Unbounce
MARCH 2, 2020
SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects.
Sage Intacct
MARCH 2, 2020
This is the 3 rd in our 5-part series on the benefits of Software as a Service (SaaS). Our initial post offered some definitions of cloud and SaaS. Our last post explored the value of SaaS in terms of cost savings. In this post we turn our attention to a different kind of value: innovation.
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Intello
MARCH 6, 2020
Times are a changin’, and for the better if you enjoy working remotely. Many startups and larger organizations are embracing remote work and enabling their employees to take the hustle home. And in times of crisis and health concern like COVID-19 (“Coronavirus”) many teams in affected areas or who’ve been in contact with the illness are being asked to stay home.
Tom Tunguz
MARCH 3, 2020
The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes.
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Your payments integration is more powerful than you think. In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.
ChurnZero
MARCH 6, 2020
Customer Success Starts Within: 6 Ways to Put Employees First. The Customer Success industry is obsessed with cracking the code on customer experience and loyalty. Afterall, an “obsessive compulsive focus on the customer” is the number-one thing Amazon’s Jeff Bezos attributes to the company’s monstrous success and near trillion-dollar valuation. So, it’s easy to see how a fixation on the customer can overshadow the very people who make that success possible: the employees.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaSOptics
MARCH 5, 2020
Getting in front of your business. I was talking to a serial entrepreneur who just raised over $10 MM for his SaaS venture. Last quarter they grew 70% year over year. Fifteen months ago, that was not the case. The numbers were off, many new customers were not the best fit, and churn expanded. The new sales VP (and subsequent hires) were supposed to take the company to the next level.
Upscope
MARCH 3, 2020
It's easy to end up re-writing your key headlines and paragraphs again and again over several days. Below we show you some methods copywriters have used to stop that circle of madness and commit to a message with confidence. They include using the simple and powerful APP formula, jobs to be done and more. Before you start, if you're figuring out what your key features and benefits really should be then learn about the new positioning process through 10 examples.
Totango
MARCH 3, 2020
Attracting new customers is always cause for celebration, but in today’s customer-centric economy, it is not enough to bring in fresh faces. You need to justify your existence to customers at every step, including during onboarding. Once new customers are onboarded, you need to retain them. The real CS works starts post-customer acquisition. As an organization, you need to constantly ensure that customers’ desired outcomes and objectives are met, and that they’re getting something out of your pr
SaaStr
MARCH 1, 2020
Q: What is the process of raising a VC fund like? It really varies — a lot. First, there is a bit of a chicken-and-egg element. If you have a strong track record, it’s pretty easy to raise a fund the last few years. Because the LPs (folks that invest in VC funds) want to put their money into winners. And LPs have put more and more money into venture as an asset class.
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Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Kellblog
MARCH 4, 2020
I earned my spending money in high school and partially paid for college by working as a lifeguard and water safety instructor. Working at a lovely suburban country club you don’t make a lot of saves. One day, working from the deep-end chair, I noticed two little kids hanging on a lane line. That was against the rules. I blew my whistle and shouted, “off!
Tom Tunguz
MARCH 5, 2020
I was on a panel yesterday to speak about the impacts of the coronavirus on financial markets and startups. Later in the afternoon, I read the Sequoia black swan memo. So I figured today, I’ll summarize my outlook on the next few months. Startup Growth Rates. For startups, things will likely slow down. Longer sales cycles will be the leading indicator.
The Daily Egg
MARCH 1, 2020
Here, we show you how to use Google Analytics together with Crazy Egg’s heatmap reports to easily identify and fix 3 common website problems. The post How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems appeared first on The Daily Egg.
SaaStr
MARCH 1, 2020
The good news today, is there are tons of customer success veterans out there. So you can find folks to join you. Even just a few years ago, there weren’t enough folks when enough experience to be your first “head of customer success.” But the bad news is, many can’t really do the job a start-up needs at a leadership level.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Intercom, Inc.
MARCH 3, 2020
We know it’s hard to apply and interview for a new job. So if you’re considering a design job at Intercom , we won’t make it harder by forcing you to read our minds or guess about what we value. Instead, we’ll tell you exactly what we look for – and why it matters to us. When you interview for a design job, the process is usually mysterious: did you say the right things?
