FastSpring

AUGUST 8, 2024

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel , Sr. Product Marketing Manager at FastSpring , to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly themat

Product Marketing 128

Product Marketing Marketing SaaS Payments Payment Methods 128

Predictable Revenue

AUGUST 6, 2024

Collin interviews Zach Golden, from Anova Consulting Group, to uncover the value and intricacies of win-loss analysis in sales. The post How to Conduct a Win/Loss Analysis with Zach Golden appeared first on Predictable Revenue.

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Consulting Interviewing Revenue Sales 130

User Pilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success.

Strategy 90

Strategy SaaS Customer Lifetime Value Development 90

SaaStr

AUGUST 7, 2024

So we’ve covered Atlassian a lot on the 5 Interesting Learning series — for good reason. First, it’s a Cloud and SaaS leader we all look up to and know. And also, it’s interesting in that it straddles the line between business and developer markets. So while “B2B2B” has seen a lot of headwinds and challenges the past 24 months, the developer, infrastructure and Cloud side of the world has been stronger overall.

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Cloud Software Review Scaling Retention 229

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

USIO

AUGUST 5, 2024

Boost Payments with Credit Card Merchant Services Opening Insights: In today’s fast-paced business environment, efficiency is key. Credit card merchant services play a crucial role in enhancing payment efficiency, allowing businesses to streamline their operations and focus on growth. With the right services, you can handle transactions seamlessly, reduce costs, and improve customer satisfaction.

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Merchant Services Payment Services Payment Methods Payments 130

Sparktoro

AUGUST 4, 2024

The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI” If you’re in the digital marketing world, it’s probably worth your time to download and read.

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AI Search AI Marketing Data 145

Sales Hacker

AUGUST 6, 2024

Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO. Discussed in this Episode: The key differences between product-led growth (PLG) and product-led sales (PLS).

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Sales Recruiting Scale AI Search Acquisition 91

The Moz Blog

AUGUST 8, 2024

What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry.

Marketing 121

Marketing 121

SaaS Metrics

AUGUST 8, 2024

Discover crucial insights about hosting and domain names that can elevate your online presence—are you ready to unlock the secrets? The post The Non-Technical Guide to Hosting and Domain Names first appeared on SaaS Metrics.

Metrics 52

Metrics SaaS Management 52

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

SaaStr

AUGUST 9, 2024

So there’s a curious thing anyone close in venture capital fundraising and rounds today: Valuations for Hot VC Deals remain far higher than pre-March 2020 … even though growth for the overall public SaaS and Cloud companies has slowed to … all time lows. The latest Bessemer data proves this out in a very helpful chart and summary: Now the BVP Cloud 100 of course represents some of the best of the best in SaaS, from Wiz to Stripe to Figma and more.

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Venture Capital AWS Cloud Scaling 225

Clouded Judgement

AUGUST 9, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Zombies Software companies don't die easily. And neither do Zombies. Today, companies large and small are asking questions like “how should I balance growth vs profitability” or “what metrics will it take to raise my next round.” These are all important questions, but not THE question.

Cloud 202

Cloud Acquisition Scale Metrics 202

Tom Tunguz

AUGUST 8, 2024

In a recent Office Hours, Baris Gultekin, Head of AI at Snowflake & a friend from Google, shared his insights into Snowflake’s approach to AI. It was a great conversation to understand how one of the leading data companies is pushing AI forward. The video for the session is here & the audio is here. There are four major pushes for Snowflake within AI.

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Artificial Intelligence AI Search AI Investment 178

FastSpring

AUGUST 6, 2024

We spoke with FastSpring’s Senior Director of Tax Rachel Harding about why having FastSpring serve as your merchant of record greatly simplifies your relationship to managing indirect global taxes. She recently assisted a European software company that was contacted by African taxing authorities inquiring about an unpaid tax liability. It became complicated quickly, but by partnering with FastSpring as a merchant of record , we were able to simplify it back down for them.

Merchant Services 145

Merchant Services Payment Services Outsourcing Services SaaS Payments 145

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

SaaStr

AUGUST 5, 2024

How do you leverage your customer success team to drive revenue growth? Hook’s Head of Customer, Natasha Evans, took the stage at SaaStr Europa to discuss the three things leaders should focus on to fuel revenue growth. How do you create a predictable, repeatable renewal engine that provides a good jumping-off point for growth? How do you align your teams and resources in the right places and focus on the right customers to drive growth?

