SaaS Metrics

MAY 19, 2022

Split testing, also known as A/B testing, is among the most efficient strategies for boosting the effectiveness of your numerous SaaS marketing efforts and, finally, your complete SaaS sales funnel. A/B testing can be used to monitor the effectiveness of several separate aspects of the SaaS sales funnel, such as email marketing. Read more. The post 5 Effective Ways to Split Test Your SaaS Sales Funnel first appeared on SaaS Metrics.

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Sales Funnel SaaS Sales Metrics 52

Predictable Revenue

MAY 17, 2022

Harpaul Sambhi joins the Predictable Revenue podcast to discuss the importance of founder-led sales to scaling repeatable revenue for startups. The post The Importance of Founder-Led Sales to Scaling appeared first on Predictable Revenue.

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Scale Scaling Sales Startup 253

SaaStr

MAY 17, 2022

Q: What are the most common mistakes people do while investing? My top mistakes in venture investing at least: Investing when I didn’t 100% believe in the CEO. No matter how interesting the metrics, even the product is, don’t invest if you don’t 100% believe in the CEO. It’s not enough. And if you truly, 100% believe in the CEO — lean in.

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Investment Software Metrics 347

Tom Tunguz

MAY 15, 2022

As the fiscal quarters of many startups draw to a close, board members and management teams are having one of four conversations: The World is Your Oyster, Time to Strategize, Chewing Gravel, or Go Big/Go Profitable. Here’s how these scenarios fall onto a 2x2 matrix. The x-axis is the Zero Cash Date: when the startup runs out of money. The y-axis is sales efficiency: a proxy for product-market fit (PMF).

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Startup Outsourced Development Scale Banking 334

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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

Payment Solutions

The Daily Egg

MAY 20, 2022

Constant Contact and Mailchimp are two of the best-known email marketing solutions on the market today. Overall, Constant Contact has the edge. The post Constant Contact Vs. Mailchimp appeared first on The Daily Egg.

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Marketing 300

SaaStr

MAY 20, 2022

So right now is both great times in SaaS (record growth in revenues) and tougher times in SaaS (markets down 50%). One thing is clear — fundraising is harder right now. And what that means is a number of you that raised a round will need a little more. An extension. A second seed. Or a bridge from your existing investors. Or at least, a significant second check from your lead investors even if you find a new investor to lead the next round.

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Venture Capital Investment Startup SaaS 332

Tom Tunguz

MAY 17, 2022

With all the talk of recession, changing market dynamics, and the importance of efficient growth, many teams will be looking to boost their sales efficiency. How can the company drive more sales with less expense? Let’s start with the formula for sales efficiency. Sales efficiency = New_Bookings x Gross_Margin / Sales_and_Marketing_Cost. Three paths emerge from the equation: Increase bookings : increase pricing without sacrificing sales velocity.

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Sales Startup Acquisition Pricing 267

The Daily Egg

MAY 20, 2022

Both BigCommerce and Shopify are top choices if you’re looking for an ecommerce platform to power your online store. Each platform shines. The post BigCommerce Vs. Shopify appeared first on The Daily Egg.

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Intercom, Inc.

MAY 16, 2022

Design and collaboration go hand-in-hand. When we want to discuss problems, imagine new ideas, and brainstorm solutions, it’s best to bring people together – whether in person or virtually. Collaboration comes in many flavors, from small informal working sessions and group critiques to full-blown workshops. But beware: just bringing people together doesn’t automatically guarantee creative outputs and ideas.

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Technical Review Software Review Consulting Interviewing 245

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

SaaStr

MAY 18, 2022

So we took a look at RingCentral early in this series at $1B in ARR. RingCentral is a very interesting case study in SaaS of starting very SMB, way in the early days of SaaS in 1999, keeping at it … and then tilting upmarket to going much more enterprise post-IPO. Fast forward to today, they are 27% SMB and 63% Mid-Market and Enterprise at $2B in ARR growing 33%.

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SMB Enterprise Scaling Revenue 315

Andreessen Horowitz

MAY 17, 2022

… The post Introducing the 2022 State of Crypto Report appeared first on Andreessen Horowitz.

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The Daily Egg

MAY 19, 2022

If you’re looking for cloud storage services to manage your company’s data in a convenient and affordable way, then you’re likely looking. The post OneDrive Vs. Google Drive appeared first on The Daily Egg.

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Cloud Data Management 272

Intercom, Inc.

MAY 18, 2022

First-party data is the future of online engagement and customer experiences. There’s no two ways about it. In June 2021, Google confirmed that it will no longer track individuals online via cookies. This isn’t surprising given competitors such as Apple’s Safari and Mozilla Firefox are cookieless by default – however there are already debates about how Google will collect and use data thereafter.

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Data Scale Engagement Advertising 217

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

SaaStr

MAY 19, 2022

I remember about 24 months back I asked one of the very best VPs of Sales I know to help me find a VP of Customer Success. This VP of Sales has built legendary teams, and his Directors and Managers have gone on to run many of the top SaaS companies out there. And he said to me, “You know I don’t really know that much about Customer Success.” I didn’t totally get it at the time.

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Customer Success Scale Sales Hiring Sales 299

Unbounce

MAY 17, 2022

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Guess what? There is—I know this because we use it every day at KlientBoost. Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts: Increase in conversion rates by 52% Lower cost per conversion by 33% Increase conversion quality by over 100%.

