OpenView Labs
JANUARY 9, 2020
Editor’s Note: This article was first published on January 25, 2018. . You know the story. Back in 2011, Netflix restructured their pricing in a big way. They unbundled streaming plans from the traditional DVD-by-mail business, increasing the price of the combined offering from $10 a month to $16 a month. And they rebranded their DVD-by-mail business to Qwikster.
Predictable Revenue
JANUARY 10, 2020
Building an unstoppable outbound sales machine requires skills in numerous areas – list building, meetings, well-timed follow ups, the list goes on and on. And crafting compelling messaging that illustrates that your product or service is what your customers actually want will set you apart. The post Write more relevant messaging with the Chain of Relevance appeared first on Predictable Revenue.
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Incredo
JANUARY 7, 2020
What does SaaS lead nurturing exactly mean to your SaaS company? Generally, lead nurturing is building relations with potential clients and preparing them to become your customers. Your aim is to position your company as a reliable partner. So when your leads are ready to subscribe to a similar product like yours, they prefer you over your competitors.
ProfitWell
JANUARY 8, 2020
Have you ever walked past your favorite store and the windows were plastered with signs that read, “BOGO 50%! TODAY ONLY!” then proceeded to walk in and purchase things you didn’t even need? If the answer is “yes,” then you, my friend, are a victim of psychological pricing. It’s okay, though. Retailers, restaurants, and businesses alike have utilized psychological pricing tactics in some regard.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ProfitWell
JANUARY 10, 2020
It’s hard enough to come up with an idea for selling a product when it’s something that everyone likes—how long do you think Nike spent coming up with “Just do it”? For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward. You’re working in a field where the presence of new companies is constantly expanding.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
BetterCloud
JANUARY 10, 2020
This article is excerpted from BetterCloud CEO David Politis’s new book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. To learn more and get a copy, click here. Your users have hundreds, if not thousands, of interactions on any given day to get work done. In aggregate, your company likely has tens of millions of interactions.
Cobloom
JANUARY 6, 2020
If recurring revenue is the lifeblood of a SaaS business, high customer churn is its death knell, a warning sign that things are about to go seriously wrong. Lost customers eat away at your growth, undermine the stability of your business, and wave a bright red flag in front of potential investors. If left unchecked, customer churn can become a big problem.
Upscope
JANUARY 5, 2020
When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates. Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Com
Hull
JANUARY 8, 2020
Two popular martech tools have quickly risen up the ranks in the past decade: the customer data platform (CDP) and the data management platform (DMP). While both tools share similar features, it’s important to call out some key distinctions between CDPs and DMPs so that you can make an informed decision on acquiring the right tool to best suit your organization’s needs.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaStr
JANUARY 10, 2020
Q: As a venture capitalist, what are some red flags that would make you reject a startup immediately? First, there is a lot of marginal behavior that doesn’t lead to an immediate rejection, but does lead to immediate skepticism: Metrics that don’t quite make sense. Weird metrics like “Quarterly MRR” or odd ways to describe revenue are immediate flags.
Tom Tunguz
JANUARY 7, 2020
We are 12 years into the longest bull market in US history and this bullishness has powered the venture market. Investors deployed $117 billion in 2019 up from $106 billion in 2018. This market has grown 20% over the last five years. It's been go, go, go for nearly a decade. However, Q4 2019 saw meaningful dip from Q3, but it's too early to say whether it's an aberration, or the beginning of a longer-term trend.
Predictable Revenue
JANUARY 9, 2020
An effective outbound machine – from your outreach, to your meetings, follow ups, even compensation plans – is a holistic process. Too often we think of outbound sales as a collection of piecemeal artifacts, typically with email templates occupying the most important position. Where are we without effective emails, right? The post Dissecting outbound sales with Aaron Ross and Jeremy Donovan on The “Hey Salespeople” podcast appeared first on Predictable Revenue.
Intercom, Inc.
JANUARY 9, 2020
?. While it might be obvious that there’s usually a team of people collaborating on the vision and creation of good design, this truth applies just as much to the end user – there’ll be more than one person on the receiving end. Good design doesn’t only account for a single persona. Instead, you have to consider all people, all experiences and, crucially, all privileges.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
SaaStr
JANUARY 6, 2020
Q: How can anyone start a big business by small startup? Why would any big business take a risk on a start-up? They wouldn’t. Unless, the gain way outweighs the risk. And yet … they do all the time. If you have a product that (x) uniquely, or in a importantly superior, fashion (y) solves a real, large painful problem for a Big Co … they will buy from a start-up.