Tom Tunguz
MARCH 1, 2020
This morning, there were many tweets talking about the impact of the coronavirus on the fundraising environment. It’s as a result of last weeks’ wild swings in the stock market. According to Koyfin’s analysis technology was the second hardest hit sector, falling 14%. The S&P overall was down 11%. Let’s double-click on the impact of last week on the valuation environment.
Predictable Revenue
MARCH 5, 2020
Metrics have become a pillar of modern sales. From interviews, to meetings, to ones day-to-day executional tasks – metrics, in one way or another, have become a part of them all. But according to Joshua Desha, a veteran entrepreneur and insurance sales leader, a metrics-driven approach to sales has actually robbed the professional of its heart and soul.
SaaStr
MARCH 3, 2020
Q: What was the biggest acquisition failure or missed opportunity by a company? It’s hard to really force rank a list, especially of deals you don’t know about. And it’s easy to be an arm-chair quarterback on all this. Still, my partial list in Cloud/SaaS: Google letting Microsoft buy / outbid for Github for $7.5b. If you want to own the developer relationship, you own Github.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Neil Patel
MARCH 3, 2020
Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way…. There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people…. On the other hand, there are roughly 700,000 podcasts. That means there is only 1 podcast for every 10,000 people or so.
Sales Hacker
MARCH 2, 2020
As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game.
Intello
MARCH 4, 2020
Intello Named SHI’s SaaS Operations Management Vendor to Reveal Shadow IT and Manage SaaS Usage, Security, and Compliance for SHI Customers.
SaaStr
MARCH 2, 2020
Q: What do you expect from your business partner? A true partner: Is as committed as you. You can count on , every day. Is ideally strong at something core you aren’t, or at least, can own something important so you don’t have to. Carries the weight when things are tough. In the end, someone where your founders equity is worth far more, even with the dilution, than without her.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers. In this webinar, integrated payments veteran, Pete Uselman discusses the following: What is a PayFac?
Andreessen Horowitz
MARCH 2, 2020
We are at the beginning of a new era for how we treat one of humankind’s oldest and worst foes—cancer. In this talk, given at the annual a16z Summit, Jonathan Lim, CEO and cofounder of Erasca, shows us where we … The post The Five Revolutions in Cancer Treatment appeared first on Andreessen Horowitz.
Sales Hacker
MARCH 3, 2020
This week on the Sales Hacker podcast, we speak with Stephanie Blair , Founder and CEO of Know and Flourish. Stephanie founded her executive coaching and consultancy company focused on grooming and growing innovative talent within sales centric and growth focused teams. As an expert in digital transformation and in fueling modern organizations for sustainable success prior to Know and Flourish, she spent over eight years at eMarketer in assorted individual contributor and leadership roles, and b
Cobloom
MARCH 2, 2020
Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Left unchecked, what seems like a relatively low customer churn rate month-on-month can quickly escalate into a crippling annual churn rate that your business can't sustain. Fortunately, small improvements in your customer churn rate can have a huge impact on MRR and revenue growth over time.
SaaStr
MARCH 3, 2020
Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Want to see more content like this? Join us at SaaStr Annual 2020.
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In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Andreessen Horowitz
MARCH 6, 2020
To CEO or not to CEO? It’s a tortured question for startup founders, and the decision on whether the product founder maintains a CEO title or not is far more complicated than you might think: On one hand, the product … The post Bringing in an External CEO appeared first on Andreessen Horowitz.
Sales Hacker
MARCH 6, 2020
Lack of audience engagement in trade shows and conference presentations severely hurts your ability to communicate critical information about your company’s products or services. When your audience is not engaged, you are losing out on a huge opportunity to generate leads and build interest in your product. In collaboration with Diana Ohlhaver , we’ve put together 6 simple trade show tips + an infographic that will go a long way toward making your next conference or trade show sales booth more e
Totango
MARCH 6, 2020
Voice of the Customer best practices turns words into action. The feedback your VoC efforts provide are the unique perspective of your own customers, and the actions you take based on that feedback add value to their experience. Today’s on-demand, subscription-dominated marketplace requires that enterprises pay closer attention to what their customers want from their products—and there’s no clearer indication than their own words.
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