Intercom, Inc.

MARCH 25, 2019

We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February. We remember how easy it was to sign up for the one week free trial on the gym’s website. But to actually cancel, you have to find a phone number, wait on hold, give your membership number and finally pay an exit fee before you can put an end to you

Churn 183

Churn Wireless Growth Hacking Construction 183

Kellblog

MARCH 24, 2019

One day back at MarkLogic, we invited our local congresswoman, Jackie Speier , to visit our offices. Regardless of what you may think of her politics, she’s an impressive person with an fascinating background including, for those with long memories, that she was the congressional aide shot five times and left for dead on the runway in Guyana when Congressman Leo Ryan went to investigate Jonestown.

Communication 68

Communication Education Management Startup 68

Nimble - Sales

MARCH 26, 2019

333.2 billion emails will be sent and received daily by 2022. Such is the prediction of a Radicati Group agency that counted 281.1 billion emails transferred in 2018. Growth rates of this number indicate that email marketing is looking at a significant boost in positions in the nearest future. And despite skeptical attitudes of many […]. The post The Ultimate Guide to Writing a Highly Converting Sales Email appeared first on Nimble Blog.

Sales 80

Sales Marketing 80

Tom Tunguz

MARCH 24, 2019

In the past few years, Zoom has become a verb: the act of video conferencing someone. Eight years ago, Eric Yuan, former VP Engineering at WebEx left to create a business with a better video conferencing product. He and his team authored a new codec, which is far more resilient than others. The innovation results in higher quality calls. Focused on capital efficiency from the earliest days of the business, Eric has built a monster software business, with few comparisons in both absolute scale an

Metrics 273

Metrics Benchmarks Scale Acquisition 273

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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

Payment Solutions

The Daily Egg

MARCH 26, 2019

There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand […] The post What Should I A/B Test?

Data 252

Data 252

SaaStock

MARCH 26, 2019

As we have showcased in previous pieces, there are many reasons to be excited about the Latin American SaaS ecosystem. Not only is the region producing superstar SaaS contenders, but the interest from local and international VCs is increasing. The space as a whole has churned more IPOs in the last 6 months than the previous 20 years combined as a result.

Startup 210

Startup Artificial Intelligence SaaS Construction 210

Tom Tunguz

MARCH 26, 2019

In early and developing markets, selling complete products is often a superior go to market strategy, rather than selling an innovation in a layer in the stack. This is true for five reasons. First , for early customers to generate value from a novel technology, that technology must solve a business problem completely. End-to-end products do that. Layers in the stack don’t.

Machine Learning 193

Machine Learning Artificial Intelligence Scale Marketing 193

Intercom, Inc.

MARCH 27, 2019

When you work in marketing or sales, you will always have a list of companies you aspire to have as customers. But how do you go about approaching those companies and cutting through the usual noise? That’s where account-based marketing (ABM) comes in. ABM is an approach to marketing and sales where you focus on identifying, targeting and converting specific high-value accounts.

Marketing 26

Marketing Mobile Sales Management 26

SaaStr

MARCH 26, 2019

The best sales reps solve my problems: They listen to my actual problems and show me the best solution using their product — and other products. They learn my business fast, and show me exactly how their product solves my problems. They help me demo, pilot or try the product in whatever fashion makes me the most comfortable. They are fluent in, and honest about, the competition.

SMB 193

SMB Pricing Customer Success Sales 193

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Payment Solutions

SaaStock

MARCH 27, 2019

Tune in for an extra bonus episode of the podcast, hosting SaaStock LatAm speaker André Baldini, CEO of Superlógica who tell us how the company grew revenue 10x. Superlógica was started back in 2001 as an ERP software for condominiums. André Baldini started out as VP of Sales In 2017 he was promoted to CEO. Previously his career path had traversed a variety of industries including banking, health, and EdTech.

Pricing 201

Pricing Headcount Banking Revenue 201

Predictable Revenue

MARCH 28, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Liam Martin, co-founder of productivity monitoring software, Time Doctor. The post Pass the remote: the ups and downs of building a distributed global sales team with Time Doctor’s Liam Martin appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Sales 113

Sales Revenue Software 113

Intercom, Inc.

MARCH 26, 2019

In the SaaS industry, we have all come to realize that retention is just as important as acquisition. There is no point exerting lots of energy attracting new customers if you struggle to keep your existing customers happy and subscribing to your service. Indeed, we have gone so far as to say that “ customer retention is the new conversion ,” and the data backs that claim up.

Payment Features 128

Payment Features Acquisition Engagement Retention 128

SaaStr

MARCH 29, 2019

Now being on the buying end of several products with “Contact Me” pricing, I’ve found many reps (especially more junior ones) very aggressive on the lack of transparency in non-transparent pricing. I’ve also watched us walk away from several interesting vendors because it was just too hard to work with the sales reps. From that, I’ve tried to create a simple paradigm around non-transparent pricing: Assume Every Other Customer Knows.

