SaaS Metrics

MAY 19, 2022

Split testing, also known as A/B testing, is among the most efficient strategies for boosting the effectiveness of your numerous SaaS marketing efforts and, finally, your complete SaaS sales funnel. A/B testing can be used to monitor the effectiveness of several separate aspects of the SaaS sales funnel, such as email marketing. Read more. The post 5 Effective Ways to Split Test Your SaaS Sales Funnel first appeared on SaaS Metrics.

Sales Funnel 52

Sales Funnel SaaS Sales Metrics 52

Predictable Revenue

MAY 17, 2022

Harpaul Sambhi joins the Predictable Revenue podcast to discuss the importance of founder-led sales to scaling repeatable revenue for startups. The post The Importance of Founder-Led Sales to Scaling appeared first on Predictable Revenue.

Scale 253

Scale Scaling Sales Startup 253

Tom Tunguz

MAY 15, 2022

As the fiscal quarters of many startups draw to a close, board members and management teams are having one of four conversations: The World is Your Oyster, Time to Strategize, Chewing Gravel, or Go Big/Go Profitable. Here’s how these scenarios fall onto a 2x2 matrix. The x-axis is the Zero Cash Date: when the startup runs out of money. The y-axis is sales efficiency: a proxy for product-market fit (PMF).

Startup 331

Startup Outsourced Development Scale Banking 331

The Daily Egg

MAY 20, 2022

Constant Contact and Mailchimp are two of the best-known email marketing solutions on the market today. Overall, Constant Contact has the edge. The post Constant Contact Vs. Mailchimp appeared first on The Daily Egg.

Marketing 326

Marketing 326

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

SaaStr

MAY 17, 2022

Q: What are the most common mistakes people do while investing? My top mistakes in venture investing at least: Investing when I didn’t 100% believe in the CEO. No matter how interesting the metrics, even the product is, don’t invest if you don’t 100% believe in the CEO. It’s not enough. And if you truly, 100% believe in the CEO — lean in.

Investment 287

Investment Software Metrics 287

Tom Tunguz

MAY 17, 2022

With all the talk of recession, changing market dynamics, and the importance of efficient growth, many teams will be looking to boost their sales efficiency. How can the company drive more sales with less expense? Let’s start with the formula for sales efficiency. Sales efficiency = New_Bookings x Gross_Margin / Sales_and_Marketing_Cost. Three paths emerge from the equation: Increase bookings : increase pricing without sacrificing sales velocity.

Sales 256

Sales Startup Acquisition Pricing 256

The Daily Egg

MAY 20, 2022

Both BigCommerce and Shopify are top choices if you’re looking for an ecommerce platform to power your online store. Each platform shines. The post BigCommerce Vs. Shopify appeared first on The Daily Egg.

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SaaStr

MAY 20, 2022

So right now is both great times in SaaS (record growth in revenues) and tougher times in SaaS (markets down 50%). One thing is clear — fundraising is harder right now. And what that means is a number of you that raised a round will need a little more. An extension. A second seed. Or a bridge from your existing investors. Or at least, a significant second check from your lead investors even if you find a new investor to lead the next round.

Venture Capital 278

Venture Capital Investment Startup SaaS 278

Intercom, Inc.

MAY 16, 2022

Design and collaboration go hand-in-hand. When we want to discuss problems, imagine new ideas, and brainstorm solutions, it’s best to bring people together – whether in person or virtually. Collaboration comes in many flavors, from small informal working sessions and group critiques to full-blown workshops. But beware: just bringing people together doesn’t automatically guarantee creative outputs and ideas.

Technical Review 245

Technical Review Software Review Consulting Interviewing 245

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Unbounce

MAY 17, 2022

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Guess what? There is—I know this because we use it every day at KlientBoost. Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts: Increase in conversion rates by 52% Lower cost per conversion by 33% Increase conversion quality by over 100%.

Scale 145

Scale AI Search Underperforming Technical Team Sales Hiring 145

The Daily Egg

MAY 19, 2022

If you’re looking for cloud storage services to manage your company’s data in a convenient and affordable way, then you’re likely looking. The post OneDrive Vs. Google Drive appeared first on The Daily Egg.

Cloud 296

Cloud Data Management 296

SaaStr

MAY 19, 2022

I remember about 24 months back I asked one of the very best VPs of Sales I know to help me find a VP of Customer Success. This VP of Sales has built legendary teams, and his Directors and Managers have gone on to run many of the top SaaS companies out there. And he said to me, “You know I don’t really know that much about Customer Success.” I didn’t totally get it at the time.

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Customer Success Scale Sales Hiring Sales 274

Intercom, Inc.

MAY 18, 2022

First-party data is the future of online engagement and customer experiences. There’s no two ways about it. In June 2021, Google confirmed that it will no longer track individuals online via cookies. This isn’t surprising given competitors such as Apple’s Safari and Mozilla Firefox are cookieless by default – however there are already debates about how Google will collect and use data thereafter.

Data 217

Data Scale Engagement Advertising 217

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Andreessen Horowitz

MAY 18, 2022

?? New fund alert! ??. (Yes, venture capital funds do drops now!). Today, we are proud to announce GAMES FUND ONE , a16z’s inaugural fund dedicated to building the future of the games industry. Having been investors in this space … The post GAMES FUND ONE: Building the Future of Games appeared first on Andreessen Horowitz.

