Unbounce
MARCH 2, 2020
SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects.
Sage Intacct
MARCH 2, 2020
This is the 3 rd in our 5-part series on the benefits of Software as a Service (SaaS). Our initial post offered some definitions of cloud and SaaS. Our last post explored the value of SaaS in terms of cost savings. In this post we turn our attention to a different kind of value: innovation.
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Intello
MARCH 6, 2020
Times are a changin’, and for the better if you enjoy working remotely. Many startups and larger organizations are embracing remote work and enabling their employees to take the hustle home. And in times of crisis and health concern like COVID-19 (“Coronavirus”) many teams in affected areas or who’ve been in contact with the illness are being asked to stay home.
Tom Tunguz
MARCH 3, 2020
The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
ChurnZero
MARCH 6, 2020
Customer Success Starts Within: 6 Ways to Put Employees First. The Customer Success industry is obsessed with cracking the code on customer experience and loyalty. Afterall, an “obsessive compulsive focus on the customer” is the number-one thing Amazon’s Jeff Bezos attributes to the company’s monstrous success and near trillion-dollar valuation. So, it’s easy to see how a fixation on the customer can overshadow the very people who make that success possible: the employees.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaSOptics
MARCH 5, 2020
Getting in front of your business. I was talking to a serial entrepreneur who just raised over $10 MM for his SaaS venture. Last quarter they grew 70% year over year. Fifteen months ago, that was not the case. The numbers were off, many new customers were not the best fit, and churn expanded. The new sales VP (and subsequent hires) were supposed to take the company to the next level.
Upscope
MARCH 3, 2020
It's easy to end up re-writing your key headlines and paragraphs again and again over several days. Below we show you some methods copywriters have used to stop that circle of madness and commit to a message with confidence. They include using the simple and powerful APP formula, jobs to be done and more. Before you start, if you're figuring out what your key features and benefits really should be then learn about the new positioning process through 10 examples.
Totango
MARCH 3, 2020
Attracting new customers is always cause for celebration, but in today’s customer-centric economy, it is not enough to bring in fresh faces. You need to justify your existence to customers at every step, including during onboarding. Once new customers are onboarded, you need to retain them. The real CS works starts post-customer acquisition. As an organization, you need to constantly ensure that customers’ desired outcomes and objectives are met, and that they’re getting something out of your pr
SaaStr
MARCH 1, 2020
Q: What is the process of raising a VC fund like? It really varies — a lot. First, there is a bit of a chicken-and-egg element. If you have a strong track record, it’s pretty easy to raise a fund the last few years. Because the LPs (folks that invest in VC funds) want to put their money into winners. And LPs have put more and more money into venture as an asset class.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Kellblog
MARCH 4, 2020
I earned my spending money in high school and partially paid for college by working as a lifeguard and water safety instructor. Working at a lovely suburban country club you don’t make a lot of saves. One day, working from the deep-end chair, I noticed two little kids hanging on a lane line. That was against the rules. I blew my whistle and shouted, “off!
Tom Tunguz
MARCH 5, 2020
I was on a panel yesterday to speak about the impacts of the coronavirus on financial markets and startups. Later in the afternoon, I read the Sequoia black swan memo. So I figured today, I’ll summarize my outlook on the next few months. Startup Growth Rates. For startups, things will likely slow down. Longer sales cycles will be the leading indicator.
The Daily Egg
MARCH 1, 2020
Here, we show you how to use Google Analytics together with Crazy Egg’s heatmap reports to easily identify and fix 3 common website problems. The post How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems appeared first on The Daily Egg.
Intercom, Inc.
MARCH 3, 2020
We know it’s hard to apply and interview for a new job. So if you’re considering a design job at Intercom , we won’t make it harder by forcing you to read our minds or guess about what we value. Instead, we’ll tell you exactly what we look for – and why it matters to us. When you interview for a design job, the process is usually mysterious: did you say the right things?
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
MARCH 1, 2020
The good news today, is there are tons of customer success veterans out there. So you can find folks to join you. Even just a few years ago, there weren’t enough folks when enough experience to be your first “head of customer success.” But the bad news is, many can’t really do the job a start-up needs at a leadership level.
