SaaStr
FEBRUARY 19, 2022
#1. Eventually, most of us go upmarket. SurveyMonkey was relatively slow to go enterprise, which suited it well for a long time. But since it started to march into bigger deals more recently, growth >re-accelerated< … from 17% at IPO to 20% today pic.twitter.com/pZKC8xMCGt. — Jason BeKind Lemkin (@jasonlk) January 10, 2021. When you’re starting off in SaaS, it’s very tempting to target small businesses.
Predictable Revenue
FEBRUARY 23, 2022
Christina del Villar joins the Predictable Revenue podcast to discuss how a go-to-market strategy can help you boost outbound sales and hit your revenue target. The post Go-To-Market Strategies to Reach Revenue Targets appeared first on Predictable Revenue.
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Totango
FEBRUARY 23, 2022
Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. Then, we’ll walk you through a step-by-step process for creating your map, including how to incorporate technology to make your map bring about the successful results you and your customers wan
Tom Tunguz
FEBRUARY 22, 2022
Will year-end Series A and B valuations top or trail those of January? This question sits atop most founders' lips and boardroom agendas. The broad market sentiment is they will be lower. Public-market software valuations have withered more than 60% from their highs. Alarm about interest rates, QE ending, and geopolitical risk have swirled around public technology companies, kinking the valuation curve.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
SaaStr
FEBRUARY 25, 2022
Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing? Unlike many positions, I say 0 if possible. In fact, one of the 10 most unforced errors I see founders make is hire someone too junior to get marketing going. If you are say $500k in ARR, you can’t hire a CMO that needs a team of 15-20 around her/him. You just don’t have the capital or infrastructure.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Unbounce
FEBRUARY 25, 2022
Facebook has more than 2.9 billion users worldwide , giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are flexible and beginner-friendly , which make them an excellent choice for folks new to the world of Facebook ads.
Tom Tunguz
FEBRUARY 24, 2022
Microservices has become the default architecture for many companies. By breaking down large codebases into smaller pieces, microservices empower engineers to ship code faster. Continuous integration, the process of constantly folding new code into production (live on the website or service), further accelerates the software velocity. There’s a cost to this speed: coordination.
SaaStr
FEBRUARY 22, 2022
Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. Maybe in some ways more so, in that you can generally hire a great VP of Marketing earlier. More on that here: We’ve talked about getting the hire right especially on one axis — making sure they’ve done Demand Gen.
Intercom, Inc.
FEBRUARY 22, 2022
??At Intercom, we think deeply about how to deliver the safest, most secure experience possible for our customers and their customers. . As a SaaS business, Intercom is a data processor: our customers entrust us with their data, which we store and process on their behalf. From the beginning, we’ve considered customer data to be one of Intercom’s most critical assets and focused our efforts on protecting it by building strong internal security foundations for our product and infrastructure. .
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
IT World
FEBRUARY 22, 2022
I hated the Coinbase Super Bowl ad immediately. The last thing I want is for yet more people to be conned into buying into a Bitcoin pyramid scheme. I also thought, as I saw that colorful QR code bouncing around the screen like a screensaver from the 1990s, that this was going to blow up in the company’s face. I was right. Surojit Chatterjee, Coinbase’s chief product officer, said Coinbase had more than 20 million hits on its landing page in a minute.
Unbounce
FEBRUARY 24, 2022
It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product.
SaaStr
FEBRUARY 22, 2022
As you scale up a business, you’ll see an increase in demand for product, followed by an inevitable increase in sales. As a result, you’ll have to hire more people, reform your processes, and tailor your systems to accommodate the new demand—all without breaking anything. . But how should you proceed when it comes to scaling your sales team? Ryan Azus, the Chief Revenue Officer (CRO) of Zoom, shares with Bryan Elsesser, SaaStr VP of Sales, how he scaled their remote sales team to adapt to the gr
Andreessen Horowitz
FEBRUARY 23, 2022
Today, we’re excited to announce our search for the next host of the a16z Podcast. The new host will take ownership of one of the most successful tech podcasts of the last decade and lead the franchise into its next act, as the flagship show of the a16z podcast network. Since 2014, the a16z Podcast. Read More. The post The Future of the a16z Podcast appeared first on Future.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
IT World
FEBRUARY 23, 2022
Few things bring me as much geeky pleasure as uncovering clever new ways to save time with text input on Android. And for my money, no keyboard comes close to the level of consistency, quality, and caliber of features as Google's own Gboard Android keyboard. Well, my fellow efficiency-obsessed earthling, have I got just the tasty treat to share you with you today.
