Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

Generative AI is revolutionizing how corporations operate by enhancing efficiency and innovation across various functions. Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction.

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What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

How do you conduct user engagement analysis? What metrics you should track? How do you use the insights to improve user engagement? These are the main questions the article explores. We also look at a couple of analytics tools for analyzing user engagement. Let's dive right in! TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.

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The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

Sparktoro

Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently wrote about how email is the most consistent, reliable marketing channel — and, well, he’s right — I’d be remiss in not helping you out.

Strategy 108
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5 Interesting Learnings from Okta at $2.5 Billion in ARR

SaaStr

So Okta is one of our favorite SaaS and Cloud leaders. The story is super inspiring. Founder CEO Todd McKinnon was VP of Engineering at Salesforce and left to start Okta in the depths of the last downturn. Salesforce and Marc Benioff at first said the core market, security identity, was too small of a market. Then, they brought out a competing product :).

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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What Happens When AI Performance Asymptotes?

Tom Tunguz

In the past, the bigger the AI model, the better the performance. Across OpenAI’s models for example, parameters have grown by 1000x+ & performance has nearly tripled. OpenAI Model Release Date Parameters, B MMLU GPT2 2/14/19 1.5 0.324 GPT3 6/11/20 175 0.539 GPT3.5 3/15/22 175 0.7 GPT4 3/14/23 1760 0.864 But model performance will soon asymptote - at least on this metric.

AI 199

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From Prep to Pass, Scytale Launches Its Built-In Audit, Transforming It Into The Complete Compliance Hub for SaaS

Scytale

For SaaS companies, it’s hard not to hear the word ‘audit’, without your heart skipping a beat or two. Finding the best audit firm for your company’s culture and tech stack, hundreds of back-and-forth requests, and manually collecting and sharing evidence, takes up so much valuable time and resources. Let’s just be honest: audits are annoying.

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GTM 84: Outbound Isn’t Dead: This is How to Reach the Inbox with Stephen Hakami

Sales Hacker

Stephen Hakami is the Founder and CEO of Wiza – the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that’s powered by live LinkedIn data. Discussed in this Episode: The frustration with bad data and the inspiration behind building Wiza.

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How Do You Know You are Ready to Implement With the Help of Userflow?

Inturact

Know the necessary preparations needed and factors to consider, in order to ensure that your team is fully equipped to implement with the help of Userflow.

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Collaborative Disruption at the DoD with Kathleen Hicks and Sharon Weinberger

Andreessen Horowitz

At the second American Dynamism Summit in January, U.S. Deputy Secretary of Defense Kathleen Hicks sat down for an interview with Wall Street Journal national security and foreign policy editor Sharon Weinberger. Here is a transcript of their conversation. Sharon Weinberger: I wanted to start off with a more somber note of what you referenced in your speech talking about the tragic loss of life of the three U.S. service members.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Riskiest Venture-Backed Startups Are 3H’s: High Growth, High Churn and High Burn

SaaStr

So recently I caught up with a great founder and a beloved product. They rocketed to $20m ARR, and then … growth radically slowed. To 15% a year. From 100% growth at $10m ARR, to 15% at $20m ARR. That’s rough. But rapidly slowing growth has happened to many the past 24 months. The tough part? The burn and the churn. The burn was at a stunning $2m a month, and the churn had spiked.

Churn 296
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The Opposite of a Good Idea is a Good Idea

Tom Tunguz

For those of us who love logic, the paradoxical title of this post should catch your eye, just as it did mine. In Alchemy , the founder of a major brand agency describes the way many of the major consumer companies in the world created brands. We call it breaking out : a double entendre which means both growing faster than competitors but also in a different way than their competition.

Branding 220
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Clouded Judgement 3.8.24 - 2024 Guides

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now 2024 Guides - Are they Conservative? So far we’ve got a number of full year 2024 guides. Overall, companies are not guiding above current consensus (median guide is 0.2% below consensus). Is this just companies guiding conservatively, to set up the year for beat and raises?

Cloud 161
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Celebrating History, Embracing Progress: International Women’s Day 2024

FastSpring

Every year on March 8th, the world unites to celebrate International Women’s Day (IWD). It’s a day to acknowledge the incredible achievements of women, reflect on the challenges they still face, and recommit ourselves to building a future where equality truly reigns. At FastSpring, we know this day didn’t blossom overnight. It’s a culmination of decades of struggle, resilience, and unwavering determination.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Everyone in Your Org Should Listen to 1 Customer Call a Week. Every Week.

