Sat.Apr 27, 2024 - Fri.May 03, 2024

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Why Founders Leave After Acquisitions

SaaStr

Why do founders leave after their companies are acquired? There are many nuanced answers, but in the short and medium term, it’s incentives. Acquirers use 3 incentives to get founders to stay: Sticks. If you leave, you lose X% of the consideration. Acquirers try to put 30%-40% of the founders’ consideration at risk, if they can get away with it. This sort of works, but it leads to “rest-and-vest” behavior if not thoughtfully combined with Carrots (next point).

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From Desert Wanderings to Startup Success with Jacob Bank

Predictable Revenue

This episode unpacks the trials and triumphs of bringing a product to life in the competitive tech landscape. The post From Desert Wanderings to Startup Success with Jacob Bank appeared first on Predictable Revenue.

Banking 130
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24 Customer Retention Marketing Tactics to Grow Your Customer Base

User Pilot

Are you struggling to retain your newly acquired customers? If so, the consequences can be severe. Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. Fortunately, there are things you can do to reverse the trend. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

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The Capex Conquest in the Cloud

Tom Tunguz

Amazon announced their earnings yesterday. Like Microsoft & Google, Amazon’s Web Service business is seeing a surge of growth, up from 13% annual to 17% annual growth (16% when excluding the leap year). Aside from the overall growth of these clouds increasing, the massive investment in CapEx data centers, power plants, and GPUs is stunning.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Carving a Career in SEO — How NOT to Get Taken for a Ride

The Moz Blog

Learn how to not get taken for a ride when starting your career in SEO. Jo writes about her experience working client-side, in an agency, and freelancing.

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In the Vault: Turning Developers Into Clients With Marco Argenti From Goldman Sachs

Andreessen Horowitz

ABOUT IN THE VAULT “In the Vault” is a new audio podcast series by the a16z Fintech team, where we sit down with the most influential figures in financial services to explore key trends impacting the industry and the pressing innovations that will shape our future. Follow this show on our podcast feed so you don't miss an episode. In this conversation, a16z General Partner David Haber talks with Marco Argenti, the chief information officer at Goldman Sachs, about bringing fintech processes into

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The Impact of AI on Go-To-Market: Slides from my Balderton Event

Kellblog

Last week I hosted an event at the Balderton Capital London headquarters discussing the impact of AI on go-to-market (GTM) functions. The event was inspired by two things: My aborted attempt to write an AI GTM guide, after I realized just how huge the space was and how fast it was changing. I quickly understood it’d take too long to write and it would be out of date the second it was published.

AI 100
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How Do You Know You Are Ready To Implement User Onboarding With Userpilot?

Inturact

If you're like many SaaS founders, product marketers, and managers, you might find yourself in this spot: You've signed up for Userpilot, but you're not sure if now's the right time to dive into setting it up. Maybe you're delaying the kickoff to dodge any future problems, or maybe you're just not clear on how to get clear. And you're worried about not making the most of your Userpilot subscription if you jump in unprepared.

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5 Ways for Solopreneurs to Use a CRM to Master Social Enablement

Nimble - Sales

I teach Social Enablement, the strategic and tactical process used by individuals and organizations to leverage social media to drive more conversations – and ultimately drive more revenue. In the process, I coach a lot of startups and solopreneurs. Recently I was asked how the Social Enablement methodology I teach, IGNITE, aligns with the tools […] The post 5 Ways for Solopreneurs to Use a CRM to Master Social Enablement appeared first on Nimble Blog.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Massive Acquisitions in Software Startups

Tom Tunguz

What drives the acquisition market of startups? It’s the big deals. In the last decade, the total number of venture backed software M&A by count has remained relatively constant. The black line shows the linear trend across US venture backed companies with disclosed values of $50m or more. The average & median counts by year total 58 & 55 respectively.

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. PST. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. The three topics we’ll focus on are: The importance of staying focused and how to say no.

Scale 250
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Clouded Judgement 5.3.24 - Hyperscalers Report Q1 + Early Look at Software Reports

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Cloud Giants Report Q1 + Early Look at Software Results Q1 earnings seasons has officially kicked off! We now have results from the three hypersclaers (AWS / Azure / GCP). Summary of results below: AWS (Amazon): $100B run rate growing 17% YoY (last Q grew 13%) Azure (Microsoft): ~$76B run rate (estimate) growing 31% YoY (last Q grew 28%) Google Cloud (includes GS

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5 ways to Create an Affiliate Marketing Sales Funnel

Predictable Revenue

Affiliate marketing remains popular among businesses seeking to generate more revenue. 81% of firms use it to promote and sell their products. The post 5 ways to Create an Affiliate Marketing Sales Funnel appeared first on Predictable Revenue.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Does Your Marketing Pass the Duck Test?

Kellblog

“If a bird walks like a duck, swims like a duck, and quacks like a duck, I call that bird a duck.” — James Whitcomb Riley Many marketers are in such a hurry to sound cool and talk about topical issues that they forget the duck test : if it walks like a duck, swims like a duck, and quacks like a duck, then most people will conclude it’s a duck.

