Tom Tunguz
OCTOBER 27, 2018
Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). IBM will spend 31% of their current market cap for Red Hat and pay a 70% premium to Red Hat’s closing price on Friday.
Intercom, Inc.
OCTOBER 29, 2018
People sometimes shudder at the thought of working to a deadline. They can be seen as stressful, constraining and often arbitrary. It can feel like delivery dates are chosen on a whim and imposed randomly. When working to a deadline, however, you should never feel that the number of hours worked between now and then is all you can vary to effect the outcome.
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Practical Advice on SaaS marketing
NOVEMBER 1, 2018
Partnerships can be a good thing for software-as-a-service (SaaS) companies. They can deliver more value to customers, without requiring lots more work from your internal development team. For marketers, a partner could provide credibility, broaden exposure, find leads, and even win deals. That’s if they’re done well. Too often though, partnerships don’t deliver as promised.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Sales Hacker
OCTOBER 30, 2018
Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Unbounce
OCTOBER 31, 2018
B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. Not to mention B2B can involve so many more decision makers you may need to appeal to. Showcasing the value of something like software at scale can be trickier than explaining how your cutting-edge hoverboard might benefit just one person.
CloudKettle
OCTOBER 29, 2018
This blog post was born out of an off-hand tweet written by our President and Founder. The post Why Excel is a Startup’s Worst Enemy appeared first on CloudKettle.
Intercom, Inc.
OCTOBER 31, 2018
We believe that conversational bot technology will be transformative for the businesses that embrace it today. Bots have the power to improve the customer experience at every stage of the lifecycle, from acquisition right through to retention. Earlier this year, we announced the release of Custom Bots , allowing you to create completely customizable chatbots to automate all sorts of user journeys on your website in minutes.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Upscope
OCTOBER 30, 2018
This is a guest post by UpLead who use Intercom extensively. UpLead is a B2B contact database for gathering sales leads. If you don’t engage your users, they won’t stay Imagine you're out with friends and you stop by a hip new restaurant. You step inside and immediately notice the artwork, decorations and colourful furniture. There’s nothing not to like about this place, but it’s silent.
Sales Hacker
NOVEMBER 1, 2018
Sales is an extraordinarily difficult job. It requires a level of mental toughness that many cannot even fathom. Because it such a challenging role, salespeople deserve the best sales resources and tools to help them succeed. Yet, they don’t get them. In fact, today’s sales resources are sorely lacking. Consider the centerpiece of any sales resource kit: the sales playbook.
FastSpring
OCTOBER 30, 2018
Getting your digital business ready for the holidays is a lot like getting you and your home ready for the holidays. Think about it; you probably started thinking about holiday shopping lists and cards back in September or October, and you’ll start putting up decorations at the end of November and into December. That lines up nicely with when you need to start planning, prepping, and executing your holiday campaigns.
Intercom, Inc.
NOVEMBER 2, 2018
Mobile formats such as stories have exploded in popularity in recent years, but they raise some interesting design questions – how are they changing the mechanics of mobile interaction? Will they usurp or coexist with the traditional newsfeed? What role do ubiquitous cameras have in shaping how we communicate with these formats? Let’s tease out some of the design issues raised by this phenomenon. ???
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Teamgate
OCTOBER 30, 2018
In the chilling 1978 movie Halloween , Sheriff Leigh Brackett remarks to the teenage babysitter Laurie Strode, “It’s Halloween, everyone’s entitled to one good scare”. Cue the knife-wielding madman. Unlike that classic chiller, the one thing that shouldn’t send shivers up the spines of CEOs and Sales Directors – at Halloween, or any other time – is choosing the right sales CRM software in order to streamline and commercialize the sales process.
Sales Hacker
OCTOBER 31, 2018
Summary: You may have heard of persona-based emails , but are you using the technique for all it’s worth? Make sure you know your audience members and send them the type of content that will keep them coming back. At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest.
