Sat.Oct 24, 2020 - Fri.Oct 30, 2020

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Customer Success is Changing: Top SaaS CEOs Reveal What’s Ahead

ChurnZero

What’s Next For Customer Success? Top SaaS CEOs Talk Compensation, Automation, and Investors. No one knows what the future holds (as 2020 has made abundantly clear) but that didn’t stop us from asking top SaaS CEOs what’s next for Customer Success. At BIG RYG, ChurnZero’s annual Customer Success conference, we hosted a panel discussion featuring CEOs of SaaS companies that are (re)defining the future of customer success, engagement, and experience.

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Insight Alert 3: Why It’s Essential to Have Full App Visibility

BetterCloud

Last week’s Insight Alert compared SaaSOps users and CASB users. And the week before that, we explored SaaS usage trends published in our 2020 State of SaaSOps report. In this third Insight Alert of the series, we explore what the State of SaaSOps survey data says about how enterprises have (or don’t have) full app visibility to discover all SaaS apps used throughout the organization.

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How to Grow Your SaaS Business with Debt Financing

The SaaS CFO

You’ve bootstrapped your SaaS business to thousands or millions of dollars in revenue. You feel like you have more potential to grow, but you are limited by the cash in your bank account. You need capital, but where do you start? We are all familiar with the traditional path of equity financing, exchanging ownership in […]. The post How to Grow Your SaaS Business with Debt Financing appeared first on The SaaS CFO.

Finance 52
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The Power and Honesty in a L4M Model. Build One Now.

SaaStr

“To keep you honest, and help the entire company and team keep track of how you are really doing … build a simple, rolling, “L4M” (Last Four Months) model. It just takes minutes.”. The Power and Honesty in a L4M Model. Build One Now. | SaaStr [link]. — Jason BeKind Lemkin (@jasonlk) October 27, 2020. One thing I see most SaaS companies do a pretty poor job of until they have a great finance team is a go-forward model.

Finance 353
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Best Call Center Services

The Daily Egg

When it comes to business, reliable customer service builds fortunes. In fact, most businesses that offer above-average customer service, perform better than their competitors no matter their size. Using a call center service not only shows you respect your customers, but it also gives them a myriad of ways to connect with your business. And […].

Business 335

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Announcing Banners – the simple new way to engage your customers

Intercom, Inc.

Today, we’re excited to unveil the newest message type in Intercom, Banners. The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it.

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Your Marketing Site Really Should Be Even Better Than Your Product

SaaStr

Your marketing site has to be: Clearer Simpler More Obvious More Up-to-date Better designed Easier to contact Faster Slicker Better Informing. Than your actual product. Yet, it's almost always not. — Jason BeKind Lemkin (@jasonlk) October 25, 2020. When a new head of marketing joins a start-up and the first thing they want to do is “refresh the marketing site”, I always quietly groan a bit.

Marketing 339
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Best Document Management Software

The Daily Egg

Document management software—or DMS software for short—is the modern way to organize your company’s digital files. These tools eliminate the need for storing paper documents in physical drawers and filing cabinets. They also make it easy for your entire team to collaborate and access files from any location. Think of DMS software as an electronic […].

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How Many Technologies Can a Company Adopt at Once?

Tom Tunguz

An IT executive recently asked me this question. How many technologies can a company adopt at once, successfully? It’s a question I hadn’t paused to contemplate before that moment. And if you are a vendor, it’s not one that you think about very often either. But if you are a member of the IT team, it’s top of mind every day. There are two answers to this question.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers. Don’t just listen to what they say – watch what they do, understand their world and their challenges, and consider how your product integrates and fits in with everythi

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How do you decide between hiring a VP or Director/Manager of Product?

SaaStr

Not sure if you need a VP or "just a manager"? The answer is almost always VP, after even $1m ARR. — Jason BeKind Lemkin (@jasonlk) October 27, 2020. Hiring too junior a resource to own product is almost always a huge mistake — 9 times out of 10. You can take a lot of “stretch” risk in sales. Sales breeds leadership. But what I’ve seen time and time again is “product managers” who haven’t actually owned anything.

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Best PEO Companies

The Daily Egg

Adding new members to your team can feel like both a blessing and a curse. On one side of the coin, your business is growing and making enough money to justify hiring more people. And on the other side, more employees means more complex HR systems, additional administrative tasks, and higher risks. Thankfully, professional employer […]. The post Best PEO Companies appeared first on The Daily Egg.

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The Goldilocks Rule: Making Your First Sales Hire

Predictable Revenue

Ari Levine has learned to approach everything from the position of the consumer. Even in B2B enterprises, that buyer is a person and we shouldn't forget that. Let's learn how to be more human in our outreach approach and create quality connections with our target audience. The post The Goldilocks Rule: Making Your First Sales Hire appeared first on Predictable Revenue.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Slack’s Kristen Swanson on building the deeply human support experience your customers deserve – and expect

Intercom, Inc.

