Sat.Nov 28, 2020 - Fri.Dec 04, 2020

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Levering Your CFO to Drive SaaS Company Growth

Sage Intacct

Despite the role that CEOs, CTOs, and product managers play in a startup’s success, finance is the only department in a SaaS startup that touches every part of the customer journey. With a unique money-focused perspective, finance employees have access to data across every type of product and customer. So while SaaS CFOs are not the most talked-about startup leaders, they can have a huge impact on the business.

SaaS 85
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Here’s to 2021: Accurate, Agile Sales Forecasting

InsightSquared

When it comes to sales forecasting , it’s a simple truth: if you can see what’s coming, you can prepare and react accordingly. In many cases, you can even change future results before they become foregone conclusions. . If this year has shown us anything, it’s that sometimes it’s impossible to know what lay ahead. Sometimes you have to react on the fly, act on the best information you can find, and just give it all you’ve got.

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How Long It Roughly Takes to Close a Deal in SaaS. And Why.

SaaStr

Q: How long does it usually take to close a deal in SaaS? Ok here’s a really rough set of timelines to how long it takes to close an Opportunity in SaaS: So: A $5k deal, or say $499 a month, can often be closed in a call or two. Certainly the buying decision that can be made in a day, a week, or at least the same month. A $20k-$50k deal often takes 2–3 months.

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Best Time and Attendance Systems

The Daily Egg

Remember being given praise for good attendance in school as a child? Why is it that good time and attendance creates successful outcomes for people? Mark Hunter, author and businessman, firmly believes that “it’s not about having the right opportunities. It’s about handling the opportunities right.” Do you? Historically, businesses who manage their employees’ time […].

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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It's Supposed to Be Hard. You're Changing the World.

Tom Tunguz

“It’s the Finals. It’s hard. It’s supposed to be hard.” After Game 2 of the NBA Finals said them to Steph Curry as they walked through the tunnel to the locker room after a loss. What’s true for basketball is also true for startups - at least in this case. With all the news of unicorns and IPOs and acquisitions driven by the broader market, teams can fall into a trap to think building a startup into a success is easier for others.

More Trending

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On Your Next Big Deal? Double Your Pricing.

SaaStr

There’s a fun — and very lucrative and rewarding — exercise I like to go through with most of the startups I work with. It’s goes like this: First, who’s your largest customer? OK. Now, do you have a prospect in the pipeline that’s somewhat similar? You do? Great. Now … On that deal … go quote twice your highest price ever.

Pricing 321
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Best Event Management Software

The Daily Egg

It’s been six hours of driving but you’re almost there. You’ve always wanted to visit the Grand Canyon and finally said “the heck with it,” hopped in the car and took off. But, in all your excitement you forgot to pack your phone charger. You’re about 20 minutes away when your phone dies. Bye-bye GPS. […]. The post Best Event Management Software appeared first on The Daily Egg.

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One-stop S.H.O.P.

Intercom, Inc.

We wanted to explore the retail landscape through various distinct themes – offering a range of perspectives and experiences. So we started by delving into the physical history of the store, followed by how our habits have changed, then we looked at who and what is fuelling the shift online, and finally we considered how the events of 2020 might inform how we shop, plan, and build in the future.

Trends 152
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The 4 Pillar Sales Process That Generated £10M in Revenue

Predictable Revenue

Kieren O’Connor was breaking company records as a Commercial Director at Nobly POS by 22, and at 25 he is the co-founder of a consultancy that has generated over £10m in sales for its clients and is challenging traditional consultancies everywhere. The post The 4 Pillar Sales Process That Generated £10M in Revenue appeared first on Predictable Revenue.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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7 “Easy” Ways to Increase Sales in One Quarter. Or Even Just One Month.

SaaStr

My 7 top tips to increase sales quickly. Hire a great VP of Sales. Yes, I am a broken record here. But I’ve seen it 100+ times. Hire a great VP of Sales, and even if nothing else changes … she’ll increase the revenue per lead by 20–100%+. In one sales cycle or less. More here: How My VP, Sales Doubled Our Sales in 90 Days. And No, It Wasn’t… Raise prices 20% — on new customers.

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Best Digital Marketing Services

The Daily Egg

Finding a digital marketing service can be a sticky web of confusion if you don’t know what you’re looking for. It’s like going to the mall to shop but having no idea what you want—you’ll quickly become frustrated or waste money on something you really didn’t need. Digital marketing is no different. You can quickly […]. The post Best Digital Marketing Services appeared first on The Daily Egg.

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Built for You: Making of Series

Intercom, Inc.

On the last Built for You episode, we talked about how customer feedback informs the features we build at Intercom. This week, we examine the conversations that led to Series , one of our biggest launches this year. Series wasn’t your typical project at Intercom. Instead of building on previous iterations with small, incremental changes that could be quickly shipped, this was a two-year-long enterprise designed almost entirely from scratch.