FastSpring
OCTOBER 31, 2018
When you think of the word “scary,” what usually comes to mind? Bats? Ghosts? Frankenstein’s monster? For many people, the first thought usually isn’t of their online store. But what you and many others may quickly realize is that setting up your digital business and accepting online payments is often a lot spookier than expected. From the jumble of technical jargon surrounding online payment processing to the complexities of navigating global taxes, selling digital products or software on
ChurnZero
NOVEMBER 2, 2018
Breaking Down the Ultimate Question – NPS (Net Promoter Score). First, let’s start with the very basics- what is a Net Promoter Score ? Net Promoter Score was first developed by Fred Reichheld, Bain & Company and Satmetrix in 2003. Since then it has been used heavily by companies, both large and small, to assess customer satisfaction and has become an important metric for growth-driven technology businesses.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
TriTuns
NOVEMBER 1, 2018
If you are like many customer success managers, you are probably extremely focused on the question, “Will our customers be successful with OUR software”. You and your team probably ask yourselves what you, as a customer success professional, need to do to ensure the customer is successful using your product. But there is a more important, more fundamental question you need to ask first.
Sales Hacker
NOVEMBER 1, 2018
The post What B2B Buyers Really Want You to Know appeared first on Sales Hacker.
Outseta
OCTOBER 31, 2018
By Geoff Roberts 9 min read If you’ve been hanging out anywhere near B2B marketing circles the past few years, you couldn’t possibly have missed it - live chat, modern messaging apps, conversational marketing - call it what you will. It’s a space that’s on fire in 2018. Fueled by companies like Intercom and Drift, the live chat battleground has become the new darling of the marketing technology world with countless start-ups and established companies from Hubspot to Zendesk jumping into the ring
TrackStreet
NOVEMBER 1, 2018
Negative customer reviews can cost your company sales, undermine your relationships with key retail partners, and ultimately harm your brand. The research on this is clear: Online shoppers look at customer reviews often and take them seriously. According to 2017 research cited in the media publication The Drum , 60% of consumers read online reviews at least once a week, and 93% say customer reviews affect their purchasing decisions.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
TriTuns
NOVEMBER 1, 2018
If you are like many customer success managers, you are probably extremely focused on the question, “Will our customers be successful with OUR software”. You and your team probably ask yourselves what you, as a customer success professional, need to do to ensure the customer is successful using your product. But there is a more important, more fundamental question you need to ask first.
Sales Hacker
OCTOBER 29, 2018
This week on the Sales Hacker podcast , we are delighted to speak with world-famous author and teacher, Annie Duke. . Annie is a former World Series of Poker winner and has written an incredible book detailing how thinking in bets can improve outcomes. In this episode, we take those concepts and apply them to sales. If you missed episode 30, check it out here: PODCAST 30: How High Performing Sales Teams Scale past $50 Million ARR w/ Matt Millen.
CustomerSuccessBox
NOVEMBER 1, 2018
The secret of successful managing is to keep the five guys who hate you away from the four guys who haven’t made up their minds. —?Casey Stengel. What is Customer Success? Is it maximization of value to the customer right from onboarding to the stage where the customer becomes a product champion? Or is it the delivery of the desired outcome? Come to think of it every customer gets onboard a platform with the goal of meeting certain desired outcomes.
BetterCloud
OCTOBER 30, 2018
What keeps you up at night? Whether it’s ghost stories, creepy podcasts , or the long-awaited sequel to Halloween , this $9 billion holiday has something to keep everyone double-checking the closet before bed, hoping not to see Slender Man or a 61-year old Michael Myers. For IT and security professionals, spooky season can feel like a year-round experience.
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Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
Chart Mogul
OCTOBER 30, 2018
We’re thrilled to share that Shopify merchants can now analyze their revenues in ChartMogul. New: Analyze Non-Subscription Revenue in ChartMogul. Shopify is the leading omni-channel commerce platform and is used by merchants all over the world. For years, many of our customers have asked for a way to analyze their non-subscription Shopify revenue data alongside their subscription billing data.
Sales Hacker
NOVEMBER 1, 2018
The post How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team appeared first on Sales Hacker.
Zuora
OCTOBER 29, 2018
In this webinar with IT and Product leaders from Zillow, moderated by IDG, we take on the age-old debate about whether to build vs buy a subscription billing solution. Topics covered include leading your IT systems strategy, building a flexible stack, the "magic mix" for dev resources, and more. The post The Great Subscription Billing Solutions Debate: Build vs Buy appeared first on Zuora.
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