Sat.Jun 04, 2022 - Fri.Jun 10, 2022

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The Hardest Part About SaaS Companies, At Each Stage

SaaStr

Dear SaaStr: What’s the Harder Part About SaaS Companies, At Each Stage? The hardest part changes every 12–24 months, and the whole company changes every 30-36 months or so. But a few thoughts on “the hardest part” for the first few stages: From $1-$100k in ARR, the hardest part is often how little revenue you get from each customer. Most SaaS products are inexpensive.

SaaS 351
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SDR is Not a Junior Role Anymore

Predictable Revenue

Think sales development representative is a junior position? Learn why SDRs are so important to outbound sales and the unique skill set required to master this role. The post SDR is Not a Junior Role Anymore appeared first on Predictable Revenue.

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20 SaaS Tools for Small Businesses

SaaS Metrics

Starting a small business is hard work, requiring a lot of knowledge. You need to know the ins and outs of things like marketing, sales, accounting, and human resources. The secret to success lies in the ability to stay organized; this helps you manage your time, be more strategic, and collaborate with. Read more. The post 20 SaaS Tools for Small Businesses first appeared on SaaS Metrics.

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From first touch to qualified lead: How to use live chat for sales

Intercom, Inc.

The promise of live chat for sales teams is being able to connect faster with higher quality leads. But any target-focused sales professional will want to know: how well does live chat actually work? Live chat – especially when it’s part of a modern customer communications platform that helps you make the most of every engagement – is a powerful addition to your sales tech stack.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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5 Interesting Learnings from Zoom at $4.3B in ARR

SaaStr

So few companies have changed as fast, and as quickly, as Zoom did between $1B and $3.5B ARR … which it did in just 1 year (!!) during peak pandemic… and $3.5B and $4B ARR, when Zoom radically changed again. At $3.5B ARR, Zoom was an SMB powerhouse, with Enterprise growing. At $4B, everything’s been flipped around. SMB is now saturated at $4B ARR and not growing, but Enterprise is picking up the slack and growing faster than ever.

SMB 339

More Trending

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The Importance of Data Hygiene in Sales Orgs

Predictable Revenue

Pouyan Salehi joined the Predictable Revenue podcast to discuss the importance of data hygiene in B2B sales and how we can make better use of our data. The post The Importance of Data Hygiene in Sales Orgs appeared first on Predictable Revenue.

Data 147
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Announcing Intercom’s new Inbox: The fastest and most powerful inbox designed for scale

Intercom, Inc.

As more and more business moves online, and customer expectations have risen accordingly, the demands on support teams have soared – it often feels like teams now need superhuman speed just to keep up. Increased volume, higher expectations, and team burnout are just a few of the issues businesses are facing. Ultimately, customer support reps are in need of tools that help them do their jobs more efficiently, effectively, and enjoyably.

Scaling 229
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7 Tips for Your Next Big B2B Brand Campaign from Front SVP, Global Marketing, Jon Borgese

SaaStr

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. Can you imagine? “Honey, check out this new webinar on support workflows! We had 800 attendees.” Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever ne

B2B 306
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Is a 10% Reduction in Staff a Layoff?

Tom Tunguz

Should a 10% reduction in staff be considered a layoff? In one sense, yes, because on a particular day, a collection of employees no longer work at a startup. But a 10% layoff shouldn’t confer messages of a financially strapped business. Consider the average annual employee attrition in a startup ranges between 13% and 25%. A 10% reduction-in-force (RIF) is less than the quantum of employees the business would have expected to lose throughout the year.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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What Successful SaaS Companies Outsource So They Can Scale Faster

FastSpring

Speed wins in SaaS. I sat down with growth expert Frederic Linfjärd , and we talked about the reasons SaaS companies don’t always grow as fast as they could. “It’s called growth, but it comes down to speed in the end,” Fred told me. “How fast can you automate things internally so you can focus all your time on your product, the customer value, and really creating a great experience?”.

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Navigating the Complexities of Hybrid SaaS Billing Models

Sage Intacct

The SaaS industry and its various spin-off sectors have introduced a dizzying number of innovations into the business arena. One of the most important of these is pricing flexibility.

SaaS 145
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The Plaid Journey with Co-Founder and CEO Zach Perret (Pod 561 + Video)

SaaStr

To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: Plaid co-founder and CEO, Zach Perret. This interview with CNBC’s Ari Levy took place in February 2019, shortly after Plaid raised a Series C round at a $2.7B valuation. In 2021, Plaid raised $425 million in Series D funding that boosted the company to decacorn status at a $13.4 billion valuation.

Banking 289
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Intercom’s product principles: Back to the basics

Intercom, Inc.

Over the last 10 years, we’ve worked hard to develop and iterate on our product principles to codify our approach to decision-making, which has allowed us to consistently build great products at scale. They help us make sure everyone is working towards the same goals, that every new hire is aligned with how we do things and is empowered to make decisions from the get-go.

Scale 138
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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The Cloud Killed Infrastructure, Long Live Infrastructure!

Andreessen Horowitz

Verticals clouds are on the rise, as traditional clouds give way to specialization. The infrastructure narrative of the last 15 years has been dominated by the cloud. Its growth has driven a surge of innovation in everything from hardware, to … The post The Cloud Killed Infrastructure, Long Live Infrastructure! appeared first on Andreessen Horowitz.

Cloud 134
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The productivity advantages of Microsoft Azure: vertical focus

IT World

Disclosure: Microsoft is a client of the author. This week Microsoft offered up a presentation on its “ Microsoft Cloud For Sustainability ” effort, which should benefit companies trying to wrap their arms around efforts to reverse climate change and pollution. Companies are looking to do more in this area because customers increasingly favor vendors with a strong focus on ESG (Environmental, Social, and Governance) values.

