Sat.Oct 14, 2023 - Fri.Oct 20, 2023

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How to Close More Deals with Less Budget with Datadog CMO Alex Rosemblat

SaaStr

This year has been tougher for almost everyone — hiring freezes, budget cuts, layoffs, and macroeconomic headwinds. For those in the business of getting customers for their companies, you might be expected to cut down on spend, yet you’re still expected to grow the company and find ways to sell. Datadog CMO Alex Rosemblat took the stage at SaaStr Annual 2023 to share how marketing teams can get more deals done with less budget.

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Top 10 Compliance Tips for Startups

Scytale

Have you ever felt overwhelmed by the compliance requirements of running a startup? You’re not alone. As a startup founder trying to build your new organization from the ground up there’s a ton to do – And one of the commitments is keeping security compliance regulations and industry standards, and all that red tape! But the truth is, compliance is crucial for startups.

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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization.

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How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard

Sparktoro

Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re in the closing days of this format, and the future holds something closer to how AI-tools like ChatGPT and Bard answer user-inputted prompts, e.g.

AI Search 136
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How to be Successful Over the Phone with Drew Kluender

Predictable Revenue

Collin Stewart and Drew Kluender, Senior Inside Sales Rep at Orum, discuss the nuanced art of sales, specifically over the phone. The post How to be Successful Over the Phone with Drew Kluender appeared first on Predictable Revenue.

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What Loom & Klaviyo Indicate about Exit Valuations

Tom Tunguz

Within the last few weeks, we’ve seen two significant exits in Startupland, the first new pricing information we received in many quarters. Klaviyo was the first half for IPO in at least a year. Atlassian’s acquisition of Loom is also the first unicorn sale in about the same time frame. Company Last Round Post, $b Current Value, $b Change Loom 1.53 0.95 -38% Klaviyo 9.5 7.6 -20% Naturally, many of the first analyses compared the last round valuation in the private markets to the exit

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The Untapped Potential of Social Proof through Earned Advocacy

Sixteen Ventures

Hold on a second. You’re smart; you’ve got your finger on the pulse of Customer Success, and you’re up to your ears in metrics, strategies, and buzzwords. But let’s cut through the noise for a moment. If you’re not focusing on genuine, earned customer advocacy, you’re leaving an unparalleled opportunity on the table. You know […] The post The Untapped Potential of Social Proof through Earned Advocacy appeared first on Customer-centric Growth by Lincoln Murphy.

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Slides from SaaStock: What Founders Need to Know About Product Marketing

Kellblog

In my capacity as an EIR at London-based Balderton Capital , I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About Product Marketing. In the session, we discussed four key questions: What is product marketing? (Surprisingly vague and varied.) How do you know if someone’s good at it? (Surprisingly difficult.) To whom should it report?

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Composing Professional Emails: Do’s and Dont’s

Nimble - Sales

In today’s digital age, email communication remains a cornerstone of professional interaction. Whether you’re reaching out to a potential client, a colleague, or your boss, the way you craft your emails can significantly impact your professional image. To ensure that your emails convey your message effectively and maintain a high level of professionalism, follow these […] The post Composing Professional Emails: Do’s and Dont’s appeared first on Nimble Blog.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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5 Interesting Learnings from Domo at $320,000,000 in ARR

SaaStr

So Domo is an interesting case study on SaaS entrepreneurship. Founder Josh James had one of the earliest $1B+ exits in SaaS when Adobe bought his first start-up, Omniture, for $1.8 Billion way back in 2008. Omniture is still big and it dominated web analytics especially for bigger companies in the earlier days of the internet. After a less-than-fun time being acquired, he came back and founded a next-generation enterprise analytics company, Domo.

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Is 100 Kbps Still Sensible for VoIP Bandwidth Requirements?

The Daily Egg

As digital communication tools and technologies continue to evolve, one of the constant truths is that simplicity usually wins over complexity. Voice. The post Is 100 Kbps Still Sensible for VoIP Bandwidth Requirements? appeared first on The Daily Egg.

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The Convergence of Data & Software Engineering in the Age of AI

Tom Tunguz

The patois of data teams has become a dialect of modern engineering teams because the commonalities in the stack. Core Eng Data Eng Products Data Products Microservices Data Mesh Service Level Agreements Data Contracts Access Control Data Security Observability Data Observability This convergence signals how far data teams have evolved into core engineering teams.