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The Three SaaS Metrics That Matter in 2024 with SaaStr Founder and CEO Jason Lemkin

SaaStr

What are the three most under-discussed metrics on social media, with VCs, and especially with founders? SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024: Net new customer count Growth vs. efficiency The bar to IPO Net New Customer Count is Your North Star One of the most important metrics in SaaS today is net new customer count.

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8 Prep Steps for Better Local Business Client Meetings

The Moz Blog

Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well!

Business 109
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Stax vs Riverside Payments: Which Solution Should You Choose?

Stax

Accepting card payments is a must for small to medium businesses today. Whether you’re a freelance service provider, a cafe owner, or a retailer, card payments are king, and your credit card processing account is where you hold power to manage and control your fees. Debit and credit card processing all come at a cost for merchants. You may not be able to control the rates set by the banks and card providers, but what you can do is manage those fees through your payment processor.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Embracing Crypto Payment Solutions for SaaS Businesses

Subscription Flow

Just when you thought the world of SaaS would not be changing any time soon, the groundbreaking new shift to crypto payment solutions hit SaaS businesses like a bus full of bricks. Despite their current status as a relatively uncommon payment option in global e-commerce, accounting for less than 0.2% of transaction value in 2022, the adoption of cryptocurrencies and stablecoins by companies like Ferrari and PayPal signal a potential growth in the market.

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Dear SaaStr: What Was Your #1 Hack to Increase Trial Conversions to Paid?

SaaStr

Dear SaaStr: What Was Your #1 Hack to Increase Trial Conversions to Paid? The quickest hack I did was answer all calls and chats immediately. I opened up a remote phone bank / set of agents just to answer trial users’ questions; and I made sure every chat that was in a trial was answered in real-time where practical. There are many product-level things you can do.

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What You Need to Know About TikTok Carousels

Buffer Resources

An image (or 35) speaks a thousand words. Swiping through a well-made carousel is one of the few pleasures on social media, and TikTok’s is no exception. Even better, the TikTok algorithm seems to have a knack for recommending the perfect carousel, making it a breeze to navigate through the end of your recommendations. Carousels have been popular on Instagram and LinkedIn and are now being prioritized by TikTok, making them a must-add to your content.

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Everything You Need To Know about Merchant Processing and How To Choose the Right Solution for Your Needs

Stax

Whether you run a small online store or a major brand, accepting electronic payments is a must for all businesses. According to Onbe, 73% of consumers prefer using digital payments like cards and payment apps. But to seamlessly receive these payments as a merchant, you’ll need merchant processing services. These are solutions that help you authenticate and accept payments according to your business requirements.

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin

Sales Hacker

Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 (NASDAQ

Scale 96
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The Average Public SaaS Company Was Founded by a 33 Year Old CEO

SaaStr

So averages can be a bit misleading, especially once you are looking at the Best of the Best. The SaaS companies that actually IPO’d. But those ones are the ones we have great data on. And how old is the average SaaS CEO at … founding? The answer is 33: Some were younger, some older, of course. Scott and Michael were 22 when they started Atlassian.

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Securing the Software Supply Chain with LLMs

Andreessen Horowitz

In this episode of the AI + a16z podcast, Socket founder and CEO Feross Aboukhadijeh, and a16z partner Joel de la Garza, discuss the open-source software supply chain. Feross and Joel share their thoughts and insights on topics ranging from the recent xz Utils attack to how large language models can help overcome understaffed security teams and overwhelmed developers.

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Scheduling Facebook Group Posts With Buffer

Buffer Resources

Meta, the parent company of Facebook, recently announced the phasing out of the Facebook Groups API, effective April 22, 2024. The Facebook Groups API was what social media management tools , including Buffer, used to schedule posts to Facebook Groups. While automatic scheduling to Facebook Groups will no longer be possible, Buffer will continue to support publishing to Facebook Groups using mobile notifications.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? If so, we’ve got you covered. From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Let’s get to it. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

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5 Interesting Learnings From Zoom at $4.6 Billion in ARR

SaaStr

So Zoom is just that crazy outlier in SaaS. Covid fueled it to insane growth like we’d never seen before, going from $1B ARR to $4B ARR … in one year. Yes, one year. But it wasn’t a gift. As the world reopened, we didn’t need quite as much Zoom. And the enterprise business, while starting to taking off, couldn’t overcome the gravity from so many small customers that didn’t need quite as much Zoom as they did during lockdown.

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Managing Your Facility and Tools to Automate the Process

Andreessen Horowitz

This article is the final installment in our series, How Fintech Companies Can Simplify Their Funding Strategy. Read part 1 on Choosing the Right Funding Structure here. Read part 2 on Trade-offs Across Terms here. Read part 3 on Executing a Debt Raise here. Congratulations! After weeks (or months) of negotiating, you’ve finally closed on your facility.