Tom Tunguz
DECEMBER 2, 2018
Customers will pay you to build your SaaS product. It’s one of the great advantages of a SaaS model. Annual prepay contracts - wherein customers pay for a year’s cost on day - is a free loan from customers. And every startup can benefit from this advance. There’s only one requirement: you must be able to sell your product while you’re building it.
Intercom, Inc.
DECEMBER 5, 2018
Here at Intercom, our mission is to make internet business personal. But in order for an internet business to be personal, it must also be possible for everyone to access. More than one billion people worldwide live with a disability – that’s more than 15% of the global population. Without assistive technologies like screen readers, the web is inaccessible or hard for them to use.
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Practical Advice on SaaS marketing
DECEMBER 1, 2018
If you’re selling or marketing a software-as-a-service (SaaS) solution, you’ve probably seen something like this before: You’re talking with a prospective customer that’s struggling with a broken, outdated system, something they’ve been using for a long time to handle some vital task. The prospect knows it’s a poor system and they know it’s hurting their organization.
Neil Patel
DECEMBER 4, 2018
What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Tom Tunguz
DECEMBER 3, 2018
I’ve wondered what it’s like to work at Apple. I’ve read books and articles about Steve Jobs and the turbulence the company experienced. Ken Kocienda co-wrote the Safari browser and developed the first iPhone keyboard. His book, Creative Selection, is the first book that provides a view of the day to day environment at Apple. It’s full of wisdom. These are my learnings from the book.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Unbounce
DECEMBER 3, 2018
Back in October, we were the first to claim that 2019 will be the year of page speed. We’ve got our eyes on the market and lemme tell you: Google is sending serious signals that it’s crunch time to deal with your slow pages. Faster pages are a strategic marketing priority. And sure enough, Google has made yet another change to uphold that prediction.
CloudKettle
DECEMBER 3, 2018
Marketers are living in a golden age of marketing. No longer do marketers have to rely. The post Three Things To Consider Before Your Next MarTech Purchase appeared first on CloudKettle.
Sales Hacker
DECEMBER 7, 2018
Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion. Sales leaders serve as the generals and field commanders.
Intercom, Inc.
DECEMBER 4, 2018
At Intercom we think a lot about what it means to deliver a differentiated customer experience. We know companies are using our suite of products across the entire lifecycle to engage website visitors, onboard new users, upsell trial users and support existing customers. The challenge comes in providing a personalized and consistent experience to everyone at scale.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
FastSpring
DECEMBER 7, 2018
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! Q: What is your role at FastSpring? A: I’m a Business Development Representative Manager. My role is training, managing, and coaching a team of pre-sale specialists to build meaningful partnerships with awesome businesses!
Groove HQ
DECEMBER 6, 2018
When it comes to support, it’s worth hiring the best. Here’s how to write a customer service job description that will help you do it… Editor’s note: This post has been updated for accuracy and freshness. The original version first appeared on the Groove blog on November 11th, 2014 Imagine that there’s a website where […]. The post How to Write a Customer Service Job Description That Attracts Top Talent appeared first on Groove Blog.
Sales Hacker
DECEMBER 3, 2018
This week on the Sales Hacker podcast , we interview Meghan Gill , VP of Sales Operations at MongoDB. . Meghan has been at Mongo almost 9 years and was the first non-technical hire at the company, helping them scale past an IPO in 2017 and transitioning from an early career in Marketing into Sales Operations. . If you missed episode 35, check it out here: PODCAST 35: How Goal Setting Can Change Your Career with Dannie Herzberg, Sales Director, Slack.
CloudKettle
DECEMBER 5, 2018
What is Churn? Rapid growth for SaaS businesses is important, not just to scale, but also. The post The 5 Steps for a Successful SaaS B2B Renewal appeared first on CloudKettle.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
FastSpring
DECEMBER 5, 2018
With the rise of ecommerce, there are now more products sold online than ever before, with two of the most popular categories sold being physical and digital products. Physical goods appear to be an easy win for retail chains or consumer electronics companies, however, complexities like shipping & returns, inventory management, packaging, manufacturing costs, and so on need to be accounted for in order to facilitate the sale of these physical products.
