ProfitWell
JULY 23, 2020
Today we're launching Good Better Best: a weekly deep dive on pricing and packaging strategies written by Rob Litterst , who helps head up our pricing team. Each issue features analysis of a specific packaging case study readable in 5-10 minutes. Zoom's freemium decision tree. The famous Freemium swerve that changed video-conferencing. By now, we’re all familiar with Zoom.
Cobloom
JULY 20, 2020
We've all heard stories of ' disruptive growth hackers' transforming tiny SaaS start-ups into multi-billion dollar businesses. This type of SaaS growth hacking has allowed creative founders, developers and marketers to achieve incredible growth through the sheer virtue of experimentation - trying any and all tools, techniques and strategies at their disposal to grow their business.
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Totango
JULY 21, 2020
A crisis is a time for Customer Success teams. In situations such as the current COVID-19 pandemic, your CS team can take action to prevent customer churn during the pandemic while also helping to build a sustainable future for both parties once the danger passes. Through constant, customized communication, reviewed and honed business goals, and a platform that collects data and makes it actionable, your Customer Success team can lead you through this once-in-a-generation challenge.
Predictable Revenue
JULY 23, 2020
The environment in which we communicate, at least for some of us, has changed dramatically over the last few months. Take a deep dive into the ever-important topic of communication in virtual environments, and managing screen fatigue. The post Communicating effectively in a virtual environment with Dr. Ethan Becker appeared first on Predictable Revenue.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Andreessen Horowitz
JULY 24, 2020
This first appeared in the monthly a16z enterprise newsletter – subscribe here. In this edition. The quarantine effect on B2B sales. 6 strategies for selling in COVID-19. To charge or not to charge: free v. paid trials. Training power. … The post The quarantine effect on B2B sales; free v. paid trials; training power users appeared first on Andreessen Horowitz.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Groove HQ
JULY 20, 2020
Learn how to use your customer support software as a catalyst for growth. The post 10 Growth Opportunities Hiding in Your Customer Support Software appeared first on Groove Blog.
Baremetrics
JULY 23, 2020
The monthly recurring revenue (MRR) of my MarTech startup Friendly recently has exceeded $1,000 – just 94 days after its launch. But it took me more than 20 years to get there. Running a product company was a dream of mine since my teenage years. There was always something holding me back though. In my teenage years it was missing role models. In my twenties, the advice of parents and friends to "get a good education".
OpenView Labs
JULY 23, 2020
Back in 2014, we led Datadog’s Series B for a few big reasons: they solved a pain point nearly universal among developers, delivered value to customers without any friction, and tended to grow rapidly inside an account after the initial adoption. At that time, there wasn’t yet a term for what’s now known as product led growth (PLG). Product led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion.
SaaStr
JULY 23, 2020
If you squint as you read TechCrunch, you’ll notice a pattern in a bunch of articles about Hot Startups. “Bob worked at Pinterest for 8 months before he …” or “after a stint as senior something engineer at Facebook [12 months], Bill joined …” etc. etc. It’s the one-year job culture. The rise of the engineer with highly portable job skills, and essentially zero percent unemployment for any top 20% developer, is in many ways a great thing.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Predictable Revenue
JULY 21, 2020
You might be planning on reducing your budget in every way possible to reduce risk in times of uncertainty. But failing to maintain sales strategies could jeopardize your long-term objectives for growth and put you back behind the starting line when the marketplace recovers. The post Navigating the New State of Sales: Cost Management and Sales Effectiveness appeared first on Predictable Revenue.
Tom Tunguz
JULY 18, 2020
In this era, virtual events have replaced IRL events. Virtual events have many obvious benefits. No hotels, no event venues, no catering, no ensuring guests are in the right city at the right time. But there are unanticipated benefits that are only now coming to light. Many of our portfolio companies have experimented with virtual events quite successfully.
Trint
JULY 23, 2020
Today’s storytellers are in high demand. Everyone wants your content and they want it now, whether that’s internal comms, reports or articles. But whittling down lengthy videos to short, punchy updates is tedious. Manual transcription is painfully slow, costly and riddled with inefficiencies. We know the drill. Play. Stop. Type. Rewind. Work takes hours, if not days.
