Sat.May 08, 2021 - Fri.May 14, 2021

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2021 State of SaaS Brief

BetterCloud

With the rapid shift to remote work in the past year, your users are likely relying on file sharing and SaaS collaboration features more than ever. But it can be a mixed blessing. While SaaS is a boon to productivity, it also gives employees new levels of control over critical company assets. And with this new control comes new risks related to app misconfigurations, excessive permissions, and uncontrolled sharing.

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SaaS Sales Model: Choosing the Best Strategy for Your SaaS Business

Baremetrics

While we’ve spoken at length about working on financial modeling for your SaaS business , it’s important not just to have that data—you need to apply it. In addition to your financial model, you need to select a SaaS sales model that helps you improve the metrics and grow your business. With a 14-day free trial of Baremetrics , you’ll be able to leverage all your business data to select the best sales model for your business.

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The Anatomy of a Cold Call

Predictable Revenue

Gabrielle is a sales dev leader who believes in empowerment, advocacy, and enlightenment with expertise in sales leadership, sales training, sales management, sales coaching, sales enablement, and cold calling. The post The Anatomy of a Cold Call appeared first on Predictable Revenue.

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The Ultimate Guide to Hiring a Great VP of Sales

SaaStr

The toughest hire of all is probably your VP of Sales. What trade-offs should you make? What are the right interview questions? When is too early to make the hire? When do you know that you’ve made a mis-hire? How far can you stretch to make the hire? What’s fair to expect from a VP of Sales, and what isn’t? We’ve pulled together the top SaaStr content over the years on how to make this critical hire.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Build a Sales Funnel

The Daily Egg

Ever wondered why some online businesses are feasting in their industry—making enormous amounts of cash from every visitor that hits their page—while some seem to barely eek by and have a thin bottom line? If you want to suck in sales, leads, and email subscribers like a vortex, you have to do what the pros […]. The post How to Build a Sales Funnel appeared first on The Daily Egg.

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Public-Facing Sales Leaders vs. Closers: Practical Game Plan to Be Both

Predictable Revenue

Leaders also need to be social innovators, attracting new clients, and interacting with them in the public, virtual world. Here's your game plan for the new era of sales. The post Public-Facing Sales Leaders vs. Closers: Practical Game Plan to Be Both appeared first on Predictable Revenue.

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4 Tips To Earn Respect as a Young SaaS CEO

SaaStr

While age ultimately doesn’t matter — results do — in SaaS, starting off as younger-than-average can create stress in a sales- and customer-driven environment. But Aaron Levie started Box at 19, Mark Zuckerberg and Bill Gates dropped out at 19-ish, you know all this. So some hacks: Start with SMBs. It’s easier to get taken seriously, not just as a CEO, but also as a company, with smaller businesses.

SaaS 317
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10 Effective FOMO Marketing Techniques to Increase Online Results

The Daily Egg

In case you’re allergic to social media and haven’t ever before heard the term, FOMO means “the fear of missing out.” But what is FOMO marketing? We’re all familiar with the fear of missing an amazing opportunity. We don’t want to look back on our lives and wonder, “What if?” Savvy marketers have tapped into […]. The post 10 Effective FOMO Marketing Techniques to Increase Online Results appeared first on The Daily Egg.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges.

Scale 177
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How to Use Google’s Disavow Tool For Better Rankings

Neil Patel

Recently, I had a friend ask me for help because her website rankings were tanking. Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO. Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink profile. That’s when I saw it. Tons of spammy links were pointing to her site.

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How Many Sales Reps Do I Need To Hit The Plan Next Year? Hint: ~2x What You Think

SaaStr

Until founders have real help on the ops side, I usually see everyone get wrong the calculation of how many reps they’ll need. And it’s almost always more than first-time founders think. You can back into it: First, figure out how much revenue you need to close in the next twelve months. Because that’s a lot more than now. And you have to hire ahead (of course).

Scale 317
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5 Easy Steps to Setup Google Analytics

The Daily Egg

Google Analytics is a powerful tool. It gives you access to critical information about your site traffic that can shape your entire strategy. Unfortunately, it can be challenging to set up. Don’t worry—our guide will show you how to do just that so you can stay ahead of the competition. Why Setting Up Google Analytics […]. The post 5 Easy Steps to Setup Google Analytics appeared first on The Daily Egg.

Strategy 324
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How to Create a Customer Journey Map That Works in 30 Minutes (Free Template)

Unbounce

Hashing out a customer journey map is on most marketers’ to-do lists, but it keeps getting pushed back. Maybe a high-priority project gets in your way or—ugh— who has the time? Whatever the reason, customer journey mapping often doesn’t happen, even though it should. To help you start that long-delayed project, we’ll break down what a customer journey map is, walk through why it matters, and help you make your own in less than 30 minutes with our handy, free template.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How to Get Facebook Leads Organically

Neil Patel

Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects? Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. Facebook also provides an “insights” tool , allowing you to measure responsiveness, reach, and clicks.

