Andreessen Horowitz
AUGUST 22, 2019
The recent Capital One data hack and breach that compromised sensitive information for 106 million people, including 140,000 Social Security numbers and 80,000 bank account numbers, was executed by a single hacker who exploited a well-known vulnerability in cloud-based SaaS …
Chart Mogul
AUGUST 20, 2019
Average revenue per user (ARPU) is one of the most important measures needed to understand the quality of revenue SaaS companies generate. At first glance, ARPU looks like a weird metric to track — why should I care about the average customer and the price they pay? Shouldn’t we be more interested in specific (groups of) customers? In fact, ARPU (or ARPA, or ARPC) is one of the most important metrics you should be looking at every stage of your company’s journey.
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SaaStr
AUGUST 18, 2019
I am a big believe in Free editions — when they work. At EchoSign, we launched not only with a Free edition, but we launched 100% Free. We thought it was a great marketing strategy, back in the day. It really wasn’t for a B2B product. At least, not at first. Just having a “Free” version doesn’t get millions of folks to use your product.
Entrepreneur - SaaS
AUGUST 20, 2019
Business operations are constantly evolving, and Software as a Service has spurred a great leap in the right direction.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Cobloom
AUGUST 19, 2019
Your user onboarding process can make-or-break your SaaS business. Done well, it positions your service as the ideal solution to a problem your user is experiencing by providing real, demonstrable value from first use. Done poorly, it fails to show the value of your service, by focusing on all the different functionality your service offers instead of what the new user can achieve with it.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
OpenView Labs
AUGUST 23, 2019
Editor’s Note: This article was first published on Userlane’s blog here. . A successful SaaS business model that leads to product adoption revolves around three basic principles: value, retention and advocacy. Providing customers with value is the initial trigger of product adoption. Customer retention and advocacy generate growth without forcing companies to increase customer acquisition costs (CAC) over time.
SaaStr
AUGUST 20, 2019
Since Sameer joined SendGrid at CEO in 2014, the company has quadrupled its revenue, more than doubled its employees, experienced a successful initial public offering and was recently acquired by Twilio in a transaction valued at approximately $2 billion. In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process.
Predictable Revenue
AUGUST 19, 2019
Effective event outreach takes alignment with marketing, an age-old hurdle for sales teams, and a keen focus on your buyer personas. We'll teach you how to craft a solid event strategy – including sales development tactics to either invite people or book meetings. The post The critical role of sales development in your conference and event strategy with Tenbound’s David Dulany appeared first on Predictable Revenue.
Intercom, Inc.
AUGUST 22, 2019
I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. Since coming aboard in December, he’s influenced us with his thinking about the possibilities within the nascent field of content design.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Unbounce
AUGUST 20, 2019
If you’ve ever failed in marketing, you’re not alone. Nobody likes to mess up, but we’ve all been there. And what sets truly remarkable marketers apart from everyone else isn’t that they don’t ever make mistakes. They do. It’s just that they learn from their failures. As Barack Obama put it, “You can’t let your failures define you. You have to let your failures teach you.
SaaStr
AUGUST 22, 2019
We’re capped at 1,000 so grab one of the final 57 tickets if you can ! We’ll have 50+ mentoring sessions and a dozen of the top playbooks to scale from Flexport, Brex, Talkdesk, Intacct, PatientPop, Aaron Ross, and so many other SaaS leaders!! SEE YOU THERE! Grab a final ticket -> HERE. The post 943+ SaaS Founders, CEOs and Execs Coming to SaaStr Scale NEXT THURSDAY in SF!
Neil Patel
AUGUST 20, 2019
Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.
Intercom, Inc.
AUGUST 20, 2019
There’s been a lot of discussion around the role of SDRs in modern sales, and what’s changed about the role over the past decade. Buyers now have more information than ever before, inbound and outbound SDRs have to change their approach to capture buyer interest and add value, and the skill set needed to be successful has changed. However, one thing that hasn’t changed is the following: almost every SDR’s goal is to be promoted into a closing sales role, usually as fast as possible.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Sales Hacker
AUGUST 21, 2019
The right words have the power to overcome most of the objections faced by every salesperson , and the best salespeople know the words that sell. They also know which words work against them… and which moments call for no words at all. “ What you do and say during sales conversations is the most decisive separator between mega-successful salespeople and average salespeople,” says Gong CEO Amit Bendov.
