Sat.Nov 02, 2024 - Fri.Nov 08, 2024

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A Lot of Great Sales Leaders — Just Aren’t Great at Selling Anymore. And Why You Really Need a VP of Sales, and Not a CRO.

SaaStr

So this isn’t a sub-tweet, or sub-post. I’m not talking about any close friends in sales here. But — there are a ton of folks I know that used to be great in sales. But not anymore. The other day someone who used to be an A+ sales leader emailed me about a position I’d introduced to him as a super hot start-up. The email to me was: “What do they do again?

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How to Get Sales and Customer Success to Work Together

Predictable Revenue

Daisy Chung underscores that revenue growth comes from a synchronized approach between these two departments. The post How to Get Sales and Customer Success to Work Together appeared first on Predictable Revenue.

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Should Marketers Say “Business Outcomes”?

Kellblog

Sometimes. But make sure it’s not out of laziness or ignorance. Increasingly, you’ll hear the term “business outcomes” popping up in software marketing. While I initially loathed the phrase for its vagueness, over time I’ve come to believe that, much like the frequently abused word “ solutions ,” there is a right and a wrong way to use “business outcomes.” Let’s start with two examples.

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What Are Prepaid Card Users Buying?

USIO

When you hear about $500mm plus funds spent with prepaid cards, your first thought might be, “What in the world are people spending that on?” Well, buckle up, because the breakdown of those spending habits is not only fascinating but a bit surprising! Let’s dive in. So, what do these spending habits reveal about us? The total spend with Usio Akimbo cards paints a vivid picture of our… Source The post What Are Prepaid Card Users Buying?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Understanding ISO 27001 Key Performance Indicators (KPIs) and Their Benefits

Scytale

What is ISO 27001 Certification? Becoming ISO 27001 certified is an effective way to assure your customers that your systems meet the highest standard of security. ISO 27001 is an internationally recognized framework for establishing, implementing, maintaining, and continually improving an Information Security Management System (ISMS). ISO 27001 is the only auditable international standard that defines the requirements of an ISMS.

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11 Best Customer Success Tools in 2024 (for Startups to Enterprises)

User Pilot

Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion. With so much to accomplish manually, a lot slips through the cracks, leaving an unfulfilled gap in the arena of customer success management needs.

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How to Get More Views on Your YouTube Videos: 13 Tips (With Examples)

Buffer Resources

Trying to get more views on YouTube can often feel like screaming into the void. (*“Hello? Is anyone there?”*) It can be disheartening to stay stuck with the same 100–200 views. In this article, I’ll share 13 actionable strategies for increasing your YouTube videos' views. Your videos can get discovered in one of four ways: Someone found your video on their YouTube homepage Someone saw your video in the “Suggested” tab while looking at another video

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Using Revenue Projection & Prediction to Understand Customer Value

Blulogix

By BluLogix Team Using Revenue Projection & Prediction to Understand Customer Value Using Revenue Projection & Prediction to Understand Customer Value Revenue projection & prediction is not only about project ing overall financial performance; it also plays a vital role in helping businesses understand which customers are driving the most value.

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Drive the Growth of Your BigCommerce Multi-Storefronts with One Account for Global Payments

BlueSnap

BigCommerce’s platform provides a powerful eCommerce solution to help grow your business, and their Multi-Storefront Expansion allows you to efficiently create different online stores to grow into new regions, manage multiple brands or customize for completely different audiences. The post Drive the Growth of Your BigCommerce Multi-Storefronts with One Account for Global Payments appeared first on BlueSnap.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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83% Percent of You Haven’t Gotten AI SDRs to Work … Yet

SaaStr

So clearly AI is rapidly changing the way we do sales, but how will it all shake out? Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. But what about the more personal sales side? AI SDRs have taken off more quickly than AI AEs (although personally, I suspect more value will be in AI SEs and AEs that can answer my deep product and pricing questions instantly, without games).

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I Talk to Robots While Driving

Tom Tunguz

Over the weekend, I found myself in an hour-long conversation during my drive with an AI. We jumped from discussing Cooper Flagg’s basketball stats at Duke to comparing Carlo Rovelli and Brian Greene’s competing theories of physics to talking about the history of San Francisco. In a daring feat of economic analysis, I asked it to calculate if the after-tax returns of two ETFs were statistically significant & to compare the energy portfolios using the 13-Fs of a few hedge funds fo

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Meet the Rockstars of Risk: Essential insights for software companies navigating payments, compliance, and security

Payrix

Ensuring secure, seamless payment processing is more essential – and complex – than ever today. At Payrix from Worldpay, we have an internal team of risk management experts dedicated to helping software companies, like yours, manage payment processing, fraud prevention, and compliance. Each expert has a unique perspective on balancing payments security and user experience, empowering software platforms to grow confidently in their niche industry.

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How to Create an Interactive Product Demo to Close Deals Faster

User Pilot

What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Product demos can be used at various stages in the customer journey, such as on your website to engage potential customers, in email campaigns to nurture leads, during sales calls to provide a “try before you buy” experience, and for customer onboarding to help new users get up to sp

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Dear SaaStr: What’s the #1 Reason You See Sales Reps Fail These Days?

