Intercom, Inc.
SEPTEMBER 26, 2018
In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? Those days are over.
Tom Tunguz
SEPTEMBER 23, 2018
About two years ago, Marketo was publicly traded and valued at roughly $1.1B. Vista Equity paid $1.8B to take the company private, a 64% premium. At the time it was taken private by Vista, Marketo generated $241M in trailing revenue, growing at 35% annually. Its net income margin was -31%. Last week, Adobe announced they acquired Marketo for $4.75B.
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Entrepreneur - SaaS
SEPTEMBER 26, 2018
Even the smallest businesses can benefit from readily available technology, so why won't they use it?
Incredo
SEPTEMBER 28, 2018
Having an awesome SaaS in mind is a great start, but you also need to think about execution. ReactJS and Angular are both front-runners as JavaScript technologies, leading developers to choose typically either one for the project. Both of these are neck-in-neck when it comes to competition, so it can be a bit difficult to pick a preference. For this reason, we’re going to look at the pros and cons of both to understand which is the right fit for your SaaS.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Intercom, Inc.
SEPTEMBER 26, 2018
When his first son was born 15 years ago, Jake Knapp came to a sad realization. He was stuck at work, wasting time, and missing precious moments of his new child’s life. On fire, he embarked on a quest to become as productive as possible. He experimented with different kinds of to-do lists. He taught classes on managing email. He even invented the design sprint at Google, helping teams discover how to be purposeful and effective.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
SEPTEMBER 24, 2018
Sometimes, simple ideas can spark revolutions. What if I can bring and use a phone anywhere I go? (Hello cellphones; goodbye phone booths !). What if my friend can receive my letter as soon as I send it? (Goodbye snail mail; hello email!). What if sales reps can really harness the full potential of the pricy software tools we thought would turn us into sales superstars?
Unbounce
SEPTEMBER 24, 2018
Ah, they grow up so fast. The fifth annual Call to Action Conference has now come and gone and it was a helluva time, as always. Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed.
Intercom, Inc.
SEPTEMBER 24, 2018
Messaging has fundamentally changed how businesses and customers communicate. Now we believe we’re on the cusp of another change which will drive faster growth for businesses who embrace it. On October 11th, we’ll share our vision for this next chapter in business growth and what we’re building so you can benefit from it. Seven years ago, we made a huge bet on what was then an unheard of thing: business messaging.
FastSpring
SEPTEMBER 25, 2018
It should come as no surprise that one of the two certainties of life also follows you into the digital world. We’re talking about everyone’s favorite topic, taxes. But if you thought the same policies for collecting sales tax in physical brick and mortar stores applied to digital businesses, think again. Online stores enable customers to shop anywhere around the world, regardless of their physical location.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Sales Hacker
SEPTEMBER 24, 2018
How do modern buyers like to be sold to? Does cold outreach on Linkedin ever work? Is 1 to 1 video an effective selling medium? Does anyone pick up the office phone? A new sales engagement survey from The Bridge Group, Modern Sales Pros and Sales Hacker provides answers to all these questions and more, based on data from nearly 800 survey respondents.
Chart Mogul
SEPTEMBER 26, 2018
Welcome back to SaaS Metrics Refresher. After all of that negativity last week with churn, this week we're looking at a far more positive aspect of subscription businesses: expansion! “Expansion MRR shows if the company can deliver more and more value to customers and monetize that value. Being able to generate expansion MRR is extremely valuable, especially longer term.
Intercom, Inc.
