Intercom, Inc.
JULY 9, 2019
In 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. This creates interest in the benefits of a product or service. The customer decides to buy the product.
Tom Tunguz
JULY 12, 2019
In Rethinking Customer Churn Rate & LTV/CAC , Thibaud Clement illuminates a counter-intuitive concept about churn. The faster you increase your growth rate (acceleration rate), the higher the churn rate. Consider the same startup under two scenarios: one in which the acceleration rate is 50% and one in which the acceleration rate is 0%. In the 50% scenario, churn will be 67% higher.
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SaaStr
JULY 7, 2019
Many start-ups and even larger SaaS customers are reluctant to provide a Service Level Agreement — an SLA — that says they will, well, stay up. It’s not our fault, they think. What if Amazon goes down? Or our email provider? That’s not our fault. The lawyers tell you to try to not to do this. Sometimes, the accountants too.
The Daily Egg
JULY 10, 2019
We’ve hit a tipping point. In research conducted by Nonfiction Research this past November, we learned that more than 50% of self-identified marketing experts were more likely to read the research conducted by another company on that company’s customers than they were to review research on their own customers. It sparks a Naughty by Nature […] The post Why We Launched a Website Survey Integration with SurveyMonkey appeared first on The Daily Egg.
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Incredo
JULY 8, 2019
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Peter Drucker, American author, educator, and consultant. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
JULY 11, 2019
A few thoughts to excel as someone new to SaaS sales: Really learn the product cold. As fundamentally as you can. Every prospect and customer is owed a true solution sale approach. Sales is there to close a deal, yes, but that should just be 10% of it — 90% of the “work” should be to solve your prospect and customer’s problems. You can only solve a customer’s problems if you know the product you are selling cold.
Intercom, Inc.
JULY 11, 2019
In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. You might say it’s one of the strongest advantages a startup has. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers.
Incredo
JULY 8, 2019
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” Peter Drucker, American author, educator, and consultant.
Predictable Revenue
JULY 8, 2019
We’ve recently published an exciting update to Aaron Ross’ and Jason Lemkin’s renowned book From Impossible To Inevitable. We’ve made updates and improvements throughout the book, including adding entirely new chapters, case studies, and critical sales concepts. The post The second edition of From Impossible to Inevitable has arrived with new chapters, new case studies, and new sales tips appeared first on Predictable Revenue.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaStr
JULY 11, 2019
In 2011, Tiago Paiva won a Twilio hackathon by embracing the overlooked call center industry. 7 years later that hackathon project achieved Unicorn status while transforming the call center space. Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets.
Intercom, Inc.
JULY 8, 2019
Businesses put the Intercom Messenger on their websites because they want real-time communication with their users. To help the Messenger load as quickly as possible on the web, we recently worked on reducing the bundle size of our Messenger. A fast load time is important because it makes the Messenger feel like a natural part of the websites they’re on, rather than an add-on.
Neil Patel
JULY 9, 2019
The social web is huge. From Facebook to Pinterest , they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should you devote to each social network? Which ones produce the best ROI?
Predictable Revenue
JULY 11, 2019
We cover why investing in long term coaching is the right move, how to make your coaching plans actionable, and how to tell if they're working. The post The power of coaching and long-term goal setting with Lever’s Kelly Del Curto appeared first on Predictable Revenue.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
SaaStr
JULY 9, 2019
Recently I was catching up with an exec from a SaaS company well in excess of $100m ARR. One of the key platforms their app integrates with has started to … slow down their access. Slow down access to new features, to semi-documented APIs. Slow down access to their team. In fact, the partner’s sales team appears to have quietly dropped them entirely as a recommended app.
Intercom, Inc.
JULY 10, 2019
Today we’re launching three huge updates to our Articles and Custom Bots products to help you scale your support with Intercom. These days, great customer support isn’t a nice to have – it’s table stakes. Giving your customers fast, personal support is essential to customer retention , transforms customers into advocates for your business and delivers a competitive advantage.
