Chargebee
APRIL 3, 2020
SaaS sales is innately tricky, and the current situation has only amplified it. We caught up with a few SaaS sales leaders who are in the deeps trying to turn the situation around and stay afloat.
SaaStr
APRIL 1, 2020
Many of you will come under a lot of pressure these days to pause accounts, to downgrade accounts, and more. It’s challenging almost everywhere. And even where it isn’t, there are at least big pockets of customers under severe stress. Should you let folks easily downgrade? Should you let them even pause their account, and pick it up later when their business picks up?
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Practical Advice on SaaS marketing
APRIL 1, 2020
I’ll be honest. Never did I think I’d ever write an article with a headline like that. Most of the time I’m writing about situations I’ve seen before – sometimes many times before. This is not one of those times. But I have learned a lot over the last few weeks. Perhaps we’ll be through the worst of this crisis by the time you read this, but I think some lessons have value beyond the short term.
Intercom, Inc.
APRIL 2, 2020
Like so many of our peers, we were due to attend SaaStr 2020 a few weeks back, and we’d lined up interviews with some of the incredible speakers who would have been there. Over the past few week’s we’ve been fortunate to be able to have some of those conversations remotely with people and it got us thinking about how the industry at large is responding to what’s going on.
Advertiser: ZoomInfo
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Chart Mogul
MARCH 30, 2020
So you're building an awesome subscription business — great! But you need to tackle what is arguably one of the most important parts: Billing. How do you manage the process of accepting money from your customers? Building your own billing system can be a world of pain, risk and complexity, so what options are out there for integrating a third party product?
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Predictable Revenue
APRIL 3, 2020
Every day brings news and change around Covid-19 and its impact on the economy, our customers, and the business climate. We’re working to adapt to new circumstances almost daily, and looking to help our customers do the same. As everyone else is going virtual, a new concern arises: virtual onboarding. Yes? No? And how. The post A Tough New Skill We All Need Now: Onboarding SDRs and AEs Virtually appeared first on Predictable Revenue.
The SaaS CFO
MARCH 29, 2020
The cost of customer acquisition is one of the most analyzed SaaS metrics. But it doesn’t have to be complex or hard to calculate. Enter the SaaS CAC Ratio. Slightly different than CAC (customer acquisition costs), the CAC ratio studies the relationship between new and expansion bookings and sales and marketing expense. It’s different than […].
The Daily Egg
MARCH 31, 2020
Optimizing your conversion funnel is one of the fastest ways to grow a SaaS business. You don’t need more traffic. You don’t need lower churn or a better product. You don’t need better upsells. All you need is a few changes to the funnel that you already have. For most SaaS businesses, there’s a few […]. The post Are You Optimizing Your SaaS Conversion Funnel?
Predictable Revenue
MARCH 30, 2020
Anyone will tell you that grabbing buyer attention is key. But successful sales reps will likely tell you that keeping buyer attention is even more essential. But how do you maintain relatability in a high-tech world that feels increasingly impersonal? The post The Personal Touch: How to Enhance Your Relatability in Sales Pitches appeared first on Predictable Revenue.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
The Daily Egg
MARCH 29, 2020
Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers. If you’d like to skip around, here’s what I’m covering: Why Is My Landing Page […]. The post Landing Page Optimization: Best Practices, Tips, and Tools appeared first on The Daily Egg.
SaaStr
MARCH 29, 2020
What has a higher chance of making you money, being a venture capitalist or a startup founder? VCs have a much higher chance of making good money. There own investors (“LPs” or Limited Partners) pay them for a decade more than fairly to manage their investments, no matter how well or poorly they perform. But — truly great founders make the most by far.
Tom Tunguz
APRIL 1, 2020
What’s going on in Startupland? Venture rounds are closing. We’ve seen seeds, As, Bs, and growth rounds in the past few weeks. And round announcements continue. Valuations are coming down a bit, but they are all over the map. It’s too early to draw any conclusions about pacing, however. In fundraising conversations, founders are candid.
The Daily Egg
APRIL 2, 2020
When visiting your site, a user decides whether to hit the “back button” within milliseconds. That’s right, milliseconds. Your homepage is your only chance to get them to stay on your site and become a customer. And since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break […]. The post 24 Attention-Grabbing Website Homepage Introductions appeared first on The Daily Egg.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Intercom, Inc.
MARCH 31, 2020
In the midst of the global crisis, we’ve been inspired by how so many companies have stepped in to help. We’re fortunate to work with a broad range of customers, many of whom have put their products and platforms to use to fight against COVID-19. From empowering teachers who need to move their classrooms online to providing free, safe transportation to healthcare workers to helping doctors remotely monitor their patients’ systems, these companies are doing amazing things.