SaaStr
JULY 21, 2020
We’ve crossed 6,000 posts and answers on SaaStr and we held off for a long time on writing one on How to Have a Great Board Meeting, and most other VC tropes. We might write that post, soon, however, just from a founder perspective. But I thought it might be useful to assemble a “Top 10” list of things that are relatively easy to do, now, that will make your investors and board happier.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Predictable Revenue
JULY 24, 2020
Selling at this stage doesn’t have to only be reactive. By adjusting your prospecting efforts to this new reality, you can set the foundation for more meaningful interactions before sending a single cold email. The post 4 Ways to Adapt Your Prospecting in the New Normal With Sales Navigator appeared first on Predictable Revenue.
Tom Tunguz
JULY 20, 2020
Thanks to everyone who responded to my post about US Economic History. I received a torrent of suggestions for books and decided to share them with everyone, in case you’re interested in the subject. I’m going to be working my way through them and just started the book on Keynes. As I learn interesting things, I’ll share them here.
Unbounce
JULY 23, 2020
As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ?
SaaStr
JULY 19, 2020
Q: How stressful is it to run a venture-backed startup? Being a CEO in general is pretty stressful ??. Being venture-backed is really only more stressful than any other company for two reasons: You have to carefully manage to your Zero Cash Dat e. You need to know exactly when you run out of money. More here: Knowing — and Sharing — Your Zero Cash Date | SaaStr.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Neil Patel
JULY 21, 2020
Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.
Andreessen Horowitz
JULY 24, 2020
In the past decade, our progress in Artificial Intelligence has been staggering. We’ve gone from barely detecting cats in YouTube videos to building cars that can drive themselves. And yet, as our aspirations for A.I. have become grander, it has … The post The Long-Tail Problem in A.I., and How Autonomous Markets Can Solve It appeared first on Andreessen Horowitz.
Unbounce
JULY 22, 2020
Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt Ida’s… uh, “unorthodox” political insights, they see your Facebook advertisement for gorgeous, handmade
SaaStr
JULY 24, 2020
Q: Why are tech-heavy companies shooting up in the stock market? There are some mysteries no doubt, but not in Cloud / SaaS. Cloud stocks are on fire since March 15 because since Covid-19, we are living in the Cloud: We don’t fly. We Zoom. We can’t get to the office. So we need RingCentral and Talkdesk and Five9 to talk to customers from home. We can’t meet up as a team anymore.
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
Sales Hacker
JULY 20, 2020
Stop writing case studies the old way ! You know, the ones where you just show some before-and-after data, toss in a couple of quotes from your customers saying how great you are, and call it a day. Case studies like those can work. But they don’t get the “OMG this is exactly what we need. Let’s hire this person/company immediately” reaction that we are going for.
Andreessen Horowitz
JULY 22, 2020
For generations, the field of biology has been largely defined by its discoveries. Now, because many crucial aspects of biology have begun the transition from an empirical science to an engineering discipline, the pendulum is shifting from “What can we … The post 16 Open Problems in Engineering Biology appeared first on Andreessen Horowitz.
Unbounce
JULY 21, 2020
Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought. It was too “fluffy.” But that’s all changing.
SaaStr
JULY 20, 2020
Are you managing an SDR team yourself, as CEO / founder? Even just 1 or 2 SDRs? It can be … overwhelming. SDRs need a lot of management support and overhead. Lots of questions, lots of velocity, lots of motions. You don’t have time to do this as CEO. You’ll almost certainly be a poor SDR manager. Even most VPs of Sales are poor SDR managers.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Zuora
JULY 21, 2020
Excerpts from the latest Subscribed Podcast with Ken Doctor. We talk to Ken about the impact of COVID-19 on publishing, the balance between advertising and subscriptions, and the path to more sustainable business models. The post Subscribed Podcast: Ken Doctor on COVID-19’s Impact on Publishing appeared first on Zuora.
Andreessen Horowitz
JULY 22, 2020
Many don’t realize we even need to think about the possibility of security hacks when it comes to things like pacemakers, insulin pumps, and more. But when bits and bytes meet flesh and blood, security becomes literally a life or … The post a16z Podcast: Taking the Pulse on Medical Device Security appeared first on Andreessen Horowitz.
Frontegg
JULY 23, 2020
The debate behind build versus buy is a lively one in the world of SaaS product development, and although it can be discussed ad infinitum, we do need to sit back for a minute before we build a SaaS application and consider the following: What are the key reasons that drive a company to build vs. buy? Does the strategy work long term as well as short term?
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