Navint
JUNE 25, 2019
Jeff Wissink shares what Navint has found to be the secret to establishing value-based subscription pricing, and it may surprise you. Whenever we work with clients on their recurring revenue businesses, the topic of subscription pricing inevitability comes up. What is the right price to maximize revenue, attract new customers, or reduce subscription churn?
SaaStr
JUNE 23, 2019
I remember the first customer I lost due to not showing up in person. They were a Fortune 50 customer. We did a CSAT survey, and every user loved us. The implementation was flawless. There were zero issues. And … we lost them at renewal. Our buyer was kind enough to call us and explain why. “Well, your competitor was in the office last week, and just convinced us that …” Ugh.
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Ryan Berg
JUNE 26, 2019
What’s really working in SaaS content marketing in 2019? I wanted to go beyond best practices, and look at how the fastest growing SaaS companies are using content right now. I analyzed 15,729 pieces of content from the fastest growing SaaS start-ups and uncovered: The 12 most common content types, and which types generated the most backlinks (there was a pretty big gap here, with the most linked.
Incredo
JUNE 25, 2019
Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
The Daily Egg
JUNE 27, 2019
People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests. However, these are by no means the only testing methods available to marketers and UX designers. These tests tend to […] The post Should You Pay People To Test Out Your Website?
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JUNE 26, 2019
There’s a lot of content and advice about giving presentations out there. Some of it’s really useful, some of it not at all. Intercom has been holding events for years now, from large scale World Tours to more intimate Building Intercom events, with our founders, leaders and teammates delivering acclaimed talks on everything from building software to scaling your customer support team.
Incredo
JUNE 25, 2019
Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only. That free is always available but you would like to spend more time there, have access to the wellness area as well and visit there more often.
The Daily Egg
JUNE 26, 2019
Thanks for Making Crazy Egg a Shopify App Store Staff Pick! In honor of Crazy Egg being listed as a Shopify Staff Pick from June 26 – July 3, we thought we’d take some time to share what the Crazy Egg community has learned about building an excellent business on Shopify. If you’re interested in […] The post Tips and Insights from People Who’ve Built Successful Shopify Stores appeared first on The Daily Egg.
Tom Tunguz
JUNE 24, 2019
When we published the results of the freemium survey earlier this year , we noticed respondents targeting the enterprise observed higher net dollar retention and lower churn than those startups targeting other segments. I wondered if we could observe any other patterns about enterprise businesses, so I produced this analysis of public companies with ACVs (annual contract values) of $100k or greater.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
SaaStr
JUNE 24, 2019
It’s complicated. Having a “good exit” is a special thing. You will make some money, perhaps even life-changing money. It will prove you can do it. It will Level You Up in the hierarchy of founders. You will have beaten the odds, and be a “winner”. But as time goes by, you may see it all differently. You may see you only get so many at-bats. At least most of us only have so many.
Predictable Revenue
JUNE 27, 2019
Strategy Advice from Up & Coming Sales Leader Nicolas Marchais. Lessons Learned on his Quest to Scale his Sales Team to 25 Reps in just Three Years. The post How to build a killer outbound sales team and avoid some common mistakes along the way with Aaron Ross appeared first on Predictable Revenue.
Intercom, Inc.
JUNE 27, 2019
The process of building product in an R&D organization of any size involves making lots and lots of informed choices between various options. It might sound obvious, but translating product strategy into actual products requires lengthy discussions followed by confident product decisions, and if you don’t put care and thought into what those discussions and decision-making processes look like, you will struggle to consistently ship high-quality product.
Unbounce
JUNE 27, 2019
You’ve heard the phrase, “Work smarter, not harder.” And boy, does it sound great. But what exactly does working smarter look like? When it comes to marketing, this can mean a lot of things. Strategy, analytics, design, copywriting, sales, customer success—they all have nuances in how they’re done intelligently and all require really smart people to do them.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
JUNE 23, 2019
Keith Rabois is a General Partner at Founders Fund where he focuses on consumer Internet, education, enterprise, financial services, and digital health investments. Keith began his career in the industry as a senior executive at PayPal and subsequently served in influential roles at LinkedIn and as chief operating officer of Square. Join him as he shares his top lessons in building great teams.
