Chart Mogul
JULY 8, 2020
Tired of the same ol’ “X proven ways to reduce customer churn”? Conversion copy expert Gillian Singletary suggests a new framework to align copy across all your platforms and use it to instill customer loyalty. In the 1940s, Betty Crocker received 4,000 to 5,000 letters every day from women across the U.S. These women were looking for recipes, cooking tips, and someone to listen to their troubles.
Kellblog
JULY 4, 2020
Software startups seem drawn by sirens to brand their features. Hey, Apple does it. Think: Siri, Facetime. Microsoft tries it: Cortana. Starbucks even brands a cup size: Venti. So if they can do it, we should too, right? Wrong [1]. But it’s so cool. Imagine it’s a long time ago and we’re about to launch the first DBMS with stored procedures [2].
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Predictable Revenue
JULY 9, 2020
Discovering the ins and outs of building a sales enablement team – from building an enablement org from scratch, to refining processes, to expanding enablement when the time is right. The post How to create an enablement team and prove its return on investment appeared first on Predictable Revenue.
Tom Tunguz
JULY 4, 2020
It’s been two quarters since the coronavirus has hit Startupland. And you can see the impact of the shutdown in the numbers. We reviewed the data in May and compared it to the effects of the financial crisis in 2008 on startup fundraising. As a reminder, 2008 saw a 40% reduction in venture dollars invested in startups. It took about six to eight quarters to return to normalcy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Baremetrics
JULY 8, 2020
Customers churn because they don’t want to use your product anymore, right? Well, not necessarily. There’s this “little” thing called involuntary churn that’ll slowly eat away at your business if you let it go unchecked. And unfortunately, a lot of SaaS and subscription-based companies don’t take any action to stop it from happening. The end result is unnecessary cancellations, lost revenue, sadness, despair, misery, nightmares… Ok, maybe that’s a little extreme.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Cobloom
JULY 6, 2020
Almost all SaaS businesses start life as a *great idea* : a kick-ass concept destined to revolutionise the way the world functions. Trouble is, I've seen a ton of passionate founders invest their time and energy into realising their vision, building and refining a polished, perfect product; only to find out that it solves a problem nobody cares about.
Intercom, Inc.
JULY 9, 2020
Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. Previously, he ran SEO at Atlassian and Dailymotion so it’s no surprise that he is widely regarded as one of the foremost voices in the SEO arena. We were delighted to have him join us for this week’s episode. His is a fascinating story, which places him at the forefront of a discipline that has emerged within his own career span.
ChurnZero
JULY 9, 2020
Does your marketing often drop the L-bomb? You know the one: leads. They obsess over building perfect websites, landing pages, forms, content, and call-to-actions to have a modicum of chance to catch a prospect’s eye and attract their interest. Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball.
ChurnZero
JULY 7, 2020
This is a guest blog post by LiveAgent. . What makes a successful business? Most people would say a great product or an aggressive marketing and sales strategy. Even though this is partly true, the reality is that happy customers make successful businesses. The better the service, and the more customer-centric your business is, the more likely it is to succeed.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaStr
JULY 6, 2020
They say CEO is a lonely job, and I guess in some ways true, but in many ways it’s quite the opposite. If you do it right as a founder, there’s nothing more rewarding than getting to work on Monday. Checking in with the team. Being on a journey together. But what is hard is getting help seeing the forest through the trees. Here are the Top 10 things I wish I’d been told.
Baremetrics
JULY 6, 2020
Are you laser-focused on new customer acquisition? Although a mentality of “the more, the merrier” might make sense on the surface, SaaS companies can’t neglect following up with the customers they already have. With the average person juggling dozens of apps at once, giving subscribers a nudge to stick around can be the difference between a lapsed and dedicated customer.
The Daily Egg
JULY 10, 2020
Ready to start a blog? Whether you’re blogging as a hobby or starting a blog for your business, the benefits of blogging are seemingly endless. It’s an excellent way to drive traffic to your website and build authority in your niche or industry. But you need to choose a blogging platform before you can write […]. The post Best Blogging Platforms appeared first on The Daily Egg.
