Sat.Jun 29, 2019 - Fri.Jul 05, 2019

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From Freemium to Enterprise with Slack (Video + Transcript)

SaaStr

Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Want to see more content like this? Join us at SaaStr Annual 2020. Kevin Egan, VP of North American Sales @ Slack. Dannie Herzberg, Head of Mid-Market Sales @ Slack. FULL TRANSCRIPT BELOW.

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How to Optimize Your SaaS Pricing Page? (Best Practices + Examples)

Incredo

Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close!

Pricing 265
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Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

The Software as a Service (SaaS) industry is growing at a rapid rate. According to Statista , this year its value is predicted to reach around $124.53 billion worldwide. While growth is excellent news, it also means that your competition is getting stronger. SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition.

Scale 111
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Best Practices and Pro Tips for Using An A/B Testing Tool

The Daily Egg

The smallest design changes can sometimes have the biggest impact on your conversion rates. And sometimes the most popular fads will actually backfire horrendously on your site (I’m looking at you, infinite scroll). The only way to know for sure is to A/B test those changes to see what resonates with your website visitors and […] The post Best Practices and Pro Tips for Using An A/B Testing Tool appeared first on The Daily Egg.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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10 Awesome New Offerings for Sponsors at 2020 SaaStr Annual!

SaaStr

After the 1000+ attendee, 1-day S aaStrScale.com in SF on Aug 29, we’ll be gearing up full-time for the 2020 SaaStr Annual. 2019 was our best Annual yet, and we loved the changes to the format (venue, mentorship, stages, AMAs), so 2020 will be a series of big and small additions, and refinements. And we’re shooting for 20,000 attendees in 2020!

Scale 249

More Trending

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The key to getting your first 10 customers isn’t sales – it’s product

Predictable Revenue

Take that extra period of time, get on the phone, learn your market, and get those critical metrics in time, your efficiency will go through the roof. When we hit product market fit, we went from 0 – $40K monthly recurring revenue in just two months. We nailed what our customer needed. The post The key to getting your first 10 customers isn’t sales – it’s product appeared first on Predictable Revenue.

Sales 216
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Are you giving up on your prospects too soon?

Practical Advice on SaaS marketing

One of my clients told me a story that they’d just closed a large new deal with a prospect that’s been in their pipeline for a long time – as in 2 years’ long time. And that’s not some crazy outlier. They’re working other opportunities that have been in there for well over a year. This is not how it’s supposed to go In the ideal world, prospects step through a simple, straight-line process: - enter the pipeline as a lead - convert from a lead to a qualified opportunity - convert the opportunity

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Building a $100M ARR Sales Team the Second Time Around with WP Engine (Video + Transcript)

SaaStr

Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace. Want to see more content like this? Join us at SaaStr Annual 2020.

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Josh Seiden on why product teams should focus on outcomes over output

Intercom, Inc.

Deciding what your engineers should do next can be a lot like climbing a ladder. On the lowest rung is a problem to be solved. At the top is an impact on the business, a change in the bottom line. But the rungs in between can often be quite flimsy. Instead of trying to jump straight from the theoretical business impact to a directive for your R&D teams, it’s essential to stop for a moment and consider: “What is the desired outcome?

Scale 212
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How to unlock the growth potential in your account executives with Lessonly’s Justin Clifford

Predictable Revenue

Throughout their discussion, Collin and Justin tackle a philosophical, nuanced, and undeniably important aspect of sales: inspiring your team to be themselves and excel at their jobs. The post How to unlock the growth potential in your account executives with Lessonly’s Justin Clifford appeared first on Predictable Revenue.

Revenue 124
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7 Google Analytics Reports That Show How Your Blog is Really Performing

Neil Patel

When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. But which reports do you look at on a regular basis? I bet you look at two main reports….

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What were 5 distinct milestones that you encountered on the road to becoming a CEO?

SaaStr

Everyone’s journey is a bit different. Clearly, some folks are skilled enough to start right there, e.g. the Stripe founders, Bill Gates, etc. For me, it took a while to build up the experiences and confidence to get there: First, I worked with enough startups and CEOs to “get it”. I had a chance as a startup lawyer working in “Silicon Valley” to work with 20+ startups.

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Shortcuts to superpowers: What an emerging design pattern tells us about disruption

Intercom, Inc.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How to Give a Sales Presentation to Executives: 10 Essential Tips

Sales Hacker

The Executive Suite is considered one of the most challenging (and important) groups in an organization to sell to. It can be tough to get their attention, and once you do, giving a sales presentation to this experienced audience can also be tough. So how do you make sure your sales presentation is what stands out amid their sea of competing priorities?

Sales 111
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A Quick Checklist for Building SaaS Businesses

Entrepreneur - SaaS

Are you looking to start a SaaS business? Run through this checklist before you do.

