SaaStr
JULY 29, 2019
Recently on LinkedIn and Twitter I put together a list of things that later, once you are successful, even very successful, you’ll regret. It got a lot of engagement from the SaaS veterans out there, so I thought it would be worth digging in more on each point: Regrets are different than mistakes. You will make so many mistakes. We all do. You learn, you move on.
Practical Advice on SaaS marketing
AUGUST 2, 2019
I won’t lie to you. If one of my videos went viral, I’d be excited. It would definitely be cool to see the “views” tick up into the millions… or even the thousands. But here’s the thing. I wouldn’t expect that avalanche of views to translate into an avalanche of customers. And if you’re marketing a B2B software-as-a-service (SaaS) solution, neither should you.
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Baremetrics
JULY 28, 2019
Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. The cost to produce and maintain a SaaS product is generally unrelated to the value a customer receives, so pricing based on how much margin (profit) doesn’t make sense for the most part.
Tom Tunguz
AUGUST 2, 2019
If you must choose a long term headquarters for your startup, call an executive recruiter who focuses in that city. Ask her about each of the key roles your company will need to hire in the next 2 to 3 years. VP Engineering, VP Product, VP Sales, VP Customer Success, VP Marketing, or VP Operations. How large is the candidate pool for each search? Which are the hardest searches to complete in this geography?
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Entrepreneur - SaaS
AUGUST 1, 2019
Here is the secret to analyzing the health of a SaaS company.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
The Daily Egg
AUGUST 1, 2019
Traffic is something we all strive for in digital marketing. Without traffic, there are no leads and without leads, there won’t be any conversions. There are a ton of options to drive traffic to your website, but you have to make sure that the traffic is relevant and of high quality. Otherwise, you’ll just be […]. The post How to Drive Traffic through Organic and Paid Channels appeared first on The Daily Egg.
Tom Tunguz
JULY 29, 2019
My perception of books was shattered in first grade. A friend and I were arguing about the extinction of dinosaurs. “It’s right here!” I yelled pointing to the book in my hand.“A meteor crashed, cooled the earth, and killed all the dinosaurs.“. My friend countered with a book of his own. Volcanic eruptions had blackened the sky with ash and cooled the earth, he recited.
Incredo
JULY 31, 2019
SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry. According to IDC , cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the biggest share belongs to SaaS). Another research firm, Gartner Group says that SaaS industry remains the largest segment of the cloud market.
SaaStr
AUGUST 1, 2019
In SaaS, they all have top-tier net revenue retention. Even, and even especially, if their customers are SMBs (which churn at a higher rate): PagerDuty, 139% net revenue retention. 5 Interesting Learnings From PagerDuty. And Congrats on the A+ IPO!! | SaaStr. And from SMBs! Slack , 143% net revenue retention. 5 Interesting Learnings From Slack. As It IPOs (er, Direct Lists). | SaaStr.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Intercom, Inc.
JULY 31, 2019
You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go.
Predictable Revenue
AUGUST 1, 2019
Having alignment between brand and outbound sales is essential. Not only can sales help measure the power of and investment made in a brand, but brand can also help empower prospectors with great content, sales assets, and ensure that messaging is always spot-on. The post The power of aligning brand and outbound sales with Sigstr’s Sarah Harbison Tosh appeared first on Predictable Revenue.
Neil Patel
JULY 30, 2019
I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.
SaaStr
JULY 27, 2019
The simplest way is to get sales and marketing to work together is align marketing’s #1 goal to a revenue-related “commit” that sales agrees to. Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead/Opportunity Quota. Period. | SaaStr. That marketing commits to, and reports every week to, as their #1 goals. Not PR as #1, or social media impressions as #1, or webinar participants as #1.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Intercom, Inc.
JULY 30, 2019
We have never been more aware of how crucial healthy self-perception is to our well-being and success, with countless books , articles and podcasts dedicated to the importance of maintaining a healthy sense of confidence in ourselves. Our relationship with confidence affects multiple aspects of life, but many of us feel it most acutely in the workplace.
Groove HQ
JULY 30, 2019
Amidst day-to-day struggles, we forget great support stems not from a mysterious alchemy of magnetism and magic. Instead, it arises from a certain set of core competencies. Behind the scenes of every experience are attainable skills that separate average or frustrating from truly exceptional customer service. But what skills matter? And how do you take […].
