Sat.Jun 12, 2021 - Fri.Jun 18, 2021

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24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

Neil Patel

Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. Why? It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Instead of broadcasting to the customer, as traditional outbound marketing does, inbound marketing focuses on creating reasons for the customer to come to you.

Startup 140
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The Ultimate List of Usage-Based Pricing Resources

OpenView Labs

Software buying has evolved. Rather than looking at IT compatibility or key performance indicators (KPIs) , people are using free trials to determine whether a product is worth adopting. And when it’s a yes, they tell their boss to buy it. As this product-led wave gets bigger, the concept of usage-based pricing is becoming more and more appealing to software companies.

Pricing 64
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Must-Have SaaS Tools for Small Sized Businesses

Predictable Revenue

As the world is changing at a fast pace, the use of business-related software has increased. SaaS tools provide an excellent opportunity for small-size businesses to promote their efforts and improve the workflows. The post Must-Have SaaS Tools for Small Sized Businesses appeared first on Predictable Revenue.

Business 279
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Wix Review

The Daily Egg

A good website builder is the foundation for most successful websites, and Wix is certainly one of the best. With its extensive customization features and template range, Wix gives you complete freedom to design and manage your website with ease. Whether you want a website for blogging or a professional online store, Wix truly has […]. The post Wix Review appeared first on The Daily Egg.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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A Few Thoughts On How To Think About Dilution

SaaStr

Over the past few weeks, I’ve been fortunate enough to catch up with several Unicorn++ founders who, relatively speaking, had not raised that much vs their peers. We talked about a lot of things from scaling, to IPOs, to the journey, and more. But one thing all 3 brought up that surprised me was Dilution. They talked a lot about dilution. From a longer-termer’s perspective.

More Trending

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Building a Network and a Personal Brand that You Can Keep with You for Life

Predictable Revenue

Jon is a pioneer in the customer management category. He was the creator and co-founder of the award-winning customer management product GoldMine, acquired by FrontRange in 1999. After many years observing the CRM market, he created Nimble, an award-winning social sales and marketing CRM for individuals and teams that is Ranked #1 in Overall Satisfaction by G2 Crowd.

Branding 264
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The Complete Guide to a High-Quality Website

The Daily Egg

This expansive guide covers the key elements of a high-quality website and shows you how to implement them. We’ll dive deep into quick tips and long-term strategies alike—both of which can be applied by complete beginners. Why Creating a High-Quality Is So Important The differences between good websites and bad websites are fairly easy to […].

Strategy 320
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The Two Things to Do. When You Don’t Know What to Do.

SaaStr

There may come a time, or two, in your company when you just don’t know what to do. When: You aren’t growing fast enough. and/or. The competition seems to be getting the best of you. and/or. You can’t raise financing. and/or. You just lost an important deal. Or maybe more than one. and/or. That great new initiative you were so excited about.

Finance 328
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The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression

Tom Tunguz

Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of software you sell. There’s no budget line item, no Magic Quadrant, no G2 High Performer Award, no conference. You have an idea, a vast blue ocean in front of you, and a pile of greenbacks stashed in a bank account from your last financing.

Strategy 252
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How Intercom is preparing for a return to the office

Intercom, Inc.

As vaccination efforts soar and lockdowns ease, people are slowly leaving home and getting back to the office. But what can we do to make this transition as smooth as possible? It’s been a while since, almost overnight, we had to pack our things and start working from home due to the COVID-19 pandemic. But now, almost a year and a half later, the time has come to start thinking about returning to the office.

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The Complete Guide to Website Planning

The Daily Egg

All successful website launches start with a solid plan. Whether you’re launching a blog, personal site, or business website, this guide will show you some quick tips to make your website planning strategy much easier. We’ll also dive deep into some long-term website planning actions to ensure success for the future. Why Website Planning Is […].

Strategy 306
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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. The first time Jeff joined us might have been the most special. Twilio had just IPO’d and we were able to do a deep dive on the first $100m+ in ARR. How sales worked, how pricing worked, how billboards work, and more.

Scale 306
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8 Companies with the Best SaaS Onboarding Experiences

User Pilot

UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences? Who can we turn to for some inspiration? The answer isn’t always so straightforward. When it comes to onboarding a new user, the experience must be obsessively aligned with providing that first moment of value. .

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The Marketer’s Guide To Medium

Neil Patel

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.

