Navint
JUNE 25, 2019
Jeff Wissink shares what Navint has found to be the secret to establishing value-based subscription pricing, and it may surprise you. Whenever we work with clients on their recurring revenue businesses, the topic of subscription pricing inevitability comes up. What is the right price to maximize revenue, attract new customers, or reduce subscription churn?
SaaStr
JUNE 23, 2019
I remember the first customer I lost due to not showing up in person. They were a Fortune 50 customer. We did a CSAT survey, and every user loved us. The implementation was flawless. There were zero issues. And … we lost them at renewal. Our buyer was kind enough to call us and explain why. “Well, your competitor was in the office last week, and just convinced us that …” Ugh.
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Ryan Berg
JUNE 26, 2019
What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the most backlinks (there was a pretty big gap here, with the most linked.
Incredo
JUNE 25, 2019
Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Daily Egg
JUNE 27, 2019
People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests. However, these are by no means the only testing methods available to marketers and UX designers. These tests tend to […] The post Should You Pay People To Test Out Your Website?
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
JUNE 24, 2019
When we published the results of the freemium survey earlier this year , we noticed respondents targeting the enterprise observed higher net dollar retention and lower churn than those startups targeting other segments. I wondered if we could observe any other patterns about enterprise businesses, so I produced this analysis of public companies with ACVs (annual contract values) of $100k or greater.
Incredo
JUNE 25, 2019
Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often.
The Daily Egg
JUNE 26, 2019
Thanks for Making Crazy Egg a Shopify App Store Staff Pick! In honor of Crazy Egg being listed as a Shopify Staff Pick from June 26 – July 3, we thought we’d take some time to share what the Crazy Egg community has learned about building an excellent business on Shopify. If you’re interested in […] The post Tips and Insights from People Who’ve Built Successful Shopify Stores appeared first on The Daily Egg.
SaaStr
JUNE 24, 2019
It’s complicated. Having a “good exit” is a special thing. You will make some money, perhaps even life-changing money. It will prove you can do it. It will Level You Up in the hierarchy of founders. You will have beaten the odds, and be a “winner”. But as time goes by, you may see it all differently. You may see you only get so many at-bats. At least most of us only have so many.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Intercom, Inc.
JUNE 24, 2019
Predictable Revenue
JUNE 27, 2019
Strategy Advice from Up & Coming Sales Leader Nicolas Marchais. Lessons Learned on his Quest to Scale his Sales Team to 25 Reps in just Three Years. The post How to build a killer outbound sales team and avoid some common mistakes along the way with Aaron Ross appeared first on Predictable Revenue.
Unbounce
JUNE 27, 2019
You’ve heard the phrase, “Work smarter, not harder.” And boy, does it sound great. But what exactly does working smarter look like? When it comes to marketing, this can mean a lot of things. Strategy, analytics, design, copywriting, sales, customer success—they all have nuances in how they’re done intelligently and all require really smart people to do them.
SaaStr
JUNE 27, 2019
Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Intercom, Inc.
JUNE 26, 2019
There’s a lot of content and advice about giving presentations out there. Some of it’s really useful, some of it not at all. Intercom has been holding events for years now, from large scale World Tours to more intimate Building Intercom events, with our founders, leaders and teammates delivering acclaimed talks on everything from building software to scaling your customer support team.
Predictable Revenue
JUNE 24, 2019
We'll discuss how the obsession with perfecting the Marketing Qualified Lead and the inside sales model has led to CQL(Conversation Qualified Leads), and to Drift using bots instead of traditional SDR's. We'll also cover the three main principles for governing day to day sales operations and Zendesk's sales stages! The post How to perfect sales operations: part 6 of Predictable Revenue’s outbound sales learnings from 2018 appeared first on Predictable Revenue.
Nimble - Sales
JUNE 27, 2019
Today, smart organizations are taking advantage of social CRM technologies to quickly identify and qualify prospects to move them into sophisticated nurture and marketing campaigns. CRM is no longer an expensive and complicated solution for the big guys. Industry leaders like Nimble are leading the pack for the small agile businesses looking to leverage CRM. […].
