage tech companies undervalue marketing — that is, until marketing becomes an emergency.” Sound familiar?!
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
InsightSquared
FEBRUARY 27, 2018
Put yourself into the shoes of a software sales rep. Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. One of your goals for the call is to get this prospect to sign up for a free trial. You know that if you can just get them using your killer product, a commision is not far away. Unbeknownst to you though, halfway through your kickass demo, the prospect you are speaking with blurts out that they signed up for a free trial two days ago a
Sales Hacker
FEBRUARY 28, 2018
In January, we announced a new initiative called The Sales Hacker Top 50 Awards. The Sales Hacker Top 50 Awards are an effort to show some love to the actual reps and practitioners on the front lines. They don’t often get the widespread recognition they deserve, since most other online sales awards often become influencer popularity contests. During the 6 weeks of open voting, over 5000 votes were placed.
Intercom, Inc.
FEBRUARY 28, 2018
Six years ago, Intercom invented business messaging – helping internet businesses interact with their customers in a personal, scalable way that had never been done before. Today we are proud that 500 million business conversations happen each month through Intercom, and that number is doubling year-over-year. A big part of why we are seeing this growth is that our customers have found that when they use Intercom to engage their website visitors, conversion rates and sales increase by more than
Adhere Creative
FEBRUARY 28, 2018
A ccount-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a huge new market presence. But with all the planning and careful execution involved, there’s a lot of confusion out there on how to do it right.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
CloseSaaS
FEBRUARY 26, 2018
Picture this: You’re the founder of an early stage SaaS company. You’ve been prospecting and going after your first few clients, when all of a sudden, a massive enterprise company starts waving cash in front of you. They found you and they want to buy what you’re selling.
Sales Hacker
FEBRUARY 26, 2018
The best salespeople are driven, not desperate. Obviously, you don’t want to be perceived as “desperate.” Not by your friends, your co-workers, or your romantic partner. And hopefully, never by your clients. After all, customers often arrive at a purchasing decision based more on how they feel about the salesperson and less about the actual solution.
Chart Mogul
FEBRUARY 26, 2018
Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. Many people have since asked about the thinking behind this decision — so here it is. At ChartMogul we have a large collection of SaaS resources , which exist as downloadable PDF files, available to anyone for free. For a long time, we required users to enter their email address in exchange for a download.
ITPro
FEBRUARY 28, 2018
Opinion. Adobe’s playing a dangerous game if it thinks it can force Creative Cloud users to do what it wants.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
CloseSaaS
FEBRUARY 28, 2018
Today, we've got a recording of yesterday's value-packed webinar about perfecting your cold email outreach with Sujan Patel (Mailshake), Evan Santa (Vidyard) and Steli.
Sales Hacker
FEBRUARY 28, 2018
In this guide, I will break down 11 unconventional conference tips that will help you make the most out of your experience. Let’s dive in. I say this often…. Pixels will NEVER replace face to face. With each conference I attend, I’m reminded of this over and over. Sure, Slack is cool and social networks make the world go ‘round, but those are just tools and they only help graze the surface when it comes to building strong relationships — especially business/professional relationships.
Intercom, Inc.
MARCH 1, 2018
A product designer at a growing company has two key constituents: their users and their business. In his recent post “Subverted Design” , GitHub Senior Product Designer Joel Califa reminds us that if we gear too far to toward the latter, we can lose sight of our all-important users in the process. Before linking up with GitHub, Joel was a product design manager at Digital Ocean.
ITPro
MARCH 2, 2018
Reviews. A thinly veiled attempt to turn photographers into monthly subscribers, but it’s too lightweight. 2.
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
Sales Hacker
MARCH 1, 2018
The post Evolution of the SDR: Why the SDR Is No Longer an Entry Level Role appeared first on Sales Hacker.
Sales Hacker
FEBRUARY 26, 2018
The post The Top Four Trends Disrupting Sales in 2018 appeared first on Sales Hacker.
Sales Hacker
MARCH 1, 2018
“We don’t use a sales deck. We just do demos.”. The demo-only approach doesn’t work anymore. With an average of 6.8 people involved in each B2B deal, you need a deck if you want your message to travel from the champion you met to the buyer you didn’t. If you rely on your one champion to carry the message, you’ve essentially turned your sales process into a game of telephone.
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