Totango
JUNE 4, 2021
Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs.
Neil Patel
JUNE 3, 2021
If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Why do you need to know this? Because products in different stages demand different strategies, be that for physical products or for services.
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Cobloom
JUNE 1, 2021
Struggling to keep your SaaS company's churn rates down? Think that there's more you could be doing to approach the much revered negative churn? (Where upsells outpace lost customers). You've come to the right place. In this article I run through 5 of the most common sales & marketing mistakes we see SaaS companies making. They all increase churn, and consequently decrease your customer lifetime value , one of the most important metrics in SaaS.
The Daily Egg
MAY 30, 2021
You’ve probably heard of Bluehost as one of the biggest names in web hosting, but it’s not the only service out there. DreamHost got its start around the same time and offers just as much when it comes to keeping your site running. Both have great overall performance, and you can’t go wrong with either. […]. The post Bluehost Vs. DreamHost appeared first on The Daily Egg.
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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
SaaStr
JUNE 1, 2021
The other day I went to buy a SaaS product. I know this SaaS product well, and have used it for years. It’s not a great piece of software, but it’s very effective and useful. I was finally ready to buy. I was forced to go to an SDR first — the only button was “Contact Us” I asked for a free trial. The SDR said that wasn’t possible, and wanted to talk about my “budget” first.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Predictable Revenue
MAY 31, 2021
Let's take a quick look at some of the ways AI can be leveraged to maximize sales and lead generation for pharmaceutical businesses. The post 8 Steps to Improve Your Business Email Writing appeared first on Predictable Revenue.
The Daily Egg
JUNE 3, 2021
Ready to drive more traffic to your WordPress site? This guide will show you some immediate actions that you can use to improve WordPress SEO today. We’ll also cover the importance of WordPress SEO and dive into some long-term SEO strategies for WordPress. Why WordPress SEO Is So Important Prioritizing SEO is the best way […]. The post The Complete Guide to WordPress SEO appeared first on The Daily Egg.
SaaStr
JUNE 4, 2021
We’re so excited to have Olivier Pomel, CEO and co-founder of Datadog, back at SaaStr Annual 2021 Sep 26-28 in the SF Bay Area!! Datadog has rocketed to a $28B+ leader in monitoring and security. Olivier was kind enough to join us in Paris at the first SaaStr Europa together with Jean-Baptiste Coger, Co-Founder at PlatoHQ , when they were at about $50m ARR.
Intercom, Inc.
JUNE 1, 2021
Over the course of the past year, the customer support landscape has changed for good. As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
Tom Tunguz
MAY 31, 2021
The cost of a failed account executive hire is about 8 months of lost productivity. A three month initial search, three months of ramp time, the termination, and then another two to three months of ramp for his replacement. That’s at the individual contributor level. What does it cost the organization to hire the wrong executive? In terms of time cost to the startup, a failed executive hire is roughly similar, 9 months.
The Daily Egg
JUNE 3, 2021
If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like to give you a basic […]. The post Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites appeared first on The Daily Egg.
SaaStr
MAY 31, 2021
Salesforce is the largest SaaS company, and soon, will be the largest biggest software company of all, passing SAP. It’s already passed Oracle. And as much, it’s really a bellwether of SaaS and Cloud. The latest learning from the bellwether? Things are on fire in SaaS and Cloud. Even more so after Covid. Salesforce had its best quarter ever, exploding to 23% growth at $24B+ ARR. “I’ve never seen a quarter like this.
FastSpring
JUNE 3, 2021
Every new trial user or freemium account is one step closer to landing another paying customer. Or is it? Most software companies rely heavily on free accounts for customer acquisition, yet many still treat these programs like the last step of the funnel. After the visitor signs up, they stop marketing or selling. But this is when you need to pay the closest attention to your prospects’ behavior.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
Neil Patel
JUNE 1, 2021
Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets ignored or flat-out denied because they aren’t high priority.
The Daily Egg
MAY 31, 2021
Vonage is an all-in-one VoIP provider that takes on a minimalist approach. Its service plans offer the fundamental features you need to communicate and collaborate at a price growing businesses can afford. Add-on features like toll-free numbers, voicemail-to-text, and paperless fax can be purchased as needed. Compare Vonage to the Best VoIP Providers and Phone […].
SaaStr
JUNE 3, 2021
When I co-founded my first company, way back in the dark stretch between Web 1.0 and Web 2.0, we got a terrible deal, from a dilution and valuation perspective. Yes, we raised $9m to get the company off the ground, but we had to sell just about everything to pull it off. The trade-off from the VCs? Big Salaries and 100% Vested Stock. We didn’t ask for either, but in their minds, I guess both were pretty cheap things they could do while still maintaining maximum ownership for themselves.
Unbounce
JUNE 3, 2021
Ever used a funnel while baking? That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it plays an important role. A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. A conversion funnel is the same idea but applied to your marketing strategy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Neil Patel
MAY 31, 2021
I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I dive in, let me give you a little bit of context. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow.
The Daily Egg
JUNE 3, 2021
A reliable office phone system helps you communicate seamlessly as you go about your business. The problem is, either you don’t have a dedicated office phone system, or the one you do have is working poorly. Well, that ends here. Through hours of research and side-by-side comparison across a number of features, we’ve come upon […]. The post Best Office Phone Systems appeared first on The Daily Egg.
SaaStr
JUNE 3, 2021
Hubspot didn't just grow an incredible 41% in Q1'21 to $1.1B in ARR. It accelerated. * Revenue growth accelerated from 32% to 41% * And new customer growth accelerated to a crazy 45% YoY * All while keeping ACVs constant at ~10k. They did it the hard way, with SMBs. — Jason BeKind Lemkin (@jasonlk) May 6, 2021. A fairly incredible thing has happened as we leave Covid behind (at least in the U.S.) and as Cloud continues to scale: Many of the best in SaaS are accelerating even at mas
Kellblog
MAY 29, 2021
I’m writing this from both the perspective of a former CEO (who would occasionally get sideways with his board) and that of a six-time independent board member. I’ll look first from the CEO perspective, examining what I wanted in an independent board member (aka non-executive director ), and second from the board director perspective [1].
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Neil Patel
JUNE 2, 2021
Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand. Still, you can’t just blindly follow those trends. Popular platforms become saturated with dozens of competitors, and standing out becomes nearly impossible.
The Daily Egg
JUNE 4, 2021
As you grow your WordPress site, you’re going to get to a point where you can’t manage everything yourself. Sometimes before you realize you need them, you find yourself needing to assign WordPress roles to editors, writers, or even additional site managers. But what are these roles, and how do you know who should perform […]. The post The Complete Guide to WordPress Roles appeared first on The Daily Egg.
SaaStr
MAY 30, 2021
Perhaps the biggest difference between most first-time founders and most second-time founders is how long they try to do it all themselves. This isn’t a criticism — the first time you usually sort of have to. You have less capital to hire a team, and less experience building teams. And second timers often over-hire early, if VCs throw a ton of money at them in the early days.
Unbounce
JUNE 1, 2021
You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? ( It was. Yikes! ). Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Neil Patel
JUNE 1, 2021
If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.
The Daily Egg
JUNE 4, 2021
When you hear “WordPress sitemap,” your first reaction might be to run away screaming “too technical!” But don’t fear, a WordPress sitemap is easy to create and maintain—and it’s part of creating a great website experience for your users and fantastic for technical SEO reasons. We get into everything you need to know about WordPress […]. The post The Complete Guide to WordPress Sitemaps appeared first on The Daily Egg.
SaaStr
JUNE 1, 2021
As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut. But of course, it wasn’t always quite that big! In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B.
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