SaaStr
JUNE 23, 2019
Keith Rabois is a General Partner at Founders Fund where he focuses on consumer Internet, education, enterprise, financial services, and digital health investments. Keith began his career in the industry as a senior executive at PayPal and subsequently served in influential roles at LinkedIn and as chief operating officer of Square. Join him as he shares his top lessons in building great teams.
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Intercom, Inc.
JUNE 27, 2019
The process of building product in an R&D organization of any size involves making lots and lots of informed choices between various options. It might sound obvious, but translating product strategy into actual products requires lengthy discussions followed by confident product decisions, and if you don’t put care and thought into what those discussions and decision-making processes look like, you will struggle to consistently ship high-quality product.
Sales Hacker
JUNE 27, 2019
The term Revenue Operations (“RevOps” for short) is all the rage lately. In fact, it’s one of the fastest growing titles in tech. Even more telling, a LinkedIn search for roles using the keywords “Revenue Operations” yielded over 22,000 open jobs today. But RevOps is a relatively new role in the sales environment, so there’s a lot of confusion about what it is and how it’s different from Sales Ops.
Andreessen Horowitz
JUNE 27, 2019
I spend hours and hours in my inbox every single day. When I was CEO of OpenDNS, I would triage constantly to not block some critical path for my team.
SaaStr
JUNE 24, 2019
Like many things, my thinking on this has evolved over time. I used to think co-CEOs was almost always plainly a bad idea. But now I think maybe it’s only a bad idea when done for the wrong reasons. The drawbacks of co-CEOs are large and clear: No one knows who the boss is. It’s very confusing who makes decisions ultimately. High potential for ego issues.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Intercom, Inc.
JUNE 25, 2019
When building product at Intercom, we move fast so that we can deliver value to our customers and validate our solutions to their problems as early on as possible. As a result of this fast pace, we sometimes need to circle back to polish past work that can be improved and iterated on. One recent example involved an accessibility issue in the “quick reply” buttons in our Messenger – a seemingly small detail in its own right, but one that we were able to revisit and improve to ensure we met the hi
Sales Hacker
JUNE 28, 2019
It’s pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any — besides the fluffy and non-specific things, like “engage with leads,” that we hear about all the time? Actually, yes! Twitter can be a very powerful nurturing tool for lead prospecting. And we thought there should be a fluff-free process you could implement to use Twitter to connect with prospects at a higher rate.
Nimble - Sales
JUNE 25, 2019
What specific steps do you take to promote your brand? Facebook, Twitter, Instagram, Pinterest, and other platforms hold huge potential for brand promotion. Some branding campaigns are completely built around Instagram. You probably noticed influencers promoting fitness clothes, apps, restaurants, and all kinds of brands on that network. Businesses use social media to build brand […].
SaaStr
JUNE 27, 2019
It is better for a very long time to let the customer buy how they are most comfortable buying. This removes friction from the sales process, leading to a higher and faster close rate. Let’s take a look at Zoom. Zoom is growing > 100% at $500m in ARR, in an already well established space. It may be the most successful SMB-focused app of our current generation.
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Andreessen Horowitz
JUNE 28, 2019
A lot in technology — and venture — happens in decades. New cycles of technology come and go, including some secular shifts; a new generation of founders matures; and so much more changes.
FastSpring
JUNE 27, 2019
A customer-centric approach is necessary for any thriving business. Not only does it support revenue goals, but it also influences employee satisfaction which can have an impact on overall company performance. In fact, 73% of employees report their job is more meaningful at companies where customer satisfaction is a key priority. The success of our customers is central to our culture at FastSpring.
Nimble - Sales
JUNE 24, 2019
Any business owner struggles to promote their company on a limited budget. Online marketing can be a solution here as it requires fewer investments compared to traditional strategies and helps quickly reach new audiences. In this article, we will tell you about 25 proven online marketing strategies for small business. So, let’s get started. About […].
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