Unbounce
JULY 30, 2019
Don’t let our header image fool you. Christmas is not right around the corner. The holiday shopping season is not upon us. You’ve got oodles of sunny summer days ahead before you need to start worrying about untangling the lights, trimming the turkey, or leaving presents under the tree. (Thank goodness!). But if you’re in ecommerce, that’s a different story.
SaaStr
JULY 30, 2019
It’s confusing. Realistically, Apple, or almost any successful tech co., can only do 3 things with their huge piles of cash: Buy other companies ; and/or. Repurchase their own shares ; and/or. Declare or increase dividends. What about using it to hire more engineers? Invest in more R&D? Build more cool products? That sounds logical, but hiring and spending decrease profits, and “earnings per share.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Nimble - Sales
JULY 30, 2019
No matter how good or revolutionary your product is, you have to be a great seller to succeed. Lead generation is a top challenge for 61% of marketers. As generating sales leads ideas can be a challenging task for anyone, we have some proven methods to share with you. So, let’s get started. Defining a […]. The post 15 Ways to Generate Sales Leads if You Don’t Have Marketing Support appeared first on Nimble Blog.
Andreessen Horowitz
JULY 29, 2019
Many of the most consequential projects of the internet era — from Wikipedia to Facebook and bitcoin — have all been predicated on network effects , where the network becomes more valuable to users as more people use it. .
Groove HQ
AUGUST 1, 2019
Customer marketing holds the key to sustainable and economic growth. Build a plan of action for your team by: Establishing metrics for retention and growth Choosing your ideal customer marketing strategy Targeting the right customers to promote your brand What is customer marketing? Customer marketing focuses on elevating and leveraging current customers’ experiences to improve […].
SaaStr
AUGUST 2, 2019
Being unwilling to fail. Personally, I never thought I was good enough to be a founder. I never thought I could do it myself. I was pretty happy to be the right hand to a few great founders. I was good at it. That was pretty great as it was. Then, I joined a start-up that had just raised $50m+ and had $30m+ in customer contracts. Or so I thought. Within 30 days of joining, the term sheet was pulled.
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Nimble - Sales
JULY 31, 2019
Brian Solis is a principal analyst at Altimeter, which is the digital analyst group at Prophet. He is also an award-winning author, prominent blogger/writer, and world-renowned keynote speaker. Brian is also known as a leading “digital anthropologist,” or someone who studies the relationship between humans and digital-era technology. In his new book Lifescale: How to […].
Cobloom
JULY 29, 2019
Fast growth isn't always the same as healthy growth: but how can you tell if your SaaS startup has overstretched? And how can you tell if you're growing in a smart, sustainable way? Today, I'm taking a look at the SaaS Quick Ratio: a quick and effective way to measure the health of your revenue growth.
Totango
AUGUST 1, 2019
The customer-centered economy has made it easier for customers to switch to a competitor if one company is not fully satisfying them. This has raised customer expectations; now, companies need to provide personalized services to stand out. If you don’t meet these expectations, customers can easily go elsewhere. To thrive in this environment, you must engage customers proactively and regularly.
SaaStr
JULY 30, 2019
Scott Beechuk, Partner at Norwest Venture Partners, brings together world-class SaaS engineering leaders Claire Hough, Vijay Gill and Weiping Peng for a dynamic conversation on where SaaS technology is headed, how to build top performing engineering teams and what it takes to lead in today’s high-velocity engineering environment. Claire Hough is the VP of Engineering at Apollo and has nearly 20 years leading engineering and development teams at Udemy, Napster, and Netscape.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Nimble - Sales
AUGUST 1, 2019
Your personal brand is the reflection of yourself towards others. You can bridge the gap between where you are and where you want to be by building a personal brand that will inspire others. These seven steps will help you polish your presence on LinkedIn, Twitter, and within your industry. Just like building anything else, […]. The post 7 Steps to Build a Personal Brand that Resonates & Inspires appeared first on Nimble Blog.
FastSpring
JULY 31, 2019
Email marketing is undoubtedly one of the most effective digital channels available to marketers. However, it is also quite complex. In this post, we’ll walk you through the five worst email marketing mistakes and how to correct them. Mistake #1: Failing to ask for permission. The General Data Protection Regulation (GDPR) came into effect on the 25th of May 2018, changing the email marketing landscape forever.
Totango
JULY 30, 2019
Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize the process of finding a flight, booking a ticket, getting to the airport, checking your luggage, passing through security, and boarding the plane? Now, how do you feel about arriving at your destination? How is your mood as you settle back into your childhood home, reunite with friends and family, and enjoy a home-cooked meal?
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