The Goldilocks Zone of SaaS Metrics
Point Nine Land
JULY 12, 2021
What’s an OK churn rate [conversion rate, ARPA,…]? Hint: It depends. The Goldilocks Zone around a star is the region where the temperature is “just right” for liquid water. Founders often ask me questions like: What is an OK churn rate? How does our conversion rate compare to other startups? How are we doing in terms of CAC:LTV? These are just three examples.
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