Sat.Dec 11, 2021 - Fri.Dec 17, 2021

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6+ Key Signs a VP Can’t Scale Beyond $5m-$10m ARR

SaaStr

It’s a bit of a bummer than oftentimes, once you finally hire a few great VPs at $1m, $2m, $3m ARR … and they do a great job … that they then don’t scale. They don’t turn out to be the right folks for the next level (as you approach and pass $10m ARR) and beyond. A few signs I see again and again of VPs that can’t scale beyond $5m-$10m ARR: Lack of organization.

Scale 353
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Demo Is Not A Sales Process Stage (Sorry)

Kellblog

I think two things are nearly universal these days and I’m not a big fan of either one: Using a demo as the primary call-to-action on a website [1]. Using demo as a sales cycle stage. I discussed using demo as the primary website CTA in a previous post. In this post, I’ll cover my objections to using demo as a sales cycle stage. I know that both of these viewpoints are controversial, so please classify them in the thought-provocation department [2].

Scale 127
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How to Build Customer Loyalty During the Holiday Season

Totango

The holidays give you a unique annual opportunity to build goodwill with customers that can last all year and promote long-term loyalty. Because of this, knowing how to build customer loyalty during the holidays greatly strengthens your ability to cultivate stronger relationships with your customers. You can use a number of methods to promote customer loyalty during the holiday season.

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The Fifth SaaS Correction

Tom Tunguz

Since 2016, public software has witnessed four corrections. Today, we’re in the midst of the fifth. Also, 2014 to 2016 saw a 57% reduction in multiples and of course after 2008. But let’s look at the most recent five years. This chart shows the median and the 75th percentile of enterprise value/forward revenue multiple for the basket of public stocks which were public at that moment in time.

SaaS 351
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Customer Success Is A Single Digit Hire

SaaStr

We’ve talked on SaaStr about leaning in on Customer Success as much as possible. We’ve walked through why Second Order Revenue (i.e., the revenue ultimately generated or supported by Customer Success) is the key to growing a SaaS business. We’ve talked about how all the Second Timers are hiring in customer success way early , ahead of sales, ahead of revenue.

More Trending

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The Future of Work is Not Corporate — It’s DAOs and Crypto Networks

Andreessen Horowitz

In the future, it’s likely that the average person will not work for a company. Instead, people will earn income in non-traditional ways by taking actions such as playing games, learning new skills, creating art, or curating content. This kind of shift in how we work is not unusual or unexpected — the idea that. Read More. The post The Future of Work is Not Corporate — It’s DAOs and Crypto Networks appeared first on Future.

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Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers?

Tom Tunguz

Tokens are the paid customer acquisition channel of web3. By analyzing how web3 companies invest tokens, we can calculate the cost of customer acquisition (CAC) for a crypto company. When a user spins up a validator to verify transactions on a blockchain, stresses the testnet and is rewarded with tokens, stakes tokens to generate yield, burns tokens to transact, or receives an airdrop for tweeting, a cryptoco expends tokens to acquire a customer.

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$100 Million ARR Pivot: From Platform Product to Vertical Apps With Treasure Data CEO Kazuki Ohta (Podcast #506 and Video)

SaaStr

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. How can you get back on track? Kazuki Ohta, CEO & Founder at Treasure Data, shares his company’s story of how pivoting at the right time saved their business and accelerated their growth to $100 million ARR. The Platform: $0 – $5 Million ARR.

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How Technical Credibility & Metrics Will Help You Close More Deals

Predictable Revenue

As a sales rep it's critical that you're credible about how technical things interact so that you can help customers get to their intended outcome. The post How Technical Credibility & Metrics Will Help You Close More Deals appeared first on Predictable Revenue.

Metrics 232
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Straight Facts About PayFacs: What Every ISV Should Know

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers. In this webinar, integrated payments veteran, Pete Uselman discusses the following: What is a PayFac?

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The Ultimate Guide to Bing SEO

Neil Patel

When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .

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Come for the Tool, Stay for the Exchange: Bootstrapping Liquidity in the Private Markets

Andreessen Horowitz

Over the past 20 years, there has been a dramatic shift in capital flow from the public to private markets. Since 2000, private market assets have grown over 10 times, representing over $6 trillion globally. This trend has been driven by a variety of factors, including low interest rates, companies staying private longer, the need. Read More. The post Come for the Tool, Stay for the Exchange: Bootstrapping Liquidity in the Private Markets appeared first on Future.

Marketing 143
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Dear SaaStr: What Are Some of the Best Hacks to Make Recruiting Easier?

SaaStr

Q: What are some top hiring tips for early-stage startups? The best founders are relentless recruiters. Truly relentless. However, very few started out that way. Your job in 2022 is to get there. — Jason BeKind Lemkin (@jasonlk) December 8, 2021. Recruiting is tough. I certainly don’t do it well enough. But to be a great CEO, you need to find a way to force yourself to be a great recruiter.

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11 smart steps for managing files on a Chromebook

IT World

In the beginning, Chromebooks weren't really meant to manage files. It's tough to even remember now, but in the earliest incarnation of Chrome OS , way back in the Paleolithic era of 2010, Chromebooks didn't have a Files app. You couldn't find files on your computer, you couldn't copy or move different types of data, and you sure as hell couldn't wirelessly transfer files or automatically sync 'em with any other sort of system.

Wireless 140
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.

