Sat.Jul 09, 2022 - Fri.Jul 15, 2022

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The 10x Rule: What Raising $1 of Venture Capital Really Means

SaaStr

I originally wrote this post way, way back in the first year of SaaStr and have updated it every 2 years or so, because it’s an important thing to think about as a founder. Especially now in 2022, when venture capital again is scarcer, and more expensive, and far harder to close than it was during the go-go times for SaaS of 2021 and late 2020.

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Why SDRs Should Be Part of Your Marketing Team Instead of Your Sales Team

Predictable Revenue

Marc Gassó joins the Predictable Revenue podcast to discuss why SDRs should be part of your marketing team instead of outbound sales. The post Why SDRs Should Be Part of Your Marketing Team Instead of Your Sales Team appeared first on Predictable Revenue.

Sales 147
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What is B2B sales?

Predictable Revenue

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

B2B 264
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Deliberately Underselling as Sales Strategy

Tom Tunguz

Let me tell you a tale of two software sales processes. Take 1: An ambitious account executive engages a sales prospect and hustles to sell the customer a mega contract that consumes nearly the entirety of a budget. Big commission check, high fives, president’s club, feeling fine. Nine months into the contract, the customer realizes they have over-provisioned.

Strategy 356
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Most Likely, It’s Not The Market. It’s You.

SaaStr

So Hunter Walk of Homebrew aptly summarized what I’ve been trying to say less eloquently for about 2-3 months. For 90% of startups, if you’re struggling right now … sure blame the market. But it’s not that, if your market is huge. It’s You. “Note: I don’t want to hear seed companies complain about ‘the market.’ You literally just showed me a deck that said your TAM was 10,000 customers” @hunterwalk [link]. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonl

Marketing 357

More Trending

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Building a resilient system: Our journey to observability at Intercom

Intercom, Inc.

At Intercom we focus on customer experience above all – our service’s availability and performance is our top priority. That requires a strong culture of observability across our teams and systems. As a result, we invest a lot in the reliability of our application. But unpredictable failures are inevitable, and when they happen it’s humans that fix them.

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A Masterclass in Sales Development from Lars Nilsson at Snowflake

Tom Tunguz

Yesterday, Office Hours welcomed Lars Nilsson, VP Sales Development from Snowflake to talk about his learnings across 5 companies he helped take public. Throughout the hour, Lars provided insightful perspectives on how to build sales organizations. These the five most memorable takeaways for me. In early-stage companies, founders sell for the first three to four quarters.

Scale 321
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Every Year You Should Double Your “TTAM”. Your True TAM.

SaaStr

Every year, you should double your TTAM. Your True TAM. (Not the TAM in the deck you made for the VCs). Otherwise, growth stalls. — Jason BeKind Lemkin #???????????? (@jasonlk) July 10, 2022. So generally, as an investor, you don’t want to worry too much about TAM — Total Addressable Market. At least, not after a certain point. If a SaaS company can double or even triple at $1m ARR, it’s on to something good.

SMB 331
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How To Transfer a Website to Shopify

The Daily Egg

Shopify is one of the best ecommerce platforms on the market today. Moving your site to Shopify might sound intimidating. But it’s. The post How To Transfer a Website to Shopify appeared first on The Daily Egg.

Marketing 328
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Why Tim Cook is concerned about coding skills

IT World

Apple CEO Tim Cook has given his backing to a major effort to convince state governors, government, and educators to make computer science classes available to every student in every school. But it’s not just philanthropy in play. We just can’t get the staff. Demand and supply. In theory, when demand increases, supply emerges to meet it. Except it doesn’t always work out that way and as the world gets more digitized , the need for coders is growing faster than the world can keep up.

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The Missing Letter from the English Alphabet

Tom Tunguz

Before the Second World War, King George journaled the end of Neville Chamberlain’s term as prime minister: “I accepted his resignation, & told him how grossly unfairly I thought he had been treated, & that I was terribly sorry that all this controversy had happened. … I sent for Winston & asked him to form a Government. This he accepted & told me he had not thought this was the reason for my having sent for him.”.

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SaaStr is Turning 10! How a Blog Turned into A Global SaaS Community for 250,000+

SaaStr

SaaStr is turning 10! What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. Our goal is (and remains) to help everyone get from $0 to $100m+ ARR with less stress and more success. We do that with a combination of industry-leading content and community connections.

Scale 312
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The Complete Guide to Shopify Email Marketing

The Daily Egg

Shopify is best known for its industry-leading ecommerce platform. But the software provider also has a built-in email marketing service for Shopify. The post The Complete Guide to Shopify Email Marketing appeared first on The Daily Egg.

Marketing 314
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Four Ways to Manage SaaS Sales, VAT, and GST Taxes

FastSpring

When you sell around the world, there are more opportunities for growth. But there’s also more complexity. One big complication is sales tax, GST, and VAT: consumption taxes you’re expected to charge your customer and remit on their behalf. So what are your options when it comes to tax collection and compliance? In a one-hour webinar, we covered the four main ways that SaaS companies handle global sales taxes.