Azure 126
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20 More of the Top SaaStr Surveys on Hiring, Support, Customer Demos, Turn-Over, and More!

SaaStr

A little while back we did a post on the Top 20 SaaStr surveys, and the results were pretty interested. I wanted to follow up with another 20 of the top surveys and learnings: #21. Most of you segment your NRR by segment. You gotta do this if you have customers of different sizes. Otherwise, you won’t see the different trends. And you won’t be able to set different goals per segment. #22.

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How to Build Your SaaS Billing Model

Sage Intacct

One of the make-or-break factors in the success of any recurring billing company is the way it selects and implements its product billing model. There are several factors that contribute to the importance of SaaS billing.

SaaS 119
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Investing in SCiFi Foods

Andreessen Horowitz

One of the greatest challenges the world faces today is how to sustainably feed our ever-growing global population without compromising the environment or human health. Compounding this challenge are rapidly rising levels of global food insecurity , persistent levels of … The post Investing in SCiFi Foods appeared first on Andreessen Horowitz.

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Using Sales Signals to Create Stickier Deal Cycles

Sales Hacker

We obsess over deal velocity. How quickly can I find deals, close them, and move onto the next one? It infects the rest of our work: BDRs batch and blast outreach to book more meetings. Reps fill out their calendars only half-prepared for the meetings. Managers ask weekly, “When’s this deal coming in?”. This cycle puts pressure on front-line sellers to go out and hustle opportunities into existence.

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The Best $500,000 I Ever Raised — And Why Party Rounds May Not Be the Way to Go in Slightly Tougher Times

SaaStr

I’ve never gone Truly Big in any of my start-ups, not in the Slack or Datadog way let alone the Calendly or Notion way. But, over the years as both a founder and a start-up exec, I have raised over $40m in Venture Capital across 4 successful start-ups. I’ve also pitched over 110 VCs. Yes, 110. IA lot of them have come and gone in that time.

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Taking it to the Next Level with SVB and Piper Sandler Merchant Banking

Infinicept

We’ve come a long way in a short time. In just a few years, the world has changed more than anyone could have imagined. Every business and industry has experienced new challenges in the face of uncertainty, and at the same time many have come into exciting opportunities. Perhaps no one saw the pandemic coming, but at Infinicept, we did see the dawning of the new era of software-led payments.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Tips for Navigating Your Customer Success Career Path

Totango

As we saw in our 2021 State of the Customer Success Industry and Salary Report , the role of Customer Success Manager (CSM) is one of the fastest-growing jobs in the industry. In a recent webinar titled “Navigating Your Customer Success Career Path”, Totango’s Sr. Director of Customer Success Robyn Fernandez spoke with three CS executives, including Swiftly’s Chief Customer Officer Maranda Dziekonski , Egnyte’s Manager of Customer Success Naomi Hawn , and SentinelOne’s Vice President of Customer

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Elon Musk is dead wrong about working from home

IT World

Oh, come on, Elon! Get with the 21st century already. In a recent infamous leaked memo, Elon Musk told his Tesla staff, "Anyone who wishes to do remote work must be in the office for a minimum (and I mean *minimum*) of 40 hours per week or depart Tesla." Musk continued, "This is less than [what] we ask of factory workers." Well, yes, but white-collar workers aren't working on assembly lines, either.

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Top SaaStr Content for the Week: Airtable CMO, Frame.io CEO, Expensify CEO, Box CEO, and More!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Sometimes, A Small “Layoff” Is a Good Idea. High NRR Can Mask a Lot of Problems. The Top 20+ SaaStr Surveys On Freemium, Discounts, Paid Pilots, Raising Prices, And Much More.

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BetterCloud Announces Strategic Growth Investment from Vista Equity Partners, Further Solidifying SaaS Management Leadership

BetterCloud

Today we’re thrilled to announce a significant strategic growth investment from Vista Equity Partners, a leading global investment firm focused exclusively on enterprise software, data, and technology-enabled businesses. This investment marks another exciting milestone on our 10-year BetterCloud journey. We created the SaaS management category years ago and have been the clear leader in the space ever since.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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What We Learned on the Sales Hacker Roadshow (2022)

Sales Hacker

If you joined the Sales Hacker community in the last four years, this might be news to you: Sales Hacker was originally known mostly for its incredible in-person events. But (and it’s painful to admit this) until this spring, we hadn’t hosted a physical event in nearly four years! We’ve been focused on other things. To name a few: Publishing even more new content you love (we know you love it because our site traffic has tripled).

Sales 104
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Salesforce announces NFT Cloud platform amid crypto concerns

IT World

Salesforce announced Wednesday that it has rolled out a closed pilot program for a new service called NFT Cloud, allowing users to mint and manage NFTs for brand engagement and marketing purposes, even as the wider crypto market continues to spiral. NFTs, or non-fungible tokens, are best understood as a method of fingerprinting a particular piece of art, code or almost anything else stored digitally, using the same fundamental blockchain technology as cryptocurrency to create a unique copy of th

Cloud 104
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How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen (Pod 562 + Video)

SaaStr

When people think of marketing, they often think of revenue growth or sales alignment. However, marketing can also play a role in fundraising. Noreen Allen, the CMO at Bandwidth, shares how you can create the perfect strategy and messaging to help boost your SaaS company, whether you’re in Series A or approaching your IPO. Connect Your Business to a Growing Market.

Marketing 259