SaaStr

APRIL 27, 2024

Why do founders leave after their companies are acquired? There are many nuanced answers, but in the short and medium term, it’s incentives. Acquirers use 3 incentives to get founders to stay: Sticks. If you leave, you lose X% of the consideration. Acquirers try to put 30%-40% of the founders’ consideration at risk, if they can get away with it. This sort of works, but it leads to “rest-and-vest” behavior if not thoughtfully combined with Carrots (next point).

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Acquisition Data Business Strategy 307

Predictable Revenue

MAY 1, 2024

This episode unpacks the trials and triumphs of bringing a product to life in the competitive tech landscape. The post From Desert Wanderings to Startup Success with Jacob Bank appeared first on Predictable Revenue.

Banking 130

Banking Startup Revenue Development 130

User Pilot

MAY 2, 2024

Are you struggling to retain your newly acquired customers? If so, the consequences can be severe. Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. Fortunately, there are things you can do to reverse the trend. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105

Tom Tunguz

APRIL 30, 2024

Amazon announced their earnings yesterday. Like Microsoft & Google, Amazon’s Web Service business is seeing a surge of growth, up from 13% annual to 17% annual growth (16% when excluding the leap year). Aside from the overall growth of these clouds increasing, the massive investment in CapEx data centers, power plants, and GPUs is stunning.

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Cloud AWS Azure AI 288

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Enterprise

The Moz Blog

APRIL 30, 2024

Learn how to not get taken for a ride when starting your career in SEO. Jo writes about her experience working client-side, in an agency, and freelancing.

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Andreessen Horowitz

APRIL 30, 2024

ABOUT IN THE VAULT “In the Vault” is a new audio podcast series by the a16z Fintech team, where we sit down with the most influential figures in financial services to explore key trends impacting the industry and the pressing innovations that will shape our future. Follow this show on our podcast feed so you don't miss an episode. In this conversation, a16z General Partner David Haber talks with Marco Argenti, the chief information officer at Goldman Sachs, about bringing fintech processes into

Development 109

Development Technical Review AWS AI 109

Kellblog

APRIL 29, 2024

Last week I hosted an event at the Balderton Capital London headquarters discussing the impact of AI on go-to-market (GTM) functions. The event was inspired by two things: My aborted attempt to write an AI GTM guide, after I realized just how huge the space was and how fast it was changing. I quickly understood it’d take too long to write and it would be out of date the second it was published.

AI 99

AI Marketing Software Review Leadership 99

Inturact

APRIL 30, 2024

If you're like many SaaS founders, product marketers, and managers, you might find yourself in this spot: You've signed up for Userpilot, but you're not sure if now's the right time to dive into setting it up. Maybe you're delaying the kickoff to dodge any future problems, or maybe you're just not clear on how to get clear. And you're worried about not making the most of your Userpilot subscription if you jump in unprepared.

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Onboarding Subscription Payment Features Product Marketing 105

Nimble - Sales

MAY 1, 2024

I teach Social Enablement, the strategic and tactical process used by individuals and organizations to leverage social media to drive more conversations – and ultimately drive more revenue. In the process, I coach a lot of startups and solopreneurs. Recently I was asked how the Social Enablement methodology I teach, IGNITE, aligns with the tools […] The post 5 Ways for Solopreneurs to Use a CRM to Master Social Enablement appeared first on Nimble Blog.

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Social Media Startup Revenue Entrepreneurship 72

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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

Payment Solutions

SaaStr

APRIL 30, 2024

So averages can be a bit misleading, especially once you are looking at the Best of the Best. The SaaS companies that actually IPO’d. But those ones are the ones we have great data on. And how old is the average SaaS CEO at … founding? The answer is 33: Some were younger, some older, of course. Scott and Michael were 22 when they started Atlassian.

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SaaS Cloud Engineering Technology 305

Tom Tunguz

APRIL 28, 2024

What drives the acquisition market of startups? It’s the big deals. In the last decade, the total number of venture backed software M&A by count has remained relatively constant. The black line shows the linear trend across US venture backed companies with disclosed values of $50m or more. The average & median counts by year total 58 & 55 respectively.

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Acquisition Startup Venture Capital Software 267

Clouded Judgement

MAY 3, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Cloud Giants Report Q1 + Early Look at Software Results Q1 earnings seasons has officially kicked off! We now have results from the three hypersclaers (AWS / Azure / GCP). Summary of results below: AWS (Amazon): $100B run rate growing 17% YoY (last Q grew 13%) Azure (Microsoft): ~$76B run rate (estimate) growing 31% YoY (last Q grew 28%) Google Cloud (includes GS

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Cost optimization & reporting Cloud Software Azure 190

The Moz Blog

MAY 3, 2024

Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.

