The Daily Egg
FEBRUARY 11, 2019
A marketing campaign with a low click-through rate (CTR) isn’t going to provide you with the return on your investment (ROI) like you expect. Only when your prospects are clicking-through can they progress through the rest of your marketing funnel. While your conversion rate may calculate how much you’re spending on cost per lead and […] The post What is Click Through Rate?
SaaStr
FEBRUARY 14, 2019
Here’s what I look for to try to get a sense if they’ll perform: Do they call out top performance with metrics ? The best reps are often quite precise. E.g., hit 152% of Quota last year, 143% year before, etc. Maybe they are exaggerating, that’s besides the point. The question is, do they love to win and have a history of it? Metrics are a good indicator here.
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Tom Tunguz
FEBRUARY 12, 2019
In Defense of Troublemakers. I love the title. Who doesn’t want to be a troublemaker? Charlan Nemeth is a professor at Berkeley of Psychology. She’s studied the role of dissent in group decision-making and written this book on the topic. It’s a critical part of a functioning team. Here’s what I learned from the book: The minority, dissenting opinion in an argument is essential to ensure we make the best decisions.
SaaStock
FEBRUARY 13, 2019
When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. As we mentioned in our launch post, we couldn’t not do it there, with its international spirit, openness to everyone, relaxed atmosphere, and proximity to many other SaaS hubs around, all attracting us to Hong Kong.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Daily Egg
FEBRUARY 13, 2019
It’s no secret that it’s become harder, more expensive, and more challenging to build and grow a business in recent years. At Crazy Egg, we believe the answer is to focus less on volume (more emails, more ads, more pop-ups), and focus more on paying attention to the people who are paying attention to you. […] The post New Features Roundup: Valentine’s Day Edition appeared first on The Daily Egg.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
FEBRUARY 11, 2019
After publishing the survey last week, I received many questions. I’ve answered a few here. I’m happy the data has garnered so much interest and I hope it’s helping with our two goals of sharing benchmarks and sparking conversations about how to optimize trial. If you have stories or data that buttresses or contradicts any of these findings, please share them.
SaaStock
FEBRUARY 14, 2019
Latin America is undergoing a digital transformation, and the SaaS community is exploding as a result. We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity.
Intercom, Inc.
FEBRUARY 14, 2019
You often hear great talks about the founding story and how to drive that first phase of growth. At SaaStr , I talked about what happens after that, how you can drive your next phase of growth. When you are starting a business, or joining a new one, you are excited and full of ideas. You probably have a goal in mind. It might be to launch a new product, to define a new category or to hit $1M in revenue.
SaaStr
FEBRUARY 12, 2019
By Dialpad CEO, Craig Walker, Dialpad Founder, and CEO. An acquisition can make or break your startup. At worst, a disastrous deal leads to wasted wasted time and money, a startup’s two most precious resources. On the flip side, a strategic transaction can give a speed to market advantage over rivals or potentially let you run away with a new market.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Predictable Revenue
FEBRUARY 14, 2019
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Alexandra Palomino, Sales Development Representative at San Francisco-based customer support provider UJET. The post Tricks of the trade: How UJET’s Alex Palomino gets the highest open rates and the most responses – while sending the fewest emails on her team appeared first on Predictable Revenue.
SaaStock
FEBRUARY 14, 2019
On the latest episode of the SaaS Revolution Show, we host Max Armbruster, Founder of Talkpush, about being truly global from day 1. It’s a topic that fits Max all too well as he would easily qualify as a global citizen of the world. Having lived pretty much everywhere around the globe, his current home is Hong Kong. Talkpush is his fourth company, which he started in 2014.
Intercom, Inc.
FEBRUARY 12, 2019
Unless your business is transactional, nurturing your existing customers should be just as important as acquiring new logos. The way I see it, closing a deal is just the first step. It’s what comes after – onboarding, upselling and cross-selling, renewal – that determines your customers’ ability to grow with your product and, consequently, the fate of your own growth.
SaaStr
FEBRUARY 11, 2019
Still processing all the learnings from 2019 SaaStr Annual? I know I still am. We’ll write more soon. But one thing was clear — the 2019 Annual was both the best Annual ever, and the start of a new chapter for SaaStr Annuals 6-10, i.e. 2020-2024+. An even more inclusive, more open, more mentorship-focused Annual. We’ll build on everything great in 2019 for years to come.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Incredo
FEBRUARY 15, 2019
In today’s large online commercial climate, a firm is only as good as its digital solutions. Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. We are a team of marketing experts and engineers that specialize in telling brand stories and innovating the growth of our clients.