Pricing 181

Pricing Sales Investment 181

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

SaaStock

MARCH 28, 2019

On this week’s regular episode of the show, Alex chats with Aaron Krall, Founder of the SaaS Accelerator and the SaaS Growth Hacks Facebook Group. Aaron spends his time helping SaaS companies operating a trial to paid model get more traffic, increase conversions and reduce churn. That has him spend his time figuring how to send the best onboarding emails.

Onboarding 172

Onboarding Growth Hacking Churn SaaS 172

Neil Patel

MARCH 26, 2019

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.

Strategy 111

Strategy Sales Hiring Software Review Technical Review 111

Intercom, Inc.

MARCH 28, 2019

Few roles in business are as fraught with uncertainty as that of the Chief Marketing Officer. In many companies, they’re still viewed as black sheep – the lone executive in the C-suite operating with amorphous goals, responsibilities and unclear definitions of success. This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

SaaStr

MARCH 28, 2019

In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Can you get even 1 customer from blogging and writing? Growth Hacking. Can you get even a couple of customers by emailing to a list? Event Marketing. Can you get any good leads by going to an industry event first?

Growth Hacking 168

Growth Hacking Startup Marketing Content Marketing 168

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Unbounce

MARCH 28, 2019

The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day. You know your agency delivers and that your team is stacked with experts. You know your clients will be happy they chose you because you’ve got a great track record. But, you also know every agency out there is saying the exact. same. thing.

Mobile 111

Mobile Advertising Branding Sales Enablement 111

Andreessen Horowitz

MARCH 27, 2019

One of my focus areas as an investor is marketplaces, because I’ve seen firsthand how they can transform an industry — especially when they also have network effects that can lead to huge scale and impact.

Scale 110

Scale Startup Scaling 110

Nimble - Sales

MARCH 25, 2019

Many technologies and trends have disrupted the digital world in the past. For example, Facebook marked the beginning of a new era in digital marketing when they went public in 2006. Today, almost every brand (local or global) uses this and several other social media platforms for marketing. The digital landscape will witness a few […]. The post 5 Digital Marketing Trends That You Can’t Afford to Ignore appeared first on Nimble Blog.

Trends 105

Trends Social Media Marketing Technology 105

SaaStr

MARCH 27, 2019

If you sell to B2B companies in particular and want leads — we got ’em. SaaStrEuropa is coming up FAST on 12-13 June. We’ll have 2,500 founders and execs right in the Left Bank of Paris. SaaStrAnnual is in March of 2020 at San Jose Convetion Center again and will be monster. 30% of the booths are GONE from renewals so pick now. Pick by March and get the renewal rate (2018) instead of the 2019 rate and the best location.

Banking 162

Banking B2B Marketing 162

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

SaaStock

MARCH 29, 2019

After each SaaStock conference, we are often left wondering about the impact that the agenda we put together has had on attendees. As we are gearing up for what will be the most extraordinary line up we have had to date this October in Dublin, we read up what had been of most notable value at SaaStock18. Many of the lessons that these attendees picked up are of evergreen quality.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

FastSpring

MARCH 28, 2019

When it comes to learning about selling online, you’ve got plenty of content to choose from – webinars, blog posts, how-to videos. But if you’re looking to roll up your sleeves and take time to get fully immersed in the business of selling online, look no further. We’ve put together the ultimate reading list: 10 books about business, sales, marketing, psychology, and the internet that will not only educate but inspire you.

Scale 100

Scale Venture Capital Branding Advertising 100

Sales Hacker

MARCH 25, 2019

Few would argue with how important it is for sales leaders to meet with their sales people on a regular basis. Common interactions typically include the monthly or weekly 1-on-1, sales kickoffs, weekly sales team meetings , and the quarterly performance review. But I believe the most impactful formal meeting you can have with your team is the daily sales huddle.

Technical Review 98

Technical Review Systems Review Sales Education 98

SaaStr

MARCH 26, 2019

Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring.

Scale 162

Scale Payment Services Payment Methods Scaling 162

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Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

Payments

Andreessen Horowitz

MARCH 28, 2019

If you’ve lived in a country like the U.S. with a pretty stable currency, you probably think about how much things “cost” in seemingly absolute terms — of the currency.

Data 97

Data 97

FastSpring

MARCH 27, 2019

In the past couple years we’ve seen an uptick in ecommerce as more customers look to complete their shopping experiences on the web. As the online shopping trend continues to grow, it shouldn’t come as a surprise to hear that more customers are taking a greater interest in how merchants handle their payment information. Whether it’s localized shopping experiences or data security, your software company needs to make sure that you’re continuously meeting the ever-changing needs of today’s shopper

Merchant Services 98

Merchant Services Payment Services Payment Methods compliance 98

Nimble - Sales

MARCH 27, 2019

Topic clustering is a popular content marketing plan – and a buzzword that has been thrown around the inbound marketing space in recent years. First of all, what exactly are “topic clusters?” This term refers to multiple pieces of content grouped together by a common topic or relevant subtopics (known as pillar content). As a […]. The post How to Implement Topic Clustering into Your Content Strategy appeared first on Nimble Blog.

Strategy 93

Strategy Content Marketing Marketing 93