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Clouded Judgement 10.20.23 - Hyperscaler Q3 Preview

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now 10Y Keeps Climbing The 10Y hit 5% this week, which sets a new high water mark. In general economic data has continued to come in strong (a data point suggesting inflation could stay sticky, and the economy can absorb rates staying higher for longer).

Cloud 161
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Dear SaaStr: How do VCs Really Feel About Founder Salaries? I Was Told That a General Rule of Thumb is 75% of Market

SaaStr

Dear SaaStr: How do VCs Really Feel About Founder Salaries? I Was Told That a General Rule of Thumb is 75% of Market The 75% Rule once you are VC Funded for more than a few million dollars is a good one. But if you raise less than that — 75% may well be too high. You need the cash to last 24 months. And of course, stage and timing does matter.

Scale 298
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Look for These 4 Things if You Need HIPAA Compliant VoIP

The Daily Egg

HIPAA-compliant VoIP is not just a random word soup—it’s an internet-based phone system with a specific set of controls in place designed. The post Look for These 4 Things if You Need HIPAA Compliant VoIP appeared first on The Daily Egg.

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Outbound Marketing Fury : Office Hours with Raj Sarkar

Tom Tunguz

On Thursday, November 2nd at 9:30 AM Pacific, Office Hours welcomes Raj Sarkar to talk about Unleashing Outbound Marketing Fury. Raj started his career as a marketing manager at Cisco focused on the SMB market. He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP). Next, he headed marketing at Atlassian for Trello, Confluence, Jira for Business Teams & other products.

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The Techno-Optimist Manifesto

Andreessen Horowitz

You live in a deranged age — more deranged than usual, because despite great scientific and technological advances, man has not the faintest idea of who he is or what he is doing. Walker Percy Our species is 300,000 years old. For the first 290,000 years, we were foragers, subsisting in a way that’s still observable among the Bushmen of the Kalahari and the Sentinelese of the Andaman Islands.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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We’re Hiring at SaaStr!

SaaStr

We’re hiring at SaaStr!! We’ve got at least 6 roles open: Director of Email / Growth Marketing. Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. VP/Director of Events. Own the Annual + Europa, or at least a big piece of them. Director of Sponsor Success. Make 50+ of our top 200 sponsors more successful and happy.

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Is a PBX Viable For Business Today? Yes, But Not Every Type

The Daily Egg

PBX, or Private Branch Exchange, is a phone system that acts as a company’s central nervous system for communications. The term harkens. The post Is a PBX Viable For Business Today? Yes, But Not Every Type appeared first on The Daily Egg.

Business 231
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9 New Instagram Features and How to Use Them

Buffer Resources

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.

AI Search 143
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How to Scale Nuclear Power

Andreessen Horowitz

Nearly all of our electricity is generated from heat powering a steam turbine. Historically, this energy conversion has been achieved through burning wood or fossil fuels. However, while these sorts of reactions release a large amount of chemical energy, they are nothing compared to the energy of a nuclear reaction. Here is the specific energy, or the amount of energy (megajoules) per kilogram, in common fuel types.

Scale 28
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Dear SaaStr: How Many Events a Year Should A Startup Founder Attend?

SaaStr

Dear SaaStr: How Many Events a Year Should A Startup Founder Attend? Here are my learnings. You do need to meet other founders, other execs, your partners, your customers, etc. It really does help over time. So I’d do the following: First, there are usually 1 or 2 top events in your industry. I’d go every year if you can, either you or your co-founder.

Startup 298
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Experro Review

The Daily Egg

Getting customers to come back—and keep coming back—to your digital storefront is always the goal. To achieve that kind of brand loyalty, The post Experro Review appeared first on The Daily Egg.

Branding 162
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How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

Buffer Resources

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

After three weeks, today is the day. We finally have the whole team in the office together. We’ve all been alternating being on the road, so it’s good to have the gang back together. Anyway, let’s get into it. This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and edu

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal

SaaStr

AI is rapidly changing the way we work. It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers.

ChatGPT 296
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Fall 2023 G2 Awards recognize Totango as a Leader in helping customers drive business outcomes

Totango

It’s that time! G2, the software industry’s largest and most trusted marketplace, unveiled its 2023 fall report, and Totango earned a staggering 49 badges, including 31 category leader badges. “Leader” in the Grid® Report for Customer Success Software and “Leader” in Grid® Report for Customer Data Platform are two of our favorites and clearly demonstrate our commitment to driving customer business results.

Business 105
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50 AI Prompts for Better Social Posts

Buffer Resources

Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. It's hard. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But there’s a secret you need to know if you want to get the most out of it: adding the right prompts.

AI 135