SaaStr

OCTOBER 18, 2023

This year has been tougher for almost everyone — hiring freezes, budget cuts, layoffs, and macroeconomic headwinds. For those in the business of getting customers for their companies, you might be expected to cut down on spend, yet you’re still expected to grow the company and find ways to sell. Datadog CMO Alex Rosemblat took the stage at SaaStr Annual 2023 to share how marketing teams can get more deals done with less budget.

Sales Hiring 237

Sales Hiring Underperforming Technical Team Engineering Sales 237

Scytale

OCTOBER 17, 2023

Have you ever felt overwhelmed by the compliance requirements of running a startup? You’re not alone. As a startup founder trying to build your new organization from the ground up there’s a ton to do – And one of the commitments is keeping security compliance regulations and industry standards, and all that red tape! But the truth is, compliance is crucial for startups.

compliance 59

compliance Systems Review Development Team Review Startup 59

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization.

Growth Marketing 93

Growth Marketing Marketing Customer Lifetime Value Scale 93

Sparktoro

OCTOBER 17, 2023

Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re in the closing days of this format, and the future holds something closer to how AI-tools like ChatGPT and Bard answer user-inputted prompts, e.g.

AI Search 136

AI Search AI ChatGPT Marketing 136

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

Predictable Revenue

OCTOBER 17, 2023

Collin Stewart and Drew Kluender, Senior Inside Sales Rep at Orum, discuss the nuanced art of sales, specifically over the phone. The post How to be Successful Over the Phone with Drew Kluender appeared first on Predictable Revenue.

Sales 130

Sales Revenue Development 130

Tom Tunguz

OCTOBER 14, 2023

Within the last few weeks, we’ve seen two significant exits in Startupland, the first new pricing information we received in many quarters. Klaviyo was the first half for IPO in at least a year. Atlassian’s acquisition of Loom is also the first unicorn sale in about the same time frame. Company Last Round Post, $b Current Value, $b Change Loom 1.53 0.95 -38% Klaviyo 9.5 7.6 -20% Naturally, many of the first analyses compared the last round valuation in the private markets to the exit

Acquisition 229

Acquisition Pricing Enterprise Startup 229

Sixteen Ventures

OCTOBER 18, 2023

Hold on a second. You’re smart; you’ve got your finger on the pulse of Customer Success, and you’re up to your ears in metrics, strategies, and buzzwords. But let’s cut through the noise for a moment. If you’re not focusing on genuine, earned customer advocacy, you’re leaving an unparalleled opportunity on the table. You know […] The post The Untapped Potential of Social Proof through Earned Advocacy appeared first on Customer-centric Growth by Lincoln Murphy.

Customer Success 64

Customer Success Metrics Strategy Growth Hacking 64

Kellblog

OCTOBER 17, 2023

In my capacity as an EIR at London-based Balderton Capital , I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About Product Marketing. In the session, we discussed four key questions: What is product marketing? (Surprisingly vague and varied.) How do you know if someone’s good at it? (Surprisingly difficult.) To whom should it report?

Product Marketing 102

Product Marketing Marketing 102

Nimble - Sales

OCTOBER 16, 2023

In today’s digital age, email communication remains a cornerstone of professional interaction. Whether you’re reaching out to a potential client, a colleague, or your boss, the way you craft your emails can significantly impact your professional image. To ensure that your emails convey your message effectively and maintain a high level of professionalism, follow these […] The post Composing Professional Emails: Do’s and Dont’s appeared first on Nimble Blog.

Communication 69

Communication 69

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

The Daily Egg

OCTOBER 16, 2023

As digital communication tools and technologies continue to evolve, one of the constant truths is that simplicity usually wins over complexity. Voice. The post Is 100 Kbps Still Sensible for VoIP Bandwidth Requirements? appeared first on The Daily Egg.

Technology 279

Technology Communication 279

SaaStr

OCTOBER 16, 2023

We’re hiring at SaaStr!! We’ve got at least 6 roles open: Director of Email / Growth Marketing. Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. VP/Director of Events. Own the Annual + Europa, or at least a big piece of them. Director of Sponsor Success. Make 50+ of our top 200 sponsors more successful and happy.

Sales Hiring 267

Sales Hiring Healthcare Growth Marketing Sales 267

Clouded Judgement

OCTOBER 20, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now 10Y Keeps Climbing The 10Y hit 5% this week, which sets a new high water mark. In general economic data has continued to come in strong (a data point suggesting inflation could stay sticky, and the economy can absorb rates staying higher for longer).

Cloud 164

Cloud Azure AWS Software Review 164

Tom Tunguz

OCTOBER 19, 2023

The patois of data teams has become a dialect of modern engineering teams because the commonalities in the stack. Core Eng Data Eng Products Data Products Microservices Data Mesh Service Level Agreements Data Contracts Access Control Data Security Observability Data Observability This convergence signals how far data teams have evolved into core engineering teams.

