SaaStr
AUGUST 1, 2024
Dear SaaStr: What’s Your #1 Opener in Sales? The best opener is sharing how a very similar company or a competitor uses your product — and the exact specific ROI that customer gets. Everyone wants to know the playbooks of similar companies and competitors. How often does your sales team actually do this? Put in the effort to share how another, very similar and/or competitve company, also uses the product?
Predictable Revenue
AUGUST 1, 2024
In this episode, Collin Stewart is joined, once again, by Belal Batrawy, founder of Learn to Sell and Death to Fluff. The post The Power of Core Messaging with Belal Batrawy appeared first on Predictable Revenue.
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User Pilot
JULY 29, 2024
Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. This article will help you conduct your own by providing you with a competitive analysis example and some templates. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market.
Inturact
AUGUST 1, 2024
Many SaaS companies are leaving money on the table by not mastering this crucial skill — upselling, the process of encouraging customers to upgrade or expand their current subscriptions. Think about it. When a customer starts using your product, you've already done the hard part. You've attracted customers, onboarded them, and proved your product's value.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Tom Tunguz
JULY 28, 2024
My first job as a teenager was a dishwasher in a local coffee shop, earning $6 per hour. With my first paycheck, I bought a portable CD player & a pair of yellow Sony Sport headphones to listen to music. I asked the manager for a better scrubber, different soap, & a three-part sink for rinsing, scrubbing, & rinsing again. Then I fell into a groove washing dishes.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Buffer Resources
AUGUST 1, 2024
*taps mic * Are you listening? LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. With the audio feature, you can live-stream interactive conversations with your LinkedIn audience — and beyond. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.
The Moz Blog
JULY 29, 2024
It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.
Totango
JULY 31, 2024
“In a PLG motion… you’re helping people to use the product more effectively, and ultimately, to upgrade to a paid experience. [In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell , Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth (PLG) model to an enterprise sales motion is a significant move for any SaaS company.
Chart Mogul
JULY 30, 2024
Find everything involved with SaaS funding, from the types of funding to navigating the investment process (with first-hand lessons and insight from SaaS VCs). Securing SaaS funding can be exciting but nerve-racking – understandably, it may be the starting point for significant growth. Whether it’s deciding which type of funding to pursue, knowing where to find investors, or even navigating the whole process, it’s bound to make anyone feel uneasy.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
SaaStr
AUGUST 2, 2024
So there haven’t been many IPOs since 2021 … but they are slowly coming back. Klaviyo, Rubrik and Onstream are the first 3 SaaS IPOs in years. That’s not many. But it’s enough to look at some data. And with that … how long does it take to IPO in SaaS, on average — for those that do? The answer: 10.4 Years And the last 3 IPOs?
Clouded Judgement
AUGUST 2, 2024
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Uncertainty Everywhere The 10Y has been falling recently, and dipped below 4% for the first time since early Feb. Back then the median software NTM rev multiple was ~6x. Today it’s ~5x. Interestingly, as rates have fallen (10Y went from 4.5% at start of July to 4.0% at end of July) multiples have stayed flat.
Payrix
JULY 30, 2024
Why there’s greater value in a payments integration supported by white-glove service than a DIY, documentation-driven approach The decision to embed payments into your software platform as a key part of your growth strategy is a significant starting point from which you can create new value and revenue streams for your business. It’s a major milestone that can set you up for profitable opportunities ahead.
Predictable Revenue
JULY 29, 2024
Learn outbound sales strategies that work with the following tips for prospecting, cold calling, and email outreach. The post Outbound Sales Strategies That Work appeared first on Predictable Revenue.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
AUGUST 2, 2024
Dear SaaStr: What Was The Worst Argument or Fight You’ve Had With a Cofounder? The biggest disagreement I had with a co-founder was ultimately unresolveable: The biggest difference between the various start-ups I’ve co-founded and worked at is when it was OK to fail: I do not believe it is OK to fail unless there was truly no other option. I do not believe you can quit until there isn’t an ounce of gas left in the tank.
