Sat.May 18, 2019 - Fri.May 24, 2019

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Should My SaaS Start-up Launch A Podcast?

Outseta

By Geoff Roberts One of the questions I field most often from other start-up founders and companies I help with content strategy is, “Should I start a podcast?” Podcasting is undeniably hot at the moment, especially with younger consumers—according to the New York Times 40% of people between 12 and 24 years old listened to a podcast last month, up 10% from 2018.

SaaS 58
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Define the What But Delegate the How

Tom Tunguz

As we grow in our careers, we first become individual contributors, then managers of individuals, and then managers of managers. That transition is a tough one, and one that comes very quickly in startups. A bit flips and a leader must begin to delegate. Delegation is the only way a leader of a team or company develops leverage in the organization. Someone told me about a Vanity Fair interview with former President Obama.

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5 Changes You Can Make >Today< To Grow Faster

SaaStr

Almost all of our 4,000+ pieces of content and 300+ SaaStr sessions and 250+ podcasts are really just about how to do … better. A smidge better. A bit better. Since SaaS compounds, even doing just 5% better now can compound dramatically over time. Everything doesn’t have to be 10x better to move the needle, if it compounds. But a lot of advice takes time to pan out.

Scale 229
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Investing in the Podcast Ecosystem in 2019

Andreessen Horowitz

In the world of podcasting, the flywheel is spinning: new technologies including AirPods, connected cars, and smart speakers have made it much easier for consumers to listen to audio content, which in turn creates more revenue and financial opportunity for …

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The recipe for developing your career as a product designer

Intercom, Inc.

Picture this: You’re a product designer with a handful of years on your career path. You’ve cut your teeth on a few big launches and earned your stripes as a solid “mid level” product designer. Like many designers, you’re curious and ambitious. You look to the future and ask yourself, where do I want to be this time next year? What about in five years?

More Trending

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5 Interesting Learnings from Xero. As It Crosses $650m in ARR.

SaaStr

Xero is one of those SaaS companies most of us have heard of and know is a big success and sort of know about, but, not really ??. What lessons can we learn from this huge Kiwi SMB success, for other founders? Here are a few: All the way until $600m+ ARR, the majority of Xero’s new bookings and revenue still came from Australia and New Zealand!

SMB 270
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Before You Raise a Round of Funding, Ask Yourself This Question

Tom Tunguz

Before you raise your next round, ask yourself this question. Are there any key people you need to hire? Essential executives, critical engineers, important managers or anyone else? Your common stock value, or 409a valuation will increase the second you receive a term sheet. And the strike price of any new options will increase with the 409a valuation.

Finance 203
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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. Then you had to try to reach them via email and convince them to fill it out. But there’s a better way now. Deepa Subramanian (a graduate of Harvard Law School and a veteran of Salesforce) set out to improve businesses’ understanding of the customer voice by co-founding Wootric , a platform that offers a range of feedback collection and a

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Outsourcing Your SaaS Marketing: How to Choose an Agency That Digs Your Business

Incredo

As a SaaS vendor, you should be familiar with how competitive the environment in this field is. Behavioral patterns change at a turbo rate when it comes to usage of various devices, and it affects the concepts of where the data is stored and where the processing is performed. Vendors like you react at the same rate and come up with helpful applications for the cloud paradigm.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Meet a Mentor or VC with Braindates at SaaSt Europa

SaaStr

We’re quickly approaching our second ever SaaStr Europa , and this time we’ll have 2 full days, with double networking, a stellar lineup of SaaS all-star speakers and of course, the best Happy Hours. With only 100 tickets left, there’s limited space to join the best of the best on 12-13 June in the heart of Paris, so if you’ve been considering attending SaaStr Europa, now’s your chance to snag one of the very last tickets. .

Scale 48
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The Cold Call and Cold Email: Part 1 of Predictable Revenue’s Outbound Sales Learnings from 2018

Predictable Revenue

For the topic of our first e-book, we decided to, well, start at the beginning: the cold and the cold email. The post The Cold Call and Cold Email: Part 1 of Predictable Revenue’s Outbound Sales Learnings from 2018 appeared first on Predictable Revenue.

Sales 169
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Announcing the second edition of ‘Intercom on Onboarding’

Intercom, Inc.

Since we first published Intercom on Onboarding back in 2016, awareness about the critical importance of excellent user onboarding has grown considerably. With the relentless rise of SaaS in particular, the need to help users find value and discover their “aha” moment is more important than ever. The one-off transaction has been superseded by an ongoing relationship, and excellent onboarding is central to the success of that relationship. “Onboarding is the one truly universal

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9 Steps for SaaS Companies to Boost Conversion Rates | Incredo Blog

Incredo

Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial. However, not all free trials convert the way SaaS vendors would like to see happen.

SaaS 149
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Do all SaaS companies in the USA put late payment fees in their contract?

SaaStr

Many certainly do. Here is the standard clause in Salesforce’s MSA: A late payment fee clause is a good idea, and especially, to place prominently on your invoices. Why? As a start-up especially, you have few recourses if a customer doesn’t pay: You can turn off their service. Yes, vendors owned by PE firms and the like do this all the time (Marketo did this to us, and turned us off for 3 days due to us admittedly forgetting to pay the renewal).