SaaStr
AUGUST 23, 2019
Ep 259: We often focus on the positive sides of growth—but what about taking a look at the ugly sides? Even what we could consider “good problems” need preparation, and it starts by understanding your team and your goals, including knowing when and how to recruit members of your team, and building in a way that compliments your growth. Pssst Loving our podcast content?
Nimble - Sales
AUGUST 22, 2019
Collaboration is hard in itself. Every time your team grows, the team members start working in silos. This means two teams are working on the same project, but neither of them is aware of what the other is doing. They don’t communicate effectively with each other – and productivity suffers. Organizations are finding it increasingly […]. The post How to Collaborate With Your Team More Effectively Than Ever appeared first on Nimble Blog.
ProfitWell
AUGUST 19, 2019
Customer retention is king for any subscription business. Yes, charming visitors and turning trial users into paid subscribers are important—but building a SaaS business solely through brute-force acquisition doesn’t cut it anymore. Eventually, all you can do is add more customers to the top of the funnel in hopes that you’ll make up for all those leaking out the bottom.
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Sales Hacker
AUGUST 19, 2019
If you’ve struggled to succeed at sales, you have 3 options for responding. You can quit and move on… give it your all and try to get better at sales… or transition out of sales and accept a different role with your employer. There’s no shame in leaving a sales job or changing roles. . But I want to assure you that most people CAN get better at sales — if they’re willing to do the work. .
SaaStr
AUGUST 18, 2019
Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market. But if you have a bunch of $5 a month customers, and then a few offer to pay you $500 a month, at least seriously consider it. Even if you don’t like sales, or big companies, or whatever. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr.
Nimble - Sales
AUGUST 20, 2019
These days, 86% of shoppers actively search for reviews before making a purchasing decision. With this in mind, most companies are highly motivated to gather and publish reviews to help boost future sales. This is by no means the only purpose of customer feedback. Although no one loves to receive criticism, we can all agree […]. The post 3 Simple Ways to Collect Honest Feedback for Effective Relationship Management appeared first on Nimble Blog.
Chargebee
AUGUST 21, 2019
The first rule of SaaS pricing is to keep testing. Here's a checklist that will make sure that no pricing experiment ever plays out to be an afterthought.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SaaS Metrics
AUGUST 23, 2019
What is a PM Software? Project management software are designed to improve efficiency of project management teams through tools including progress tracking and collaboration tools. Compared to traditional/on-premises PM software, SaaS PM solutions are more versatile because of their cross-platform compatibility, scalability, flexibility and low initial cost.
SaaStr
AUGUST 22, 2019
The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise. In this session, Jen Taylor, Head of Products at Cloudflare, will share her expertise and teach you to forget the noise, stick to the basics, and use 5 easy steps to turn that idea into
Nimble - Sales
AUGUST 19, 2019
More companies are reducing spending on traditional advertising in order to spend more on digital marketing efforts. There are many reasons for this. For one, customers are finding traditional advertising less compelling. They’re also engaging with brands on social media platforms, apps, websites, and messenger services: all places that are not served by traditional advertising. […].
Sales Hacker
AUGUST 22, 2019
What can happen when employees are held to unreasonable standards by managers and their behaviors don’t drive the best outcome for the company? Ask Wells Fargo. In 2016, it was discovered that Wells Fargo employees secretly created millions of unauthorized bank and credit card accounts — without their customers’ knowledge — to meet sales goals. More than 5,000 employees were fired as this outrageous behavior came to light.
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Totango
AUGUST 22, 2019
When you meet a customer’s expectations, you make them happy. That’s the basic concept behind customer satisfaction. Sometimes, however, the potential value of your product or service outstrips customer expectations. Though the customer may be content, you can find ways to exceed expectations, thereby providing a service that truly provides the value a customer needs. .
SaaStr
AUGUST 19, 2019
I think sharing your expectations, at a minimum, will likely save time. Most VCs have a range they are comfortable investing at, both in an absolute sene (e.g., “$3m is my biggest check” or “$20m pre is the highest we do), and also relative to a set of progress, risks, and metrics. If you tell them a price they either have to beat, or meet … they’ll quick go into Price Mode.
Nimble - Sales
AUGUST 21, 2019
Link building is the heart and soul of digital marketing success. It is simply the process of getting other websites to link back to your website. This helps improve the status of your website or business in search engine results. The SEO status of your website depends on a number of factors and one of […]. The post 5 Great Tips on Quality Link Building for SEO in 2019 appeared first on Nimble Blog.
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