Five essential onboarding tactics for complex products
Intercom, Inc.
SEPTEMBER 17, 2018
The ideal onboarding experience is an easy and frictionless path to finding value. Consumer products perfected this by building onboarding experiences with maniacal focus on a single metric: Facebook’s 7-friends-in-10-days, or Pinterest’s 1rc7 (percentage of new signups that repinned a pin or clicked on a pin in the week following signup). But some products include irreducible complexity.
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