Sat.Jul 20, 2019 - Fri.Jul 26, 2019

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8 Growth Secrets I Learned from Reading Every Interview with Alex Schultz, VP of Growth at Facebook

Predictable Revenue

8 Replicable steps to help you come up with new ways to increase retention, boost virality, and drive long-term growth! The post 8 Growth Secrets I Learned from Reading Every Interview with Alex Schultz, VP of Growth at Facebook appeared first on Predictable Revenue.

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Rethinking the Product Demo for Product Led Growth

OpenView Labs

Full disclosure: I started out my software career as a pre-sales engineer. Call me biased, but what other job inside a software company allows you to exercise so many skills at one time? Part show person, part geek, part industry expert, part teacher! I love the pre-sales role and the demo. A B2B software buyer’s early product experience is arguably the most critical part of any software sales cycle.

Scale 42
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When and how should SaaS startups offer reduced pricing?

SaaStr

For most SaaS apps, you want to at least start with “just right”, Goldilocks pricing: Too high a price, and you start to add friction to the sales process. Deals take longer, leads shop other vendors, etc. That may be OK if you are the only vendor or in the space, or have the dominant brand. Sales may even push for this. But if you aren’t yet #1, you want to close every deal possible.

Pricing 196
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4 Stupid Simple Ways To Increase Product Page Conversions (Today)

The Daily Egg

Everybody is always looking for the next great marketing hack. The next great tactic that is going to skyrocket their sales and company growth. That one glorified A/B test to change everything… But more often than not, this leads to neglecting key factors that we know impact sales. Product pages don’t need to be fancy, […] The post 4 Stupid Simple Ways To Increase Product Page Conversions (Today) appeared first on The Daily Egg.

Sales 279
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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7 Biggest Trends in Content Marketing You Shouldn’t Ignore in 2019

Incredo

In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results.

More Trending

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Every Marketing Initiative, Every Channel … Plateaus. Plan for It.

SaaStr

Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or something. Or paid webinars. A channel that works. Once you do, one thing I’ve learned, both as a founder, an investor, and now again at SaaStr: every marketing initiative, and every channel, plateaus.

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Why Your Website Needs Infographics

The Daily Egg

The internet is suffused with data that is ever-flowing and ever-changing. Keeping your audience engaged with your content, whether it is on your website, social media, or newsletters, is, unsurprisingly, a hard task for businesses. In an attempt to decrease bounce rates, web managers are trying every trick in the book but there is one […] The post Why Your Website Needs Infographics appeared first on The Daily Egg.

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Notes from Office Hours with Guillaume Cabane

Tom Tunguz

A little while ago, we were lucky to host Guillaume Cabane at Office Hours in a new format: 30 minute 1-on-1s with a few companies. It was a huge success and a format that we will continue because of all the learning. Guillaume was kind to share some takeaways from the event below. If you’re in B2B SaaS, you most likely have a finite TAM. For the love of ARR, please get the exact list of all accounts in your TAM (at least US).

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Intercom on Product: The principles behind how we build

Intercom, Inc.

Today’s episode of Intercom on Product is all about principles. We use product principles a lot in Intercom to guide us, in terms of how we build, what we build and how we make decisions. In this installment, SVP of Product Paul Adams and I explore our product principles in depth, discussing everything from how they evolved to the qualities that make a good principle.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How do VCs value startup?

SaaStr

There is one common factor, that founders know, but often lose track of in their pitch: every VC, at any stage, is looking for outliers. Your pitch, your team, your metrics, your market position, your vision, your TAM, your everything, should honestly and transparently but aggressively and positively show how you can be an outlier. It is hard to make money as a VC, as odd as that may sound.

Startup 261
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How to Track and Improve Your Rankings Without Spending Money

Neil Patel

Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.

Mobile 112
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Cultivating confidence: how to coach, develop, and inspire your reps with Factor 8 and #GirlsClub founder Lauren Bailey.

Predictable Revenue

We breakdown the role confidence plays in a successful sales career. We give you actionable advice on how to inspire confidence in your sales reps. The post Cultivating confidence: how to coach, develop, and inspire your reps with Factor 8 and #GirlsClub founder Lauren Bailey. appeared first on Predictable Revenue.

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Eyes on the future – How to predict your revenue with sales forecasting

Intercom, Inc.

We all know it’s impossible for a sales team (or anyone for that matter) to predict the future. But with rigorous sales forecasting, they can actually get pretty close. Sales forecasting allows you to not only project how much revenue your team will close but also proactively influence current and future deals – by getting ahead of potential blockers, course correcting when you’re trending off target, moving into emerging markets, and more.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How long does it take to negotiate a term sheet? Who should open the negotiation on valuation – VC or entrepreneur? What are the top tips for entrepreneurs preparing for a term sheet negotiation?