Tom Tunguz
MARCH 1, 2020
This morning, there were many tweets talking about the impact of the coronavirus on the fundraising environment. It’s as a result of last weeks’ wild swings in the stock market. According to Koyfin’s analysis technology was the second hardest hit sector, falling 14%. The S&P overall was down 11%. Let’s double-click on the impact of last week on the valuation environment.
Predictable Revenue
MARCH 5, 2020
Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all. But according to Joshua Desha, a veteran entrepreneur and insurance sales leader, a metrics-driven approach to sales has actually robbed the professional of its heart and soul.
Neil Patel
MARCH 3, 2020
Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way…. There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people…. On the other hand, there are roughly 700,000 podcasts. That means there is only 1 podcast for every 10,000 people or so.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
SaaStr
MARCH 3, 2020
Q: What was the biggest acquisition failure or missed opportunity by a company? It’s hard to really force rank a list, especially of deals you don’t know about. And it’s easy to be an arm-chair quarterback on all this. Still, my partial list in Cloud/SaaS: Google letting Microsoft buy / outbid for Github for $7.5b. If you want to own the developer relationship, you own Github.
Sales Hacker
MARCH 2, 2020
As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game.
Intello
MARCH 4, 2020
Intello Named SHI’s SaaS Operations Management Vendor to Reveal Shadow IT and Manage SaaS Usage, Security, and Compliance for SHI Customers.
Totango
MARCH 6, 2020
Voice of the Customer best practices turns words into action. The feedback your VoC efforts provide are the unique perspective of your own customers, and the actions you take based on that feedback add value to their experience. Today’s on-demand, subscription-dominated marketplace requires that enterprises pay closer attention to what their customers want from their products—and there’s no clearer indication than their own words.
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
SaaStr
MARCH 3, 2020
We are super looking forward to seeing so many of you at 2020 SaaStrAnnual.com. It will be our most organized, most mentor filled, and most unicorn’d Annual ever. It will also be the safest. Weeks ago, we began to put in place the toughest health & safety standards in the industry, with everything from thermal scanning, to strict rules around health, to stringent and firm bars on travel, with no exceptions.
Sales Hacker
MARCH 3, 2020
This week on the Sales Hacker podcast, we speak with Stephanie Blair , Founder and CEO of Know and Flourish. Stephanie founded her executive coaching and consultancy company focused on grooming and growing innovative talent within sales centric and growth focused teams. As an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and b
Andreessen Horowitz
MARCH 2, 2020
We are at the beginning of a new era for how we treat one of humankind’s oldest and worst foes—cancer. In this talk, given at the annual a16z Summit, Jonathan Lim, CEO and cofounder of Erasca, shows us where we … The post The Five Revolutions in Cancer Treatment appeared first on Andreessen Horowitz.
Cobloom
MARCH 2, 2020
Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Left unchecked, what seems like a relatively low customer churn rate month-on-month can quickly escalate into a crippling annual churn rate that your business can't sustain. Fortunately, small improvements in your customer churn rate can have a huge impact on MRR and revenue growth over time.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
MARCH 1, 2020
At 2020 Annual we are committed to having not only the most enriching event for SaaS and Cloud founders and execs, but an environment where you feel safe and comfortable. As part of that, 2 weeks ago we added a number of strict health & safety rules, which you can review more here: Additional Health & Safety Rules for 2020 SaaStr Annual. Many of these rules have since been adopted by other events.
Sales Hacker
MARCH 6, 2020
Lack of audience engagement in trade shows and conference presentations severely hurts your ability to communicate critical information about your company’s products or services. When your audience is not engaged, you are losing out on a huge opportunity to generate leads and build interest in your product. In collaboration with Diana Ohlhaver , we’ve put together 6 simple trade show tips + an infographic that will go a long way toward making your next conference or trade show sales booth more e
Kellblog
MARCH 2, 2020
This is part II in this series. Part I is here and covers the basics of management education, employee communications, and simple steps to help slow virus transmission while keeping the business moving forward. In this part, we’ll cover. A short list of links to what other companies are doing, largely when it comes to travel and in-office work policies (that I’ll try to update as others announce).
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