Software Engineering 167

Software Engineering Engineering AI Data 167

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

The Daily Egg

OCTOBER 17, 2023

HIPAA-compliant VoIP is not just a random word soup—it’s an internet-based phone system with a specific set of controls in place designed. The post Look for These 4 Things if You Need HIPAA Compliant VoIP appeared first on The Daily Egg.

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SaaStr

OCTOBER 19, 2023

Dear SaaStr: How do VCs Really Feel About Founder Salaries? I Was Told That a General Rule of Thumb is 75% of Market The 75% Rule once you are VC Funded for more than a few million dollars is a good one. But if you raise less than that — 75% may well be too high. You need the cash to last 24 months. And of course, stage and timing does matter.

Scale 245

Scale Sales Hiring Compensation Marketing 245

Buffer Resources

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.

AI Search 138

AI Search Social Media AI Subscription 138

Tom Tunguz

OCTOBER 17, 2023

On Thursday, November 2nd at 9:30 AM Pacific, Office Hours welcomes Raj Sarkar to talk about Unleashing Outbound Marketing Fury. Raj started his career as a marketing manager at Cisco focused on the SMB market. He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP). Next, he headed marketing at Atlassian for Trello, Confluence, Jira for Business Teams & other products.

GCP(Google Cloud Platform) 143

GCP(Google Cloud Platform) Marketing SMB Cloud 143

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

The Daily Egg

OCTOBER 17, 2023

PBX, or Private Branch Exchange, is a phone system that acts as a company’s central nervous system for communications. The term harkens. The post Is a PBX Viable For Business Today? Yes, But Not Every Type appeared first on The Daily Egg.

Business 265

Business Communication 265

SaaStr

OCTOBER 17, 2023

Dear SaaStr: How Many Events a Year Should A Startup Founder Attend? Here are my learnings. You do need to meet other founders, other execs, your partners, your customers, etc. It really does help over time. So I’d do the following: First, there are usually 1 or 2 top events in your industry. I’d go every year if you can, either you or your co-founder.

Startup 241

Startup ChatGPT Travel SaaS 241

Buffer Resources

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.

Social Media 130

Social Media Venture Capital AI Search Banking 130

Sales Hacker

OCTOBER 20, 2023

After three weeks, today is the day. We finally have the whole team in the office together. We’ve all been alternating being on the road, so it’s good to have the gang back together. Anyway, let’s get into it. This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and edu

Sales Hiring 111

Sales Hiring Sales Marketing Sales Enablement 111

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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

Payment Solutions

The Daily Egg

OCTOBER 19, 2023

Getting customers to come back—and keep coming back—to your digital storefront is always the goal. To achieve that kind of brand loyalty, The post Experro Review appeared first on The Daily Egg.

Branding 163

Branding 163

SaaStr

OCTOBER 18, 2023

So Domo is an interesting case study on SaaS entrepreneurship. Founder Josh James had one of the earliest $1B+ exits in SaaS when Adobe bought his first start-up, Omniture, for $1.8 Billion way back in 2008. Omniture is still big and it dominated web analytics especially for bigger companies in the earlier days of the internet. After a less-than-fun time being acquired, he came back and founded a next-generation enterprise analytics company, Domo.

Entrepreneurship 235

Entrepreneurship Enterprise Pricing Churn 235

Buffer Resources

OCTOBER 17, 2023

Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. It's hard. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But there’s a secret you need to know if you want to get the most out of it: adding the right prompts.

AI 130

AI Social Media Trends Engagement 130

Totango

OCTOBER 18, 2023

It’s that time! G2, the software industry’s largest and most trusted marketplace, unveiled its 2023 fall report, and Totango earned a staggering 49 badges, including 31 category leader badges. “Leader” in the Grid® Report for Customer Success Software and “Leader” in Grid® Report for Customer Data Platform are two of our favorites and clearly demonstrate our commitment to driving customer business results.

Business 104

Business Software Review Technical Review Enterprise 104

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Sales Hacker

OCTOBER 17, 2023

This week we have a special 2 guest episode, with the best hiring guru’s in the game, Chuck Brotman & David Teichner. Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Prior to starting Blueprint in 2020, he worked for over fifteen years in various sales and sales management roles, building teams across presales, partnerships, SMB, Mid-Market, & Enterp

Sales Hiring 109

Sales Hiring Sales Recruiting Interviewing SMB 109

SaaStr

OCTOBER 16, 2023

Dear SaaStr: Why Do Many Startup CEOs Quit After Their Companies Are Acquired? Five reasons: First, it’s very difficult for most founder-CEOs to work for someone els e. They generally don’t mind working with others. They don’t even need to be “the boss”. But being told what to do, especially when it’s not clearly “right”? Tough. The only real answer here is to let the founder-CEO sort of run things AND … Economically, most acquirers get things wrong.

Startup 233

Startup Consulting Acquisition Retention 233

Buffer Resources

OCTOBER 19, 2023

Starting my company, I felt confident about two things. The first was that I had a winning idea: An Uber for lawn care. I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards.

Strategy 119

Strategy Marketplace as a Service Social Media Investment 119