Frontegg
FEBRUARY 22, 2022
Swimm, a cutting-edge continuous documentation solution provider, is helping engineering teams work in harmony and focus on innovation. With more and more SaaS companies adopting this technology on a global scale, Swimm has also announced an impressive 27.6M Series A funding round. We had the privilege of interviewing the CEO, Oren Toledano. Let’s get started.
SaaStr
FEBRUARY 19, 2022
Q: Should an early- stage B2B startup meet every customer face-to-face to receive feedback? Now that we’re back to in-person meetings, it’s in some ways a different world. We’ve gotten used to closing bigger and bigger deals over Zoom. Prospects and customers aren’t really expecting face-to-face meetings anymore, even for the biggest deals. And yet … now we’re all seeing deals close faster, win rates go up, and customers buy more, when we actually meet them again in person.
Unbounce
FEBRUARY 23, 2022
When you’re looking for a product to buy, what’s the first thing you do? You Google it. And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
IT World
FEBRUARY 22, 2022
Dear Microsoft — we need to talk. Recently, you pushed out a new preview version of Windows 11 and snuck in a major change that many of us in IT aren’t happy about. You first made this change in Windows 11 Home, where you required users to install the operating system with an Internet connection and set up the system with a Microsoft account. (At the time, many thought requiring a Microsoft account for Home users was a good idea.
Andreessen Horowitz
FEBRUARY 22, 2022
In 2010, global ecommerce sales were $572 billion. In 2020, it was $4.2 trillion , and it’s expected to grow by $11 trillion between 2021 and 2025 – accelerated by the pandemic, which drove many businesses online even in … The post Investing in Alloy Automation appeared first on Andreessen Horowitz.
SaaStr
FEBRUARY 20, 2022
Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your Sales Efficiency Will Probably Plummet Toward $10m ARR. Plan For It. 30+ SaaS CEOs Share The Signs Their First VP of Sales … Just Wasn’t Going to Work Out. 5 Interesting Learnings from CS Disco at $120,000,000 in ARR.
Agile Payments
FEBRUARY 23, 2022
Why is Competitor Analysis Crucial to Drive Business Growth? In the fast-paced era of automation and technological advancement, staying ahead in the business space is challenging. Especially when the market arena is noisy and full of intense competition, getting insights on your competitors becomes crucial for your business growth.
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
IT World
FEBRUARY 25, 2022
Getting around Android sure ain't what it used to be. Google's made some serious changes to the Android navigation experience over the past few years, going from the old-style three-button setup to a somewhat clunky early gesture model in Android 9, then a whole other new gesture system in Android 10, and finally some slightly refined versions of that same gesture model with Android 11 , Android 12 , and beyond.
Totango
FEBRUARY 25, 2022
Have you seen what Totango is working on? We wrapped up 2021 with a few game changing innovations and are excited to get on the road again with another exciting year of new features. . In 2022, we’re upping our game on customer engagement, creating more team collaboration experiences, connecting Totango to more of the tools you use everyday, and supporting your organizational changes and evolution.
SaaStr
FEBRUARY 24, 2022
I’ve recently had several different conversations with founders looking to hire “PLG experts”. One wanted to hire “Mr/Ms PLG” to make their product more viral. Another wanted a “VP of PLG” to complement their marketing efforts. PLG, or Product-Led Growth, can mean, so many things. Everyone would prefer a product where 50% or more of the leads come from the product itself.
ChurnZero
FEBRUARY 21, 2022
Customers are more than just a source of revenue and profits for your company. They’re also full of insights and knowledge that can help take your business and your products to the next level. But how do you tap into this well of information, and how can you use it to your benefit? That’s where a customer advisory board (CAB) can come into play. Cultivating a strong customer advisory board and implementing marketing strategies, like product-led growth , can send you well on your way to reaching
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
IT World
FEBRUARY 25, 2022
Mod your system with these easy-to-install utilities for Windows 10 and 11 to make your machine faster and easier to use. Many of the programs I’ve rounded up here have been around through several generations of Windows. They remain popular — amid all of Windows’ changes — because they offer features that aren’t included with the OS, do something better than the built-in tools, or optimize performance.
Frontegg
FEBRUARY 24, 2022
Authentication is the process of determining if the person or entity accessing a computing system really is who they claim to be. Authentication systems make a binary decision. They allow or deny access based on credentials or other proof provided by those requesting access. Authentication typically works together with authorization systems, which determine what type or level of access a user should have.
SaaStr
FEBRUARY 20, 2022
Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. But I hadn’t taken a fresh look at SaaStr’s own SEO performance until recently. What did I learn? SEO is not only still the #1 source of SaaStr readers, new AND old, but it’s still growing.
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