Venture Capital 143

Venture Capital 143

The Daily Egg

MAY 20, 2022

WooCommerce and Shopify are two ecommerce giants competing for dominance over the lucrative ecommerce landscape. However, we think Shopify comes out on. The post WooCommerce Vs. Shopify appeared first on The Daily Egg.

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SaaStr

MAY 18, 2022

So we took a look at RingCentral early in this series at $1B in ARR. RingCentral is a very interesting case study in SaaS of starting very SMB, way in the early days of SaaS in 1999, keeping at it … and then tilting upmarket to going much more enterprise post-IPO. Fast forward to today, they are 27% SMB and 63% Mid-Market and Enterprise at $2B in ARR growing 33%.

SMB 253

SMB Enterprise Scaling Revenue 253

Intercom, Inc.

MAY 17, 2022

A couple of weeks ago, I spoke about the future of engagement at AdWorld 2022. If you were there, you probably left excited about the evolving world of marketing. If you didn’t make it, we’ve put together a recap so you can catch up on what you missed. Here are the top takeaways. The age of mass media marketing and advertising is over. In 2022, we can no longer separate digital and physical business.

Engagement 129

Engagement Marketing Advertising Retention 129

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Andreessen Horowitz

MAY 20, 2022

This is an excerpt from ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success by Melissa Daimler (McGraw Hill, May 2022). Daimler is currently the Chief Learning Officer at Udemy, and she previously was a leader at WeWork, Twitter, and Adobe, as well as running her own boutique advisory and. Read More. The post How to Design (and Redesign) the Practices of Company Culture appeared first on Future.

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Company Culture Strategy Leadership 142

IT World

MAY 20, 2022

Google teased translation glasses at last week's Google I/O developer conference , holding out the promise that you can one day talk with someone speaking in a foreign language, and see the English translation in your glasses. Company execs demonstrated the glasses in a video ; it showed not only “closed captioning” — real-time text spelling out in the same language what another person is saying — but also translation to and from English and Mandarin or Spanish, enabling people speaking two di

Development 140

Development 140

SaaStr

MAY 16, 2022

So much going on in economy right now, from inflation to interest rates. But at end of the day, in Cloud, the question is if CIO and related spend will slow down. So follow AWS, Azure and Google Cloud. If they stumble, we’re in for a rough patch. For now, they are still on fire. — Jason BeKind Lemkin #???????????? (@jasonlk) May 16, 2022. So there’s much angst and even panic with so many SaaS and Cloud public stocks down 50% or more from their peaks.

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Cloud Azure AWS Engineering 243

Sparktoro

MAY 15, 2022

TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of 44,058 public Twitter accounts active in the last 90 days. These accounts were randomly selected, by machine, from a set of 130+ million public, active profiles. Our analysis found that 19.

Social Media 137

Social Media Data 137

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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

Payment Solutions

Andreessen Horowitz

MAY 19, 2022

It was the second game of a double-header, and the Washington Nationals had a problem. Not on the field, of course: The soon-to-be World Series champions were performing beautifully. But as they waited out a rain delay, something went awry behind the scenes. A task scheduler deep within the team’s analytics infrastructure stopped running. The. Read More.

Engineering 131

Engineering 131

Intercom, Inc.

MAY 19, 2022

For the last couple of years, the pandemic has forced organizations to adapt and make changes in how they grow, provide support, and retain customers around the world. And in doing so, businesses have had to look critically at support as a differentiator and core business value driver. With the 2022 Customer Service Quality Benchmark Report , we wanted to look deeper than individual metrics.

Benchmarks 104

Benchmarks Sales Hiring Scale Strategy 104

SaaStr

MAY 15, 2022

Agreed – a very good option. Starting to see that a lot right now. — Doug Pepper (@dougpepper) May 14, 2022. So there’s a lot of panic from VCs now. The markets, at least for now, for SaaS and Cloud stocks have fallen dramatically from their post-Covid peaks. Many aggressive late stage funds like Tiger and Softbank are, for now at least, sitting on massive losses.

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Pricing Investment Cloud Revenue 233

IT World

MAY 19, 2022

When it was first released in July 2015, Windows 10 was the best operating system to come along from Microsoft in a long time. A shape-shifter that changed its interface depending upon whether you were using a traditional computer or a touch-based one, it undid the damage wrought by Windows 8 , including eliminating the awkward Charms bar and bringing back the long-mourned Start menu.

Cloud 128

Cloud 128

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Kellblog

MAY 20, 2022

I talked to a founder a while back who felt like they’d lost a year or two thanks to some strategic distractions foisted upon them by a well-meaning board of directors. While most startup boards try to follow the Hippocratic Oath of venture capital, some — like well-meaning but overbearing parents — smother their founders and their companies with love.

Venture Capital 125

Venture Capital Startup Management Strategy 125

Andreessen Horowitz

MAY 18, 2022

For new consumer startups targeting young people, one of the most popular marketing strategies is an on-campus student ambassador program. Household names like Tinder, Bumble, and Red Bull leveraged these programs successfully in the early days (and still today) to grow their brands across the country, and today’s generation of startups continue to build on.

Startup 113

Startup Branding Strategy Marketing 113

SaaStr

MAY 19, 2022

Growing your company to $7 billion is not a quick process. It takes years, sometimes decades, of work for a company to hit the 10-digit mark. Along the way, there are key decisions and behaviors which drive the growth to multi-billion dollars. Jeff Shiner, CEO of 1Password, is the leader in passwords and secret management. Jeff has led the growth of a remote, bootstrapped company over the past 16+ years of building 1Password.

Development Team Review 231

Development Team Review B2C Compensation Technical Review 231