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What B2B Software Is and How Your Business Can Benefit From It

FastSpring

As an online merchant, you’ve probably heard the term B2B software floating around at some point or another. Whether it’s been in a conversation or in a business article, it may have left you wondering what exactly it means. The first and possibly most important thing you should know is that no, it’s not a British boy band. Now that that’s out of the way, we can move on to what it actually is and why your ecommerce business should get familiar with it.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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When It’s Worth It To Hire an Interim VP of Sales

SaaStr

We’ve talked a lot on SaaStr about the damage a bad VP of Sales can do. They often make things much worse than they were before — and burn a year and half of your capital doing it. More on that, and the line between Great, Good and Bad here : But what if you are struggling to just find a Good VP of Sales … should you hire an Interim one?

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7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)

Neil Patel

Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.

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6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Unbounce

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective?

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The “$20M to $500M” Question: Adding Top Down Sales

Andreessen Horowitz

For many enterprise startups, the predominant initial go to market (GTM) strategy has been “ growth + sales ”, which relies on a bottom up, product-led approach to acquiring and retaining users and customers. But after successfully executing on this … The post The “$20M to $500M” Question: Adding Top Down Sales appeared first on Andreessen Horowitz.

Sales 144
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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5 Interesting Learnings from Slack at $1B in ARR

SaaStr

So this 5 Interesting Learnings post is a bit bittersweet. We’ve recently checked in with a bunch of our Cloud and SaaS favorites as they cross $1B in ARR: 5 Interesting Learnings from Zendesk. As It Crosses $1B in ARR. 5 Interesting Learnings from HubSpot as It Approaches $1 Billion in ARR. 5 Interesting Learnings from RingCentral. As it Approaches $1B in ARR. 5 Interesting Learnings from Palantir at $1 Billion in ARR.

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13 Reasons Why Direct Mail Isn’t Dead

Neil Patel

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%.

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5 Subscription Marketing Strategies You Should Implement

FastSpring

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Essentially, that’s the beauty of subscription business models. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services.

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Sales Dashboards 101: Your Key to Becoming a More Data-Driven Sales Team

Sales Hacker

Imagine watching a basketball game without a scoreboard. It would be nearly impossible to understand what was happening or who was winning. Now imagine playing in that game. It would be difficult to know how far behind or ahead you were, how much time was left, or what you needed to do to win. That’s what selling without a sales dashboard is like. But a sales dashboard is only useful if it’s done well.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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When The Team Revolts

SaaStr

Start-ups aren’t democracies, no matter what some employees may think. The CEO is the CEO, and the founders are the founders. But start-ups also aren’t IBM or Cisco. Or even, anything like DropBox or Slack or Box or Hubspot, not organizationally at least. From 1-10 employees, it’s a family. After 150 or so, somewhere in there, it starts to become a traditional hierarchical structure.

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How to Hire SEO Freelancers

Neil Patel

Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.

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Investing in Moov: Open Source Financial Services Building Blocks

Andreessen Horowitz

The financial services industry is undergoing one of the largest transformations in its history. Like many seismic changes, initially change is slow and incremental and then a shift happens dramatically in a short time. We are at one such moment. … The post Investing in Moov: Open Source Financial Services Building Blocks appeared first on Andreessen Horowitz.

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Collaborative workflows with the Trint Editor

Trint

Find the moments that matter fast with the Trint Editor. Teams can easily review, edit and verify transcripts simultaneously. Playback your audio or video files and watch the transcript unfold. Download the guide on the Trint Editor.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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What Does It Take To Be “Venture-Fundable”?

SaaStr

What is the minimum projected annual revenue in the exit year and projected exit valuation for a startup to be investable from a VC? For most “traditional” U.S. VCs doing early-stage investment, the goal is simple: At least 1 investment out of every 20 or so per fund needs to be worth $1 Billion or more within 10–15 years. If that happens, the math generally works out.

Cloud 283
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How to Get Startup Funding

Neil Patel

Building a business is thankless, difficult work. Sometimes, you just wish you had a little breathing room. Usually, business owners have an idea of how they’d like to scale and grow their business. The only problem? Capital. There’s just not enough money to drive the growth they’d like to see. It’s around this time that some businesses start to consider startup funding.

Startup 145
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5 of the Most Popular Email Marketing Trends Right Now

Nimble - Sales

Email marketing is one of the oldest digital marketing techniques that are still relevant. Almost every business with an online presence leverages email marketing to some extent. But, not everyone is equally successful at email marketing. In fact, in most cases, emails from businesses are either marked as spam or land in the promotions tab. […].

Trends 125