SaaStr

So years ago on SaaStr, I wrote a post on how everyone in your company should do customer support once a month. I learned this from Intuit, brought it back to my startup, and forced everyone to do it. Even engineering, which at first strongly resisted. More on that here: Everyone in SaaS Needs to Do Customer Support. At Least Until You Have 50-100 Employees.

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Looking into the Future of BI With Colin Zima

Tom Tunguz

On March 15th at 9:30 Pacific time, Office Hours will host Colin Zima, CEO of Omni Analytics. Colin is no stranger to business intelligence & data analysis. He worked on search quality at Google, founded a dynamic pricing company for the restaurant industry, then ran data at a hotel tonight before becoming Chief Analytics Officer at Looker through its acquisition by Google.

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Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It

Sparktoro

This is a very short post to say: If you’re not investing in your own email marketing list, you’re making a bad choice. Social media engagement rates have plummeted the last 15 years. Ad engagement, too. Google CTRs have fallen massively the last decade with the rise of zero-click searches.

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11 Ways to Use Social Media to Amplify Your Research Reports

Buffer Resources

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?  Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done we

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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The Capital Everyone is Regretting Right Now is the “Free” Capital

SaaStr

2021: “Just raise the extra capital! We don’t need it, but at that price — it’s basically free” 2024: “Free? FREE?? What were we thinking. Thank you much for that great advice, Mr. VC” — Jason ✨Be Kind✨ Lemkin  ?? (@jasonlk) February 15, 2024 So, so much has changed since the peak crazy days of 2021. For some, actually, like Palantir, Cloudflare and more — these are actually still the best of times.

Finance 285
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FastSpring Support and Subscription Management Continue to Impress SocialBee

FastSpring

SocialBee , a social media management platform and SaaS based in Romania, first started using FastSpring in 2018. Co-Founder and Chief Executive Bee Ovi Negrean has used the word “flawlessly” to describe how FastSpring’s merchant of record use case has worked for SocialBee (more on that below!). After adopting FastSpring as their merchant of record, SocialBee even saw 2x year-over-year growth in monthly recurring revenue (MRR) after their first year with FastSpring.

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Trust and Value in Customer Relationships with Larry Levine

Predictable Revenue

Collin Stewart is joined by Larry Levine, a veteran sales guru and the visionary author behind "Selling from the Heart." The post Trust and Value in Customer Relationships with Larry Levine appeared first on Predictable Revenue.

Revenue 130
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11 Best Productivity Apps For Social Media Marketers

Buffer Resources

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. Using productivity apps can positively impact your daily routines by creating a solid and well-organized schedule to follow, reducing stress, and creating more time for yourself.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Top SaaStr Content for the Week: New Podcast with Gusto’s CRO, New Workshop Wednesday with Unusual Ventures and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Tech and Startups Have Changed. Do Founders Still Come Last? The SaaS Decacorn is Back. But Different. The Advice That Stings is The Advice You Want to Hear How to Double Your SaaS Magic Number and Increase Efficiency Small Deals at Large Customers.

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Celebrating Excellence: Jon Tewes Receives the Q4 2023 Springie Award

FastSpring

Working at FastSpring means having a true commitment to fostering a culture of recognition and appreciation, where we all feel valued and encouraged to contribute our best. The Springie Award, our quarterly Peer-to-Peer appreciation award, exemplifies this commitment, providing a platform for employees to recognize their colleagues’ exceptional contributions.

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Embracing GenAI-Powered Search — Will Companies Have to Rethink Marketing Strategies?

The Moz Blog

If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.

Marketing 122
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4 Practices That Have Helped Me Overcome Imposter Syndrome as a Business Owner

Buffer Resources

Many people battle with imposter syndrome—mine was compounded by the fact that I dreamed of starting my own coaching company in my non-native language.  I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in my non-native language filled me with fear and discomfort.

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Doubling Down: Peter Specht, Partner at Creandum

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Harpinder Singh, Partner at Innovation Endeavors. Check that out here. This week we’re focusing on Peter Specht, Partner at Creandum! #1. What’s your most recent disclosed investment?

Payments 272
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5 Essential Tools for Invoice Payment Processing

BlueSnap

Effective invoice payment processing is crucial for your business’s financial stability and healthy cash flow, yet so many companies still grapple with delayed payments, inefficient processes and the risk of funds stalling in collections. The post 5 Essential Tools for Invoice Payment Processing appeared first on BlueSnap.

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Meet Our MozCon 2024 Community Speakers

The Moz Blog

Thank you to everyone who submitted pitches to speak at MozCon! After much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the MozCon Stage. Ready to meet them?

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