Tom Tunguz
JANUARY 6, 2020
If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? And if you would like to sell to both, how should you allocate your sales teams? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? I often find myself wondering this question in a board room or reading through S-1s of soon-to-be-public companies.
Predictable Revenue
JANUARY 9, 2020
At the core of that clarity, and James’ growth, is the ability to achieve a consistent state of presence in every aspect of the job – that means in every call, every demo, and every CRM update. The post How to cultivate presence and show up on every sales call with Zentap’s Kyle James appeared first on Predictable Revenue.
Neil Patel
JANUARY 7, 2020
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything.
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SaaStr
JANUARY 9, 2020
Q: Should Google acquire Salesforce? Maybe. It would move the needle. A key question for the Cloud infrastructure leaders (Amazon, MSFT, and Google) is how deep do they want to go on the application layer. The PaaS layer is huge and has become a bit of an oligopoly of a Big 3. The application layer though is even larger, depending on how you define it.
Andreessen Horowitz
JANUARY 9, 2020
Crypto founders have a unique challenge in front of them. In addition to building a product that people want, they also need to consider how that product can successfully run in a decentralized manner — that is, as a protocol … The post Progressive Decentralization: A Playbook for Building Crypto Applications appeared first on Andreessen Horowitz.
User Pilot
JANUARY 7, 2020
Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools. All have their own strengths and weaknesses, and some will suit your needs more than others.
Sales Hacker
JANUARY 7, 2020
Job hunting can be a minefield. One wrong step, and your chances for a great job can go up in smoke. . This is part 3 of our sales hiring series. In Part 1 we had just begun our journey to fill one of our positions at Sales Hacker, and we shared how we got over 375k views on our job posting. In Part 2 we shared our selection process. In this part I’ll share the do’s and don’ts to follow on your LinkedIn profile that I learned from going through the 150+ applications, and I’ll explain how to get
Advertiser: ZoomInfo
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SaaStr
JANUARY 10, 2020
Q: What is your advice for startup CEOs? For first-time CEOs, here’s my top list: Budget 24 months to get to initial traction. It always takes longer than you’d ever think, especially in B2B / SaaS. Somehow, you have to find a way to fund it, hack it, do whatever it takes to budget at least 24 months to build a real business. Maybe don’t do it if you can’t commit for 10 years.
Andreessen Horowitz
JANUARY 8, 2020
The Passion Economy is growing by the day. From writers launching newsletters on Substack to influencers-turned-designers on Pietra, more people are taking advantage of digital platforms to make money off their unique skills. According to a study of nine digital … The post 16 Key Metrics for the Passion Economy appeared first on Andreessen Horowitz.
Nimble - Sales
JANUARY 6, 2020
If you are using social media to build relationships, then you already know the importance of having a personal brand that is in harmony with the authentic version of yourself. Many people within organizations understand that they are all working towards a common goal; it doesn’t matter if you are a cleaner, a security guard, an intern, or the CEO.
Intercom, Inc.
JANUARY 9, 2020
We’re delighted to report that based on 784 customer reviews on G2.com, Intercom has beaten all other live chat tools to become the top ranked choice for sales, marketing, and support teams who want to interact with visitors to their websites and users of their apps. We’re thrilled (and humbled) that so many of our paying customers took the time to leave the detailed and informative reviews that ranked us #1, ahead of worthy competitors like Zendesk, Freshdesk, Drift, and so many others in
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SaaStr
JANUARY 9, 2020
The point of SaaStr Annual is to learn. March 10-11-12 in SF Bay Area. To learn how to scale. Faster, with less stress, and more success. We’ll have 300+ speakers and workshops. 3,000+ braindates and mentoring sessions. And 1,000+ VCs. Everyone, sharing their mistakes, learnings, and the playbooks to success. But having fun is also important.
Chart Mogul
JANUARY 8, 2020
In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. First things first, if you’ve arrived at this article eager for a quick fix to massive growth, reconsider proceeding.
Sales Hacker
JANUARY 9, 2020
Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. Unlike B2C, you’re not always speaking directly with a decision maker, and you have the added difficulty of needing to align your offering with the long-term goals, strategies, and budgets of your prospects. . The best thing you can do is handle objections early and often in your sales cycle.
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