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Prediction for the New Year: A Web3 Midterm

Andreessen Horowitz

We recently commissioned a public opinion survey* to gauge how significant the web3 constituency will be as we head into the U.S. midterm elections next year. The findings were mind-blowing for the a16z web3 team, and we wanted to share … The post Prediction for the New Year: A Web3 Midterm appeared first on Andreessen Horowitz.

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Dear SaaStr: What Would Cause a VC To Try to Force a Founder Out?

SaaStr

A lot has changed in the past decade. Today, the vast majority of traditional South Park / Sand Hill type VCs want the founder-CEO to go the distance, if at all possible. Bringing in “adult supervision” a la Google isn’t part of the core Silicon Valley playbook per se anymore. Mark Zuckerberg started the change in the VC mindset, Drew Houston, Aaron Levie and many others continued it, the Collision brothers perfected it.

Finance 256
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Andrew Chen on how tech’s giants drive growth with network effects

Intercom, Inc.

If you’re in the startup world, chances are you know exactly who Andrew Chen is. Moreover, you’ve likely benefited from his advice at one point or another. A mathematician by training and growth expert by trade, Andrew led Uber’s Rider Growth teams in the pre-IPO period, and for the past three years, he’s been a general partner at Andreessen Horowitz, the most widely-known VC firm on the block.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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6 Facebook Lead Generation Tips to Generate More Business

Neil Patel

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. If you feel like you’ve tried everything from guest blogging to customer referrals, it might be time to take a second look at Facebook.

Business 139
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What you should do before your cloud goes down

IT World

Boy, was that fun or what? When Amazon Web Services’ (AWS’) US-EAST-1 Region started having fits with its application programming interfaces (APIs) on Dec. 7, we found out just how much we all depend on AWS. (Even people who’d never heard of it knew something was wrong when their Disney+ and Netflix shows didn’t appear on TV, the new Roomba robot vacuum cleaner stopped cleaning, and those “smart” lights didn’t work—because they all rely on AWS.

AWS 130
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The Secrets Behind Creating Scalable Products with Box’s CEO, Aaron Levie

SaaStr

Scaling your product from one specific use case to an enterprise offering with multiple features is a daunting task. You need to consider your existing customers, your total addressable market (TAM), your employees, and how you envision the future of your product. How do you balance these things while creating a great product? Aaron Levie, CEO and Co-founder of Box, discusses the approaches he used for scaling his company in terms of hybrid work, adjusting to a dynamic economy during the pandemi

Scale 255
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Top 22 Full Stack Developers to Follow in 2022

Frontegg

Full stack developers are a coveted breed. They are dynamic, versatile, and have the ability to overcome a wide range of engineering obstacles. We are glad to share a list of 22 leading full stack developers you must follow in 2022 to stay in touch with the latest trends and developments in the SaaS and IT spaces. #1 John Sonmez. Founder of Bulldog Mindset, Technical Adviser at Health Hero 43.4K followers on Twitter and 17.2K followers on LinkedIn.

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SaaS Business Fundamentals: How Decline Codes Impact Failed Payment Recovery

A failed payment isn't just a lost transaction - it could mean a customer churning for good. But not all payment declines are the same. For SaaS businesses, decline reasons vary, shaped by customer demographics and the nature of your service. Understanding your decline reason make up can be a game changer when it comes to improving retention and revenue.

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What is Performance-Based Marketing? (and How to Win at It)

Neil Patel

What’s the one thing you want from any digital marketing campaign? Results. Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. The problem? You don’t always get the results you want. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. Wouldn’t it be great if you only paid for successful campaigns?

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We are excited to announce Rakam is joining LiveRamp

Rakam

Dear Rakam customers, In 2016, we started Rakam with a mission to enable companies to analyze customer data with low code. On this mission, we built an open-source data ingestion tool (Rakam API) that lets companies collect their company data from different sources into their cloud databases and a cloud-agnostic customer analytics and segmentation platform (Rakam BI) that enables companies to draw real-time insights from their data warehouses and create custom audiences.

Cloud 130
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Top Posts and Vids of the Week: CMO of G2, CEO of PartnerStack, CEO of Gainsight, and More!

SaaStr

Top Blog Posts This Week: Even With Just “Pretty Good Growth”, You Can Build a Unicorn After $10m ARR. Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home. The Last 4 “SaaS Crashes” Barely Made a Dent in the Cloud Boomtimes. Is the “Covid Boost” Over in SaaS? It Depends. A Tale of Two Trends.

SMB 245
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3 Tips for Showing Gratitude in Sales

Sales Hacker

Showing gratitude isn’t just a nice thing to do – it also makes an impact. . According to a study by Harvard, “expressing gratitude helps people feel positive emotions, relish good experiences, improve their health, deal with adversity, and build strong relationships.” . You may already be aware of this phenomenon and benefit from it in your personal life by demonstrating appreciation for your family, friends, and even colleagues.

Sales 129
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Why you should install the latest Apple updates

IT World

If you use a Mac and an iPad to get things done, the fact that Apple hasn’t yet introduced Universal Control (now promised for spring ), might put you off installing the latest Apple updates — iOS 15.2, iPadOS 15.2 and macOS 12.1. But there are very good reasons to do so. The update that fixed the internet. Last week news arrived of a nasty vulnerability in Apache’s Log4j software library that could easily be used to steal data and credentials from web services and install software onto servers

Software 126
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Start to Finish Guide: How to Use LinkedIn Ads to Generate Sales

Neil Patel

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you c

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Thanks to Toplyne, UserGems, Accusoft, and Oyster for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Toplyne helps sales teams at product-led companies convert their freemium users!