SaaStr
JULY 2, 2019
Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Want to see more content like this? Join us at SaaStr Annual 2020. Kevin Egan, VP of North American Sales @ Slack. Dannie Herzberg, Head of Mid-Market Sales @ Slack. FULL TRANSCRIPT BELOW.
Incredo
JULY 1, 2019
Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close!
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Unbounce
JULY 2, 2019
The Software as a Service (SaaS) industry is growing at a rapid rate. According to Statista , this year its value is predicted to reach around $124.53 billion worldwide. While growth is excellent news, it also means that your competition is getting stronger. SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition.
The Daily Egg
JULY 2, 2019
The smallest design changes can sometimes have the biggest impact on your conversion rates. And sometimes the most popular fads will actually backfire horrendously on your site (I’m looking at you, infinite scroll). The only way to know for sure is to A/B test those changes to see what resonates with your website visitors and […] The post Best Practices and Pro Tips for Using An A/B Testing Tool appeared first on The Daily Egg.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SaaStr
JULY 4, 2019
After the 1000+ attendee, 1-day S aaStrScale.com in SF on Aug 29, we’ll be gearing up full-time for the 2020 SaaStr Annual. 2019 was our best Annual yet, and we loved the changes to the format (venue, mentorship, stages, AMAs), so 2020 will be a series of big and small additions, and refinements. And we’re shooting for 20,000 attendees in 2020!
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Predictable Revenue
JULY 1, 2019
Take that extra period of time, get on the phone, learn your market, and get those critical metrics in time, your efficiency will go through the roof. When we hit product market fit, we went from 0 – $40K monthly recurring revenue in just two months. We nailed what our customer needed. The post The key to getting your first 10 customers isn’t sales – it’s product appeared first on Predictable Revenue.
Practical Advice on SaaS marketing
JULY 2, 2019
One of my clients told me a story that they’d just closed a large new deal with a prospect that’s been in their pipeline for a long time – as in 2 years’ long time. And that’s not some crazy outlier. They’re working other opportunities that have been in there for well over a year. This is not how it’s supposed to go In the ideal world, prospects step through a simple, straight-line process: - enter the pipeline as a lead - convert from a lead to a qualified opportunity - convert the opportunity
SaaStr
JULY 4, 2019
Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace. Want to see more content like this? Join us at SaaStr Annual 2020.
Intercom, Inc.
JULY 4, 2019
Deciding what your engineers should do next can be a lot like climbing a ladder. On the lowest rung is a problem to be solved. At the top is an impact on the business, a change in the bottom line. But the rungs in between can often be quite flimsy. Instead of trying to jump straight from the theoretical business impact to a directive for your R&D teams, it’s essential to stop for a moment and consider: “What is the desired outcome?
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical
Predictable Revenue
JULY 4, 2019
Throughout their discussion, Collin and Justin tackle a philosophical, nuanced, and undeniably important aspect of sales: inspiring your team to be themselves and excel at their jobs. The post How to unlock the growth potential in your account executives with Lessonly’s Justin Clifford appeared first on Predictable Revenue.
Neil Patel
JULY 2, 2019
When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. But which reports do you look at on a regular basis? I bet you look at two main reports….
SaaStr
JULY 5, 2019
Everyone’s journey is a bit different. Clearly, some folks are skilled enough to start right there, e.g. the Stripe founders, Bill Gates, etc. For me, it took a while to build up the experiences and confidence to get there: First, I worked with enough startups and CEOs to “get it”. I had a chance as a startup lawyer working in “Silicon Valley” to work with 20+ startups.
Intercom, Inc.
JULY 3, 2019
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Sales Hacker
JULY 1, 2019
The Executive Suite is considered one of the most challenging (and important) groups in an organization to sell to. It can be tough to get their attention, and once you do, giving a sales presentation to this experienced audience can also be tough. So how do you make sure your sales presentation is what stands out amid their sea of competing priorities?
Entrepreneur - SaaS
JULY 1, 2019
Are you looking to start a SaaS business? Run through this checklist before you do.
