Sat.Oct 17, 2020 - Fri.Oct 23, 2020

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7 Customer Onboarding Best Practices

Totango

Onboarding is defined as the actions your company takes after a customer signs up to use your product. These actions are crucial to customer success, as they will set the tone for your client-brand relationship moving forward. A successful onboarding experience can lay the foundation for a loyal lifetime buyer, while a negative experience can push your new customer directly into the hands of a competitor.

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Are We Ready for Cures?

Andreessen Horowitz

The entire healthcare system is built around the idea that we can detect, diagnose, and manage disease effectively for patients. This pandemic has been a stress test of that capability, and we have roundly failed that test. If we can’t … The post Are We Ready for Cures? appeared first on Andreessen Horowitz.

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Data Alone Is Not Enough: The Evolution of Data Architectures

Andreessen Horowitz

Data, data, data — it’s long been a buzzword in the industry, whether big data, streaming data, data analytics, data science, even AI & machine learning — but data alone is not enough: it takes an entire system of tools … The post Data Alone Is Not Enough: The Evolution of Data Architectures appeared first on Andreessen Horowitz.

Data 119
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Why IPOs, Direct Listings, and SPACs Will Flourish in Startupland

Tom Tunguz

Most high-growth software investors value public companies on enterprise value to forward revenue multiple. But investors in private companies use a different metric, enterprise value to forward annual recurring revenue (ARR).The private markets project the ARR a year from now. The public markets project revenue for the next 12 months. What if we could compare the relative valuation multiples of public and private high growth software companies?

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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7 Guidelines on Selling Some of Your Stock in a VC Round

SaaStr

"Secondary liquidity", where you can sell some of your shares in a round, is more and more common now. Should you sell if you can? The answer to me is simple: Are you OK if it turns out you never get another chance to sell? If the answer is Yes, don't sell. Otherwise, sell. — Jason BeKind Lemkin (@jasonlk) October 23, 2020. These days, if you raise money at a >=$80m-100m valuation, and are oversubscribed, most bigger Silicon Valley VC firms will offer to provide some fou

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Better engineering through management – the surprising benefits of becoming a manager

Intercom, Inc.

One of our core values at Intercom is “We love people who genuinely want to learn and grow.”. Of course, celebrating and encouraging a growth mindset is all good and well, but how do we put in place structures and processes that actually encourage career growth? In the Engineering org, we’ve thought deeply about how to foster long-term growth opportunities for people.

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. Some experts say the writing is already on the wall: Black Friday, the most important shopping day of the year, is either dying or already dead.

Sales 145
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At About $2m in ARR, Every Great Hire Will Be Accretive.

SaaStr

Who should you hire, with limited budget? A VP of Sales? A Director of Demand Gen? Or A Head of Product? The answer is Yes. A truly great hire is >always< accretive. At least within just a few months. Hire anyone truly great you can find. Find a way. — Jason BeKind Lemkin (@jasonlk) October 20, 2020. Recently, I was talking to the CEO of a pretty successful SaaS company doing ~$3m in ARR, growing nicely, in a good space.

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The Promise of Payroll APIs

Andreessen Horowitz

One of the most important catalysts for the recent growth in financial services has been fintech enablers and infrastructure. Companies like Plaid wrap otherwise byanztine legacy infrastructure in modern APIs, allowing every developer to easily integrate financial products with software … The post The Promise of Payroll APIs appeared first on Andreessen Horowitz.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 times more revenue than their competitors. And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. Customer expectations are higher than ever, and this acts as a forcing function, inspiring companies to think about their customers’ entire journey from acquisition to onboardin

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Best Online Fax Services

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Think back to the last time you saw one of those giant, clunky fax machines sitting around. It’s probably been a while, right? While that old-school hardware is undoubtedly outdated, faxing isn’t dead by any means. It’s actually very much alive.

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Which VCs Open Cold Emails? Keith Rabois. Aileen Lee. David Sacks. Satya Patel. And More.

SaaStr

A little while back, we did a great digital event, The New New in Venture. We explored how venture has changed since Covid with many of the best, and many I look up to, from Aileen Lee of Cowboy Ventures to Satya Patel of Homebrew to Keith Rabois of Founders Fund and so much more. I took advantage of the format to ask every VC I interviewed one question: Do You Open Cold Email?

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Doing Old Things Better Vs. Doing Brand New Things

Andreessen Horowitz

New technologies enable activities that fall into one of two categories: 1) doing things you could already do but can now do better because they are faster, cheaper, easier, higher quality, etc. 2) doing brand new things that you simply … The post Doing Old Things Better Vs. Doing Brand New Things appeared first on Andreessen Horowitz.

Branding 145
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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7 steps to creating better help center content

Intercom, Inc.

