Intercom, Inc.
APRIL 5, 2018
For Duolingo, the world’s most downloaded education app, growth is fundamentally about retention. If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.
Practical Advice on SaaS marketing
APRIL 3, 2018
When the lead generation effort is failing and we’re trying to fix it, we marketing pros usually head right into the weeds. Are there too many characters in the subject lines? Should we add more long-tail keywords? Is the call-to-action button the wrong shade of green? It’s not that those details don’t matter at all. At high volumes, they could matter a lot.
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Tom Tunguz
MARCH 31, 2018
A dollar today is worth more than a dollar tomorrow. This statement underpins all of finance. The idea has a fancy name: the Time Value of Money. It applies to all types of investments, including startups. Time Value of Money is the economic argument for startups to raise money when it’s available. If I give you a million dollars today, you can invest it.
Chart Mogul
APRIL 3, 2018
These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018? It all started with subtle changes — the inclusion of friendly illustrations, new colors in landing pages and tweaks to website copy. Many growth industries — SaaS included — congregate around new trends.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Intercom, Inc.
APRIL 6, 2018
The way we interact with the world is increasingly determined by the software we use, but despite that growing dependence, we only truly connect with software on an emotional level when it speaks to us in a distinctly human voice. So, how does software take on a personality of its own? That’s typically where marketing comes in. At eFounders , we launch 4 new startups each year.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
The SaaS CFO
APRIL 5, 2018
Sample Chart of Accounts for SaaS I’ve received quite a few requests about a sample chart of accounts for SaaS, so let’s address a super critical component of your accounting. Not a “fun” topic per se, but you need to understand the concept behind your chart of accounts and implement the correct structure if you […]. The post Sample Chart of Accounts in SaaS appeared first on The SaaS CFO.
Chart Mogul
APRIL 5, 2018
Language is the final frontier for scaling SaaS. With English as a language dwindling on the web, the need for better localization is greater than ever. Listen to my chat with Vasco Pedro, Founder and CEO of Unbabel, a company tackling this very problem with both AI and human-powered systems. One of the biggest barriers to SaaS businesses going truly global from day one is localization.
Intercom, Inc.
APRIL 2, 2018
Let’s begin with a hypothetical scenario: You’ve spent the last two weeks perfecting your pitch. You’ve thought through every possible objection anyone might have to your plan. You’ve carefully justified your choice of programming language and why you just need to use a complex gossip protocol to build the system – it is theoretically the “best” language, but it’ll be tricky to get right (and yet really fun to build).
Sales Hacker
APRIL 5, 2018
How to Sell Over the Phone: Rookie Mistakes to Avoid. 1) Not picking up on pain or interest signals. 2) Failing to recognize and overcome objections. 3) Losing control of the call. Let me ask you a question. Do you get excited when you receive a cold call ? What about when you have to call into your cable, internet or phone provider? The lack of coaching, amongst other factors, has directly contributed to a negative stigma with sales people to the point where we now prefer other methods of commu
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
FastSpring
APRIL 3, 2018
Everyone loves options when it comes to pricing. But when it comes to deciding on the best pricing strategy, you have to keep in mind what makes sense for your customers and your business. To further complicate things, studies show that the majority of businesses spend only six hours on pricing. Ever.
Casey Accidental
APRIL 3, 2018
Every founder’s favorite project is redesigning their home page. It’s the introduction of your company, brand, mission, and hopes and dreams to all of your customers. At least, you think it is. When you analyze your actual business, you might find the majority of new customers don’t actually start on your home page. If you’re doing paid acquisition, they might land on specific landing pages designed for those ads.
Intercom, Inc.
APRIL 3, 2018
For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. The conversation typically ends after that click. As sales people we might follow up with lots of “ just checking in ” emails, but these can feel spammy, and there are minimal results to show for it.
Sales Hacker
APRIL 3, 2018
When it comes to cold calling , this right here is the worst advice: “You were born with two ears and one mouth—listen twice as much as you talk.”. The “name of the game” in cold calling is different than other types of sales calls, such as sales discovery calls. Cold calls are not necessarily about listening or asking great questions. They are about buying time, educating, and selling the meeting.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Baremetrics
APRIL 3, 2018
A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a pay cut while we figured out how to get profitable. But in addition to cutting costs, we needed to figure out how to speed up growth. We did a lot of things during that time to course-correct and thankfully, eight months later we were profitable.