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How LeadQuizzes’ Jeremy Ellens took his company from 0 to $1,000,000 (and beyond!) in annual revenue

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Travis Henry, Director of Inside Sales Operations at renowned Bay Area sales consultancy SalesSource. The post How LeadQuizzes’ Jeremy Ellens took his company from 0 to $1,000,000 (and beyond!) in annual revenue appeared first on Predictable Revenue.

Revenue 22
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Ramp is Coming Up! What to Expect at Ramp 2019

InsightSquared

The revenue operations event of the year, Ramp , is coming up in less than 3 weeks, so get ready! Join the InsightSquared team and 500+ revenue operations, sales and marketing leaders for two jammed pack days of networking, data-driven best practices and valuable insights from leaders in the industry. At Ramp, you’ll join our growing revenue ops community and bring back everything you learned to make a direct impact on your business, so you can spend more time improving sales and marketing proce

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How I Gain 1,260 Instagram Followers Per Week

Neil Patel

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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The Top 5 Questions Every CEO Wrestles With – Lessons From Host Analytics (Video + Transcript)

SaaStr

Dave Kellogg is the former CEO of Host Analytics and prolific blogger. Join him as he takes you through lessons learned from Host Analytics on the top questions every SaaS CEO wrestles with. Want to see more content like this? Join us at SaaStr Annual 2020. David Kellogg – Former CEO @ Host Analytics. FULL TRANSCRIPT BELOW. Morning. Morning. Thank you all for attending this morning.

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Kick ’Em to the Curb: Proactive Ongoing Disqualification For Faster Decisions, More Deals

Sales Hacker

I have bad news… Deals aren’t qualified just the one time and then locked down as golden opportunities forever more; they need to be constantly tested and retested, with the goal of exiting (either one direction or the other) as soon as possible. My team and I interviewed 50+ sales leaders at companies like Dell, Workday, Oracle, and Cornerstone.

Scale 106
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?? Find out which animal(s) you’re hunting

Chart Mogul

Christoph Janz (Partner at Point Nine Capital and investor in ChartMogul) has written a lot about the 5 different ways to build a $100M SaaS business using a hunting analogy. In this article we explore how you can use ChartMogul to find out which animal(s) you're hunting and how that can help you focus on your next stage of growth. Before we get started let’s just make clear that no-one is interested in actually hunting any of these wonderful animals ??.

Churn 104
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9 Steps for SaaS Companies to Boost Conversion Rates

Incredo

Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial. However, not all free trials convert the way SaaS vendors would like to see happen.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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SaaStr’s Most Respected Leaders Awards 2019: The Top Ten

SaaStr

Meet SaaStr’s Most Respected Leaders of 2019. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019. Curious how we came up with this list? We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. Using magic (standard deviation) we came up with the best of the best of our sessions as voted by you, our SaaStr community.

Scale 170
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A Day in the Life of an Account Executive

Sales Hacker

What Does an Account Executive Do? An Account Executive (AE) is responsible both for serving the account needs of existing customers, and closing new deals. They typically have a revenue target, and are paid commissions on each sale they close. In SaaS sales, an AE usually works with a Sales Development Representative (SDR). The SDR specializes in the cold outreach and high-frequency communications needed to catch a prospect’s attention and set a sales meeting.

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How LeadQuizzes’ Jeremy Ellens took his company from 0 to $1,000,000 (and beyond!) in annual revenue

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Travis Henry, Director of Inside Sales Operations at renowned Bay Area sales consultancy SalesSource. The post How LeadQuizzes’ Jeremy Ellens took his company from 0 to $1,000,000 (and beyond!) in annual revenue appeared first on Predictable Revenue.

Revenue 100
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9 Steps for SaaS Companies to Boost Conversion Rates

Incredo

Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial. However, not all free trials convert the way SaaS vendors would like to see happen.

SaaS 100
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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What do founders need to know to successfully navigate a merger/acquisition?

SaaStr

My #1 tip: Get Zen. Once you sell it, it is not yours anymore. And both your upside and your downside are now capped. You can no longer fail or run out of money, but really, you can no longer win in the same ways, either. You now have a much, much narrower role than you did before the deal, in most cases. Even if they tell you nothing has really changed.

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The One Word That Hinders Team Alignment

OpenView Labs

Editor’s Note: This article first appeared on Inc. here. Picture this: you’re in a meeting with the executive team, and someone says, “It’s our most important problem.” Everyone around the table nods. As an executive coach, I know this is my moment to step in. I stop the action. “What do you think ‘it’ is?

Startup 99
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7 Companies Show you their Customer Experience Strategy

Upscope

There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. Below we'll stick to a simple definition and then show you 7 examples of how companies implemented CX strategies. Contents Why have a CX Strategy. What are the common elements of a CX strategy. 7 CX strategy examples Avast cyber security Kone elevators Gusto payroll and HR service Dell computers A US Airport Southwest Airlines Nordstrum Why have a