BetterCloud
DECEMBER 4, 2018
This is the third and final part of our blog series on achieving effective SaaS management using a Zero Trust security model. If you haven’t read them already, check out parts one and two here. In my earlier posts on this topic, I discussed how the Zero Trust security model addresses many of the emerging security challenges caused by SaaS. But let’s get tactical now.
Sales Hacker
DECEMBER 3, 2018
The post 7-Step Framework for Crafting a Bullet-Proof Sales Strategy in 2019 appeared first on Sales Hacker.
The SaaS Garage
DECEMBER 7, 2018
Contentful Announces $33.5 Million in Series D Funding to Deliver Content Infrastructure for the Modern Technology Stack December 5, 2018 SAN FRANCISCO & BERLIN–( BUSINESS WIRE )– Contentful , the leading content infrastructure for digital teams, today announced $33.5 million in Series D equity funding. Led by Sapphire Ventures , with participation from OMERS Ventures , Salesforce Ventures , and existing backers including General Catalyst, Benchmark, Balderton Capital and Hercul
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FastSpring
DECEMBER 4, 2018
It’s inevitable. Instead of sugar plums, visions of fourth-quarter goals are dancing in your head every December. You can have a hot chocolate in your hand, White Christmas on your TV and still think about how you can sneak in a few more sales before the new year. As revenue owners, we know it can be difficult to turn off strategy and just enjoy the holidays.
ChurnZero
DECEMBER 7, 2018
The following is a guest blog post by Jakub Slámka, CMO at Nicereply. . Something that may seem trivial to you may be a serious friction point for your customers. The worst thing is they probably won’t let you know. When’s the last time you tried a new service or a product? How was the setup experience? Was it simple and easy, or frustrating and hard?
Sales Hacker
DECEMBER 5, 2018
The post The Number One Secret Sales Leaders Overlook to Close Deals Faster appeared first on Sales Hacker.
CloseSaaS
DECEMBER 7, 2018
The left navigation is present on every page you look at in Close. It provides the main way to move through the product. It also hasn’t been touched since about 2013! It was time to show it some love.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
FastSpring
DECEMBER 7, 2018
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! Q: What is your role at FastSpring? A: I’m a Business Development Representative Manager. My role is training, managing, and coaching a team of pre-sale specialists to build meaningful partnerships with awesome businesses!
Chart Mogul
DECEMBER 5, 2018
In this week's lesson, we're tackling the tricky process of converting bookings into revenue — also known as revenue recognition. Repeat after me: cash is not revenue! There are a set of rules and guidelines focused around how businesses calculate and recognize revenue, and if you report earnings to investors or other business stakeholders, they’ll want to see this.
Sales Hacker
DECEMBER 6, 2018
Unless you were living under a rock, sales leaders everywhere woke up this week to the news that Forrester would acquire SiriusDecisions for $245MM in cash. Forrester will help bring SiriusDecisions’ data and consulting tools to new verticals while SiriusDecisions will, in turn, add $100MM in revenue in 2019 and double Forrester’s potential market in strategy from $20B to $40B by opening up B2B industries.
CloseSaaS
DECEMBER 5, 2018
Here's the recording of today's webinar about how to craft high-converting sales email sequences with our own, Steli Efti.
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BetterCloud
DECEMBER 5, 2018
In 2017, Gartner included BetterCloud in their first-ever “Market Guide for Cloud Office Management Tools” report. They recognized the need for a new market category to address the growing challenges faced by IT operations teams when managing cloud office applications like Microsoft Office 365 and Google G Suite. Last week Gartner published the 2018 edition, now renamed “Market Guide for SaaS Management Platforms” (SMPs). .
SaaSOptics
DECEMBER 5, 2018
SaaSOptics , the only subscription management platform designed for emerging and growing B2B SaaS and subscription-based businesses, announced today a new partner program for outsourced financial operations advisory firms, technology consultancies, venture capital and private equity firms. The new program enables SaaSOptics' partners to quickly and effectively address the growing subscription management and analytics needs of their B2B SaaS clients and portfolio companies.
CustomerSuccessBox
DECEMBER 4, 2018
In the SaaS world, the customer-acquisition-cost (CAC) is high and the initial payment is peanuts compared to the lifetime value (LTV) of the customer. According to studies , the LTV value should be at least 3 times the CAC in order for your company to grow and be sustainable. That means the customer needs to renew their contract more than once. Without a high customer retention rate, a SaaS company will shut down, no matter how great the other metrics are.
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