Sat.Jan 22, 2022 - Fri.Jan 28, 2022

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

This SaaStr Classic post didn’t much of an update, but we added a few things to it. Take a read if you are still running finance yourself, or just have an part-time outsourced resource. — Jason, ed. In the old days, we didn’t have to worry about finance too much. Companies grew more slowly, there was nothing for a CFO to really do for years, and you could sort of outsource everything and just keep an eye on the bank statement.

Finance 328
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How to Lead a Strategic Board Discussion

Kellblog

Have you ever been to a board meeting where 60 minutes were allocated on the agenda for discussion of a strategic topic? What happened in that session? You probably started late because board meetings are hard to keep on time. Some exec, maybe the CEO, probably presented a “few slides” to “tee up” the discussion. “A few” turned out to be 23.

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Invoice Financing for SaaS Companies: What Is It & How Does It Work?

Baremetrics

It is no secret that in order to grow a SaaS company, business leaders need to consider cash flow. A poor cash flow means limited capital for creating growth opportunities. It can also threaten a small business's ability to keep up with everyday operations. Invoice financing is an excellent option for SaaS companies looking for a fast and easy way to earn a short-term type of funding.

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Expect Your VP Product to Sign Up for a Lead Quota

Tom Tunguz

Pocus and First Round Capital published the 2021 Product-Led Sales (PLS) report earlier this week. Product-Led Growth (PLG) and PLS are important advances in SaaS growth that have existed for a while , but are coming to the fore more recently because startups who master PLG/PLS enjoy terrifically capital efficient growth because technology supplies leads rather than human effort.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Dear SaaStr: What are Some Rookie Mistakes Founders Make During VC Meetings?

SaaStr

Q: Dear SaaStr: What are Some Rookie Mistakes Founders Make During VC Meetings? We did a version of this post answer / post pre-Covid, and most of it still held in the new world of post-Covid VC investing. But not all. The velocity, the pace, and the strategy has changed. And it matters so much less where you are based. But still, founders make the same mistakes again and again.

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Learn how technology enhances your video editing workflow

Trint

Videos are a way for businesses to connect with their audience, empathize with them, and show they understand their struggles. When executed correctly, they are a powerful tool in every marketing strategy. But videos are not always easy to get right; they can get long-winded, caught in jargon and lack a strong story that captivates the viewer. Here are some pointers on optimizing your video editing workflow, saving you time and helping make more impactful videos.

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Dremio - A Foundational Component of the Modern Data Stack

Tom Tunguz

In 2015, Dremio started in our offices. Today, the company announced its Series E at $2 billion valuation. The business has cemented itself as a foundational component of the Modern Data Stack. About seven years ago, Dremio’s founder Tomer envisioned a product that would enable customers to manage data and compute separately. Today, we call this idea the data lakehouse and a query engine.

Data 262
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Full-Funnel Product-Led Growth with Jenn Steele, VPM and Grace Tyson, VPS at Reprise

SaaStr

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. We’ve experienced this first hand at Reprise , and if you enjoy learning from the mistakes of others, then you’re in for a treat. . Want more? Enter your email below for the latest SaaStr updates. Before Product-Led Growth. Our target market is US-based enterprise sales, marketing teams, and companies with software.

Scale 282
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Why Nailing the Niche for Outbound Sales Differs From Inbound

Predictable Revenue

Defining your niche is crucial for inbound and outbound sales, but the process is often misunderstood. Learn how nailing your niche can help close more deals. The post Why Nailing the Niche for Outbound Sales Differs From Inbound appeared first on Predictable Revenue.

Sales 259
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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4 ways to accelerate sales using the Intercom integration with HubSpot

Intercom, Inc.

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. Learn how to better understand, nurture, and convert leads with the Intercom integration with HubSpot. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Integrations like the Intercom integration with HubSpot empower these teams to use data from live chat and messaging, smart workflows, and business intellig

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Customer Story: Center For Investigative Reporting

Trint

The Center for Investigative Reporting (CIR) was founded in 1977 as America's first nonprofit investigative journalism organization. CIR engages and empowers the public through investigative journalism and groundbreaking storytelling that sparks action, saves lives and protects democracy. Alongside their written reporting, CIR produces the national radio show and podcast "Reveal," and they have an award-winning TV and documentary department.

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Q1 is Your Last Chance to Get the Hires Done You Need for 2022

SaaStr

Q1 is really your last chance to get the hires done you really need for 2022. Even then, you’re still late. But it will be OK if you get ‘em done by March. Add 60-90 days for onboarding and scale-up, they’re at 100% strength by Q3. Best case. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) January 27, 2022. This is a pretty basic post, but one so many busy CEOs and founders just miss: It’s already almost too late to make the hires you need for 2022!

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3 Reasons to Raise Your SaaS Prices

FastSpring

“Acquisition, conversion, and churn often require major cross-functional efforts to improve. Pricing typically requires replacing a small number with a bigger one.” -Patrick McKenzie. This might be one of the greatest quotes on the internet. If you’re not familiar with Patrick’s essays on SaaS (start here ), they are a great summary of what really matters and match my own experience with growth-stage software companies from enterprise to start-ups.

Pricing 119
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How do we feel about being called ‘women in tech’?

Intercom, Inc.

Here’s the thing about Women in Tech. For a movement that was created to address the lack of female representation in the industry, it can also play into many shallow debates, preconceived ideas, and harmful expectations. From being the token woman who always gets invited to redeem all-male panels to snide comments about how “she’s just a diversity hire,” the term “women in tech” can sometimes feel more like a burden than a blessing.

