SaaStr
FEBRUARY 11, 2020
Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. Want to see more content like this? Join us at SaaStr Annual 2020. Aaron Ross | CO-CEO @ Predictablerevenue.com.
SaaSX
FEBRUARY 11, 2020
The 2010s saw some of the biggest advances in software to date. From Dev expanding into ops and QA , to the massive global impact of the smartphone and beyond – the 2010s changed the world forever. And for the better! In 2020, your data has never been safer or easier to use, emerging trends have never been more exciting, and we’ve never been more connected to the people around us.
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Cobloom
FEBRUARY 10, 2020
Whether you're trying to accelerate your lead generation or send your conversion rates sky-high , the success of your SaaS product relies on your understanding of a single person: the buyer. To get to the heart of the pains, problems and passions that drive buyers towards to your product, you need to learn as much about your buyer as possible. Thankfully, there are 4 actionable strategies you can use for defining and refining your SaaS product's buyer persona.
Tom Tunguz
FEBRUARY 8, 2020
“Basketball can be modeled as two-biased random walks. Each team has a probability. Each team has a probability of scoring each trip down the court…this model suggests a strategy: stronger teams should speed up the game to create more possessions.” If you shoot more accurately, then more possessions over time creates a greater delta in the final score.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
InsightSquared
FEBRUARY 11, 2020
Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”. The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. And yet despite all the investment, it’s a tool that’s failing sales. A tool that B2B organizations constantly struggle to get maximum value out of.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Chart Mogul
FEBRUARY 11, 2020
'Customer Onboarding' is an umbrella term that's often used to describe the entire process that users go through when they start their journey as a customer of your product or service. The onboarding experience can define the ongoing relationship your customer has with the product. In other words: It's critical. Think back to the last time you tried to add a new habit to your life.
Totango
FEBRUARY 11, 2020
Adoption is a stage in a journey, not a point in time. It is the process of continuing to derive ever-more value from your products and services. This experience of value is critical to the health of your customer relationship, so you need a customer success adoption plan. What is Adoption? Breaking down the customer journey into modular stages sta helps to operationalize customer success strategies.
ProfitWell
FEBRUARY 12, 2020
Let’s say you’re a fan of video games, and you just bought the latest Xbox. But, what’s the point in owning an Xbox without a controller and a few games? It would just be a hunk of metal, some wires, and plastic. Knowing this, you spend an extra few hundred bucks on your favorite video games and enough controllers to play them with your friends. Little did you know, there’s a pricing strategy hard at play—captive product pricing.
The Daily Egg
FEBRUARY 11, 2020
We’d love to work with every team, but we know our platform isn’t for everyone. Here, we compare Crazy Egg, Hotjar, and Fullstory to help you find the right tool. The post Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for) appeared first on The Daily Egg.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Intercom, Inc.
FEBRUARY 11, 2020
It happens every day. A company you bought something from months ago sends you an email with three immortal words: “We Miss You”. These messages feel icky because the sentiment is belated and insincere. Deep down we know that the business doesn’t really miss us. The business doesn’t know our sparkling personality or understand our unique contribution to the community – the business just misses our money.
SaaStr
FEBRUARY 11, 2020
Q: How much money do you need to be an angel investor? You can dabble, but to do it right , you’d want to have at least $5m+ total to invest in all assets. So that you can do $500k-$1m in your angel investments. Why? Angel investing is risky, and. To do it right, you probably need to do 30–50 deals. Fewer, your odds of hitting the 1 big deal, the 1 unicorn, to make up for the losses goes way, way down.
Tom Tunguz
FEBRUARY 9, 2020
The debate about partnering with Snowflake went back and forth during the investment committee meeting. It was March 2014. My partners, Satish and John, had met the company and were proposing to lead the Series B. The company was about two years away from launch and heading straight into a dance with elephants. Google and Amazon both offered competing products and were already in market.
Predictable Revenue
FEBRUARY 13, 2020
Throughout the webinar, Aaron and Collin discuss what needs to happen industry-wide to get things back on track, and to change the industry in 2020 to bring the SMB Outbound SDR model back to life. The post Is The SDR Model Broken? appeared first on Predictable Revenue.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Intercom, Inc.
FEBRUARY 12, 2020
We all talk a good game about the customer being the most important thing in our business. But the truth is, as most companies scale, the customer can feel further and further away. Customer empathy is often one of the first things to suffer as companies grow from startup to scale-up. But keeping close to customer needs is crucial not just for the health of your product, but also for the overall success of your company.