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Annual Contracts: Maybe Not All They Are Cracked Up To Be

SaaStr

Bigger customers usually leave simply because your product doesn’t do enough. An annual contract gives you 365 days or so to fix that. — Jason BeKind Lemkin (@jasonlk) September 4, 2020. I’ve long been a vocal proponent of annual contracts. I felt like when I was a SaaS CEO and had to go profitable, they helped saved my rear. Close say a $125k contract, even after a healthy sales commission, that’s $100k+ in the bank right now!

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Domain Name Vs. Web Hosting: Beginner’s Guide

The Daily Egg

At a minimum, every website needs two things—a domain name and web hosting. These are both required to have a live site with real visitors. It’s common for beginners to have some misconceptions about these two components of running a website. The terms are often confused with each other and incorrectly used interchangeably. If you’re […]. The post Domain Name Vs.

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Your 2021 Guide to Creating (and Optimizing) a Value Proposition

Unbounce

As a marketer, your job is to tell folks what makes your product or service the best out there. But that’s easier said than done, right? It’s one thing to understand your brand’s overall value to your customers. It’s another to craft a clear message that works in multiple contexts. Once you learn how to break a value proposition down, though, you’ll be able to optimize messaging across your landing pages and other customer touch-points to make sure you’re making the best impression possible.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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5 AI Copywriting Tools to Make Writing Content Easier

Neil Patel

Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI copywriting tools powered by machine learning.

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5 Tips to Making Your Life as CEO Easier

SaaStr

Q: What are your top tips for making life easier as an early-stage SaaS CEO? For a start-up CEO, here’s my list, force-ranked: 1. Spend more of your time recruiting VPs and your senior team — and help in general. At least — 20% of your tim e. More on that here. Your life will be much, much, much simpler once you have a great VP for every core functional area.

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5 Easy Steps to Create a Blog with WordPress

The Daily Egg

Starting a WordPress blog can seem like a complex task. You may feel like you don’t have the skills or knowledge to create a blog, especially in WordPress. The good news is that it doesn’t have to be difficult, and creating your first blog can be highly rewarding. This guide will show you how to […]. The post 5 Easy Steps to Create a Blog with WordPress appeared first on The Daily Egg.

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API Security Checklist: What You Need to Know

Frontegg

If you’ve ever geeked out and tried to find out how modern applications are developed, you would have most probably come across the term API. API (application programming interface) is a set of programming instructions that enables software components to communicate with each other. For example, your mobile application probably gets the latest weather data from the weather API hosted on the backend server used by your weather application.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Merge Facebook Accounts

Neil Patel

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. Now, what if your accounts don’t fit these criteria?

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What to Expect at 2021 SaaStr Annual Sep 27-29 in SF Bay Area!!

SaaStr

We’re back!! The first major B2B tech event since … well … since Feb 2020 is here! The 7th SaaStr Annual!! Sep 27-29 in SF Bay Area!! What can we expect? A lot of what has made SaaStr Annual great since 2015. A bunch that is new. As things have changed. All outside + open air. Festival style. The event will be an outdoor event at the San Mateo County Fairgrounds instead of inside a convention center.

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Sage CRM Review

The Daily Egg

Sage CRM is a reliable solution for small and medium businesses to handle their customer management processes with speed and precision. As a comprehensive solution that helps small businesses streamline management tasks, it’s a top choice in its category. It’s no wonder over 15,000 businesses around the globe use it daily to fuel their growth. […].

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How to Calculate a Lead Score (With Examples)

Sales Hacker

Lead scoring is a key strategy for any business that wants to efficiently handle leads at scale. There comes a point when your focus shifts from getting enough leads to figuring out what to do with them. If you spend too much time on the wrong leads, you’ll push the wrong ones through your sales funnel and miss out on more valuable potential customers.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How to Set Up Paid Ads for Multiple Business Locations

Neil Patel

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors.

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5 Tips to Grow 10-20% Faster Than Plan This Year

SaaStr

No matter how well you are doing post-Initial Traction in SaaS … you can almost always do at least 10-15% better. Pretty much almost always. Because there’s almost always more you can optimize, if nothing else. I’m not saying it’s easy. It’s hard to get that last bit of growth out of the engine. But it almost always can be done if you force yourself to work even that much smarter and harder.

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Best Webinar Software

The Daily Egg

Hands down, webinars are an excellent way to connect with your audience, deliver value, and grow your brand. It’s no wonder there is a slew of webinar tools out there at your disposal. After hours of comparing some of the top webinar software out there and looking through lists of features and price points, we’ve […]. The post Best Webinar Software appeared first on The Daily Egg.

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