SaaStr
JULY 5, 2019
So we’re into 2H’19 (where did the time go?), and hopefully 1H was a good one for you! We now produce so much content on SaaStr, we thought we’d share the Top 20 Posts of 2019, so far. The stuff that resonated with our community the most. #1. The Ultimate Guide to Scaling, Sales & Raising Capital (i.e., a PDF of Our Top 100 Answers on Quora).
Intercom, Inc.
JULY 2, 2019
Operating a sales organization at any scale involves a lot of tedious, repetitive work. Without sales automation, this work can become a black hole for your sales reps’ time. In their “State of Sales” report, Salesforce found that in an average week, sales reps spend 64% of their time on “non-selling” tasks – everything from entering lead data to manually prioritizing opportunities.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Chart Mogul
JULY 2, 2019
Content marketing is becoming harder. What has worked so far, might not be as effective anymore. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Editor’s note: This is a guest post by Sujan Patel. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience.
Sales Hacker
JULY 2, 2019
When you think B2B sales, do you find you suddenly needing a nap? Does it bore you silly? I know it does me! That doesn’t bode well for the future of sales! I mean, think about it. The sales process today is about as exciting as standing in line at the post office: Pick up the phone. Say your pitch. Have your objections prepared. Convince the potential customer they need your service or product.
SaaStr
JUNE 29, 2019
We’re doing a new, very cool, all-day, 1-day event in San Francisco on August 29th just on The Playbook. The Playbook: To Recruiting Your Sales Team, with Brex CSO Sam Blong. To Scaling High-Performing Teams, with Gusto COO Lexi Reese. To Growth Hacking at Scale, with ex-Drift and Segment VP Growth Guillaume Cabane. To Defining the Journey from Prospect to Champion with Kathy Lord, SVP Sales at Intacct.
InsightSquared
JULY 1, 2019
Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Marketers crave access to revenue-level insights so they can make better business decisions.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Nimble - Sales
JULY 1, 2019
If you’re thinking about getting certified as a woman-owned business, the Women’s Business Enterprise National Council (WBENC) is the largest certifier in the United States. There are other certification programs too, particularly at the state level. Getting certified is not a quick process, but it brings numerous benefits you could enjoy. “The only way to […].
Sales Hacker
JULY 2, 2019
Getting an accurate sales forecast is almost as important as hitting the revenue target itself. But with so many different sales forecasting methods, how do you know which will give you the most accurate view? According to CSO Insights, 60% of forecasted deals do not actually close. Unsurprisingly, the data also shows that 25% of sales managers are unhappy with their forecast accuracy.
SaaStr
JULY 4, 2019
I think the “advantages” of pushing annual billing over monthly are mostly an illusion. With some potentially large significant downsides. At first blush, annual billing seems better: Churn is lower , since the earliest a customer can churn in month 13, by definition; and. Can help cashflow a bit ; getting all the cash up front can help with cashflow, no doubt; and.
Incredo
JULY 1, 2019
Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close! . Let’s assume your SaaS pricing page is the final food you want to prepare and you have to use the right ingredients in the right way. Design, pricing strategy, the order of pricing plans and other elements are your ingredients.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
FastSpring
JULY 3, 2019
The way shoppers purchase software has evolved over the years. Obtaining the latest version of a product no longer requires a trip to your local computer store. Nowadays, users can comfortably sit back in their chairs and wait for their software to update over the internet. As instant gratification becomes the norm, we can’t help but feel the effects in every single part of our lives—including in how we discover and purchase our favorite products online.
Andreessen Horowitz
JULY 2, 2019
For startups seeking to build a sustainable and enduring business, we’ve covered a lot of the strategic financing milestones along the way — from mindsets for startup fundraising to when and how to build a finance function with a CFO …
SaaStr
JULY 2, 2019
If someone wants to be paid to help you fundraise, pass. VCs will smell it and it will be a negative. But … I think if: someone respected by VCs connects you to a top investor that funds you … because they believe in you, especially if (x) they give you your lead investor, and. they use and spend their social capital to help you (which has a significant cost), then I would give them a stock option grant equal to being a “senior advisor”.
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