Sat.Apr 06, 2019 - Fri.Apr 12, 2019

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Is every company destined for freemium?

ProfitWell

On this episode of the ProfitWell Report, David Bj örk , Co-Founder and CEO of Webforum , wants to know the possibility of every company going freemium in the future. To answer the question, we studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers. **We will only be posting a few of these episodes on the blog, which means if you want to make sure you don't miss an episode of this series you must subscribe separately below *

B2C 92
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5 Interesting Learnings From Zoom. As It Gets Ready to IPO.

SaaStr

Much has been written about Zoom’s impressive financials as it prepared to IPO, growing > 100% at $425m+ in ARR! But as part of our new 5 Interesting Learnings series, I thought it might be helpful to go beyond the top line growth and pick out 5 learnings of particular interest to SaaStr founders: Zoom has a classic “Small-Medium-Large” customer distribution, currently about 20:50:30.

SMB 226
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Five years later: Five ways to build a $100 million SaaS business

The Angel VC

Back in 2014, I wrote a post titled “Five ways to build a $100 million business”. If you haven’t seen it yet, the central idea of the article was to look at how many customers you need, for a given ARPA, to get to $100 million in annual revenue and what this might mean for your sales and marketing strategy. That post went kind of viral, which led us to create a follow-up piece , an infographic , a poster (which you can order here), and a PlayPlay video.

SaaS 277
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Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store

The Daily Egg

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. Text marketing creates a branded ecosystem […] The post Want 98% Open Rates?

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Hustle As Strategy

Tom Tunguz

In a world where there are no secrets, where innovations are quickly imitated or become obsolete, the theory of competitive advantage may have had its day. Realistically, ask yourself, If all your competitors gave their strategic plans to each other, would it really make a difference? In 1986, Amar Bhide wrote “ Hustle as Strategy ” for the Harvard Business Review.

Strategy 217

More Trending

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How do enterprises decide which software vendor to sign a deal with?

SaaStr

75%-90% of the time, enterprises have already made a tentative decision which vendor to choose before they pick up the phone or hit the Contact Me button: In an established category, customers will pre-pick one of the Top 2–3 vendors based on brand, market share and research. Well before they even talk to a sales rep. The one they will tentatively decide to go with is the one they have the most positive experience or association with.

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Understanding your “aha” moments and putting them to work

Intercom, Inc.

Whenever I conduct research with customers on how they onboard users to their product, I’m always fascinated by how often the term “aha” moment comes up. Customers consistently say they want their users to get to their product’s “aha” moment, the interaction that fills their users with a feeling of delight and reveals the true value of the product to them.

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3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Unbounce

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates.

B2B 111
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Build an Outbound Program right the first time

Predictable Revenue

This is an excerpt from the 2nd edition of 'From Impossible To Inevitable' by Aaron Ross. The post Build an Outbound Program right the first time appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Revenue 145
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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The Week In Cloud: April 7, 2019

SaaStr

Join our Quora group to get all of The Week in Cloud updates throughout the week. These options can be particularly appealing to SaaS companies with their recurring revenues: For now, hybrid cloud is what a lot of the biggest enterprises still want: Wow, Apple Music passes Spotify in the U.S: A deep analysis of how it really works when a company sells for almost $100m … But has raised more than that in equity and debt: “But last month when Pinterest announced its IPO, the company’s c

Cloud 157
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Announcing our new guides: everything you need to know about buying live chat

Intercom, Inc.

Live chat is the ultimate way for modern sales and marketing teams to engage personally with customers, but sometimes the process of choosing the right live chat tool can feel overwhelming. With so many tools and shiny new features emerging in the market, decision paralysis can easily kick in. That’s why we’re publishing two new guides to help you in that process – Intercom’s Guide for Buying Live Chat for Marketing and Intercom’s Guide for Buying Live Chat for Sales.

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Why You Shouldn’t Try to Rank #1 on Google

Neil Patel

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.

Trends 111
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[Webinar Recap]: 7 Ways to Use Video to Increase Conversion Rates

FastSpring

With consumers being inundated with information at every stage of the sales funnel, today’s shoppers have learned to be highly selective of what they give their attention to. For software and SaaS companies across the globe, the next challenge after creating an amazing product is to devise effective strategies to increase sales. The most successful companies understand that the secret to standing out in this highly competitive market involves a two-pronged approach.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Why do big companies buy small companies instead of competing?

SaaStr

Time , and sometimes, talent. Yes, any top-tier Big Tech Company can clearly compete with any start-up. Be under no illusions that they can’t. They can grab 5–25 extra engineers (unlike you, the BigCos have extra, talented engineers they literally can repurpose), use your app as a framework, and copy it. Absolutely they can. The problem is: By the time they decide to copy you, do copy you, and launch … you are usually at least 2–3 years ahead.

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Create a High-Performance Sales Culture Starting Today (with 7 Must-Have Habits)

Sales Hacker

In sales, culture is everything—and right now, it’s every where too. Sales culture has become one of the buzziest buzzwords out there, with think pieces popping up left and right about why culture matters. Don’t get us wrong: it does matter. In a survey from Deloitte , 94% of executives and 88% of employees said they believe a distinct workplace culture is important to business success.

