Sat.Aug 03, 2024 - Fri.Aug 09, 2024

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Product Marketing Is Broken — Fix It With Thematic Product Launches

FastSpring

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel , Sr. Product Marketing Manager at FastSpring , to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly themat

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How to Conduct a Win/Loss Analysis with Zach Golden

Predictable Revenue

Collin interviews Zach Golden, from Anova Consulting Group, to uncover the value and intricacies of win-loss analysis in sales. The post How to Conduct a Win/Loss Analysis with Zach Golden appeared first on Predictable Revenue.

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11 Product Strategy Examples For SaaS

User Pilot

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success.

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5 Interesting Learnings from Atlassian at $4.4 Billion in ARR

SaaStr

So we’ve covered Atlassian a lot on the 5 Interesting Learning series — for good reason. First, it’s a Cloud and SaaS leader we all look up to and know. And also, it’s interesting in that it straddles the line between business and developer markets. So while “B2B2B” has seen a lot of headwinds and challenges the past 24 months, the developer, infrastructure and Cloud side of the world has been stronger overall.

Cloud 225
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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Boost Payments with Credit Card Merchant Services

USIO

Boost Payments with Credit Card Merchant Services Opening Insights: In today’s fast-paced business environment, efficiency is key. Credit card merchant services play a crucial role in enhancing payment efficiency, allowing businesses to streamline their operations and focus on growth. With the right services, you can handle transactions seamlessly, reduce costs, and improve customer satisfaction.

More Trending

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New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

Sparktoro

The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI” If you’re in the digital marketing world, it’s probably worth your time to download and read.

AI Search 145
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GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston

Sales Hacker

Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO. Discussed in this Episode: The key differences between product-led growth (PLG) and product-led sales (PLS).

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How Will Google’s Antitrust Ruling Affect You?

The Moz Blog

What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry.

Marketing 107
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The Non-Technical Guide to Hosting and Domain Names

SaaS Metrics

Discover crucial insights about hosting and domain names that can elevate your online presence—are you ready to unlock the secrets? The post The Non-Technical Guide to Hosting and Domain Names first appeared on SaaS Metrics.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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BVP: The Top Unicorns Are Still Raising at 23x ARR

SaaStr

So there’s a curious thing anyone close in venture capital fundraising and rounds today: Valuations for Hot VC Deals remain far higher than pre-March 2020 … even though growth for the overall public SaaS and Cloud companies has slowed to … all time lows. The latest Bessemer data proves this out in a very helpful chart and summary: Now the BVP Cloud 100 of course represents some of the best of the best in SaaS, from Wiz to Stripe to Figma and more.

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Clouded Judgement 8.9.24 - Zombies

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Zombies Software companies don't die easily. And neither do Zombies. Today, companies large and small are asking questions like “how should I balance growth vs profitability” or “what metrics will it take to raise my next round.” These are all important questions, but not THE question.

Cloud 197
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Snowflake's 4 Areas of Investment in AI

Tom Tunguz

In a recent Office Hours, Baris Gultekin, Head of AI at Snowflake & a friend from Google, shared his insights into Snowflake’s approach to AI. It was a great conversation to understand how one of the leading data companies is pushing AI forward. The video for the session is here & the audio is here. There are four major pushes for Snowflake within AI.

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How Digital Wallets Transform Consumer Behavior

USIO

In the dynamic world of financial technology, digital wallets have emerged as a powerful tool in transaction management. By simplifying transactions, they have significantly altered consumer behavior. This blog post explores the impact of digital wallets on the transaction management landscape and how they are reshaping the way consumers interact with businesses.

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Payment Facilitation: A How-To Guide

Discover what B2B SaaS needs to know to become a Payment Facilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!

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From Startup to $500M CARR: How Braze Scaled a Growth and CS Team

SaaStr

From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. We’re in a platform shift, just as in 1988 with the rise of computing in corporate environments. A case study in the book In the Age of the Smart Machine, The Future of Work and Power discusses work at paper mills in the mid-1980s as that wave of computation came into industrial processes.

Scale 215
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Avoid Global Tax Headaches With FastSpring: A Customer Success Story

FastSpring

We spoke with FastSpring’s Senior Director of Tax Rachel Harding about why having FastSpring serve as your merchant of record greatly simplifies your relationship to managing indirect global taxes. She recently assisted a European software company that was contacted by African taxing authorities inquiring about an unpaid tax liability. It became complicated quickly, but by partnering with FastSpring as a merchant of record , we were able to simplify it back down for them.

