Sat.Jan 06, 2018 - Fri.Jan 12, 2018

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An Era of Fundamental and Massive Change - The Capital Markets Innovation of the ICO

Tom Tunguz

In December 2017, the amount raised in ICOs nearly equaled the amount raised by Series A investments globally. The technology innovation catalyzed by Bitcoin and Blockchain is creating many multibillion dollar economies quickly. The ICO market today bears many similarities to the dotcom era. Startups can raise hundreds of millions of dollars on an idea.

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Demo? Not so fast

Practical Advice on SaaS marketing

For lots of us software-as-a-service (SaaS) marketers, the first thing we want to do with a new prospect is show them a demo. They visit our website: invite them to a demo They walk into our trade show booth: show them a demo They download a white paper, open an email, attend a webinar, whatever: schedule a demo. My advice: Stop doing that. If we rush into a demo before the prospective customer is ready for one, a few bad things may happen: We miss an opportunity to learn more about the prospect

SaaS 122
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Don't Let Your North Star Metric Deceive You

Brian Balfour

We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow daily active users (DAUs), the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. In a recent essay , Casey Winters, formerly Growth at Pinterest, says: “The search for one key metric for a complex ecosystem like Pinterest over-simplifies how the ecosystem works and prevents anyone from foc

Metrics 105
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Why The Best Salespeople Are Phenomenal Project Managers

Sales Hacker

At first glance, project managers and sales professionals don’t seem to have much in common. They inhabit different worlds and generally aim for different goals. Budget-conscious, time-crazed and snoopier-than-normal, the stereotypical project manager seems, at most, a very distant cousin of the freewheeling, outgoing and glib sales practitioner.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Cloud Training to Boost Competitive Advantage Strategies – A Guest Commentary in E-Commerce Times

Think Strategies

One of the biggest challenges facing organizations of all sizes trying to move to the cloud is finding and retaining the skilled workers necessary to implement today’s rapidly expanding assortment of on-demand services. This skills gap cost companies more than $250 million in lost business opportunities in just one year, according to a recent survey conducted by the London School of Economics and sponsored by Rackspace.

Cloud 100

More Trending

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[Infographic] Delivering Huge Digital Audio Files With FastSpring

FastSpring

The Digital Software Industry is a booming business. The audio market is growing exponentially but one of the key challenges with selling online is how to ensure your customers receive the best buying experience possible. Not only do you need the ability to agility add or modify products in your shopping cart platform, you need to ensure your huge digital files reach your new buyers as intended.

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How To Have A Sales Kickoff That Doesn’t Suck

Sales Hacker

What makes a killer sales kickoff meeting? Is the review of numbers? Sort of… Is it the announcement of a new product, service, feature set? Perhaps… Is it the Rah-Rah speech from the CEO? Maybe… Is it the announcement of new marketing initiatives to support lead generation and demand generation efforts? Getting warmer… What really sets the best sales kickoff meetings apart from the mediocre ones is making sure you provide your sales team with something more valuable

Sales 99
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Why the best inside sales managers encourage internal competition

CloseSaaS

If you want your inside sales team to reach their quotas and feel motivated to crush it every single day, there’s one thing you should embrace: Competition.

Sales 52
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The sales ops tech stack

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

Scale 75
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Benefits of Price Localization on Your Website

FastSpring

If price localization isn’t part of your SaaS strategy, it’s limiting your long-term growth––and probably irritating customers around the world! One study of 50 successful SaaS companies found that those with localized pricing outgrew their competitors by 30% or more. Here’s a closer look at what exactly price localization is, and how it benefits your ecommerce site.

Pricing 60
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How To Properly Transition MQLs To Your Sales Team {Template Included}

Sales Hacker

It seems like an age old topic, how does a Marketing Qualified Lead get to the starting point of the sales process? There is a narrow line between asking for high quality leads and properly handling leads according to their quality. In this article, we’ll breakdown how to efficiently transition your marketing qualified leads to your sales team while improving the entire handoff process in 5 simple steps.

Sales 87
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How to sell services like a sales pro

CloseSaaS

When you’re running a services business, it’s easy to set yourself up for failure. Unscalable sales processes, unsustainable pricing models, and bad contracts can all spell doom for the future of your company.

Sales 52
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The sales ops tech stack

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

Scale 54
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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23 Celebrity Brands: Effects of Starpower on a Startup

ReSci

Kylie Cosmetics by Kylie Jenner has made a shocking $420 million in revenue just one and a half years from launch. But Kylie isn’t the only celebrity to make waves with their startup. Today we’re going to examine popular celebrity brands and the advantages celebrity. The post 23 Celebrity Brands: Effects of Starpower on a Startup appeared first on ReSci.

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Reality Check: You’re Probably A Bad Salesperson If You Possess Any Of These 11 Qualities

Sales Hacker

Is it your fault if you’re a bad salesperson? Well, it depends. If you’re knowingly in a sales role just for the cash but you don’t really care about solving customer problems, then you’re in the wrong biz. If you’re trying to do right by the customer but you lack the skills and know how, then it’s likely a management problem.

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Set Yourself Up for Success with These Podcasts

Sales Enablement, SaaS and Growth

At the beginning of each year I like to reflect on where I’m investing my time - this exercise helps me evaluate whether or not it’s being used in the most valuable, productive and impactful way. In my mind, that’s the best way to set myself up for success. Indeed, over the past 12 months I’ve been very deliberate about adopting a growth mindset, and building time into my calendar dedicated to personal development.

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The sales ops tech stack (Part 1)

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

Scale 54
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How to Measure Key Metrics That Drive Sales Results

Sales Hacker

The post How to Measure Key Metrics That Drive Sales Results appeared first on Sales Hacker.

Metrics 56
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How to systemize the way your sales reps generate, manage and close opportunities

InsightSquared

We recently spoke with Joe Flynn , Senior Vice President of Global Sales at Amadeus Hospitality about how he uses InsightSquared to help his reps better focus, drive the right behaviors and generate more results. Here’s what he had to say: . Q: How does your team use InsightSquared to make sure that your reps are keeping on top of every opportunity?

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Four Proven Strategies for Inside Sales Teams to Win More Deals

Sales Hacker

The post Four Proven Strategies for Inside Sales Teams to Win More Deals appeared first on Sales Hacker.

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Direct Mail & Email Workflow Templates For Ridiculously Effective Marketing Campaigns

Sales Hacker

The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. Adding Direct Mail to Email Campaigns Makes Good Economic Sense. Using the two channels results in an up to a 35% lift over a single channel—IWCO. Sending direct mail after email increases effectiveness by 40%—Canada Post. 57% of millennials have made purchases based on direct mail offers—USPS.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.