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What is the Software as a Service (SaaS) Model?

Nimble - Sales

Cloud computing modifies the operations of technology companies, opens new opportunities for industry, and provides growth and business improvement. Cloud technologies enable storing, processing, and managing huge amounts of data in real time, across numerous servers. Thus, a software solution can be accessed anytime, from any device or browser. We use cloud technologies on a […].

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How To Write Great Product Descriptions That Convert

FastSpring

Great product descriptions are the unsung heroes of ecommerce content. At their best, product descriptions persuade without sounding persuasive; they sell without sounding like they’re selling. The most successful copy conveys information in a way that’s enticing and also easily absorbed, with minimal effort from the reader. It’s both harder and easier than it sounds.

Mobile 83
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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What are rules your company has out into place to make meetings more effective?

SaaStr

A few things that do help IMHE: A written agenda required for all meetings. No meetings without one. A Principally Responsible Individual for all decisions and actions. For every item on the agenda, someone has to be the owner of next steps and driving action. Start on time, or don’t start at all. Creates basic respect for people’s times. View original question on quora.

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7 Signs You’re Using the Wrong Help Desk Software

Groove HQ

We’ve all heard the hype. “The best help desk software.”“Once you start using it, you’ll forget about the rest.”“100,000+ customers trust Big Corp Inc., so why shouldn’t you?” Well, very few things in life are one-size-fits-all, and help desk software definitely doesn’t make the cut. When it comes to picking software for a customer service […].

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How to Optimize Content Before You Hit Publish

Nimble - Sales

No matter the scale of your company or the industry you operate in, content optimization plays a major role in your overall online visibility and conversion rates. According to research, only 22% of businesses are fully satisfied with their conversion rates. It’s also worth noting that Google accounted for 79% of total search engine traffic […].

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How To Prepare Your Online Store For A Holiday Sale

FastSpring

Thinking of running a holiday sale? From the December gift-giving holidays to President’s Day, some of the most successful marketing campaigns are tied to holidays. Increasingly, this means non-traditional holidays as well. Ecommerce businesses can drive significant sales with promotions for any and all holidays, from Singles Day to Pi Day. It seems like there are more and more “Days” popping up every year.

Sales 83
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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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OK, It Took a While, But Our Instagram is Finally Good

SaaStr

SaaStr was super-early to Quora, was blogging in SaaS before blogging in SaaS was hot … but we struggled with what to do with Instagram. Thanks to our new marketer Faith Story, it’s finally a good product! Our Instagram now adds regular short insights from our top-rated speakers, as well as transcribed short-bite videos, that for the most part, you won’t see elsewhere.

SaaS 136
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The Complete Guide to Improving Your Customer Success Health Score

Totango

An illuminated “check engine” light is scary because it doesn’t offer any solution. There could be any number of reasons why that little beacon has been lit. For many, “check engine” may as well just say “car broken”—and that’s terrifying. The lesson is that our early warning systems are only as valuable as the responses they trigger. This is certainly true of the customer success health scores used to monitor the status of customers.

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How Nimble + Piesync Provide Social Enrichment to Microsoft Business Central and More

Nimble - Sales

Nimble is the simple, smart CRM for Office 365 that enables teams to build better relationships — everywhere they work. Our in-the-box integration with PieSync provides teams with a two-way synchronization platform, enabling customers to unify contact data from more than 160+ SaaS applications (including Microsoft Dynamics 365 Business Central, G Suite, MailChimp, Hubspot, Dynamics […].

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PODCAST 52: Building Sales Coaching and Training Framework w/ Rob Jeppsen

Sales Hacker

This week on the Sales Hacker podcast, we interview Rob Jeppsen , CEO of Xvoyant and host of the Sales Leadership Podcast. Rob is a longtime sales veteran and is incredibly passionate about both the profession of sales but, more importantly, the importance of investing in your team through sales coaching and training. If you missed episode 51, check it out here: Approach Sales with Gap Selling w/ Keenan.

Scale 91
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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From Freemium to Explosive Growth in a Crowded Market – 8 Years of Learnings with Zoom (Video + Transcript)

SaaStr

Join Zoom Founder and CEO Eric Yuan and SaaStr COO Mallun Yen as they delve into the secrets of Zoom’s success. Eric talks about the early days of Zoom – how he secured his first investors, employees, and major customers – as well as how Zoom maintains a happiness-oriented culture while achieving skyrocketing growth. Zoom has filed to go public and plans to list on the Nasdaq under ticker symbol $ZM.

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a16z Podcast: Fintech for Startups and Incumbents

Andreessen Horowitz

In this episode — which originally aired as a video on YouTube — a16z general partner Alex Rampell (and former fintech entrepreneur as the CEO and co-founder of TrialPay ) talks with a16z operating partner Frank Chen about the quickly …

Startup 89
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How to Write a Formal Invitation Email for a Professional Event

Nimble - Sales

An invitation is how you create the first impression of the event itself. Considering this, it’s extremely important to master how to write a formal invitation letter for an event. What makes an email “formal?” People often do not know how to write a formal invitation letter for an event because the process could seem […]. The post How to Write a Formal Invitation Email for a Professional Event appeared first on Nimble Blog.