Payments 144
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How to Optimize Images For a Website

The Daily Egg

Image optimization is the process of reducing the file size of an image without sacrificing its quality. If your website is having performance issues, including slow page loading times, image optimization can help resolve your problems. Why Optimizing Images For a Website is Worth It Images and other visual content are valuable assets to all […].

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What Do You Owe Customers That Don’t Renew?

SaaStr

Since the dawn of the age of the subscription, forcing people to keep paying to use some small part of a web service has been a common strategy. Millions of folks still pay just to keep their “@aol.com” email addresses. And making it hard to leave a subscription has probably been a strategy employed by some since the very first gym opened.

Scale 306
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Building Sales at a Product-led Company with Thinkific’s Adam Jones

Chart Mogul

In this episode of SaaS Open Mic, I talk to Adam Jones (@AdamJones85), Vice President of Sales for Thinkific, a product-led company that helps businesses create, market, and sell customized online courses. What’s especially interesting for our listeners is that Thinkific’s sales organization and strategy was layered on 6 years into building the business.

Sales 134
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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How to Get An SSL Certificate

The Daily Egg

Nothing screams “untrustworthy” more than a website labeled by web browsers as “Not Secure.” Getting rid of it requires an SSL certificate, which is a badge that assures visitors your website is safe to use. The best part is you can get it for free, and we’ll show the exact steps to set it up […]. The post How to Get An SSL Certificate appeared first on The Daily Egg.

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6 Tactics to Retain Angry Customers

SaaStr

Q: What are the different strategies to retain an angry customer? Let’s start with one important learning: angry customers usually aren’t lost customers. If they’ve already decided to leave you for another vendor, they generally just go dark instead. So you still have a shot not just to save them and keep them, but turn it around. A few basic thoughts: Have the CEO talk to them — and if possible, make a commitment to fixing one issue (even if small ).

Mobile 300
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A Marketer’s Guide To Managing Projection Bias

Unbounce

News flash: Everyone’s biased. Yes, even you ! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table. But, in marketing, you have to manage projection bias—it may be natural, but you can’t let it get in your way. Unchecked projection bias can cause you to lose your connection with some of your customers, leading to missed opportunities.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Customer Satisfaction: Benefits, Examples & Importance

Neil Patel

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next five years: What exactly do we mean by “customer satisfaction?

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Best VoIP Conference Phones

The Daily Egg

If you need to find the right VoIP conference phone for your business, we are here to help. We spent six days researching the highest performing phones on the market. The best VoIP conference phone is the Anker PowerConfr S3 Bluetooth speakerphone. This is because it’s technologically advanced, has every feature you’ll need, and doesn’t […].

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How Does a CEO/Founder Pick Their Own Salary?

SaaStr

Q: How does a CEO/founder/owner pick their salary? I’ll share my stories. In my first start-up, we raised $9m in our seed round — a large first round, but the times were different. The VCs set my salary without discussing or consulting with me (a different time, indeed). My prior salary as a VP before the company had been $150,000, and they raised it to $180,000, with a performance-tied bonus.

Banking 299
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CLF 2.0

Andreessen Horowitz

When we launched the CLF three years ago , we decided to focus on two main missions: connecting the world’s greatest cultural leaders to the best new technology companies and bringing more African Americans into the technology industry. With the … The post CLF 2.0 appeared first on Andreessen Horowitz.

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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How to Create the Perfect Business Slogan

Neil Patel

Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a slogan? Probably. Here’s why. What Is the Purpose of a Business Slogan?

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Best Business Messaging Apps

The Daily Egg

With many teams now working remotely, companies have to get creative about how their teams can stay in contact with each other aside from email. We have researched over 15 different business messaging apps. We have learned their features, their pros, their cons, their prices, and more so that we could bring you the best ones […]. The post Best Business Messaging Apps appeared first on The Daily Egg.

Business 236
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5 Interesting Learnings from WalkMe at $200,000,000 in ARR

SaaStr

The IPOs sure are a-flyin’ these days in SaaS and Cloud. One of the latest was WalkMe, a tool so many leaders use to help make navigating websites easier and reduce user friction. WalkMe CEO Dan Adika has also been part of several SaaStr Annuals, we’re proud to see the IPO now!! I wanted to do a deeper dive on WalkMe not just because it has IPO’d and hit $200m ARR, but because more than many in this 5 Interesting Learnings series, WalkMe is like “us” What I mean

Scale 288