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Break Into Your Dream Account: The Golden Retriever Mindset

Sales Hacker

There’s those few aspirational companies that we deeply want to work with. Their logo on our site would show everyone that we’re #1 at what we do. Their signature on our paper would be a talking point for the rest of our sales career. The commission from the deal wouldn’t hurt either. So what do we do when they say they’re not interested in speaking with us?

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5 Interesting Learnings from Model N at $200,000,000 in ARR

SaaStr

So more of our 5 Interesting Learnings series has been on the iconic SaaS companies we all know. From how Asana got to its first $250m in ARR , to how Slack got to $1B ARR , to how Zoom got to $3.5B ARR , and more. But there are a bunch of quieter SaaS and B2B public companies under the radar. Some are under the radar because they are niche. Others are under the radar because they are just slower growing and smaller.

Cloud 312
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Best Planner Apps

The Daily Egg

Planner apps can help you stay organized and find a balance between work and life commitments through a unified platform. After reviewing. The post Best Planner Apps appeared first on The Daily Egg.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Hola, bonjour, olá – say hello to new multilingual support in Intercom

Intercom, Inc.

Our mission is to make internet business personal – as we often say, the internet has vastly expanded the addressable market for businesses today. No longer are we restricted to customers in our region or country, but can feasibly cater to customers all over the globe. But one of the most significant barriers to growing business at internet scale is language – while English has become the common lingua franca of the internet, it’s crucial to reach people in their own language to the greate

Scaling 118
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Word for Microsoft 365 cheat sheet

IT World

Word has always been the workhorse app of the Microsoft Office suite. Nearly everyone who uses Office ends up using Word at some point, whether it be for writing memos, typing up agendas, creating reports, crafting business correspondence or any of a thousand other uses. Microsoft sells Office under two models: Individuals and businesses can pay for the software license up front and own it forever (what the company calls the “perpetual” version of the suite), or they can purchase a Microsoft 365

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Dear SaaStr: What Separates a Good Startup Founder From a Great One?

SaaStr

Q: Dear SaaStr: What Separates a Good Startup Founder From a Great One? Two factors IMHO / experience: (1) recruiting, and (2) the ability to push on. Being great at Recruiting. Recruiting is incredibly hard. Most of us eventually sort of give up, and settle on key hires, or just keep doing a specific role ourselves. And there is always a hotter, better funded start-up than yours.

Startup 312
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Best Calendar Apps

The Daily Egg

Calendar apps can help you maintain organization and consistency in a busy schedule. After reviewing dozens of calendar apps on the market, The post Best Calendar Apps appeared first on The Daily Egg.

Marketing 303
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Best practices for securing your Intercom workspace

Intercom, Inc.

When running an online business, you have to be very aware of the wide variety of threats you face, where your vulnerabilities lie, and how to protect yourself from those risks. Essentially, this is your “threat model”. What assets do you have and who wants them? If you’re online, so is your data and your customers’ data, which must be protected. Going further than that, your customers have to trust you with that data.

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Use Outreach? Here’s How to Build Your Prospect Journey Map

Sales Hacker

A prospect’s buying experience is critical for their likelihood of buying, using, and evangelizing your products or services. When working with customers to build the foundation of their prospecting strategy , I often recommend starting at a high level to see how each workflow is interconnected. One of the best methods to do this is by creating a prospect journey map.

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Dear SaaStr: What’s The #1 Biggest Fear For Most Founders?

SaaStr

Dear SaaStr: What’s The #1 Biggest Fear For Most Founders? In the earliest days, your #1 fear is business failure, going under. Not building something anyone will buy. Running out of money. This fear, though, is highly actionable. You scramble, you hustle, you find a way … or you don’t, and blink out of existence. Another start-up that came and went.

Branding 305
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GoDaddy Alternatives

The Daily Egg

Whether you’re looking to buy or sell a domain, a domain broker can help you negotiate a win-win deal. We believe GoDaddy’s. The post GoDaddy Alternatives appeared first on The Daily Egg.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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What is omnichannel support?

Intercom, Inc.

Omnichannel support is a customer service approach that offers customers seamless support across multiple distinct channels. . Omnichannel support is intentionally integrated, retaining important customer data and ensuring a consistent customer experience across various channels and touchpoints. . “Omnichannel support treats customer service touchpoints across different channels as one continuous experience” For instance, if a customer calls a customer service line by phone, omnichan

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Mastering Founder-Sales: 10 Lessons from 150+ Early-Stage Start-Ups

Sales Hacker

Let’s start with a definition. What is “founder-sales?” . Founder-sales happens when the founder is the one responsible for selling his/her products to prospects, and heading the GTM motion for the company. . Why is founder-sales important? By default, founders are always selling: Selling to investors on why they should provide them with capital. . Selling their journey to the press. .

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. Episode 573 of the podcast is an excerpt from the recording, and you can find the full transcript below. Jason Lemkin: Hey everybody. We did a good AMA on this scaling at SaaStr Europa in Barcelona, a couple weeks back. It was packed. So anyone has any questions where I could possibly be helpful on the journey from one to a hundred, please ask any questions. prasanth_p (@prasanth_p): Yes, Jason.

Scale 298