SaaStr
FEBRUARY 11, 2020
Q: What are some of the most overlooked details or challenges when integrating two companies post-acquisition? I can make a long list of challenges and overlooked details in acquisitions, but I think they all stem from 1 issue: not being honest about what things will look like in 24 months: Does the CEO really want to stay? If not, just staying for an earn-out may be OK, but it’s not the same as wanting to stay.
Tom Tunguz
FEBRUARY 11, 2020
Next Friday, February 21, SaaS Office Hours at Redpoint welcomes Lisa Lawson. Lisa built the channel program at Optimizely, the leading AB testing platform. Lisa also lleads the channel practice for SaaS Sales Management, the leading bootcamp for SaaS sales leaders. Developing channel and partner programs is a capital efficient way of growing SaaS companies.
Predictable Revenue
FEBRUARY 11, 2020
A company's most valuable asset is its people. It’s something we all inherently know, but we pay lip service to it more than we actually take action on it. One of the best ways to stay ahead of the turnover trends stirring worldwide is to offer incentives to your team – and these incentives don't always have to be a higher commission. The post Non-monetary Incentives to Motivate Your Sales Team appeared first on Predictable Revenue.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Intercom, Inc.
FEBRUARY 13, 2020
For many, the very mention of the word “automation” can trigger fears of lost jobs (at best) or an imminent robot takeover (at worst). Thankfully, no such Armageddon is on the horizon. Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way.
SaaStr
FEBRUARY 11, 2020
Q: Can I raise a series A round twice? You can. But you need to be super transparent about it. There are plenty of “A-1” rounds out there, and Series “B” rounds that really are a second A round. I.e., a round at the same price as last time. It’s a flag for investors, no doubt. Every investor hopes for perfect, linear progress across rounds. But many top start-ups also go through different patches and time periods.
Groove HQ
FEBRUARY 12, 2020
KPI reports used to take me 2 hours a week to prepare. Now I do it in 5 minutes. These Google Data Studio examples will show you how. Not long ago, we had a manual, spreadsheet-based KPI reporting process. Every week, I would manually review numerous tabs across a couple of Google Sheets files, compile […]. The post Google Data Studio Examples: These 5 Reports Save Me a Full Day of Work Every Month appeared first on Groove Blog.
Neil Patel
FEBRUARY 11, 2020
Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Andreessen Horowitz
FEBRUARY 10, 2020
0/ There is a dazzling amount of inconsistency in what GTM (go-to-market) metrics are presented at board meetings of early stage B2B (business to business) companies. Here is my hit list of the most important, and why: 1/ CARR – … The post 11 Key GTM Metrics for B2B Startups appeared first on Andreessen Horowitz.
SaaStr
FEBRUARY 14, 2020
Q: What is the typical timeline for selling a company? For both my start-ups as a founder, the timeline was 5 years. And also 60 days. What I mean is, in both cases, we “met” the acquirer (public companies) about 5 years before we were acquired. That gave them a chance to meet up, learn about us, and see us grow into the valuations. And when the timing was right (for different reasons) — the actual transactions took about 60 days from “We’d interested in build / buy / partner” to a signed purc
Sales Hacker
FEBRUARY 10, 2020
A consultative selling approach is key to running a well-oiled sales team. To me, the difference between a traditional sales process and a consultative one looks a bit like the difference between a doctor and a therapist. What Is Consultative Selling? Rather than telling your prospects what they need, consultative selling is an investigative approach by which prospects are engaged with thought-provoking questions that help them identify their own pain points.
Totango
FEBRUARY 14, 2020
Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. Customer success and marketing are typically two distinct teams that do not seem to be directly connected, but in fact, the more effectively the two collaborate, the more successful your customers—and your enterprise—will ultimately be.
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Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
Andreessen Horowitz
FEBRUARY 10, 2020
This is a written version of a presentation by Divvy Homes CEO Adena Hefets at the a16z Summit in November 2019. You can watch a video version on YouTube. I’d like to start by illustrating the importance of homeownership. … The post A Novel Path to Homeownership appeared first on Andreessen Horowitz.
SaaStr
FEBRUARY 12, 2020
Q: What financial information should be included in an investor pitch deck? All of it. What is mean is, stop hiding things. It doesn’t help if you want to get funded. Make it easy on them. If something is so confidential you don’t want to share it — truly confidential — then don’t share. But other than that, just share everything. Your ARR and MRR for sure.
Sales Hacker
FEBRUARY 14, 2020
With over 660 million members , LinkedIn is undoubtedly one of the most relevant social platforms for sales professionals. We’re able to connect with buyers in just a few clicks, but the question is, are we taking full advantage of this platform to engage our audience and build relationships? Traditional social selling is too focused on selling. Our inboxes are filled with unsolicited LinkedIn messages from sellers trying to push their products and services.
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