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Entrepreneurs ask me about how to grow all the time. They ask about SEO, about virality, and about increasing conversion, about onboarding. They ask about hiring local teams, building up new functions, and hiring executives. What almost all of them miss is that all of this is context specific on what stage of company they are in. There are two types of growth strategies: non-scalable strategies to get to scale and scalable strategies.
(Note; an update of a classic SaaStr post, with 2020+ learnings.). A little while ago, I Zoomed with a good friend running a SaaS company doing about $4 million in ARR. A really good SaaS company. And he was beside himself. First, he was just plain exhausted. He was in that zone from $1 to $10m in ARR when it all just gets so hard. Too much to do with too few people.
For nearly a century, companies held to the same principles for driving growth: deliver value to stakeholders and employees first, then to customers. Over the last 10 years, this thinking has come undone. Crowded markets mean companies can no longer assume they are the only, or best, choice. The rise of the subscription model challenges businesses to place equal emphasis on conversion and retention , or risk spending themselves into oblivion.
Emails are one of the most powerful tools in any SaaS marketing arsenal. They offer a way to get your content, brand and product directly into the hands of engaged, relevant people. If you're prepared to monitor, analyse and refine your email campaigns, they have the potential to be one of the most cost-effective marketing tactics going. To help you get the most out of your email marketing, I'm looking at 7 key steps to maximising the ROI of your SaaS marketing emails.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
On June 24 at 10am Pacific, SaaS Office Hours will hosting be a virtual session. This time, we will be reviewing some of the insights from Redpoint’s 2020 Go To Market Survey. Nick Giometti and I have been working to prepare the survey results over many weeks. Last week, we published highlights at Saastock. If you’d like to register to attend and submit questions, please fill out the registration here by June 19.
One of the biggest changes since we started SaaStr is the massive number of SaaS veterans out there. The decade-long run of next-generation SaaS start-ups, and the explosion since 2015 of SaaS unicorns and decacorns has led to a lot of experienced execs on the market. This is great. I wish there had been even a fraction of this many SaaS execs when I was getting going.
One of the biggest changes since we started SaaStr is the massive number of SaaS veterans out there. The decade-long run of next-generation SaaS start-ups, and the explosion since 2015 of SaaS unicorns and decacorns has led to a lot of experienced execs on the market. This is great. I wish there had been even a fraction of this many SaaS execs when I was getting going.
COVID-19 is reshaping the market like we’ve never seen before. As the pandemic wears on, leaders must determine which way the wind is blowing and set a course for solid ground. Everyone needs to find their own way. Your customers, more than anything else, are your compass as you navigate these choppy waters. The best companies are tweaking sales systems, adjusting their go-to-market strategy and rediscovering customers’ needs as they evolve.
Customer success leaders are facing retention revenue losses due to the current global economic downturn. You must focus on maximizing the scalability and efficiency of your customer success organization through customer success automation to maintain strong retention rates during these uncertain times. You need to introduce automation into your customer success strategy to meet the [.].
Deep dive in how to set up a revenue enablement function – and how to prioritize and execute on revenue enablement’s many important tasks. The post How to focus on building an effective revenue enablement function with Maggie Callahan appeared first on Predictable Revenue.
This post is part of a series leading up to SaaS Office GTM Edition on June 24 in which we’re reviewing the results of the 2020 Redpoint GTM survey. Today, we’re answering the question: how should you structure your sales teams for maximum performance? First, let’s introduce a concept called span of control. A span of control of 7 means, on average, each manager has seven people reporting to her.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
The pace of change recently has been breathtaking. Just a few weeks ago, Stewart Butterfield, CEO of Slack, was kind enough to join us at SaaStr Summit: Bridging the Gap. He said Slack wouldn’t be going back to the office until September. Now, just a few weeks later? Slack is going work-from-home forever. Along with Twitter and Square and Shopify.
If you’re looking for the best time tracking software, look to Time Doctor. Time tracking software is a must have for any business. It doesn’t matter if you’re a freelancer looking to track hours for clients, or if you’re a Fortune 500 company looking into employee productivity. Time tracking software lets you dive deep into […]. The post Best Time Tracking Software appeared first on The Daily Egg.
Today we’re excited to bring you Scale , a place where we explore how industry leaders are propelling their companies forward – by keeping their customers front and center. Too often, when we think about growing our businesses, we focus on the mechanics of growth. How can we drive down our CAC and drive up our LTV? What’s the CTR on our latest customer engagement campaign?