Scale 227

Scale Customer Success Scaling Revenue 227

USIO

AUGUST 5, 2024

In the dynamic world of financial technology, digital wallets have emerged as a powerful tool in transaction management. By simplifying transactions, they have significantly altered consumer behavior. This blog post explores the impact of digital wallets on the transaction management landscape and how they are reshaping the way consumers interact with businesses.

Payment Methods 130

Payment Methods Payments Payment Solutions Technical Review 130

Tom Tunguz

AUGUST 4, 2024

What does advertising look like in the world of AI? In a future where generative AI dominates search, the ten blue links & five sponsored ads disappear. What if they were invisible ads? When a user executes a search query within a generative AI search engine, the query, for example, “best carbonated beverage for health-conscious individuals,” is combined with relevant documents typically web pages.

AI Search 176

AI Search Artificial Intelligence Generative AI Advertising 176

The Moz Blog

AUGUST 6, 2024

In this Next Level post, Meghan will show you how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors. Learn how to use the Link Intersect tool to maximize the efficiency of your link prospecting workflow.

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

SaaStr

AUGUST 9, 2024

This 2024 SaaStr Annual Sep 10-12 in SF Bay is ending up with our highest concentration of Product leaders ever. Just some of the epic ones presenting, speaking, and/or doing braindates, workshops and/or mentorship sessions: SVP Product, GitHub VP Design, Ramp CPO, Calendly CPO, Rubrik Head UX, Calendly CPO, Procore CPO, Skyflow VP Product, Dialpad AI Product, Figma SVP Emerging Tech, Cloudflare Head of Product, Loom Head of Pricing, Miro Head of AI, Zoom And that’s just. a subset!

AI 220

AI Cloud Pricing SaaS 220

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams.

Underperforming Technical Team 99

Underperforming Technical Team Technical Review Sales Hiring Scale 99

Buffer Resources

AUGUST 6, 2024

Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.

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Social Media Business Leadership Sales Hiring 99

The Moz Blog

AUGUST 9, 2024

In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.

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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

Payment Solutions

SaaStr

AUGUST 9, 2024

From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. We’re in a platform shift, just as in 1988 with the rise of computing in corporate environments. A case study in the book In the Age of the Smart Machine, The Future of Work and Power discusses work at paper mills in the mid-1980s as that wave of computation came into industrial processes.

Scale 218

Scale Sales Hiring Scaling Startup 218

User Pilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework.

Product Marketing 95

Product Marketing Marketing Software Review Communication 95

Buffer Resources

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.

Social Media 91

Social Media Compensation Technical Review Branding 91

Kellblog

AUGUST 4, 2024

Yes. And, by the way, I’m not joking with that answer. I’m not saying you need 17 patents. I’m not saying you need any patents at all — but you probably do. I am saying that despite the frenetic life of running a startup, you need to step back from time to time — maybe once a year or maybe on a cycle before your product releases — take a minute to learn (or remind yourself of) the basics of patents, and then sit down with your technical leaders and your intell

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Technical Advisors Startup Strategy Technology 81

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

SaaStr

AUGUST 6, 2024

So a lot of AI is real … a bunch of it is OK … and a bunch is still a work in progress. So I wanted to know — how many of us really use ChatGPT for work? And how often? It turns out, 69% of you use ChatGPT either every day or several times a week. And just 8% of you never use ChatGPT at work. Wow. image from here The post 70% Of You Use ChatGPT for Work All The Time appeared first on SaaStr.

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User Pilot

AUGUST 7, 2024

Product mix and product depth are essential concepts for businesses of all kinds. Product mix encompasses all the product lines a company offers. Product depth refers to the variety within each product line. By focusing on the two, companies can create a smart product management strategy and cater to their customers’ needs. This guide will help explore product mix and depth in greater detail, complete with realistic examples and practical tips.

Pricing 93

Pricing Branding Strategy Enterprise 93

Blulogix

AUGUST 9, 2024

By BluLogix Team Tackling Subscription and Recurring Revenue Product Complexity in the Digital Age The digital age has revolutionized how businesses manage their products, introducing both opportunities and challenges. Product complexity arises from diverse product lines, customizable configurations, and the need to maintain consistency across multiple channels.

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Payment Features Subscription Revenue Pricing 64