Intercom, Inc.

JULY 2, 2018

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

Advertising 199

Advertising Branding Technology Product Marketing 199

Practical Advice on SaaS marketing

JULY 1, 2018

I’m a long-time fan of inbound marketing, even before it got that nifty label. Why not attract prospective customers that are actively looking for a solution? That’s got to be easier than hunting for them one at a time, or indiscriminately broadcasting your message to the whole planet. The idea makes perfect sense, except when one key piece is missing: prospects that are actively looking.

Advertising 113

Advertising Education SaaS Marketing 113

Sales Hacker

JULY 3, 2018

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. So our team tried to fill the gap to help you build or enhance your own sales stack.

Scale 72

Scale Outsourcing Services Sales Recruiting Outsourced Development 72

Chart Mogul

JULY 6, 2018

Octoboard’s new ChartMogul integration lets users access their revenue, sales and marketing metrics all in one place. Many of our customers like to see their ChartMogul numbers alongside other business data. That’s why we make sure to collaborate with partners and customers on syncing key metrics with other systems, like Geckoboard, Visible and Numerics.

Metrics 53

Metrics Customer Lifetime Value PayPal Social Media 53

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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

Payment Solutions

Intercom, Inc.

JULY 6, 2018

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

Management 197

Management Sales Forecasting Software 197

Sales Hacker

JULY 3, 2018

The post Win More Competitive Deals with These 5 Selling Strategies appeared first on Sales Hacker.

Strategy 66

Strategy Sales 66

CloseSaaS

JULY 2, 2018

Everyone loves to complain about how competitive their market is. But I hate to break it to you, it’s not just you. Technology has made it easier than ever to create game-changing products and every single industry is only going to get more competitive.

B2B 52

B2B Marketing Startup Technology 52

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.

Marketing 191

Marketing Sales Hiring Sales Recruiting Innovation 191

Adhere Creative

JULY 5, 2018

W ouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency?

Marketing 49

Marketing 49

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

Sales Hacker

JULY 2, 2018

Below are six examples of sales discovery questions you should ask your prospects for an accelerated sales process. In sales, it’s normal to spend hours rehearsing for an upcoming demo and fine-tuning the deck. But when it comes to the discovery call , many of us assume we can wing it. It’s strange because the discovery call is how we uncover critical information early in the sales cycle.

Sales 62

Sales Revenue B2B Pricing 62

Inturact

JULY 1, 2018

It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting. I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. A successful compost pile is a carefully constructed layered mass of dry, brown matter – dead leaves, dry lawn clippings, straw – and green waste (fruit and vegetable waste from your kitchen).

Content Marketing 43

Content Marketing Marketing SaaS Construction 43

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. We continue to repeat that mantra to ourselves today, and we say it to anyone who’ll listen. We thump our chests when we say that. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it.

Marketing 165

Marketing Sales Hiring Sales Recruiting Innovation 165

SaaSOptics

JULY 3, 2018

MRR is the most popular method of normalizing recurring revenues for subscription analytics. Normalized revenue provides a clearer picture of performance, especially when reported in categories relative to prior periods.

Payment Features 40

Payment Features Subscription Revenue Metrics 40

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Sales Hacker

JULY 3, 2018

On episode 14 of the Sales Hacker podcast, we speak with Brad Svrluga , Founding Partner at Primary Venture Partners about the top seed funding tips for startups. If you missed episode 13, check it out here: Using the Science of Perfect Timing to Improve Sales Outcomes. What You’ll Learn. The current state of the investment market in New York. How to build an executive team that works well with investors.

Interviewing 42

Interviewing Sales Acquisition B2B 42

wepay

JULY 5, 2018

Hiring for SaaS companies is difficult. Hiring is often cited by leaders of platform and ISV companies as one of the single biggest challenges they face. Many believe that it is an ongoing challenge and one that they need to stay on top of throughout the growth of their organization. But even if you are in ‘always be hiring’ mode, you’ll need more focus at startup, at times of rapid growth and when hiring specifically for customer growth.

Customer Success 40

Customer Success SaaS Payments Scale SaaS 40

Intercom, Inc.

JULY 6, 2018

If you’ve ever looked at your diary, notebook, sticky notes and email inbox in the middle of a busy sales period and thought, “This isn’t working,” you’re not alone. For years, I used to try to organize my thoughts and ideas without structure, missing sales opportunities and forecasts as a result. Then, I found the answer – the concept of a sales pipeline.

Management 138

Management Sales Forecasting Software 138

Claudiu Murariu

JULY 3, 2018

Without any further ado, a highly engaged user is defined as someone who regularly receives value from your product. There are 2 main elements to this definition that are worth exploring: the value users find in your product, and the frequency with which they use it A. The value refers to the actions performed by the users (inside or outside the app) which deliver what you promised them.

Engagement 40

Engagement Artificial Intelligence Machine Learning SaaS 40

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Outseta

JULY 2, 2018

By Geoff Roberts 5 min read It’s been a couple of months since our last Outseta Company update , so we figured we’d hit you with one before you’re all lounging by the lake/beach/pool for the 4th of July. Here’s what we’ve been up to since April. Product Update New Navigation UI and Global Search Since James Lavine joined our team, he’s been focusing on improvements to our user interface.

Payments 40

Payments Payment Methods Payment Services SaaS Payments 40

The Marketing & Growth Hacking Publication

JULY 1, 2018

Looking leads to reading and remembering, right? Continue reading on Marketing And Growth Hacking ».

Growth Hacking 40

Growth Hacking Marketing Advertising 40

Intercom, Inc.

JULY 2, 2018

Technology firms have a long and storied history with commercials. Just reading that sentence you’re probably already thinking about half-time Super Bowl commercials. Or annoying YouTube pre-rolls that leave you puzzled as to what the company actually does. In fact there’s a whole genre of tech company videos that are so clichéd – fast edits, shiny happy people, repeated lines of script, emotional cues and images of bakers (think about it) – it’s become easy to poke fun at them.

Advertising 136

Advertising Branding Technology Product Marketing 136

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Specifically at the very first slide in the pitch deck. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. The easiest way to do that? Tell a compelling story.

Sales Hiring 171

Sales Hiring Technical Review Development Team Review Scale 171

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Specifically at the very first slide in the pitch deck. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. The easiest way to do that? Tell a compelling story.

Sales Hiring 163

Sales Hiring Technical Review Development Team Review Scale 163