SaaStr

Dear SaaStr: What’s the #1 Reason You See Sales Reps Fail These Days? The #1 reason I see sales execs struggling today in new roles: they are convinced their playbook is better. And refuse to run the one that is already working. They are convinced they know better. That the founders are wrong, or whomever is running things is either wrong, or to be ignored. “That’s not the way I do things” or some variant is something I often hear these days.

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Build Customer Loyalty in the First 30 Days

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

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Predicting Revenue Across Different Timeframes

Blulogix

By BluLogix Team Predicting Revenue Across Different Timeframes Predicting Revenue Across Different Timeframes Successful financial planning requires an understanding of revenue across multiple timeframes —monthly, quarterly, and annually. By using Revenue Projection & projection & prediction tools, businesses can gain visibility into their financial future in a way that supports both short-term and long-term decision-making.

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The ultimate guide to SaaS budgeting

BetterCloud

You’ve just landed your dream job in IT. Congratulations on making it through five rounds of interviews and countless job applications. But now, you’re being asked by the CFO for a budget – not just for IT – but for the SaaS apps you use. The elephant in the room, as it were, is the SaaS budget. And it grows daily sometimes. Well, maybe now you’re thinking of The Little Shop of Horrors , but I digress.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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5 Interesting Learnings from Atlassian at $4.75 Billion in ARR

SaaStr

So Atlassian is on a bit of a tear. Revenue growth is up 21% overall, and subscription growth is up 33% — at almost $5 Billion in ARR. Wall Street is happy. It’s driven Atlassian stock up +28% after the results: Is SaaS back? Let’s dig in. 5 Interesting Learnings: #1. Raising Guidance and Growth Rate for Cloud Revenue To +24% a Year That’s pretty darn impressive growth at almost $5B in ARR, and just as importantly, they’re raising their prediction here. #2. 500

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How to Get a SOC 3 Report: 4 Easy Steps 

Scytale

Whether you’re a new entrepreneur in the software industry, scaling your startup, or a seasoned SaaS provider, securing a SOC 3 audit report can be a game-changer for your business , helping you strengthen customer trust while demonstrating your unwavering commitment to data security. The good news? It’s easier than you might think. In this blog, we’ll explore the importance of SOC 3 in boosting your business’s credibility and reveal four easy steps that you can follow to get your ha

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Getting to the human touch at scale with generative AI in customer success

ChurnZero

This guest post is by Jonathan Corbin, founder and CEO of Maven AGI. In the world of customer success, there’s a constant pressure to scale while maintaining that personal touch that keeps customers loyal and engaged. During my time leading HubSpot’s global customer success strategy, we faced a challenge I know many of you are all too familiar with: how do you retain and grow a rapidly expanding customer base without sacrificing the human connection that drives long-term loyalty?

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Product-Level Revenue Analysis for Strategic Pricing

Blulogix

By BluLogix Team Product-Level Revenue Analysis for Strategic Pricing Product-Level Revenue Analysis for Strategic Pricing Pricing is one of the most powerful tools a business has to boost profitability, and understanding how each product or service contributes to revenue is crucial for setting the right pricing strategy. Product-level revenue analysis provides detailed insights into the performance of individual products or charges, helping businesses refine their pricing strategies to maximize

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Try to Make One Big VP Hire a Quarter

SaaStr

So recently we did a deep dive with Henry Schuck, founder CEO of ZoomInfo, on AI in Sales and so much more. We’ve done a series of incredible highly operational conversations with Henry over the years, so I turned the convo around to ask him about a topic I still wonder about and struggle: How do you continually recruit VPs and C-level execs … forever?

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21 Black Friday Marketing Strategies to Maximize Your Profits

The Moz Blog

Discover effective Black Friday marketing strategies to boost your profits. Learn actionable tips to stand out and succeed this shopping season.

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The Future of Sales Rep Enablement

Sales Hacker

Sales Enablement is evolving – are you ready for the future? Join industry experts as they redefine what sales enablement mean and share insights on building and scaling successful enablement programs tailored to different stages of company growth. What to Expect: Redefining enablement: What does it mean now and what does it achieve. Hear from GTM leaders on turning talent into success, creating holistic support, incorporating AI, and identifying leading indicators to stay ahead.

Scale 105
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A Small Business Guide To Customer Service Quality Assurance

Groove HQ

As your business expands, you might find yourself trapped in a vicious cycle of putting out fires, rather than strategically improving your service. The consequences? Inconsistent customer experiences, missed opportunities, and the gnawing sensation that your competitors are always one step ahead. But there’s good news. You can turn this situation around, and make your […] The post A Small Business Guide To Customer Service Quality Assurance appeared first on Groove Blog.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Dear SaaStr: How Do I Know if a VC Is Asking For Too Much Control in a Financing Round?

SaaStr

Dear SaaStr: How Do I Know if a VC Is Asking For Too Much Control in a Financing Round? Look out for: A board of directors that isn’t roughly proportional to the equity owned & purchased. If a VC is buying 15%, 1 board seat makes sense for the fund. If they are buying 5%? Not so much. Seed investors that want too much control. If a seed investor buys double-digits, they may earn a board seat.

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How To Create Helpful Content Post-HCU

The Moz Blog

What does it take to create helpful content post HCU?

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GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy

Sales Hacker

Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance. Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014.