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Payment Solutions

SaaStr

MAY 3, 2024

What are the three most under-discussed metrics on social media, with VCs, and especially with founders? SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024: Net new customer count Growth vs. efficiency The bar to IPO Net New Customer Count is Your North Star One of the most important metrics in SaaS today is net new customer count.

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Metrics SaaS Scale Social Media 300

Predictable Revenue

MAY 3, 2024

Affiliate marketing remains popular among businesses seeking to generate more revenue. 81% of firms use it to promote and sell their products. The post 5 ways to Create an Affiliate Marketing Sales Funnel appeared first on Predictable Revenue.

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Sales Funnel Marketing Sales Revenue 130

Kellblog

MAY 3, 2024

“If a bird walks like a duck, swims like a duck, and quacks like a duck, I call that bird a duck.” — James Whitcomb Riley Many marketers are in such a hurry to sound cool and talk about topical issues that they forget the duck test : if it walks like a duck, swims like a duck, and quacks like a duck, then most people will conclude it’s a duck.

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Marketing AI Search Sales Hiring Engineering 115

The Moz Blog

MAY 1, 2024

Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.

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AI Strategy Marketing 128

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. PST. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. The three topics we’ll focus on are: The importance of staying focused and how to say no.

Scale 300

Scale SMB Sales Hiring Sales 300

Buffer Resources

MAY 1, 2024

An image (or 35) speaks a thousand words. Swiping through a well-made carousel is one of the few pleasures on social media, and TikTok’s is no exception. Even better, the TikTok algorithm seems to have a knack for recommending the perfect carousel, making it a breeze to navigate through the end of your recommendations. Carousels have been popular on Instagram and LinkedIn and are now being prioritized by TikTok, making them a must-add to your content.

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Social Media Trends Entertainment Engagement 113

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. Why? That’s one question we discuss in the article. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. Let’s dive right in! TL;DR Customer retention is the ability to keep your customers actively using their products.

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Retention Metrics Strategy Scale 111

The Moz Blog

APRIL 29, 2024

Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well!

Business 125

Business Consulting 125

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

AI

SaaStr

MAY 1, 2024

So Zoom is just that crazy outlier in SaaS. Covid fueled it to insane growth like we’d never seen before, going from $1B ARR to $4B ARR … in one year. Yes, one year. But it wasn’t a gift. As the world reopened, we didn’t need quite as much Zoom. And the enterprise business, while starting to taking off, couldn’t overcome the gravity from so many small customers that didn’t need quite as much Zoom as they did during lockdown.

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SMB Scale Banking Enterprise 299

Subscription Flow

MAY 2, 2024

Just when you thought the world of SaaS would not be changing any time soon, the groundbreaking new shift to crypto payment solutions hit SaaS businesses like a bus full of bricks. Despite their current status as a relatively uncommon payment option in global e-commerce, accounting for less than 0.2% of transaction value in 2022, the adoption of cryptocurrencies and stablecoins by companies like Ferrari and PayPal signal a potential growth in the market.

Payment Solutions 105

Payment Solutions SaaS Payments Merchant Services Payment Services 105

User Pilot

MAY 1, 2024

What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points.

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SaaS Interviewing Development User Experience 110

Sales Hacker

APRIL 30, 2024

Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 (NASDAQ

Scale 105

Scale Enterprise Sales Hiring Outsourced Development 105

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

SaaStr

MAY 1, 2024

Dear SaaStr: What Was Your #1 Hack to Increase Trial Conversions to Paid? The quickest hack I did was answer all calls and chats immediately. I opened up a remote phone bank / set of agents just to answer trial users’ questions; and I made sure every chat that was in a trial was answered in real-time where practical. There are many product-level things you can do.

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Outsourcing Services Scale Banking Branding 284

Buffer Resources

APRIL 30, 2024

Meta, the parent company of Facebook, recently announced the phasing out of the Facebook Groups API, effective April 22, 2024. The Facebook Groups API was what social media management tools , including Buffer, used to schedule posts to Facebook Groups. While automatic scheduling to Facebook Groups will no longer be possible, Buffer will continue to support publishing to Facebook Groups using mobile notifications.

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Social Media Mobile Management 102

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? If so, we’ve got you covered. From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Let’s get to it. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

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Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105