Leading up to the SaaS Office Hours GTM Edition, every day until then, we are reviewing key insights from the Redpoint GTM survey. Yesterday’s post revealed the most common metric for measuring SDRs and BDRs, and the impact on AE quota attainment. If you’d like to attend the office hours session on these analyses, please register by June 19 here.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Q: What are the best 5 points to improve poor sales performance? Here are my 5 simplest ideas to quickly improve sales performance. They don’t solve bigger problems, but they usually work — and work quickly. Concentrate leads in those who can close. If you have a rep or two that just can’t close, that doesn’t work in the early days. Leads are too precious.
Maybe you’re working from home now and need more security. Maybe you’re traveling abroad and need to access blocked websites. Maybe you just want the peace of mind of a private network. You need a VPN service. A good VPN makes sure that your privacy online is protected, while giving you access to websites and […]. The post Best VPN Services appeared first on The Daily Egg.
It’s uncertain how long it will really take to get back into the workplace at this stage, the truth is that we have another disruption to face on the horizon. Sales leaders will need to ask themselves how they’re going to approach the return to the office in a way that’s safe and efficient. The post Return to the workplace strategy: How to still hit your 2020 sales plans appeared first on Predictable Revenue.
Written materials transform board meetings. With most of us working remotely, many startups have thrown out Google slides and replaced them with Google sheets. It’s a fundamental change, and one I hope persists after work returns to the new normal. Amazon is famous for its narrative process and contempt of slides. The email in which Bezos banishes decks reads: “The reason writing a good 4 page memo is harder than ‘writing’ a 20 page PowerPoint is because the narrative str
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Q: How can I boost my sales if I am in B2B sales? My top tips for AEs: Grab your CEO and bring her into bigger deals. Ask your CEO to join you on a few sales calls a month. Deals will close at a higher rate if the CEO joins. Customers love to talk to the CEO. Even the CEO of a 4 person startup. Slow it down and hyper-personalize your emails and communication.
Kathryn Finney is an Author, Futurist, and Entrepreneur. Over the course of a 30 year career her work has won her accolades from across the business world and beyond. She may even be our first guest who has been honoured with their own day, with the Borough of Manhattan celebrating “Kathryn Finney Appreciation Day.” Our chat covers her incredible career, her passion for supporting and investing in others, the nature of intersectionality and some really sound advice for how we all can start
When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two. But of course, that was ages ago. Now with Google’s ever-evolving algorithm , it takes more time and effort to get results. But what happens if you don’t have the luxury of time? Or you don’t have the financial resources to put in the effort that is truly needed.
We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Ideally, the choice is clear: fill out the form and get the goods! But what if it’s not so clear? What if poor messaging and confusing design get in the way?
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Q: Is free trialing still an effective way to get customers in your B2B SaaS these days? Free Trials are Great. And really, it would be great if every app had one today. It’s 2020! But they don’t always work. It depends. We aren’t all Zoom. 5 Interesting Learnings From Zoom. As It IPOs. Downsides to Free Trials: The Free Trial Has To Work — and Be Great.
64% of a salesperson’s time is spent on non-selling tasks on average. That’s a lot of time doing simple, repetitive tasks that don’t result in revenue. If you want to maximize productivity in your sales team and want them to spend more time selling and closing deals , then you can’t ignore sales automation and workflow setups. We’ll show you how to create automated workflows to jack up your sales pipeline and easily go from leads to deals.
Today I’m delighted to share that from July 1, after nearly 10 years as CEO, I’m moving into the role of Chairman of Intercom, and am thrilled to announce that Karen Peacock, our COO, will become our new CEO! Here are the emails we sent to the company this morning. Eoghan’s email. Friends, Thanks so much for your time at All Hands. Here’s a summary of what was shared.
I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially for SMB SaaS startups. Tom Tunguz, Venture Capitalist at Redpoint. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and t
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
So SaaStr crossed 57,000,000 views on Quora. What’s on everyone’s mind? What are we most thinking about? Here are the Top 10 Most Popular Answers of the past 12 months: #1: “I’m tired of running my (very) successful (VC funded) startup after 5+ years. What should I do? “ A classic we’ve written about on Quora and on SaaStr.com.
What if I told you there was a simple, 3-step strategy that takes the guesswork out of your sales cadence and accelerates prospect responses? It may sound like magic, but it exists. We caught onto this in about 2016 and haven’t looked back since. For those of us on the front lines, sending emails, making our phone calls, and getting the attention of B2B prospects can be an uphill battle.
Proteins are molecular machines that must first assemble themselves to function. But how does a protein, which is produced as a linear string of amino acids, assume the complex three-dimensional structure needed to carry out its job? That’s where Folding … The post a16z Podcast: World’s Largest Supercomputer v. Biology’s Toughest Problems appeared first on Andreessen Horowitz.
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