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Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel , Sr. Product Marketing Manager at FastSpring , to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly themat
Collin interviews Zach Golden, from Anova Consulting Group, to uncover the value and intricacies of win-loss analysis in sales. The post How to Conduct a Win/Loss Analysis with Zach Golden appeared first on Predictable Revenue.
Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success.
So we’ve covered Atlassian a lot on the 5 Interesting Learning series — for good reason. First, it’s a Cloud and SaaS leader we all look up to and know. And also, it’s interesting in that it straddles the line between business and developer markets. So while “B2B2B” has seen a lot of headwinds and challenges the past 24 months, the developer, infrastructure and Cloud side of the world has been stronger overall.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Boost Payments with Credit Card Merchant Services Opening Insights: In today’s fast-paced business environment, efficiency is key. Credit card merchant services play a crucial role in enhancing payment efficiency, allowing businesses to streamline their operations and focus on growth. With the right services, you can handle transactions seamlessly, reduce costs, and improve customer satisfaction.
Call it Service-as-a-Software. Call it AI agents or agentic systems. There’s a brewing idea that AI will complete human labor especially in white-collar work. What attributes of a market make it attractive to pursue? Those with three attributes : Toil, labor market shortages, and margin pressure. Toil is repetitive work : reviewing alerts, triaging leads, data entry.
Call it Service-as-a-Software. Call it AI agents or agentic systems. There’s a brewing idea that AI will complete human labor especially in white-collar work. What attributes of a market make it attractive to pursue? Those with three attributes : Toil, labor market shortages, and margin pressure. Toil is repetitive work : reviewing alerts, triaging leads, data entry.
The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI” If you’re in the digital marketing world, it’s probably worth your time to download and read.
Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO. Discussed in this Episode: The key differences between product-led growth (PLG) and product-led sales (PLS).
What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry.
Discover crucial insights about hosting and domain names that can elevate your online presence—are you ready to unlock the secrets? The post The Non-Technical Guide to Hosting and Domain Names first appeared on SaaS Metrics.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.
This 2024 SaaStr Annual Sep 10-12 in SF Bay is ending up with our highest concentration of Product leaders ever. Just some of the epic ones presenting, speaking, and/or doing braindates, workshops and/or mentorship sessions: SVP Product, GitHub VP Design, Ramp CPO, Calendly CPO, Rubrik Head UX, Calendly CPO, Procore CPO, Skyflow VP Product, Dialpad AI Product, Figma SVP Emerging Tech, Cloudflare Head of Product, Loom Head of Pricing, Miro Head of AI, Zoom And that’s just. a subset!
In a recent Office Hours, Baris Gultekin, Head of AI at Snowflake & a friend from Google, shared his insights into Snowflake’s approach to AI. It was a great conversation to understand how one of the leading data companies is pushing AI forward. The video for the session is here & the audio is here. There are four major pushes for Snowflake within AI.
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Zombies Software companies don't die easily. And neither do Zombies. Today, companies large and small are asking questions like “how should I balance growth vs profitability” or “what metrics will it take to raise my next round.” These are all important questions, but not THE question.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.
So there’s a curious thing anyone close in venture capital fundraising and rounds today: Valuations for Hot VC Deals remain far higher than pre-March 2020 … even though growth for the overall public SaaS and Cloud companies has slowed to … all time lows. The latest Bessemer data proves this out in a very helpful chart and summary: Now the BVP Cloud 100 of course represents some of the best of the best in SaaS, from Wiz to Stripe to Figma and more.
What does advertising look like in the world of AI? In a future where generative AI dominates search, the ten blue links & five sponsored ads disappear. What if they were invisible ads? When a user executes a search query within a generative AI search engine, the query, for example, “best carbonated beverage for health-conscious individuals,” is combined with relevant documents typically web pages.
We spoke with FastSpring’s Senior Director of Tax Rachel Harding about why having FastSpring serve as your merchant of record greatly simplifies your relationship to managing indirect global taxes. She recently assisted a European software company that was contacted by African taxing authorities inquiring about an unpaid tax liability. It became complicated quickly, but by partnering with FastSpring as a merchant of record , we were able to simplify it back down for them.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
In the dynamic world of financial technology, digital wallets have emerged as a powerful tool in transaction management. By simplifying transactions, they have significantly altered consumer behavior. This blog post explores the impact of digital wallets on the transaction management landscape and how they are reshaping the way consumers interact with businesses.
From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. We’re in a platform shift, just as in 1988 with the rise of computing in corporate environments. A case study in the book In the Age of the Smart Machine, The Future of Work and Power discusses work at paper mills in the mid-1980s as that wave of computation came into industrial processes.
In this Next Level post, Meghan will show you how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors. Learn how to use the Link Intersect tool to maximize the efficiency of your link prospecting workflow.
Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Product mix and product depth are essential concepts for businesses of all kinds. Product mix encompasses all the product lines a company offers. Product depth refers to the variety within each product line. By focusing on the two, companies can create a smart product management strategy and cater to their customers’ needs. This guide will help explore product mix and depth in greater detail, complete with realistic examples and practical tips.
How do you leverage your customer success team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. How do you create a predictable, repeatable renewal engine that provides a good jumping-off point for growth? How do you align your teams and resources in the right places and focus on the right customers to drive growth?
/ Conversion optimization How to implement a conversion rate optimization (CRO) process By Josh Gallant and Garry Lee. Updated on August 7, 2024. 11 min read You’ve heard plenty of talk about conversion rate optimization (CRO) and why it’s so important—but how, exactly, do you do CRO? “Well,” you might say, “you start experimenting with landing page features and…” We’ll stop you right there: “Doing” CRO requires a process, because CRO itself is a series of processes by which marketers improve th
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. In the article, we will share 15 great customer engagement ideas that will help you support your customers, let them get the most out of the product, and keep them interested.
So a lot of AI is real … a bunch of it is OK … and a bunch is still a work in progress. So I wanted to know — how many of us really use ChatGPT for work? And how often? It turns out, 69% of you use ChatGPT either every day or several times a week. And just 8% of you never use ChatGPT at work. Wow. image from here The post 70% Of You Use ChatGPT for Work All The Time appeared first on SaaStr.
Just a quick post to share the slides I used today in a nearly 90-minute discussion with founders participating in the most recent cohort of the Balderton Launched incubator program. Because this is focused on incubation-stage startups, we walked mostly about $0 to $1M (or $2M) issues, both how to win deals as founder (largely covered through Q&A) and how, once you’re winning them, to transition from founder-led sales to sales-led sales.
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