Business 111
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The Top 20 SaaStr Posts of 2019 (so far)

SaaStr

So we’re into 2H’19 (where did the time go?), and hopefully 1H was a good one for you! We now produce so much content on SaaStr, we thought we’d share the Top 20 Posts of 2019, so far. The stuff that resonated with our community the most. #1. The Ultimate Guide to Scaling, Sales & Raising Capital (i.e., a PDF of Our Top 100 Answers on Quora).

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More deals, less work: how to unlock new efficiencies with sales automation

Intercom, Inc.

Operating a sales organization at any scale involves a lot of tedious, repetitive work. Without sales automation, this work can become a black hole for your sales reps’ time. In their “State of Sales” report, Salesforce found that in an average week, sales reps spend 64% of their time on “non-selling” tasks – everything from entering lead data to manually prioritizing opportunities.

Scale 192
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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What Works for Content Marketing in 2019 (and Beyond)?

Chart Mogul

Content marketing is becoming harder. What has worked so far, might not be as effective anymore. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Editor’s note: This is a guest post by Sujan Patel. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience.

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The New Virtual Handshake and How to Get It Right (Hint: It’s the Future of Sales)

Sales Hacker

When you think B2B sales, do you find you suddenly needing a nap? Does it bore you silly? I know it does me! That doesn’t bode well for the future of sales! I mean, think about it. The sales process today is about as exciting as standing in line at the post office: Pick up the phone. Say your pitch. Have your objections prepared. Convince the potential customer they need your service or product.

Scale 107
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Join CROs, CMOs and SVPs of Brex, Flexport, Talkdesk, PatientPop, Intacct, Gusto + More on Aug 29 at SaaStr Scale!!

SaaStr

We’re doing a new, very cool, all-day, 1-day event in San Francisco on August 29th just on The Playbook. The Playbook: To Recruiting Your Sales Team, with Brex CSO Sam Blong. To Scaling High-Performing Teams, with Gusto COO Lexi Reese. To Growth Hacking at Scale, with ex-Drift and Segment VP Growth Guillaume Cabane. To Defining the Journey from Prospect to Champion with Kathy Lord, SVP Sales at Intacct.

Scale 175
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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Marketers crave access to revenue-level insights so they can make better business decisions.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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6 Marketing Benefits to Getting Certified as a Woman-Owned Business

Nimble - Sales

If you’re thinking about getting certified as a woman-owned business, the Women’s Business Enterprise National Council (WBENC) is the largest certifier in the United States. There are other certification programs too, particularly at the state level. Getting certified is not a quick process, but it brings numerous benefits you could enjoy. “The only way to […].

Business 102
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How to Optimize Your SaaS Pricing Page? (Best Practices + Examples)

Incredo

Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close! . Let’s assume your SaaS pricing page is the final food you want to prepare and you have to use the right ingredients in the right way. Design, pricing strategy, the order of pricing plans and other elements are your ingredients.

Pricing 101
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What are some major advantages of annual vs. monthly subscription billing for SaaS?

SaaStr

I think the “advantages” of pushing annual billing over monthly are mostly an illusion. With some potentially large significant downsides. At first blush, annual billing seems better: Churn is lower , since the earliest a customer can churn in month 13, by definition; and. Can help cashflow a bit ; getting all the cash up front can help with cashflow, no doubt; and.

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3 Proven Sales Forecasting Methods for Greater Accuracy

Sales Hacker

Getting an accurate sales forecast is almost as important as hitting the revenue target itself. But with so many different sales forecasting methods, how do you know which will give you the most accurate view? According to CSO Insights, 60% of forecasted deals do not actually close. Unsurprisingly, the data also shows that 25% of sales managers are unhappy with their forecast accuracy.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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All about Direct Listings

Andreessen Horowitz

For startups seeking to build a sustainable and enduring business, we’ve covered a lot of the strategic financing milestones along the way — from mindsets for startup fundraising to when and how to build a finance function with a CFO …

Finance 96
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10 Social Media Tools Every Small Business Can’t Live Without

Nimble - Sales

Today, the success of a small company largely depends on how its managing team works and distributes tasks. To maintain a pace that allows you to compete in the modern market, it is better to use specialized programs and services. The following article focuses on the latest trends in management tools for social media and […]. The post 10 Social Media Tools Every Small Business Can’t Live Without appeared first on Nimble Blog.

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What is an equitable way to compensate someone who brings an investor to your start up company?

SaaStr

If someone wants to be paid to help you fundraise, pass. VCs will smell it and it will be a negative. But … I think if: someone respected by VCs connects you to a top investor that funds you … because they believe in you, especially if (x) they give you your lead investor, and. they use and spend their social capital to help you (which has a significant cost), then I would give them a stock option grant equal to being a “senior advisor”.