Agile Payments
FEBRUARY 12, 2019
Some applications are more favorably aligned with acceptance of eCheck (ACH) transactions than others. Applications that are proprietary and align themselves well with eCheck acceptance and only support their business can often start out with using an external transaction management tool for payment origination and management. On the other hand, applications that are used my multiple organizations or businesses are far less likely in being able to get by with utilizing an external payment manage
Intercom, Inc.
FEBRUARY 15, 2019
One of the most fundamental elements of the Intercom platform is how it handles user data – for us and our customers, the ability to access, track and filter data about users is what makes Intercom such a powerful solution. Some important functionality hinges on matching user data against certain criteria – it’s what allows us to send auto-messages to specific users , for example.
SaaStr
FEBRUARY 11, 2019
Training. Training the single most important factor you can do to increase sales team performance: Onboarding properly. Initial co-calling and co-selling. Building collateral the team can use. Creating scripts for calls for them, and training them on using the scripts. Creating a key questions and objections list that is dynamically updated. Helping them understand the competition.
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Unbounce
FEBRUARY 13, 2019
When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile.
Agile Payments
FEBRUARY 11, 2019
Even though 2019 is only two months old, there are many new apps available for both Android and Apple devices. From improvements in health to new tech assistants, these apps will be helpful now and into future.
Intercom, Inc.
FEBRUARY 11, 2019
We all know the importance of measuring the quality of your interactions with your customers. Asking for feedback from customers helps managers spot and reward star performers and identify opportunities to improve the quality of support their team provides. There are numerous industry standards for this – Customer Effort Score (CES), Customer Satisfaction (CSAT), Net Promoter Score (NPS), etc.
SaaStr
FEBRUARY 12, 2019
Required is a strong word … but the answer is Yes. Everyone can benefit from leadership training. Especially, the folks so senior that traditional training doesn’t cover them. Who trains the trainer? We just got back from the SaaStr Fund founder retreat and while I was a bit reluctant to do it, we did leadership training. This year it was focused around messaging and presenting your company.
Advertiser: ZoomInfo
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Neil Patel
FEBRUARY 12, 2019
I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving.
IT World
FEBRUARY 13, 2019
Serverless marks the next leg of the cloud journey as CIOs further abstract infrastructure and operations in pursuit of greater business agility.
Intercom, Inc.
FEBRUARY 13, 2019
One of the biggest challenges with marketing a SaaS product is figuring out a way to announce the continuous stream of updates and feature releases while maintaining a sense of sanity. To stay on top of it, you need to figure out two things: A framework for scoping announcements based on the relative value of the feature or update. Tactics that can scale with the cadence you ship at.
SaaStr
FEBRUARY 11, 2019
Because you save a lot. You save a lot on dilution, and a bit (but not THAT much) on fees. When you IPO, you generally sell 15%-20%+ of the company, inclusive of a green shoe. And investment banker fees can approach 6%-7%, all-in, of what you raise. Think of that as much as 25% effective dilution when you IPO. That’s a lot of dilution. It’s like another large venture round.
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Mattermark
FEBRUARY 13, 2019
We are excited to announce that Mattermark has re-launched as an independent company! Mattermark’s mission is to maintain the most complete database of private companies and their major financial events. Mattermark’s founders Danielle Morrill, Kevin Morrill, as well as Product Lead Paul Denya and Engineering Lead René Barranco and other former team members will continue to be involved and support our renewed focus on private deal intelligence.
FastSpring
FEBRUARY 15, 2019
The digital commerce landscape is even more competitive than ever before. And the success of your software company will depend on your ability to attract the right traffic to your online store and turn these visitors into paying customers. Unfortunately, there isn’t a magic wand for software businesses to wave (we’ve tried looking) that will automatically fulfill both of these requirements.
Baremetrics
FEBRUARY 13, 2019
Yesterday I wasn’t feeling great, mentally. I had a level of anxiety I hadn’t felt in a long time that started in the morning and really persisted through the night. I can’t pinpoint it to any one specific thing. It was more the sum of a dozen small things. I felt like I hadn’t been leading the team well through a big product change, parenting has been taxing lately , I was second guessing all sorts of life decisions, the things that typically bring me joy day in and out
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