Maya Angelou, the poet and civil rights activist, said it best: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”. That’s a universal truth, but one businesses forget about at their peril. The feelings customers take away from an experience with your company are far more important than any “response time” metric.

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The Trade Offs of Buying Instagram Followers

Neil Patel

Like any shortcut, buying Instagram followers can be very tempting. And why not? Just look at these ads: “Get 100% real Instagram followers within 10 minutes!”. “Pay only $5 for 500 followers.”. “Increase your Instagram following by 25% at shockingly low rates!“. See? Tempting. But let us warn you – don’t give in. These shortcuts are never worth it.

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The Top 5 Challenges to Starting a Successful SaaS Company

SaaStr

Q: What are the challenges that a SaaS business owner must overcome to be successful? My list: Finding a truly great co-founder. Yes, some can do it on their own. Eric Yuan, CEO of Zoom did. But he also did it before as SVP of Engineering at WebEx. Almost all of us don’t need just a co-founder, but a truly great one. Are you sure you have this? A bit more here: What are the qualities of a good co-founder?

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

This is part two of a three part series on sequencing business models. This essay is a collaboration with Gilad Horev. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Framework for Decision-Making in a Time of Change

Andreessen Horowitz

COVID is changing many things about the world. Some will be permanent, some will be temporary, but for most things, we simply don’t know yet. A decision framework I’ve been using when evaluating investments in companies has also proven to … The post Framework for Decision-Making in a Time of Change appeared first on Andreessen Horowitz.

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The Marketer’s Guide to LinkedIn Stories

Neil Patel

LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on LinkedIn? In this guide, I’ll show you how to use LinkedIn Stories and share strategies you can start implementing today.

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3 Things We Learned Bootstrapping ClickUp to $20M ARR in the World’s Most Competitive Industry

SaaStr

I’ve had several near-death experiences in my life, one being my own company. By all accounts, we were almost screwed. Imagine entering the most crowded software market in the world. Why, for god’s sake, would anyone choose to build another productivity app? It was a dumb decision. Until it wasn’t. Source: G2. We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR.

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Revenue Churn: How to Calculate, Track & Improve

Baremetrics

Revenue churn answers the question: how much MRR did we lose last month? Your answer says a lot about the long term health of your company as a SaaS or subscription business. The SaaS business model is built on the concept of retaining as much of your monthly recurring revenue (MRR) as possible. Even if you’re bringing in new customers and more MRR each month, it’s hard to achieve long term growth if you can’t get your churn under control.

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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a16z Podcast: Designing for, Marketing to, and Partnering With Gen Z

Andreessen Horowitz

Gen Z—those born between 1995 and 2010—now makes up 35 percent of the population and represent $143 billion dollars in spending power. This episode is all about how brands can better understand, collaborate with, and resonate with this hugely influential … The post a16z Podcast: Designing for, Marketing to, and Partnering With Gen Z appeared first on Andreessen Horowitz.

Marketing 127
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12 Best Landing Page Examples

Neil Patel

Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.

Scale 142
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3 Mistakes Product Teams Tend to Make (And How to Avoid Them)

SaaStr

It’s no secret there’s a tremendous amount of work that goes into balancing your business and customers. Having a functioning product team will make that balance just a tad easier. . It can be easy to make mistakes when you’re going really fast and have multiple projects being worked on at the same time. Here are 3 mistakes Shawna Wolverton, SVP Product @ Zendesk, experienced, and her best learnings on how to avoid them.

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The latest SaaS Metrics to Grow Your Business and Impress Investors

Sage Intacct

Managing your subscription business with SaaS Metrics. The most important SaaS Metrics and what you need to show investors to secure your next round of funding.

Metrics 124
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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What the Frack: How to Mine Your (Sales) Pipeline and Break Into New Markets in 3 Easy Steps

Sales Hacker

The pandemic has unearthed new markets for almost every industry that are just waiting to be tapped. But with quota looming, sales professionals need a solid plan in place to quickly and efficiently identify and sell to new and existing audiences. This is where fracking comes in. If you’re wondering what fracking has to do with increasing your mid-pandemic sales , don’t worry, we’ll (hydraulically) break it down for you in three easy steps, so you can mine your sales pipeline for all it’s worth.

Marketing 113
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How to Create Your First Website Like a Pro

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know About Starting a Website. In order to get your website online, you will need a domain name and a web host.

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25% of You in SF Plan to Go Back to The Office Soon, Apparently

SaaStr

So we did a quick informal Twitter poll with 830+ votes, and 25% of you said you’re going back to the office now that San Francisco is allowing non-essential employees to return. If in SF, will you go back to the office now? — Jason BeKind Lemkin (@jasonlk) October 22, 2020. Density is capped in SF as it reopens offices, and safety policies must be followed.