Andreessen Horowitz
AUGUST 22, 2019
The recent Capital One data hack and breach that compromised sensitive information for 106 million people, including 140,000 Social Security numbers and 80,000 bank account numbers, was executed by a single hacker who exploited a well-known vulnerability in cloud-based SaaS …
Chart Mogul
AUGUST 20, 2019
Average revenue per user (ARPU) is one of the most important measures needed to understand the quality of revenue SaaS companies generate. At first glance, ARPU looks like a weird metric to track — why should I care about the average customer and the price they pay? Shouldn’t we be more interested in specific (groups of) customers? In fact, ARPU (or ARPA, or ARPC) is one of the most important metrics you should be looking at every stage of your company’s journey.
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SaaStr
AUGUST 18, 2019
I am a big believe in Free editions — when they work. At EchoSign, we launched not only with a Free edition, but we launched 100% Free. We thought it was a great marketing strategy, back in the day. It really wasn’t for a B2B product. At least, not at first. Just having a “Free” version doesn’t get millions of folks to use your product.
Entrepreneur - SaaS
AUGUST 20, 2019
Business operations are constantly evolving, and Software as a Service has spurred a great leap in the right direction.
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Cobloom
AUGUST 19, 2019
Your user onboarding process can make-or-break your SaaS business. Done well, it positions your service as the ideal solution to a problem your user is experiencing by providing real, demonstrable value from first use. Done poorly, it fails to show the value of your service, by focusing on all the different functionality your service offers instead of what the new user can achieve with it.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
OpenView Labs
AUGUST 23, 2019
Editor’s Note: This article was first published on Userlane’s blog here. . A successful SaaS business model that leads to product adoption revolves around three basic principles: value, retention and advocacy. Providing customers with value is the initial trigger of product adoption. Customer retention and advocacy generate growth without forcing companies to increase customer acquisition costs (CAC) over time.
SaaStr
AUGUST 20, 2019
Since Sameer joined SendGrid at CEO in 2014, the company has quadrupled its revenue, more than doubled its employees, experienced a successful initial public offering and was recently acquired by Twilio in a transaction valued at approximately $2 billion. In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process.
Predictable Revenue
AUGUST 19, 2019
Effective event outreach takes alignment with marketing, an age-old hurdle for sales teams, and a keen focus on your buyer personas. We'll teach you how to craft a solid event strategy – including sales development tactics to either invite people or book meetings. The post The critical role of sales development in your conference and event strategy with Tenbound’s David Dulany appeared first on Predictable Revenue.
Intercom, Inc.
AUGUST 22, 2019
I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. Since coming aboard in December, he’s influenced us with his thinking about the possibilities within the nascent field of content design.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Unbounce
AUGUST 20, 2019
If you’ve ever failed in marketing, you’re not alone. Nobody likes to mess up, but we’ve all been there. And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. They do. It’s just that they learn from their failures. As Barack Obama put it, “You can’t let your failures define you. You have to let your failures teach you.
SaaStr
AUGUST 23, 2019
Ep 259: We often focus on the positive sides of growth—but what about taking a look at the ugly sides? Even what we could consider “good problems” need preparation, and it starts by understanding your team and your goals, including knowing when and how to recruit members of your team, and building in a way that compliments your growth. Pssst Loving our podcast content?
Neil Patel
AUGUST 20, 2019
Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.
Nimble - Sales
AUGUST 22, 2019
Collaboration is hard in itself. Every time your team grows, the team members start working in silos. This means two teams are working on the same project, but neither of them is aware of what the other is doing. They don’t communicate effectively with each other – and productivity suffers. Organizations are finding it increasingly […]. The post How to Collaborate With Your Team More Effectively Than Ever appeared first on Nimble Blog.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Sales Hacker
AUGUST 21, 2019
The right words have the power to overcome most of the objections faced by every salesperson , and the best salespeople know the words that sell. They also know which words work against them… and which moments call for no words at all. “ What you do and say during sales conversations is the most decisive separator between mega-successful salespeople and average salespeople,” says Gong CEO Amit Bendov.