Andreessen Horowitz
JULY 11, 2019
On behalf of the whole a16z team, I am thrilled to welcome Anish Acharya as our newest General Partner.
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SaaStr
JULY 9, 2019
Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Want to see more content like this? Join us at SaaStr Annual 2020. Anish Shivdasani, CEO @ Giraffe. FULL TRANSCRIPT BELOW. How’s it guys? You guys good? How’s everyone feeling? Yeah, great. Awesome, man. It’s great to be here.
Nimble - Sales
JULY 9, 2019
Microsoft Inspire, the annual conference that Microsoft provides for its global partner community, is just around the corner (July 14 – 18, 2019). Thousands of partners from more than 130 countries are expected to arrive in Las Vegas to learn about the product roadmap, the direction Microsoft leadership is headed, how to accelerate the digital […].
Cobloom
JULY 8, 2019
When faced with a challenge, it's so easy to consult the wisdom of Q&A's and startup blogs , that we're often guilty of neglecting the humble book. But many of the defining principles of the startup and software-as-a-service business model come from old fashioned paper and ink books, like Eric Reis' Lean Startup and Geoffrey Moore's Crossing the Chasm.
FastSpring
JULY 8, 2019
Consumers spent $517.36 billion online with U.S. merchants in 2018 , up 15% from $449.88 billion spent the year prior, according to a new Internet Retailer analysis of industry data and historical U.S. Commerce Department figures. Unfortunately, as growth in online payments continues to climb so do instances of credit card fraud. In fact, Aite Group estimates that card-not-present (physical card not present during a transaction) fraud is expected to increase to $7.2 billion by 2020.
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SaaStr
JULY 10, 2019
We have an incredible line-up coming up for the 1-day, all-day SaaStrScale.com in SF on Aug 29! We’ll continue to roll out new speakers and content, but this less-formal, more hands-on, Workshop and Mentoring only event will include: The Playbook to Building a Customer Reference Program, with SVP of Client Success at Talkdesk. Second order revenue is how we scale.
Nimble - Sales
JULY 8, 2019
Customers just don’t buy your products; they buy your services more. If you provide them with the right products along with excellent services, they will always come back for more. Customer retention is the topmost priority for any company to increase its value, improve cultural norms, and boost revenue. 90% of the major corporate industry […].
Totango
JULY 9, 2019
What’s your company’s most precious asset? It’s not your inventory, your stock options, or your intellectual property. It’s your customers. Your business can’t exist without them, and if you want your business to last, you’ve got to make them happy. In fact, customers are far more than just assets; your relationship with them forms the very foundation of your company.
FastSpring
JULY 10, 2019
Thinking about transitioning to a subscription-based business model? You’re not alone. In fact, according to a recent report from Gartner, more than 90 percent of software providers are expected to migrate to a subscription-based business model by 2022. We know this is a big decision for businesses. That’s why our Director of Pre-Sales and Implementation, Adam Cohen, is here to answer all of your burning questions about subscription management and recurring billing.
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SaaStr
JULY 9, 2019
This has evolved over time. In the Old Days, preferred stock had two key advantages: They had some downside protection, in that they’d be paid first in the case of a small exit; and. They had upside “protection”, in that participating preferred increased the return of preferred over common, often until a significant cap (say a 500% return). But times have changed.
Nimble - Sales
JULY 10, 2019
Your website is probably the most important digital asset your small business has. More small businesses than ever before exist solely online. Even if you do have brick-and-mortar operations, your web presence is probably still your primary method of reaching new customers. Companies like DNL OmniMedia primarily work with nonprofit organizations to develop new digital […].
Sixteen Ventures
JULY 8, 2019
Onboarding is perhaps the most critical phase in the customer journey – if nothing else, it sets the tone for the relationship – and is too important to just slap together and hope it works. Please ensure you’re giving the Onboarding process – and your new customers with whom you currently have a very fragile relationship – the attention they deserve.
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