Kellblog
AUGUST 1, 2024
Back in 2018, Rory O’Driscoll, a VC at Scale and the inventor of the SaaS magic number , came up with another important SaaS concept: the Mendoza line for SaaS growth. Taking an idea from baseball, the Mendoza line is a measure of “offensive futility” named after Mario Mendoza, one of the best defensive shortstops in baseball, who unfortunately was challenged as a hitter, constantly struggling to maintain a.200 batting average.
The Moz Blog
JULY 31, 2024
Are you considering blocking AI bots? Perhaps you think it's crazy but want to see who it is. Tom Capper digs into the robots.txt of major sites to reveal who is blocking AI bots.
Stax
AUGUST 1, 2024
Did you know that the delinquency rate for small businesses has reached a record high owing to inflation and declining revenues? A recent report by Alignable found that 43% of SMBs couldn’t pay rent—on time and in full—in April 2024. This is why, now more than ever, US merchants must manage their operational costs meticulously. One way to do that—though often overlooked—is to optimize their payment processing to reduce fees associated with credit card purchases.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
SaaStr
JULY 27, 2024
Dear SaaStr: Is It Really Fair CEOs Make So, So Much More Than Everyone Else in an IPO or Acquisition? Honestly, I struggled with this for a while myself the first few acquisitions I witnessed from the sidelines. Why do founders (sometimes) own so much? Why does an Outside CEO get 6 or 7% or more, just for showing up to work, once the company has already established itself?
Buffer Resources
JULY 31, 2024
Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. But where do you even find content to curate ? And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on?
ChurnZero
JULY 31, 2024
“Meet your customers where they are.” If you’ve ever been in any type of customer-facing role during your career, I’m positive you’ve heard this phrase countless times. So, where are your customers? Are your customers living inside their email inboxes? Well, we hope they are, because we really want them to open and read and click all the emails we send them!
Stax
JULY 30, 2024
Credit cards are incredibly convenient as a payment method. The modern-day merchant simply can’t afford not to accept them at their business. Unfortunately for them though, credit card payments come with a cost. For perspective, US businesses paid a staggering $100.77 billion in fees for accepting Mastercard and Visa credit cards in 2023. This was, in fact, the first time that swipe fees for these two card networks crossed $100 billion.
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
SaaStr
AUGUST 2, 2024
What is the PLG trap, and why do companies fall for it? Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition.
The Moz Blog
AUGUST 2, 2024
In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.
Buffer Resources
JULY 31, 2024
You already know your Facebook insights are crucial for nudging your Facebook marketing strategy in the right direction. Facebook analytics give you the performance numbers you need to: Optimize your ad spend Improve the reach of your organic posts Give statistics you can report to stakeholders …And more But Facebook bid adios to its native Facebook analytics tool (and the Facebook audience insights tool ) in 2021.
User Pilot
JULY 29, 2024
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? We’ve got you covered! We know it can be daunting to pick just one tool, that’s why we’ve created this listicle and compared 10 top tools and their features side by side, helping you make a faster decision.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
JULY 31, 2024
How do you tell the best reps from the mediocre ones? In this week’s Workshop Wednesday , SaaStr Founder and CEO Jason Lemkin shares the 7 things the best sales reps get right and the 8 ways the rest make things worse. #1: They listen to your problems and give you the best solution using their product. The best sales reps solve your problems. Some spaces, like OpenAI, are on fire, so it’s order-taking to some extent.
FastSpring
AUGUST 2, 2024
Once a customer has landed on your website from any marketing funnel, how can you maximize the chances for them to convert? A good ecommerce website should be structured in a way that successfully communicates product features, value proposition, and market placement while eliminating distractions in order to reduce the time for the visitor to make up their mind.
Kellblog
AUGUST 2, 2024
As readers will hopefully know, I’ve been running a podcast with Ray Rike for about the past year called SaaS Talk with the Metrics Brothers, Growth and CAC. (Ray’s growth and I’m CAC.) If that name rings familiar, it’s because our naming inspiration was Car Talk with the Tappet Brothers, Click and Clack. We ended up not duplicating Car Talk’s radio call-in format, and unlike many podcasts, we’ve also chosen not to center the podcast around guest interviews.
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