Baremetrics
JUNE 29, 2021
Data plays a key role in maximizing growth in your SaaS company. And when I say “data is key”, I mean only the data that is readily available and accessible to the people who need it. A lot of information goes unmeasured and unnoticed, and a lot of data isn’t put to good use.
The Daily Egg
JUNE 29, 2021
Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C […]. The post What is the Customer Journey and Why Do You Need to Create One?
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Totango
JUNE 28, 2021
A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. Here’s a closer look at the basics. We’ll define what a freemium strategy is. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. And we’ll consider the role automation plays in deploying and optimizing freemium strategy.
SaaStr
JUNE 28, 2021
There’s a pattern I see again and again, probably with 30% of venture-backed start-ups, maybe 40%. Their burn rate sneaks up on them, and becomes a bit out of control — without feeling like it. This usually doesn’t happen in the very early days, when you just have a few employees and almost no real marketing or sales expense. But it starts to creep up on you as early as $1m ARR.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Predictable Revenue
JUNE 28, 2021
If your company’s conversion rates need a boost, David Priemer’s insight, stemming from a long, successful sales career will certainly be of value. David is an award-winning research scientist with exceptional analytical skills that have helped him lead winning sales teams. The post Salespeople Need To STOP Selling “Value” – With David Priemer appeared first on Predictable Revenue.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JUNE 28, 2021
This year has brought many joys and challenges for the LGBTI+ community – from new online spaces, to coming out stories, to a renewed commitment to elevate Black trans and queer voices. At Intercom, we’re proud of our thriving, inclusive employee group for LGBTI+ employees and allies, aptly named InterProud. Each June, Pride is a time for learning, reflection, and celebration within Intercom.
SaaStr
JULY 2, 2021
I’ve written a lot about this, but for most start-ups, you can boil it down to two criteria any first VP of Sales just has to meet: Has she built at least a small team before? Have they hired at least 2–3 reps that have performed well? This isn’t the same as having been a great rep herself, or having inherited a team. If you can hire 2–3 great ones, you can likely scale and hire 20–30.
Predictable Revenue
JULY 1, 2021
Experience asymmetry can be a silent killer for young sales reps whether they’re opening opportunities on cold calls or trying to win deals with older, more experienced buyers. If you’re not addressing it - you’re missing out on improving conversion in a big way. The post Experience Asymmetry – Why your young reps struggle selling to older, more experienced buyers appeared first on Predictable Revenue.
The Daily Egg
JUNE 29, 2021
Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s journey gets longer and longer, and people are slower to trust companies. What’s a business to do? Build credibility. And it starts with customer testimonials. Imagine that someone is looking for a product you sell. He calls a friend and asks for a […].
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Intercom, Inc.
JUNE 30, 2021
Many designers become managers for the wrong reasons. Often, they’re incentivized by their companies to become managers to gain greater impact, influence, and compensation. If you’re a senior designer it may seem like the obvious next step. Certainly that was my own experience a couple of years ago when I decided to dip my toes into management.
SaaStr
JUNE 28, 2021
We’ve written this point before, embedded in other posts. We’ve talked about it in many presentations. But it’s time to call out One Simple Hack to getting sales going in your SaaS start-up, in the early-ish days. One of the best there is in SaaS. I’ll tell you the trick. It’s going to sound simple, but it isn’t, because almost everyone gets it wrong.
Tom Tunguz
JUNE 30, 2021
Alfred Winslow Jones created the first hedge fund in 1949. He pioneerd the idea of hedging to maximize gains, trading based on stock movements which he called velocity, paper portfolios and a competitive multi-manager model in which individuals ran their own books. Since that era, hedge funds have innovated roughly every decade or so. More Money than God illuminates each epoch.
The Daily Egg
JULY 2, 2021
If you’re looking for some help in mastering the art of conference calls on an iPhone, then you’ve come to the right place. This guide covers everything you need to know about the modern-day conference call that comes with more convenience than ever. Follow along for quick tips and long-term strategies that will help you […]. The post The Complete Guide to Conference Calls on iPhone appeared first on The Daily Egg.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Trint
JULY 1, 2021
The internet. It’s a worldwide publishing platform, brimming with content, all fighting for our attention. Make sure your blog stands out with a carefully crafted balancing act of a number of key implementations to get in front of the masses. So read on and discover our top content creation tips. Find your voice Effective blog writing is vital in growing your online brand, persona or business as it acts as your personal voice to your audience.