Predictable Revenue
JUNE 24, 2019
We'll discuss how the obsession with perfecting the Marketing Qualified Lead and the inside sales model has led to CQL(Conversation Qualified Leads), and to Drift using bots instead of traditional SDR's. We'll also cover the three main principles for governing day to day sales operations and Zendesk's sales stages! The post How to perfect sales operations: part 6 of Predictable Revenue’s outbound sales learnings from 2018 appeared first on Predictable Revenue.
Intercom, Inc.
JUNE 25, 2019
When building product at Intercom, we move fast so that we can deliver value to our customers and validate our solutions to their problems as early on as possible. As a result of this fast pace, we sometimes need to circle back to polish past work that can be improved and iterated on. One recent example involved an accessibility issue in the “quick reply” buttons in our Messenger – a seemingly small detail in its own right, but one that we were able to revisit and improve to ensure we met the hi
Nimble - Sales
JUNE 27, 2019
Today, smart organizations are taking advantage of social CRM technologies to quickly identify and qualify prospects to move them into sophisticated nurture and marketing campaigns. CRM is no longer an expensive and complicated solution for the big guys. Industry leaders like Nimble are leading the pack for the small agile businesses looking to leverage CRM. […].
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
SaaStr
JUNE 27, 2019
It is better for a very long time to let the customer buy how they are most comfortable buying. This removes friction from the sales process, leading to a higher and faster close rate. Let’s take a look at Zoom. Zoom is growing > 100% at $500m in ARR, in an already well established space. It may be the most successful SMB-focused app of our current generation.
Andreessen Horowitz
JUNE 28, 2019
A lot in technology — and venture — happens in decades. New cycles of technology come and go, including some secular shifts; a new generation of founders matures; and so much more changes.
Intercom, Inc.
JUNE 24, 2019
Nimble - Sales
JUNE 25, 2019
What specific steps do you take to promote your brand? Facebook, Twitter, Instagram, Pinterest, and other platforms hold huge potential for brand promotion. Some branding campaigns are completely built around Instagram. You probably noticed influencers promoting fitness clothes, apps, restaurants, and all kinds of brands on that network. Businesses use social media to build brand […].
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
SaaStr
JUNE 27, 2019
Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise.
Sales Hacker
JUNE 27, 2019
The term Revenue Operations (“RevOps” for short) is all the rage lately. In fact, it’s one of the fastest growing titles in tech. Even more telling, a LinkedIn search for roles using the keywords “Revenue Operations” yielded over 22,000 open jobs today. But RevOps is a relatively new role in the sales environment, so there’s a lot of confusion about what it is and how it’s different from Sales Ops.
Andreessen Horowitz
JUNE 27, 2019
I spend hours and hours in my inbox every single day. When I was CEO of OpenDNS, I would triage constantly to not block some critical path for my team.
Nimble - Sales
JUNE 24, 2019
Any business owner struggles to promote their company on a limited budget. Online marketing can be a solution here as it requires fewer investments compared to traditional strategies and helps quickly reach new audiences. In this article, we will tell you about 25 proven online marketing strategies for small business. So, let’s get started. About […].
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SaaStr
JUNE 27, 2019
There are plenty of folks to hire, but there’s a basic suite of VPs you’ll need to add on the way from $0.1m to $10m in ARR: Marketing, Sales, Customer Success, Product and Engineering. Here’s my suggestion of the optimimum timing and sequencing: What Order Should You Hire Your Management Team In? | SaaStr. Once you have even $1m in ARR, you are really ready for all these VPs if you can find them.
Sales Hacker
JUNE 28, 2019
It’s pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any — besides the fluffy and non-specific things, like “engage with leads,” that we hear about all the time? Actually, yes! Twitter can be a very powerful nurturing tool for lead prospecting. And we thought there should be a fluff-free process you could implement to use Twitter to connect with prospects at a higher rate.
FastSpring
JUNE 27, 2019
A customer-centric approach is necessary for any thriving business. Not only does it support revenue goals, but it also influences employee satisfaction which can have an impact on overall company performance. In fact, 73% of employees report their job is more meaningful at companies where customer satisfaction is a key priority. The success of our customers is central to our culture at FastSpring.
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