SaaStr

It shouldn’t take more than a week, or even just a few days, to negotiate a term sheet, once a VC decides they want to do a deal. There really aren’t many variables these days, really just price and how much you raising / selling. Most of the rest of the terms are much lower drama than they used to be. Most VCs aren’t trying to control your board and your company in the early days anymore.

Pricing 243
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The Definitive Guide to Mobile Deep Linking

Neil Patel

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends.

Mobile 103
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So You’ve Qualified Your Prospect (Here’s What NOT to Do)

Sales Hacker

We all make mistakes…. Even the most experienced of us. One of the most common? Letting a qualified prospect fall through the cracks, never to be seen again. This can happen in a number of ways. The good news, though: all of these pitfalls are avoidable — if you’re consciously aware of them. Below are five common ways a qualified prospect can fall through the cracks (and what to do instead). 1.

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Building help content into your product launch

Intercom, Inc.

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. By the time the big day rolls around, it can feel like all that’s left to do is kick off the launch party and wait for the upvotes to roll in on Product Hunt.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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SaaStr Scale is coming to SF! Here is what you need to know.

SaaStr

SaaStr Scale, our one day, San Francisco based event. We’ll be at the Terra Gallery downtown with all our favorite SaaStr G.O.A.T.s. With about a month left to go, here is who you can expect! The Playbook To… Hear from different revenue leaders on the playbooks to revenue growth, scaling, building better teams and more. We’ve gathered some of our most tactical speakers with real-time actionable content that will help you get your company up and running (and maybe even into hype

Scale 191
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10 Tips for Developing a Successful Cross-Functional Team

Nimble - Sales

Cross-functional team collaboration is applied in increasing frequency nowadays. It can be seen in numerous businesses and branches of industry. When a team is multifunctional, it can solve multiple challenges employing different concepts, technologies, and more. What is a cross-functional team? What is a cross-functional team? It’s comprised of people within various professional fields who […].

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Why Customer Success is Important in the Modern Age

Totango

Times are changing. The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off transaction is as antiquated as dial-up modems. After all, the digitization of business has empowered customers to seek long-term gains from short-term investments. Customers in the B2B and SaaS markets are inclined toward subscription options where they pay on a monthly or annual basis for a service they can discontinue at any time.

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The New Era of SaaS Forecasting

Baremetrics

Data science is beginning to replace spreadsheets for entrepreneurs wrestling with uncertainty in their business models. How did we get here? What’s really new? And how can founders at any stage get better at predicting their future? Staring into the Void. If you’re like most SaaS founders, you’ve googled for a saas financial template you can use to forecast your subscription business.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Is it recommended to require the credit card details upfront during the signup? Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow?

SaaStr

I don’t like asking for the credit card upfront. What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. Why? 90% of the time, asking for a credit card immediately simply adds unnecessary friction to a sales process. It adds, best case, a pause or hesitation before using your product.

B2C 176
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10 Best Tips to Boost Customer Retention Rate

Nimble - Sales

Customer retention is much more valuable than customer acquisition. According to Forbes, the success rate of selling to an existing customer is 60% – 70%, while the rate of selling to a new customer is only 5-20%. As a result, you have to step up your efforts to keep a good relationship with your existing […]. The post 10 Best Tips to Boost Customer Retention Rate appeared first on Nimble Blog.

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Incomplete Contracts (and Scaling Crypto)

Andreessen Horowitz

One way to think about various kinds of crypto projects is through the lens of contract theory.

Scaling 85
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Top Communities for Women in Sales & Revenue (And How They’re Changing the Game)

Sales Hacker

Gender inequality in STEM has been making news for a while. But that’s not the only space where women are underrepresented. It’s a problem in sales too. According to the 2019 State of Sales Performance survey , 73% of teams polled said that less than half of their team were women. To many, this is an all too familiar problem — but not just for women.

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Cloud Daily from SaaStr Crosses 100,000 Followers. Lessons Learned.

SaaStr

So about 6 months ago, Quora launched a new core feature into beta, “Spaces” Space is basically a feed for content around a topic, but can easily incorporate content from other sources. So we decided to hack it a bit and use it as a feed to share our favorite 3-4 Cloud stories a day. We called our feed “ Cloud Daily “ In 6 months, we went to 100,000+ subscribers / followers and almost 7,000,000 views!

Cloud 166
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Nimble Highlights from #MSInspire 2019

Nimble - Sales

Our Nimble team has just returned from attending Inspire 2019, the Microsoft Partner conference that offers community members more opportunities than ever before to network and cultivate relationships with the people who can have a significant impact on their success. It was a tremendously productive conference; we are beyond excited about the new friendships and […].

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Hipcamp

Andreessen Horowitz

We have had a long history of making investments in strong marketplaces that connect buyers and sellers. Marketplace startups can simplify otherwise complex, disorganized ecosystems like transportation, hotels, groceries and others, and create wonderful businesses along the way.