SEPTEMBER 25, 2018
The number of tools used by sales and marketing teams only continues to grow, and with that expansion of options, it is more crucial than ever that you ensure your budget and time is being spent on the right tools. At Intercom, we want to make it easy for our customers to see the value of building real relationships with leads and customers. That’s why we recently released our new revenue and sales team performance reports , which gives marketing and sales teams instant visibility into how using
FastSpring
SEPTEMBER 28, 2018
Getting customers to throw items into their shopping carts is only half the battle. Closing the sale and making sure that the products don’t get lost in shopping cart limbo is just as important as attracting the right customers. For ecommerce, trust is everything. Customers trust that your ecommerce store is securely handling their payment information and that they’ll get the product they are paying for.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Sales Hacker
SEPTEMBER 25, 2018
This week on the Sales Hacker podcast, we interview Andrea Gellert , one of the most respected marketing and sales executives on the East Coast. Andrea is currently CMO and CRO of OnDeck and has built an incredible career as a marketer over the past 20 years. Andrea started her career at American Express and worked extensively on the OPEN program there before making the leap to start-ups.
Net-Results
SEPTEMBER 24, 2018
As much as marketing automation WILL save you time once you’re set up: it’s still too much work starting out. The sheer amount of steps to take and things to take account into when setting up even a simple automation is still staggering. Because marketing automation software often functions as the hub of customer data, […]. The post What are the biggest weaknesses/shortcomings of current marketing automation software?
Totango
SEPTEMBER 24, 2018
Customer Success for the Enterprise, held on September 18th in NYC was an exciting chance for Customer Success leaders from around the world to exchange their innovative ideas in this ever-changing space. . Four topics stood out from the discussion: enabling customer-centricity, turning insights into action, driving results that last, and deciding to buy a CS solution over building one in-house.
CustomerSuccessBox
SEPTEMBER 27, 2018
Why is it critical to reduce the onboarding time? Let us start from the basics. As we know, in the B2B SaaS space, customer onboarding is one of the major tasks that needs to be focused on. The effectiveness of customer onboarding decides how successful the customer will be in the future. As we all know, to be a successful SaaS company, we need to ensure that our customers are able to achieve their goals.
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ITPro
SEPTEMBER 28, 2018
News. The next releases make use of Salesforce’s Einstein and UX makeover.
ChurnZero
SEPTEMBER 28, 2018
Earlier this week we hosted a well-attended webinar on – Customer Education: The Secret to Scale in Customer Success. . In this webinar we learned how to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing Support costs through Customer Education. . Topics discussed included: How Customer Education scales a Customer Success team.
Navint
SEPTEMBER 27, 2018
Tien Tzuo was the featured speaker for the Executive’s Club of Chicago inaugural program of its 2018-2019 Signature Series earlier this month. The topic, of course, was the subscription economy and Tien’s new book, Subscribed. Being one of very few consulting firms that has a practice dedicated to subscription and recurring revenue businesses, Navint sponsored the event.
Upscope
SEPTEMBER 26, 2018
Customer success manager (CSM) job descriptions vary greatly across companies, depending on size and philosophy. Some are account managers re-labelled as customer success managers, others go all in with the philosophy and many partly implement it. Below are several job descriptions which cover this range. Great read : User Onboarding Proven to Work and Reduce Churn ?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
OpenView Labs
SEPTEMBER 24, 2018
We’re thrilled to welcome Highspot to the OpenView family as we lead their $35M Series C. Highspot is the leading sales enablement platform that helps world-class brands like Amazon, Aetna, Dropbox and Starbucks optimize, organize and share sales collateral. When technologists and investors idealize about revolutionizing archaic workflows, rarely do they consider the sales and marketing tech stack.
Audacix
SEPTEMBER 24, 2018
There are an unending list of reasons that compel SaaS companies and digital teams to ship each release at greater speeds. Your customers demand more responsiveness, your business demands more revenue and your competition isn't slowing down so why should you? This need for speed often leads software delivery teams to take shortcuts and turn a blind eye to spot fires that, seemingly "from nowhere" turn into soul-sapping infernos.
Sales Hacker
SEPTEMBER 24, 2018
Rev up your sales process with the best sales books. Need a reason to pick up a new sales book? Here’s one: learners are earners. In fact, a five-year study of self-made millionaires from author Tom Corley found that 88% of respondents read for at least 30 minutes a day. That’s not a coincidence. To kickstart your reading habit, set aside 30 minutes in your daily routine to dive into the titles that interest you most.
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