Totango
APRIL 6, 2018
This year’s Customer Success Summit was a huge success! We enjoyed learning from our speakers and attendees about Customer Success in practice. In case you couldn’t attend Totango’s 6th annual industry conference, the recordings and presentations are now available here. #CSSummit18 was packed with great information from different points of view. You are sure to find many sessions that can help you run your CS program better.
Intercom, Inc.
APRIL 4, 2018
We’ve written a lot about how to send the right message at the right time. And while timing is important, how many messages you send also plays a role in your customers’ experience. If your customers feel they’re receiving too many messages, it’s not just about message volume. There’s more at play. First, it’s important to note there’s a big difference between actual communication volume and perceived communication volume (i.e., the number of messages a customer feels they’re receiving).
Sales Hacker
APRIL 5, 2018
The post Exclusive: How Drift Flipped Traditional Customer Acquisition on its Head (Part One) appeared first on Sales Hacker.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
CloseSaaS
APRIL 2, 2018
It’s every SaaS founder’s dream. You’ve built an amazing product. You’re just starting to get your first few sales. And then out of the blue some other company with thousands of existing customers wants to sell it for you.
Totango
APRIL 6, 2018
This year’s Customer Success Summit was a huge success! We enjoyed learning from our speakers and attendees about Customer Success in practice. In case you couldn’t attend Totango’s 6th annual industry conference, the recordings and presentations are now available here. #CSSummit18 was packed with great information from different points of view. You are sure to find many sessions that can help you run your CS program better.
Trujay
APRIL 3, 2018
Trujay Group is happy to announce the launch of our new Partner Program. Trujay is a leader in CRM and MA data migration and integration solutions, and today announces a program intended to make life easier for marketing and sales consulting agencies to onboard new customers to CRM and MA platforms. Trujay partners will increase overall customer satisfaction and revenues, as the program offers solutions that carry Trujay’s impressive NPS rating (82), and compensates for sales of these needed ser
Sales Hacker
APRIL 5, 2018
The post Exclusive: How Drift Flipped Traditional Customer Acquisition on its Head (Part Two) appeared first on Sales Hacker.
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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.
Chart Mogul
APRIL 6, 2018
Data-driven companies are also goal-driven companies. ChartMogul is making it easy for companies to set, share and hit their goals with our latest feature. Setting goals is incredibly important. Goals can be really powerful motivators and help keep your team focused and working together to hit a common objective. Plus, nothing feels better than hitting — or better yet, surpassing — a number you’ve set for your team.
BetterCloud
APRIL 5, 2018
Dear BetterCloud customers, I am sending this note with the hopes that you will take a few minutes out of your day to read it in its entirety. I recognize that this is longer than a typical CEO letter. In all candor, I’ve been working on it for the past week, drafting at least a dozen different versions, trying to best articulate the messages that I want to convey and the many successes that BetterCloud has enjoyed as a result of our relationship with you.
Adhere Creative
APRIL 5, 2018
W e're living through the most data-driven era of business and it's having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove that each of their activities have definitive, measurable returns.
Sales Hacker
APRIL 2, 2018
The post Where’s The ROI on Events? It Starts With This Event Strategy Template appeared first on Sales Hacker.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Chart Mogul
APRIL 5, 2018
We live in a mobile-first world, and many of our customers find themselves needing their subscription metrics outside of the office. ChartMogul customer Cynapse has come up with a solution for customers who want anywhere access to their most important metrics. We love to see developers build on top of our Metrics API, especially when it makes it easier for ChartMogul customers to access their data.
Trujay
APRIL 3, 2018
Trujay Group is happy to announce the launch of our new Partner Program. Trujay is a leader in CRM and MA data migration and integration solutions, and today announces a program intended to make life easier for marketing and sales consulting agencies to onboard new customers to CRM and MA platforms. Trujay partners will increase overall customer satisfaction and revenues, as the program offers solutions that carry Trujay’s impressive NPS rating (82), and compensates for sales of these needed ser
Chargify
APRIL 4, 2018
The post SaaS Pricing Experts Explain How To Turn Pricing Into Your Biggest Growth Lever In 2018 appeared first on Chargify Blog.
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