Kristen Swanson is the Customer Experience Chief of Staff at Slack , the channel-based messaging platform designed to “make work simpler, more pleasant, and more productive.”. This is the second in a recurring series of articles looking at how modern support leaders are navigating the support landscape as it continues to evolve. With customer expectations on the rise, we look to find out how support leaders are creating best-in-class experiences to meet those expectations, and what support teams

Scale 179
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Roundtrip Revenue & Buying Your Customers’ Products: Probably, Just Do It

SaaStr

If you’ve been around since the earlier days of the internet , a certain phrase may send shivers up your spine — “Roundtrip Revenue.” People went to jail at AOL for this , overstating revenue by as much as $1 billion that wasn’t really real. It was just matched against AOL purchases, making the revenues in essence nonexistent.

Revenue 293
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well.

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16 Minutes #44: Gaming Is Among Us

Andreessen Horowitz

Aliens are among us. Well, the online multiplayer game Among Us is — a murder mystery set in space, where the group must figure out who the alien imposter is (a variation of party games like Werewolf or Mafia) — … The post 16 Minutes #44: Gaming Is Among Us appeared first on Andreessen Horowitz.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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How to Sell Direct to Consumers: A Comprehensive Guide for Software Companies

FastSpring

As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products. It’s a win-win!

Software 137
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SaaStr Scale Sneak Peek

SaaStr

Emilia D’Anzica. CCO | Growth Molecules. Follow Follow. The Guide to Building Your Customer Renewal Playbook. Thursday – November 12th, 2020 | 8:00 am PST. As a kick-off to SaaStr Scale (upcoming on Dec 8-9 ), we’re hosting an interactive webinar with a SaaS expert as a sneak peek of what’s to come. Sign up today for access to this session and we’ll automatically register you for a free pass to SaaStr Scale!

Scaling 278
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Best Web Hosting for WordPress

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress is the world’s most popular CMS platform. According to a 2020 study, 455 million sites worldwide are powered by WordPress. It’s what I use to manage my blog here at NeilPatel.com, as well as my other sites and ventures.

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In Defense of the IPO and How to Improve It, Part 2: Peeking Behind the Pop

Andreessen Horowitz

In our last deep-dive article on IPOs , we outlined how pricing works, how post-IPO activity is influenced by the four types of stock market investors, why the price of a marginal share is not that of a block trade, … The post In Defense of the IPO and How to Improve It, Part 2: Peeking Behind the Pop appeared first on Andreessen Horowitz.

Pricing 143
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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How to Escape the Sales “Feast or Famine” Trap

Sales Hacker

You’re on top of the world. The orders are pouring in. And with every sale, customers aren’t just buying your product or service, they were buying YOU. It feels great… at least until it doesn’t. Because a month or two later, things dry up. If they were buying YOU in the good times, what does it mean when they aren’t buying in the bad times? It’s the feast or famine trap.

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5 Interesting Learnings from Zendesk. As It Crosses $1B in ARR.

SaaStr

So Zendesk has become the latest SaaS leader to cross $1B in ARR. Woah!! I remember back in the day when Salesforce thought Zendesk was just a cute little app they could clone and beat with Desk.com. Well, what happened there? Desk.com is long gone to the dustbin of history. And Zendesk crossed $1B in ARR, growing 24%. $1b ARR for Zendesk. PRETTY SOLID [link]. — Jason BeKind Lemkin (@jasonlk) October 29, 2020.

SMB 277
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Build a Website: 6 Steps From 0 to Launch

Neil Patel

Climbing a mountain takes months or years of hard work from training to actually hiking the mountain. If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. But that’s not fair. Some of my readers are just preparing to take their first steps up the marketing mountain , some who only have their first domain name registrar confirmation.

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a16z Podcast: Textiles as Tech, Science, Math, Culture… or Civilization

Andreessen Horowitz

“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they’re indistinguishable from it.” That quote from computer scientist Mark Weiser is from a 1991 paper where he outlined the vision of … The post a16z Podcast: Textiles as Tech, Science, Math, Culture… or Civilization appeared first on Andreessen Horowitz.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How to Use Your CRM to Cultivate And Increase Your Brand’s Value

Nimble - Sales

At the end of the day, successful businesses are successful because they make their clients’ lives better. This is obviously something that can be accomplished in a variety of ways with a variety of tools, according to the business model of the company, but perhaps among the most readily available and technologically friendly way to […]. The post How to Use Your CRM to Cultivate And Increase Your Brand’s Value appeared first on Nimble Blog.

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Venture Capital in 2020/2021 and “The Postmates Effect”. I.e., It’s OK to Be #2 or #3 Now.

SaaStr

I was recently catching up with one of the top VCs of all time on what was new. He said the biggest change in venture capital wasn’t investing over Zoom, or Cloud multiples, or even the pace of investing today. No, the biggest change in Venture Capital in 2020-2021 is what he called “The Postmates Effect” That Postmates was arguably #3 to Doordash and UberEats, and still was worth billions.

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Working With a Digital Marketing Agency Vs. Hiring In House

Neil Patel

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? There are compelling reasons for both, and it mostly depends on your situation. Read on to find out which decision is better for you. The Benefits of Working With a Digital Marketing Agency.