Tom Tunguz
JULY 8, 2020
Cloud Data Lakes are a trend we’ve been excited about for a long time at Redpoint. This modern architecture for data analysis, operational metrics, and machine learning enables companies to process data in new ways. A cloud data lake is a repository of data in the cloud, with the tools and infrastructure to analyze it securely. We’re all storing data at increasing rates because every team inside a company needs data to succeed.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
SaaStr
JULY 7, 2020
We’re approaching the age of 1,000+ Unicorns and despite a global pandemic, this remains The Best of TImes in Cloud and startups in general. But there’s a quiet cautionary tale to just think about. The two latest $1b+ acquisitions weren’t quite as glamorous as they seem: Uber acquires Postmates for $2.6b. Amazon acquires Zoox for $1b.
Predictable Revenue
JULY 9, 2020
In-the-trenches reps no longer have to choose between scale and personalization. There are tips and tricks to handle both – and get results! The post How to build a personalization at scale playbook appeared first on Predictable Revenue.
The Daily Egg
JULY 9, 2020
Need cash for your business? Startups and established companies alike can benefit from a small business loan. There are hundreds of different lenders out there that provide funding to small business owners for a wide range of purposes. But it’s important to shop around to find the best loan for your unique situation. Factors like […]. The post Best Small Business Loans appeared first on The Daily Egg.
Intercom, Inc.
JULY 8, 2020
Support has changed in innumerable ways, from the emergence of call centers ( yes, phones were novel once ) to the shift to social media. But one thing has not: what customers want. As consumers ourselves, we’re all too familiar with what our customers want – a convenient and personalized support experience. There’s little more frustrating than finding out you’re ticket #372876 or being subjected to Cisco’s “Opus No. 1,” the anthem of waiting on hold.
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SaaStr
JULY 10, 2020
I remember the first time I had a “head of product” in SaaS. I’d known him for many years, and knew he was great … but didn’t really know what help he could give us. I just knew we needed help around $2m-$3m so I asked him to help. I told him just to help us however he thought best. He went away and first did something I didn’t totally get.
Neil Patel
JULY 7, 2020
SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings i
The Daily Egg
JULY 8, 2020
Every business that accepts credit cards needs to have a processing company to facilitate these transactions. Whether you’re selling online, in-person, over the phone, or on-the-go, businesses across all industries must use a payment processing service. There are hundreds of different payment processors on the market today. This can make it challenging to find the […].
Unbounce
JULY 7, 2020
Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. I can understand the passion on both sides of the aisle, but I’d compare it to an argument about the need for “air vs. water.” Depending on your immediate circumstances, one may be more important than another—but both are necessary for survival.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SaaStr
JULY 5, 2020
It’s easy to say “only hire people with start-up experience.” It’s also very tempting to hire folks that have worked at the partners, in the ecosystem that you work in, and at the companies you aspire to be like. And at some point, you have to scale. To scale, you do need some folks that have been there. Not everyone can be doing it for the first time.
Neil Patel
JULY 6, 2020
So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page.
Kellblog
JULY 8, 2020
I was talking with my old friend, Mark Tice , the other day and he referred to a startup mistake as, “on his top ten list.” Ever the blogger, I replied, “what are the other nine?” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times.
Unbounce
JULY 6, 2020
I created my first lead capture page four years ago when I started my business. Let me confess to you now: I didn’t have a clue what I was doing. I wanted to advertise my services, grow my brand, build an audience, and land clients. And I thought I’d created a campaign that would do all that and more. But I’ve learned a lot since my first campaign— and what I know for sure is that I did almost everything wrong. .
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SaaStr
JULY 6, 2020
We just crossed the 4,000 mark of confirmed SaaS founders and leaders joining us for SaaStr Enterprise on Wednesday, July 29th, for an action-packed day with speakers from the biggest Cloud / SaaS companies on the planet. If you have not yet checked out the star-studded speaker lineup, you can see the full agenda and sign up for free, here. . While the speaker lineup is unmatched, so too is the registration list!
Chargebee
JULY 7, 2020
How can a SaaS business extend its cash runway, plan its runway for the upcoming quarters and avoid pitfalls?
Sales Hacker
JULY 9, 2020
No one could have predicted COVID-19, but the people who can adapt are the ones who will advance their sales careers during this time. With the current state of sales , everything is changing fast. Approximately 50% of B2B companies have reduced their budgets. Digital is now the preferred sales interaction, with a 250% boost in mobile app ordering. 96% of B2B companies have switched to remote selling.
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