Chart Mogul

JUNE 20, 2019

SaaS companies have a lot to learn from Slack's relentless focus on building a great product and aligning it with a business model that supports it. Slack will go public later today on a $15.7B valuation , the biggest SaaS IPO in history and the first direct listing of a SaaS company. We are truly living through a golden age of business software. While the core functionality of Slack is similar to IRC, it’s clearly something beyond the core product that has enabled Slack to become so valuable.

Business Model 97

Business Model Churn Banking Retention 97

Tom Tunguz

JUNE 20, 2019

Every six months or so, I take a look at how the public markets are valuing next-generation software companies. There’s been quite a bit of volatility over the last five years, and this update is no exception. As of mid-June, the public markets value software companies at all-time highs. The chart above shows the total enterprise value (TEV)/forward revenue multiple for the basket of public software companies.

SaaS 279

SaaS Enterprise Software Metrics 279

Intercom, Inc.

JUNE 19, 2019

We launched the Intercom App Store more than a year ago. And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. One of the most successful platforms we and many others in the industry look up to for inspiration is Slack. And in case you had any doubt about their phenomenal growth, the company is going public this week.

Marketing 217

Marketing Underperforming Technical Team Technical Review Sales Hiring 217

SaaStr

JUNE 18, 2019

Join Algolia CEO Nicolas Dessaigne and Segment VP of Marketing Hollie Wegman for a session discussing best practices for growing your ARR in your SaaS. Want to see more content like this? Join us at SaaStr Annual 2020. Nicolas Dessaigne, CEO @ Algolia. Hollie Wegman, VP of Marketing @Segment. FULL TRANSCRIPT BELOW. Nicolas: Hello. Hollie: Hi. Hollie: So, Nicolas.

Scale 113

Scale Engineering Scaling Branding 113

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Payment Solutions

The Daily Egg

JUNE 17, 2019

Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services. But this application of keyword analysis is very one dimensional. You only get a fair idea of what people are […] The post How to Use Keyword Analysis to Understand Your Customers appeared first on The Daily Egg.

Engineering 278

Engineering Strategy Business 278

Intercom, Inc.

JUNE 20, 2019

It is 50 years this month since the Stonewall riots in New York City, which were a response to discriminatory police raids against the LGBTI+ community. The Christopher Street Liberation Day March which marked the anniversary of the riots is considered to be the first ever Pride. This major anniversary has been inspiration for us at Intercom to pause and re-evaluate our approach to Pride.

Education 171

Education Sales Marketing 171

SaaStr

JUNE 20, 2019

I’ve watched many bridge rounds over time from a far, and took $500k in bridge capital at EchoSign myself when our seed round didn’t end up being quite enough to get us to the Series A. But I haven’t really seen bridge rounds from the other side, as an investor, until recently. That’s mainly because over the past 2 years I’ve invested in more early-ish seed companies (vs later seed companies), that often end up needing a second seed, or bridge.

Venture Capital 220

Venture Capital Scale Finance Pricing 220

Predictable Revenue

JUNE 17, 2019

Regardless of what you need to help propel your sales journey, the detailed methods outlined in our fifth e-book featuring renowned industry leaders will support you and your team. The post The ins and outs of account-based and persona-based sales: Part 5 of Predictable Revenue’s outbound sales learnings from 2018 appeared first on Predictable Revenue.

Sales 113

Sales Revenue B2B 113

Tom Tunguz

JUNE 17, 2019

Next week, on the 27th of June, Redpoint will host Office Hours with Guillaume Cabane. Guillaume is an exceptional marketer. He built the highly successful growth practices at Segment and Drift. He stands out because of his persistence at the cutting edge. I remember when he told me of how he used the Clearbit Reveal API to change the content of conversations in Drift pop-ups to meaningfully improve conversion.

Startup 162

Startup Technology SaaS Marketing 162

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Intercom, Inc.

JUNE 17, 2019

Interview assignments have become a common component of the hiring process for engineering roles. These technical problems, also known as email screeners or, as we call them at Intercom, take-home tests, are a useful way to initially evaluate the technical ability of candidates applying for engineering positions. Here, we examine the take-home test and offer some practical advice to candidates looking to put together the best submission they can.

Interviewing 131

Interviewing Engineering Software Review Technical Review 131

SaaStr

JUNE 16, 2019

Salesforce was an outlier (as you’d) expect from the #1 largest player in the industry. Look at their growth rate in the early years — even when Cloud was 100x smaller than it is today: Winning Strategies for Scaling Your Sales Team | SaaStr. Today, this type of growth, while crazy, is more common. See, e.g., Zoom, Twilio, Slack, Dropbox, etc. By growing so quickly, so early in the cycle of Cloud and SaaS, Salesforce was able to rocket to $1b in ARR before most SaaS apps really came into their o

Scale 181

Scale Cloud Scaling SaaS 181

Predictable Revenue

JUNE 20, 2019

Find out why, and how Spendesk evolved from having full stack sales reps to their current revenue pod structure. Each pod is a self-contained prospecting, sales, and onboarding unit. The post How Spendesk designed an innovative revenue pod structure to build more pipeline and better serve their customers: Part 2 of our conversation with Nicolas Marchais appeared first on Predictable Revenue.

Innovation 100

Innovation Revenue Onboarding Sales 100

Neil Patel

JUNE 18, 2019

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links?

Data 111

Data Engineering Branding Strategy 111

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Unbounce

JUNE 18, 2019

When we started Unbounce almost a decade ago, we were motivated by a clear vision: to help the world experience better marketing. Many marketers didn’t have the resources to build awesome campaigns on their own, so we set out to make it easy. There was also just so much bad marketing out there —spammy, inauthentic, half-baked. We wanted to empower every marketer to deliver remarkable experiences, convert more traffic, and get unbelievable results.