SaaStr
APRIL 3, 2020
Things are so crazy right now, and beyond that, the pace of change is almost incomprehensible. Zoom has grown 20x in usage in a little more than a month. But at the same time, we added 6,000,000 new to the unemployment rolls. SaaS for some industries is being decimated in just a week or two. In other cases, unexpected upgrades and leads seem to come out of nowhere.
Tom Tunguz
MARCH 28, 2020
I was reading an article in the NY Times about how we’re all using much more internet than we have been. Consequently, YouTube is throttling video quality, and some of our services are slower than before. I’ve also heard anecdotally that some forms of content marketing are doing well in an era when knowledge workers sit before our laptops all day.
The Daily Egg
APRIL 1, 2020
LnkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. Not Snapchat. Not Facebook. Not Instagram. LinkedIn is the professional’s jam. LinkedIn is a great place to attract business users who are serious about their stuff. Nearly every professional on the planet has a LinkedIn profile. […].
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Predictable Revenue
APRIL 2, 2020
Part of growing a company is growing a sales team. But, what about those organizations that never plan to build and grow a robust sales infrastructure? How do those companies grow their bottom line? The post How to avoid building a big sales infrastructure and still grow your company appeared first on Predictable Revenue.
SaaStr
APRIL 2, 2020
If you’re feeling the weight of being cloistered in your homes for several weeks now, have no fear Team SaaStr has compiled a list of five great tools that you can use for free to get you through this time! We’ll be releasing several upcoming posts featuring great tools and discounts that our community members are offering right now. 1. SurveyMonkey’s Free Templates.
Tom Tunguz
APRIL 2, 2020
With all the breaking news every hour, I found myself looking for a longer-term perspective on the world. I read a book that fit the bill: Peter Zeihan’s Disunited Nations is a political economy book, a sort of Guns, Germs, and Steel for the future. I wish my economics classes had been taught in Zeihan’s style. Zeihan structures the book as a series of scorecards for the major countries of the world.
The Daily Egg
MARCH 30, 2020
Ecommerce has changed a lot. But where is it going? What trends should you be focused on so you business isn’t left behind? You need to be well-versed in the latest ecommerce trends, which are often a result of advancements in technology and changes in consumer preferences and behavior. These are the top emerging ecommerce […]. The post 5 Emerging Ecommerce Trends to Follow in 2020 appeared first on The Daily Egg.
Advertiser: ZoomInfo
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Neil Patel
MARCH 31, 2020
Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar. They grew into a multi-million dollar business through one channel… SEO.
SaaStr
MARCH 31, 2020
In today’s crazy world, more and more vendors are seeing customers that want to cancel annual or longer contracts. What should you do? The simple answer “of course” in that yearly contracts can’t be canceled — per se. That’s the whole point of whatever explicit or implicit discount you give for doing a yearly contract (vs. monthly or quarterly).
Nimble - Sales
APRIL 2, 2020
A recent study showed that 77% of brands could disappear and nobody would care. It sounds pretty harsh, like something Regina George from Mean Girls would tell you if she was your business advisor. But, the truth is many brands fail to make meaningful connections with their customers. Email is the perfect channel to prevent […]. The post 7 Email Ideas to Boost Customer Relationships appeared first on Nimble Blog.
The Daily Egg
APRIL 2, 2020
Creating a high-performance website doesn’t happen by chance. We often fall short of real success. Not because we’re written bad copy or made the wrong offer, but because we use the wrong website format. How do you know the best structure to use? According to Brian Massey, Conversion Scientist and author of Your Customer Creation […]. The post 5 Website Formats Proven to Get Results appeared first on The Daily Egg.
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Andreessen Horowitz
MARCH 31, 2020
Nobody ever wants to do layoffs. Laying your employees off is one of the hardest things you do as a leader. But remember, however badly you feel about it, your issues are small compared to those of the impacted employees. … The post Planning and Managing Layoffs appeared first on Andreessen Horowitz.
SaaStr
MARCH 30, 2020
One long-term theme at SaaStr is Getting on Jets. Something I never really enjoyed, the travel part of visiting customers. But over time I learned two things. First, you learn so much more when you visit customers in person. They tell you things about the product, about what they need, about what they are thinking, that you never get over email or a quick phone call.
Zuora
MARCH 30, 2020
Frank Ernst, VP of Subscribed Strategy Group (SSG), Zuora on why he's excited to join the SSG and help our customers chart a strategic path towards subscription business success. The post Why I’m excited about the Subscribed Strategy Group appeared first on Zuora.
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