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This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How

Unbounce

“Cookie-cutter” is one of the last things you’d wanna hear when it comes to describing your marketing. “Marked by lack of originality or distinction.” “Exactly like others.” “Not enough attention is paid to individual differences.” In a marketing world where thousands of similar businesses are vying for the same customers, this type of marketing simply won’t cut it.

Marketing 139
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Dear SaaStr: Do VCs Prefer Startups With No Competiton, Or Those Disrupting Competitive Spaces?

SaaStr

Q: Do venture capitalists choose companies that have no competition or ones that are trying to disrupt a competitive market? I think most VCs do both. We did an analysis of SaaS startups that had IPO’d and about 70% were new versions of something new, and 30% were truly new categories: So VCs like to do both. The reality is, entering an existing market especially in B2B is often faster and easier, despite the competition.

Startup 231
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SaaS Billing Best Practices: 10+ Subscription Strategies for SaaS and Software Companies

FastSpring

Small tweaks to your SaaS billing practices can make a huge impact on the customer experience. For example, Jon Torres — a digital marketing consultant specializing in SaaS commerce — noticed that, for some of his clients, refund requests spiked around renewal time. “It turned out that many refund requests happened because the company had failed to inform customers about their upcoming billing cycle,” Jon told us.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How to Excel in Tech Without Learning to Code

Andreessen Horowitz

Software is becoming a bigger and bigger part of our lives, but do we actually understand how it works? We might be the tech savants in our families, and know our way around a smartphone or laptop. But that’s just the surface; the reality is that most of us don’t actually understand how most of. Read More. The post How to Excel in Tech Without Learning to Code appeared first on Future.

Software 135
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One year on, developers still love Apple Silicon Macs

IT World

Apple posted record Q1 FY22 revenues yesterday, with growth everywhere — and big claims about the Mac. Apple developers from Adobe to Omni agree: Apple Silicon Macs have become the computer of choice to get work done. Apple Silicon has set Mac sales records. I won’t recap Apple’s financial news because you can read the press release , check out the fiscal call transcript and study the post-event analysis that's already begun.

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Top Post & Vids of the Week: CRO Box, CMO Calendly, COO Asana, CCO Figma, and More!

SaaStr

Top Blog Posts This Week: Meritech: The Average SaaS Company IPO’s at $225m in ARR. And is No Longer in the Bay Area. Dear SaaStr: How Much Does The VC On My Board Make If We Sell for 1 Billion? You’ll Lose Customers. It Hurts. But Don’t Let Them Become Angry Ex-Customers. 8 Things That Change When Your Company is Acquired. The 2 Things To Look For — At a Minimum — In Any First VP of Sales.

Scale 228
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Sales Stack 2022: The Tools

yoursales

Sales Stack 2022 Sales Tools for Professional B2B Sales SALES STACK 2022: Sales Tools for. Professional Sales SALES STACK. 2021: Sales Tools. for. Professional. Sales W hich challenges would you like sales technology to solve for your sales team? That's the main question we'll be seeking to answer starting 2022. At the moment you've come to the master list of all sales technology, covering a range of categories and most of the known players in the sales technology industry.

Scale 111
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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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M&A, Before and After: What Founders Need to Know

Andreessen Horowitz

Welcome to the a16z podcast. Today we’re talking about the mindsets and frameworks founders should know about when navigating the mergers and acquisitions or M&A process, both before and after – including how to think about the pricing dynamics, factors that go into the decision-making process, and what to expect from the integration once the. Read More.

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MRR Should Really be Called ‘MRRR’ Due to GAAP Accounting Rules

SaaSOptics

This post was originally published on July 27, 2018. Most people in the SaaS world know MRR stands for “monthly recurring revenue.” What many do not know is that despite having the word “revenue” in it, MRR is not actually revenue. MRR could be more accurately described as “MRRR” or monthly recurring revenue representation.

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The 5 Things Successful Entrepreneurs Know

SaaStr

Q: What thoughts do truly successful entrepreneurs have? What successful entrepreneurs know: It will work. Maybe we’ll fail, maybe we won’t be the ultimate winners or the ones that bring it to market. But the idea? It will work. We can recruit the team. It takes an amazing team to build anything and we know how to recruit the team, especially the few amazing folks we need in the beginning to get it off the ground.

Marketing 218
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7 Video Marketing Growth Metrics You Should Measure

Inturact

Video content has been the backbone of today's Internet viral marketing. It's been at the forefront in engaging the audience and creating a lasting connection between your brand and its target market.

Metrics 105
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Dropbox, Microsoft OneDrive send out warnings to macOS users

IT World

Two of the world’s most widely used online storage services, Dropbox , and Microsoft OneDrive, are warning Mac users of a looming problem in a coming macoS Monterey update. You’ll need to download files to use them for a while. They warn that some users may have problems when attempting to open files stored in either service using another Mac application.

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Investing in Prologue

Andreessen Horowitz

It’s never been a more exciting time to be a founder. Software continues to eat the world. Web3 is the next big leap for computing. As the world recovers from a pandemic, the way we work and live has changed, … The post Investing in Prologue appeared first on Andreessen Horowitz.

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Dear SaaStr: Should I Move Our Fiscal Year From Dec 31 to Jan 31? Will It Help The Team?

SaaStr

Q: Dear SaaStr: Should I Move Our Fiscal Year From Dec 31 to Jan 31? Will It Help The Team? There’s a natural evolution as you scale a SaaS company. In the beginning, every day can almost seem life and death. Every single deal feels critical. Sales cycles seem so long, and you can barely even see a quarter ahead, let alone a year. Peter Gassner, CEO of $35B market cap Veeva and I had this discussion at a SaaStr Annual, where in the early days he could only plan about a quarter ahead, ma

Scale 215