Sat.Sep 15, 2018 - Fri.Sep 21, 2018

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Five essential onboarding tactics for complex products

Intercom, Inc.

The ideal onboarding experience is an easy and frictionless path to finding value. Consumer products perfected this by building onboarding experiences with maniacal focus on a single metric: Facebook’s 7-friends-in-10-days, or Pinterest’s 1rc7 (percentage of new signups that repinned a pin or clicked on a pin in the week following signup). But some products include irreducible complexity.

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The Expectation of Winning

Sales Enablement, SaaS and Growth

Everybody likes to win. And while you undoubtedly learn much about your skills, attributes and character from losses, there’s nothing quite like that sense of satisfaction when your team secures a hard earned victory. I’ve been fortunate, both as an individual contributor and as part of a team to have racked up some important wins (jobs, promotions, new business and awards), but in truth, there’s only been three periods where I’ve been part of teams where there’s been an expectation of winning.

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How the Economics of Professional Services Have Changed in Software

Tom Tunguz

A founder asked me recently if there were any trends in professional services across public SaaS companies. I had examined the gross margins and share of revenue from professional services about 3 years ago. Professional services are consulting fees software companies charge to customers for software configuration, customization and education. What has changed over the past 3 years?

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Top 7 Biggest Content Marketing Mistakes

Inturact

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell. Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Announcing our new four-part series on sales – The Sales Handbook

Intercom, Inc.

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Sales is the lifeblood of every business. Without it, you have no way of acquiring new customers, upselling existing ones or of driving predictable, scalable revenue. But sales is also one of the hardest functions to get right, especially today. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentia

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From SDR to VP of Sales at One of the Best Companies Outside the Valley w/Dan Cook

Sales Hacker

Have you ever dreamed of becoming a VP of Sales? This is the podcast for you. This week on the Sales Hacker podcast, we speak to Dan Cook, SVP of Sales & Success at LucidChart, one of the fastest-growing SaaS companies in the US, about what it takes to become a sales executive at a top company. If you missed Episode 24, check it out here: PODCAST 24: Building a Tier 1 Saas Company From the Investor Perspective.

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The importance of Founder-generated content

Baremetrics

It’s pretty clear that when Allen Gannett, CEO and Founder of TrackMaven, wrote his first book The Creative Curve , it was to scratch a certain itch. On the one hand, it was time for him to write a book. Every founder is “supposed” to write a book after a certain amount of success in the industry. It’s almost like a rite of passage in a way.

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Kaizen. The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. “Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement.

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5 Digital Marketing Tips You Need to Try for a Successful SaaS Launch

FastSpring

Thanks to the pervasive presence of the internet, digital marketing has become an increasingly popular tactic in the go-to-market strategy for many SaaS businesses. In fact, over half of the world’s population now has access to the internet, according to Mary Meeker’s 2018 Internet Trends report. When done well, digital marketing allows your business to tap into both organic and paid channels to place memorable marketing campaigns in front of your ideal audience.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Actionable Tips For Selling Into Challenging, Niche Markets

Sales Hacker

The post Actionable Tips For Selling Into Challenging, Niche Markets appeared first on Sales Hacker.

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How to build and manage a remote sales team (with InVision, Process Street and General Assembly)

CloseSaaS

Here's the recording of today's webinar about how to build and manage a remote sales team, with InVision's Ryan Burke, Process Street's Salvatore Tocco, our own Nick Persico and Steli.

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Churn Monster: The Victim

ChurnZero

Churn Monster #4: The Victim. It’s monster time again! Today we are going to take a look at our fourth churn monster – the victim. This is one of the worst churn risks out there, because the customer isn’t actually doing anything wrong, but they are still being affected in a negative way, which increases their likelihood to churn. A victim is a customer who is attempting to use your product to help them achieve a goal, however they are either running into a poor user experience and/or product is

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5 Major Trends Shaping the Digital World in 2018

FastSpring

So it’s been a few months, and we’ve all had some time to process the details of Mary Meeker’s latest Internet Trends report. Some of the revelations were expected, while others seemed to raise a few eyebrows. In case you have been living under a rock or the constant barrage of breaking news has led you to forget about this annual report altogether—we’re sharing five key trends from Meeker’s report that every digital business should know.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Live from Dreamforce: How to Engage Pre, During and Post Events While Maximizing Resources

Sales Hacker

The post Live from Dreamforce: How to Engage Pre, During and Post Events While Maximizing Resources appeared first on Sales Hacker.

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Introducing email sequences: Email drip campaigns for salespeople

CloseSaaS

Unless you really like sending hundreds or thousands of follow-up emails manually, you're going to love this new feature in Close: email sequences for salespeople.

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ChurnZero Named a Leader in G2 Crowd’s Fall 2018 Report

ChurnZero

We are proud to announce that ChurnZero has been named a Leader in the Customer Success category by G2 Crowd in their Fall 2018 Gri d ® Report. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid ®. Products in the Leader quadrant are rated highly by G2 Crowd users and have substantial Market Presence scores.

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SaaS Metrics Refresher #3: Churn

Chart Mogul

Welcome to our third installment of SaaS Metrics Refresher. Today we're tackling a big one: Churn. If we look back to our MRR Movements chart from the previous lesson, you’ll see that there are two ways in which your SaaS revenue can shrink: either through customer downgrades (contraction) or churn: Churn definitions. In SaaS, there are two form of churn, both of which are useful to analyze in certain scenarios.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How to Use These Proven Tactics to Become the Best Networker in the Room

Sales Hacker

The post How to Use These Proven Tactics to Become the Best Networker in the Room appeared first on Sales Hacker.

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Is inbound marketing better than traditional marketing for B2B?

Net-Results

Is inbound marketing better than traditional marketing for B2B? Choosing inbound vs. “traditional marketing” is entirely dependent on your target market and its characteristics. Two quick examples: Well Data Labs is 4 or 5 year old company (approximately, I’m not directly involved but know one of their founders) that is growing like crazy and does so […].

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Let’s try working LESS

Pierre Lechelle

I often see CEOs and executives killing themselves at work. They work until 11PM, they have no social life and they only see their loved ones during weekends. Truth is, we have all been there. When I was building my business, I told myself “you shouldn’t rest until you make it”. I worked until late […]. Cet article Let’s try working LESS est apparu en premier sur Pierre Lechelle.

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Enhance your answers – how to handle frequently asked questions

Intercom, Inc.

Our customers often ask us how they can run an excellent customer support operation. One of the most frequently asked questions we get asked is, well, how do we handle frequently asked questions. No matter the industry, customer support teammates find themselves dealing with the same frequently asked questions – how to reset a password, how to change profile information, how to download invoices, etc.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Is the recent acquisition of Marketo by Adobe an indication of martech consolidation?

Net-Results

Doesn’t “consolidation” mean “less vendors exist because they are being consolidated”? Transferring the ownership of Marketo from Vista to Adobe does not consolidate anything. The same number of marketing automation vendors exist today as did yesterday, so no consolidation has taken place. Same for when Oracle bought Eloqua. Same when ExactTarget bought Pardot and was […].

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Aligning sales and marketing, with Intercom’s Brian Kotlyar and Jeff Serlin

Intercom, Inc.

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. Sometimes, however, blocks can develop in the pipeline. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.

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