SaaStr
JUNE 29, 2021
There’s a lot of stuff written on how much to pay yourself as CEO. Christoph Janz has a great spreadsheet of quantitative thoughts here. Having thought a bunch about it, I think I can distill it down to 3 general guidelines: In the very early days, the CEO should be one of the worst paid. Until you have material revenues and/or funding, the CEO should ideally only take out the minimum she needs.
Neil Patel
JULY 2, 2021
Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where. It’s like a mysterious black box, and very few people know exactly what’s inside. However, the good news is that search engines are actually pretty easy to understand.
The Daily Egg
JUNE 26, 2021
Omnisend is one of the best ecommerce marketing automation tools on the market. It allows you to drive sales on autopilot, improve your targeting, and stay consistent with your brand messaging across multiple channels. It’s suitable for online stores of all sizes and serves a wide array of industries. With Omnisend on your side, you’ll […]. The post Omnisend Review appeared first on The Daily Egg.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Unbounce
JUNE 29, 2021
Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. Chances are, if you browse the web as often as the rest of us digital humans, you’ll click on a “Learn More” call-to-action (CTA) 26% of the time if it mentions a brand you’re aware of.
SaaStr
JULY 2, 2021
Q: What would a good Sales Comp Plan for a B2B SaaS Company with ACV ~$1,200 / ARPU ~$100 look like? This is a pretty low price point for a sales-driven SaaS model, but it can be done. You do have to be ruthlessly efficient, however. Roughly speaking, most SaaS sales comp plans end up being 10/10 plans. 10% of a deal paid out as base salary, 10% based out as bonus. 20% of the total deal size goes back to sales reps in base comp + salary.
Neil Patel
JUNE 28, 2021
Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. Sign up for the core web vitals webinar free here. When Google updates roll out, there are usually a few people who think that SEO is dead and the sky is falling.
The Daily Egg
JUNE 29, 2021
After the hosting and the domain name, the most important part of starting your website is the theme that helps you build it. We combed through tons of WordPress themes to find the best of the best. After much consideration and researching features, pricing, and usage, we found the best WordPress theme for most people […]. The post Best WordPress Themes appeared first on The Daily Egg.
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
Andreessen Horowitz
JUNE 30, 2021
On today’s episode, we are making the full arc from the theoretical and borderline philosophical to the applied. Let’s start with the theory: embodied intelligence posits that … The post Bio Eats World: Evolving Embodied Intelligence appeared first on Andreessen Horowitz.
SaaStr
JULY 1, 2021
Q: How has Doximity, the “LinkedIn for doctors” reached a $10B valuation? Answer: very high revenue growth at $200m+ ARR: Doximity’s revenue multiple is quite high, at 40x ARR. Very high. But so is its growth and NRR. With 78% annual growth even at $200m+ ARR, and 153% NRR … plus being highly profitable … it’s a top decile SaaS and Cloud stock. And the top decile is trading at very high multiples today: The post Dear SaaStr: Why is “The LinkedIn for Doctors” Worth $10 Billion?
Neil Patel
JUNE 28, 2021
Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft
The Daily Egg
JULY 1, 2021
Knowing how to successfully set up a conference call saves you time and sets you up for success when communicating with customers and stakeholders. While it might sound like an involved process, it really isn’t once you have the right tools to bring it all together. Below, we get into what you need to get […]. The post How to Set up a Conference Call appeared first on The Daily Egg.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Chart Mogul
JULY 2, 2021
The definition of ARR seems to have become a point of friction between startups and VCs over the past couple of years, but why? The root of this friction probably began with a change in how the typical SaaS business bills its customers. While the first generation of SaaS companies (Marketo, Pardot, Workday, etc) might … The definition of ARR seems to have become a point of friction between startups and VCs over the past couple of years, but why?
SaaStr
JULY 1, 2021
As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our top sessions of all times. Get tickets here. Sam Altman, then President at Y Combinator, moderated as Josh Reeves, CEO of now $2B+ Gusto; Tracy Young, Co-founder & CEO of now almost $1B PlanGrid (acquired by Autodesk); and Spenser Skates, Co-founder & CEO at now $4B Amplitude, share their best advice, including the importance of culture and values, hiring the right peop
Neil Patel
JULY 1, 2021
According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.
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