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This year has been tougher for almost everyone — hiring freezes, budget cuts, layoffs, and macroeconomic headwinds. For those in the business of getting customers for their companies, you might be expected to cut down on spend, yet you’re still expected to grow the company and find ways to sell. Datadog CMO Alex Rosemblat took the stage at SaaStr Annual 2023 to share how marketing teams can get more deals done with less budget.
Have you ever felt overwhelmed by the compliance requirements of running a startup? You’re not alone. As a startup founder trying to build your new organization from the ground up there’s a ton to do – And one of the commitments is keeping security compliance regulations and industry standards, and all that red tape! But the truth is, compliance is crucial for startups.
Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization.
Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re in the closing days of this format, and the future holds something closer to how AI-tools like ChatGPT and Bard answer user-inputted prompts, e.g.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Collin Stewart and Drew Kluender, Senior Inside Sales Rep at Orum, discuss the nuanced art of sales, specifically over the phone. The post How to be Successful Over the Phone with Drew Kluender appeared first on Predictable Revenue.
Selling into financial institutions (FIs) has long been the end goal for many software-oriented fintech businesses. With massive annual technology budgets and scaled distribution, the largest FIs are the ideal end-buyers. However, a fear of long sales cycles, heavy compliance requirements, and opaque organizational structures preclude many early stage founders from pursuing this go-to-market channel.
Selling into financial institutions (FIs) has long been the end goal for many software-oriented fintech businesses. With massive annual technology budgets and scaled distribution, the largest FIs are the ideal end-buyers. However, a fear of long sales cycles, heavy compliance requirements, and opaque organizational structures preclude many early stage founders from pursuing this go-to-market channel.
Within the last few weeks, we’ve seen two significant exits in Startupland, the first new pricing information we received in many quarters. Klaviyo was the first half for IPO in at least a year. Atlassian’s acquisition of Loom is also the first unicorn sale in about the same time frame. Company Last Round Post, $b Current Value, $b Change Loom 1.53 0.95 -38% Klaviyo 9.5 7.6 -20% Naturally, many of the first analyses compared the last round valuation in the private markets to the exit
Hold on a second. You’re smart; you’ve got your finger on the pulse of Customer Success, and you’re up to your ears in metrics, strategies, and buzzwords. But let’s cut through the noise for a moment. If you’re not focusing on genuine, earned customer advocacy, you’re leaving an unparalleled opportunity on the table. You know […] The post The Untapped Potential of Social Proof through Earned Advocacy appeared first on Customer-centric Growth by Lincoln Murphy.
In my capacity as an EIR at London-based Balderton Capital , I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About Product Marketing. In the session, we discussed four key questions: What is product marketing? (Surprisingly vague and varied.) How do you know if someone’s good at it? (Surprisingly difficult.) To whom should it report?
In today’s digital age, email communication remains a cornerstone of professional interaction. Whether you’re reaching out to a potential client, a colleague, or your boss, the way you craft your emails can significantly impact your professional image. To ensure that your emails convey your message effectively and maintain a high level of professionalism, follow these […] The post Composing Professional Emails: Do’s and Dont’s appeared first on Nimble Blog.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
So Domo is an interesting case study on SaaS entrepreneurship. Founder Josh James had one of the earliest $1B+ exits in SaaS when Adobe bought his first start-up, Omniture, for $1.8 Billion way back in 2008. Omniture is still big and it dominated web analytics especially for bigger companies in the earlier days of the internet. After a less-than-fun time being acquired, he came back and founded a next-generation enterprise analytics company, Domo.
As digital communication tools and technologies continue to evolve, one of the constant truths is that simplicity usually wins over complexity. Voice. The post Is 100 Kbps Still Sensible for VoIP Bandwidth Requirements? appeared first on The Daily Egg.
The patois of data teams has become a dialect of modern engineering teams because the commonalities in the stack. Core Eng Data Eng Products Data Products Microservices Data Mesh Service Level Agreements Data Contracts Access Control Data Security Observability Data Observability This convergence signals how far data teams have evolved into core engineering teams.
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now 10Y Keeps Climbing The 10Y hit 5% this week, which sets a new high water mark. In general economic data has continued to come in strong (a data point suggesting inflation could stay sticky, and the economy can absorb rates staying higher for longer).
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Dear SaaStr: How do VCs Really Feel About Founder Salaries? I Was Told That a General Rule of Thumb is 75% of Market The 75% Rule once you are VC Funded for more than a few million dollars is a good one. But if you raise less than that — 75% may well be too high. You need the cash to last 24 months. And of course, stage and timing does matter.
HIPAA-compliant VoIP is not just a random word soup—it’s an internet-based phone system with a specific set of controls in place designed. The post Look for These 4 Things if You Need HIPAA Compliant VoIP appeared first on The Daily Egg.
You live in a deranged age — more deranged than usual, because despite great scientific and technological advances, man has not the faintest idea of who he is or what he is doing. Walker Percy Our species is 300,000 years old. For the first 290,000 years, we were foragers, subsisting in a way that’s still observable among the Bushmen of the Kalahari and the Sentinelese of the Andaman Islands.
On Thursday, November 2nd at 9:30 AM Pacific, Office Hours welcomes Raj Sarkar to talk about Unleashing Outbound Marketing Fury. Raj started his career as a marketing manager at Cisco focused on the SMB market. He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP). Next, he headed marketing at Atlassian for Trello, Confluence, Jira for Business Teams & other products.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
AI is rapidly changing the way we work. It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers.
PBX, or Private Branch Exchange, is a phone system that acts as a company’s central nervous system for communications. The term harkens. The post Is a PBX Viable For Business Today? Yes, But Not Every Type appeared first on The Daily Egg.
Nearly all of our electricity is generated from heat powering a steam turbine. Historically, this energy conversion has been achieved through burning wood or fossil fuels. However, while these sorts of reactions release a large amount of chemical energy, they are nothing compared to the energy of a nuclear reaction. Here is the specific energy, or the amount of energy (megajoules) per kilogram, in common fuel types.
Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Dear SaaStr: How Many Events a Year Should A Startup Founder Attend? Here are my learnings. You do need to meet other founders, other execs, your partners, your customers, etc. It really does help over time. So I’d do the following: First, there are usually 1 or 2 top events in your industry. I’d go every year if you can, either you or your co-founder.
Getting customers to come back—and keep coming back—to your digital storefront is always the goal. To achieve that kind of brand loyalty, The post Experro Review appeared first on The Daily Egg.
After three weeks, today is the day. We finally have the whole team in the office together. We’ve all been alternating being on the road, so it’s good to have the gang back together. Anyway, let’s get into it. This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and edu
Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
We’re hiring at SaaStr!! We’ve got at least 6 roles open: Director of Email / Growth Marketing. Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. VP/Director of Events. Own the Annual + Europa, or at least a big piece of them. Director of Sponsor Success. Make 50+ of our top 200 sponsors more successful and happy.
When a company is transitioning from founder-led sales (FLS) to sales-led sales (SLS), you hear the word “playbook” a lot. For early-stage companies, this rubs me the wrong way because when I hear playbook, it conjures up an image of: A large sales enablement team A hefty three-ring binder full of paper (or its digital equivalent) A lot of templates (which perhaps commit the cardinal sin of the template leading the content ) A formal onboarding program that teaches playbook contents
This week we have a special 2 guest episode, with the best hiring guru’s in the game, Chuck Brotman & David Teichner. Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Prior to starting Blueprint in 2020, he worked for over fifteen years in various sales and sales management roles, building teams across presales, partnerships, SMB, Mid-Market, & Enterp
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