SaaStr
AUGUST 22, 2019
The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise. In this session, Jen Taylor, Head of Products at Cloudflare, will share her expertise and teach you to forget the noise, stick to the basics, and use 5 easy steps to turn that idea into
ProfitWell
AUGUST 19, 2019
Customer retention is king for any subscription business. Yes, charming visitors and turning trial users into paid subscribers are important—but building a SaaS business solely through brute-force acquisition doesn’t cut it anymore. Eventually, all you can do is add more customers to the top of the funnel in hopes that you’ll make up for all those leaking out the bottom.
Nimble - Sales
AUGUST 20, 2019
These days, 86% of shoppers actively search for reviews before making a purchasing decision. With this in mind, most companies are highly motivated to gather and publish reviews to help boost future sales. This is by no means the only purpose of customer feedback. Although no one loves to receive criticism, we can all agree […]. The post 3 Simple Ways to Collect Honest Feedback for Effective Relationship Management appeared first on Nimble Blog.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Totango
AUGUST 22, 2019
When you meet a customer’s expectations, you make them happy. That’s the basic concept behind customer satisfaction. Sometimes, however, the potential value of your product or service outstrips customer expectations. Though the customer may be content, you can find ways to exceed expectations, thereby providing a service that truly provides the value a customer needs. .
SaaStr
AUGUST 18, 2019
Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market. But if you have a bunch of $5 a month customers, and then a few offer to pay you $500 a month, at least seriously consider it. Even if you don’t like sales, or big companies, or whatever. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr.
SaaS Metrics
AUGUST 23, 2019
What is a PM Software? Project management software are designed to improve efficiency of project management teams through tools including progress tracking and collaboration tools. Compared to traditional/on-premises PM software, SaaS PM solutions are more versatile because of their cross-platform compatibility, scalability, flexibility and low initial cost.
Nimble - Sales
AUGUST 19, 2019
More companies are reducing spending on traditional advertising in order to spend more on digital marketing efforts. There are many reasons for this. For one, customers are finding traditional advertising less compelling. They’re also engaging with brands on social media platforms, apps, websites, and messenger services: all places that are not served by traditional advertising. […].
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Chargebee
AUGUST 21, 2019
The first rule of SaaS pricing is to keep testing. Here's a checklist that will make sure that no pricing experiment ever plays out to be an afterthought.
SaaStr
AUGUST 19, 2019
I think sharing your expectations, at a minimum, will likely save time. Most VCs have a range they are comfortable investing at, both in an absolute sene (e.g., “$3m is my biggest check” or “$20m pre is the highest we do), and also relative to a set of progress, risks, and metrics. If you tell them a price they either have to beat, or meet … they’ll quick go into Price Mode.
Sales Hacker
AUGUST 19, 2019
If you’ve struggled to succeed at sales, you have 3 options for responding. You can quit and move on… give it your all and try to get better at sales… or transition out of sales and accept a different role with your employer. There’s no shame in leaving a sales job or changing roles. . But I want to assure you that most people CAN get better at sales — if they’re willing to do the work. .
Nimble - Sales
AUGUST 21, 2019
Link building is the heart and soul of digital marketing success. It is simply the process of getting other websites to link back to your website. This helps improve the status of your website or business in search engine results. The SEO status of your website depends on a number of factors and one of […]. The post 5 Great Tips on Quality Link Building for SEO in 2019 appeared first on Nimble Blog.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Kellblog
AUGUST 18, 2019
I’ve increasingly spoken to startup employees who find themselves in a difficult trap. Let’s demonstrate it via an example: Say you joined a startup in September 2009 as an early employee and immediately received a stock-option grant of 400,000 shares with a strike price of $0.10 when you joined. The company, while having experienced some ups and downs over the years, has done very well.
SaaStr
AUGUST 23, 2019
There are many exceptions, but I found launching with a 100% free product was a huge mistake. Why? Free helped get a handful of early users testing the product and talking about it, for sure. But you don’t learn anything about what paid customers want from free users. You mostly only learn what free customers want. The things our free customers asked for (localizations, integrations, uses cases) turned out to have very little in common with what paid customers valued.
ProfitWell
AUGUST 19, 2019
Welcome back for episode two of Tradeoffs, the show where Hiten Shah of FYI and I take a look at how popular companies make decisions and the impact of those decisions. This week, we’re investigating a company that both Hiten and I have looked up to in the past — note-taking and organization powerhouse Evernote. They’re an established leader in the market and one of the first movers in the space, but the tradeoffs they’ve made to get there have put the company in dire straits.
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