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Scale AI Search Underperforming Technical Team Sales Hiring 145

The Daily Egg

MAY 20, 2022

WooCommerce and Shopify are two ecommerce giants competing for dominance over the lucrative ecommerce landscape. However, we think Shopify comes out on. The post WooCommerce Vs. Shopify appeared first on The Daily Egg.

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Andreessen Horowitz

MAY 18, 2022

?? New fund alert! ??. (Yes, venture capital funds do drops now!). Today, we are proud to announce GAMES FUND ONE , a16z’s inaugural fund dedicated to building the future of the games industry. Having been investors in this space … The post GAMES FUND ONE: Building the Future of Games appeared first on Andreessen Horowitz.

Venture Capital 143

Venture Capital 143

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

SaaStr

MAY 16, 2022

So much going on in economy right now, from inflation to interest rates. But at end of the day, in Cloud, the question is if CIO and related spend will slow down. So follow AWS, Azure and Google Cloud. If they stumble, we’re in for a rough patch. For now, they are still on fire. — Jason BeKind Lemkin #???????????? (@jasonlk) May 16, 2022. So there’s much angst and even panic with so many SaaS and Cloud public stocks down 50% or more from their peaks.

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Cloud Azure AWS Engineering 298

IT World

MAY 20, 2022

Google teased translation glasses at last week's Google I/O developer conference , holding out the promise that you can one day talk with someone speaking in a foreign language, and see the English translation in your glasses. Company execs demonstrated the glasses in a video ; it showed not only “closed captioning” — real-time text spelling out in the same language what another person is saying — but also translation to and from English and Mandarin or Spanish, enabling people speaking two di

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Development 140

Sparktoro

MAY 15, 2022

TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of 44,058 public Twitter accounts active in the last 90 days. These accounts were randomly selected, by machine, from a set of 130+ million public, active profiles. Our analysis found that 19.

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Social Media Data 136

Andreessen Horowitz

MAY 20, 2022

This is an excerpt from ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success by Melissa Daimler (McGraw Hill, May 2022). Daimler is currently the Chief Learning Officer at Udemy, and she previously was a leader at WeWork, Twitter, and Adobe, as well as running her own boutique advisory and. Read More. The post How to Design (and Redesign) the Practices of Company Culture appeared first on Future.

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Company Culture Strategy Leadership 142

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

SaaStr

MAY 19, 2022

Growing your company to $7 billion is not a quick process. It takes years, sometimes decades, of work for a company to hit the 10-digit mark. Along the way, there are key decisions and behaviors which drive the growth to multi-billion dollars. Jeff Shiner, CEO of 1Password, is the leader in passwords and secret management. Jeff has led the growth of a remote, bootstrapped company over the past 16+ years of building 1Password.

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Development Team Review B2C Compensation Technical Review 296

Intercom, Inc.

MAY 17, 2022

A couple of weeks ago, I spoke about the future of engagement at AdWorld 2022. If you were there, you probably left excited about the evolving world of marketing. If you didn’t make it, we’ve put together a recap so you can catch up on what you missed. Here are the top takeaways. The age of mass media marketing and advertising is over. In 2022, we can no longer separate digital and physical business.

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Engagement Marketing Advertising Retention 129

IT World

MAY 19, 2022

When it was first released in July 2015, Windows 10 was the best operating system to come along from Microsoft in a long time. A shape-shifter that changed its interface depending upon whether you were using a traditional computer or a touch-based one, it undid the damage wrought by Windows 8 , including eliminating the awkward Charms bar and bringing back the long-mourned Start menu.

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Cloud 128

Andreessen Horowitz

MAY 19, 2022

It was the second game of a double-header, and the Washington Nationals had a problem. Not on the field, of course: The soon-to-be World Series champions were performing beautifully. But as they waited out a rain delay, something went awry behind the scenes. A task scheduler deep within the team’s analytics infrastructure stopped running. The. Read More.

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Engineering 131

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Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

Payments

SaaStr

MAY 18, 2022

Q: Dear SaaStr: Does Freemium Always Work? No. Freemium and PLG models don’t always work. And sometimes, they only work partially. For Freemium to work, you need at least 2 things: The ability to get 50,000,000+ users at scal e. Why? Because even with a 2% conversion rate, that only gets you to 100,000 customers. You don’t need to start there, of course.

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SMB Pricing B2B Engineering 287

Kellblog

MAY 20, 2022

I talked to a founder a while back who felt like they’d lost a year or two thanks to some strategic distractions foisted upon them by a well-meaning board of directors. While most startup boards try to follow the Hippocratic Oath of venture capital, some — like well-meaning but overbearing parents — smother their founders and their companies with love.

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Venture Capital Startup Management Strategy 126

IT World

MAY 19, 2022

No matter how many iOS or macOS devices you own, Apple offers just 5GB of free storage to iCloud users – a paltry amount given what rivals offer. But there are ways you can avoid paying for more storage space, or at least limit how much extra you pay. [ Further reading: 40 tips to get the most from your Mac (and macOS 'High Sierra') ]. Here are easy-to-follow tips on how to put some of the biggest iCloud data-consuming features on a diet and save money on iCloud storage.

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Data 122