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The Ghost in the Machine : Invisible Ads in Generative Search

Tom Tunguz

What does advertising look like in the world of AI? In a future where generative AI dominates search, the ten blue links & five sponsored ads disappear. What if they were invisible ads? When a user executes a search query within a generative AI search engine, the query, for example, “best carbonated beverage for health-conscious individuals,” is combined with relevant documents typically web pages.

AI Search 167
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How to Easily Find Backlink Opportunities With Moz — Next Level

The Moz Blog

In this Next Level post, Meghan will show you how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors. Learn how to use the Link Intersect tool to maximize the efficiency of your link prospecting workflow.

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A Complete Guide to Embedded Payments

Explore various models of Embedded Payments, uncovering their benefits, drawbacks, and impacts on customer experience. Gain valuable advice for evaluating and implementing the best payment strategy for your business needs. This concise overview equips software companies with the insights needed to optimize their payment ecosystems effectively. Download today to learn more!

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50+ of The Best Chief Product Officers, VPs of Product and More at 2024 SaaStr Annual!!

SaaStr

This 2024 SaaStr Annual Sep 10-12 in SF Bay is ending up with our highest concentration of Product leaders ever. Just some of the epic ones presenting, speaking, and/or doing braindates, workshops and/or mentorship sessions: SVP Product, GitHub VP Design, Ramp CPO, Calendly CPO, Rubrik Head UX, Calendly CPO, Procore CPO, Skyflow VP Product, Dialpad AI Product, Figma SVP Emerging Tech, Cloudflare Head of Product, Loom Head of Pricing, Miro Head of AI, Zoom And that’s just. a subset!

AI 213
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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Resources

Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.

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Product Marketing Messaging Framework: Key Elements & Examples

User Pilot

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework.

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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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70% Of You Use ChatGPT for Work All The Time

SaaStr

So a lot of AI is real … a bunch of it is OK … and a bunch is still a work in progress. So I wanted to know — how many of us really use ChatGPT for work? And how often? It turns out, 69% of you use ChatGPT either every day or several times a week. And just 8% of you never use ChatGPT at work. Wow. image from here The post 70% Of You Use ChatGPT for Work All The Time appeared first on SaaStr.

ChatGPT 218
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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Resources

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.

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Search Intent and the Organic Funnel — Whiteboard Friday

The Moz Blog

In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.

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From Intercom to Userpilot: How Talana Enhanced Customer Onboarding

User Pilot

Talana is a company offering human resources solutions. It offers 8 products that help companies recruit staff, manage payroll and benefits, improve communications, and build workplace communities. The company realized their current onboarding solutions weren’t adequate, so they decided to give Userpilot a go. We caught up with María Ignacia Videla, Head of Communication and Content at Talana, to discuss how Userpilot helped them overcome their challenges.

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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.

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Dear SaaStr: What Are The 3 Most Important Traits of a SaaS Founder?

SaaStr

Dear SaaStr: What Are The 3 Most Important Traits of a SaaS Founder? I think 3 things matter most: 1. Ability to Ship a Great Sellable Product to Market and get it up to $1-$2m in ARR. However it gets done. Build a team. Code it yourself. Outsource it in part. I don’t really care. There are many paths great teams use to get here. To get to Initial Traction when others quit after they ship a nice product, but with insufficient customers and revenue. 2.

Scale 207
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Does Your Startup Need a Patent Strategy?

Kellblog

Yes. And, by the way, I’m not joking with that answer. I’m not saying you need 17 patents. I’m not saying you need any patents at all — but you probably do. I am saying that despite the frenetic life of running a startup, you need to step back from time to time — maybe once a year or maybe on a cycle before your product releases — take a minute to learn (or remind yourself of) the basics of patents, and then sit down with your technical leaders and your intell

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How To Track the Customer Journey (And Use What You Learn!)

Groove HQ

“Now more than ever we need to talk to each other, to listen to each other and understand how we see the world.” When he said that, Martin Scorsese was talking about the power of cinema as a cultural medium. But the truth behind his words applies just as well to customer support. Let’s say […] The post How To Track the Customer Journey (And Use What You Learn!