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

SaaStr

JUNE 17, 2019

In 2019, the average enterprise buyers has deployed over 100+ SaaS apps, per Okta numbers. And the average SMB buyer has already purchased 50+ apps. So your prospects and customers are veterans. The general pyschology thus is different than it used to be in SaaS. The ideal flow is: Marketing generates awareness. Marketing (demand gen) and/or Sales (outbound) generates leads.

Enterprise 170

Enterprise B2B Sales SMB 170

Nimble - Sales

JUNE 17, 2019

If you’re having trouble driving organic traffic to your website (or blog post) and generating qualified leads to convert into potential customers, you’ve come to the right place. We’ve compiled a list of top SaaS marketing strategies that will help you take your lead generation to the next level, and considerably improve your ROI. Here […]. The post 9 SaaS Marketing Strategies Guaranteed to Improve Lead Generation appeared first on Nimble Blog.

Strategy 109

Strategy Marketing SaaS 109

Sales Hacker

JUNE 17, 2019

How do you ensure you’re maximizing your sales team’s potential? How do you inspire your team to go above and beyond what they think is possible? The answers may surprise you. According to the first-ever State of Sales Performance Survey , in partnership with Sales Hacker, Ambition, Gong, AA-ISP, Vidyard, and Factor 8, the key is modern sales performance management.

Scale 103

Scale Underperforming Technical Team Sales Banking 103

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Unbounce

JUNE 18, 2019

Inspired by extraordinary marketers like you, we’re revealing a new brand identity and message. We want to empower you to do your absolute best work. To go above and beyond. To strap a rocket on your marketing then climb on as you light the fuse. We’re not about hum-drum campaigns, and neither are you. Ultimately, we want to help you make extra your new normal.

Branding 110

Branding Scale Technical Review Software Review 110

SaaStr

JUNE 19, 2019

The key to truly motivate a sales team, to excellence, is two-fold: They need to see the top reps making real money. Like, really good money. That will show everyone it is possible. That is can be done. And that maybe it isn’t even that hard if you hustle, listen and learn. Not everyone needs to make huge bucks. But the top 10%-15% do. A great VP of Sales / boss.

Sales 164

Sales Revenue 164

Nimble - Sales

JUNE 20, 2019

It’s not just consumers that want a personalized customer experience when they interact with a brand, online or offline. Today’s businesses also want that same experience; where the brand knows and suggests things that they personally need or want. Here are some strategies you can adapt to personalize the experience for your business customers to […].

Strategy 105

Strategy Sales Branding Business 105

Sales Hacker

JUNE 19, 2019

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. But every time someone from sales says they’re taking an omnichannel route to drive sales without incorporating live chat or messaging in their sales funnel, I think, “ Huh? ”. Don’t get me wrong… I am all for well-thought-out email blasts and industry events.

Scale 98

Scale Sales Sales Funnel Social Media 98

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Payment Solutions

FastSpring

JUNE 18, 2019

Everyone likes free stuff. If you’ve ever been to Costco during sample time, you know what I’m talking about. People will eat little pizza samples all day, but the big question is, “Will they actually make it to the freezer aisle?”. Giving away free samples is a great way to get people’s attention, but it usually isn’t good for your bottom line. At some point, you need to get your samplers to become paying customers.

Payment Services 73

Payment Services Payment Methods Communication Acquisition 73

SaaStr

JUNE 20, 2019

Just assume your competitor is cold calling all your existing customers. They should be. Yes, sometimes the yield here can be low if your customers are very happy. But it is worth a shot if you have the resources and are in a competitive space. Second, assume your competitor has a database of when your contracts are up for renewals, and does campaigns around those dates.

Marketing 154

Marketing 154

Nimble - Sales

JUNE 18, 2019

Source Email marketing is a very valuable tool that is often underappreciated by companies. It’s a unique opportunity to connect directly with your customer base and to be in near constant contact with people who have already expressed an interest, either through a past purchase or through voluntarily giving their email out of a genuine […]. The post How to Write a Newsletter That Turns Clicks into Conversions appeared first on Nimble Blog.

Marketing 101

Marketing 101

Totango

JUNE 20, 2019

It’s been a little over a month since that enthusiastic new customer sailed through the onboarding phase. By now, they should be implementing your product into their daily workflow and enjoying the first signs of business value. Instead, your core metrics are telling you there’s something wrong. The customer’s usage rates are low. They’re not regularly accessing key features.

Onboarding 86

Onboarding Churn Customer Success Metrics 86

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Andreessen Horowitz

JUNE 20, 2019

Investing is a competitive game in which a few big winners make all the difference to a firm’s success. When a company as successful as Slack goes public, it’s always tempting for an early-stage investor to claim some credit.

Investment 90

Investment Enterprise SaaS 90

SaaStr

JUNE 16, 2019

We passed a new milestone on Quora — crossing 50,000,000 total views. As you can see, views dropped a bit and then rebounded strongly in the past few months. With that, here are the top/most popular recent answers: Do CEOs have personal assistants? What was the biggest ousting of a CEO that ever occurred? What makes a bad CTO? Do startups ever have one founder with substantially more equity than the other founder(s)?

CTO Hire 150

CTO Hire New CTO CTO Payment Methods 150

FastSpring

JUNE 19, 2019

Okay, internet users, it’s June. So it’s time for us all to put our ears to the ground and hear what the Mary Meeker report has to say about key trends that are currently shaping the digital world. A lot of the findings are expected (there are more internet users than ever, and we’re becoming more obsessed with social media and ecommerce). But the report also found some surprising trends as well: the Internet is changing our workforce, influencing a growing gig economy, and more people aro

Payment Methods 71

Payment Methods Trends Payments Payment Services 71